NEGOCIOS INTERNACIONALES

PRESENTATION OF THE PROJECT

BANANERA NORTEÑA S.A.C

I. INFORMATIONAL DATA:
title : Presentation of the project
Target audience : Markets, industrialization
Type of participation : Virtual Group
Presentation medium : Virtual class
Members:
 Huamani Montoya Cristhian Mauricio
 Arroyo Negrete Victor Moises
 Huatay Herrera Zaida Jhardene
 Trevejo Cubas Jose Arnaldo

1. EVIDENCE OF LEARNING:

Who are we?

We are a leading Peruvian company dedicated to the agricultural sector, focused
on the production of organic bananas for the people of Singapore.

Our company provides the services:

o Production and sale of organic bananas.
o Marketing and distribution of organic bananas in the international market,
destined for the country of Singapore.
o Marketing of "cat 2 fruit" in the national market.

Our Mission:
Bananera Norteña, is a company dedicated to the export of organic bananas, our
farm is one of the best producers of fresh organic bananas of high caliber and
yield at a national level, where we market fruit trees in the international market,
especially to the country of Singapore. Taking advantage of our by-products with
the purpose of supplying different markets in Peru regarding the "discard fruit".

Our Vision:
o In 2024, we plan to expand our marketing of agricultural products such as:
grape, avocado, arandanos, tangerine.

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o Expand our destination to more countries in order to increase the productivity

gains of the company: United States, France, Germany
o Project to have a nursery that allows us to sell organic banana seed, which has
the necessary capacity to produce 2.4 million seeds annually.

Short-term goals:
•Continue to supply large companies with a quality product that allows the
growth of the company.
•Train our workers to continue improving in their work and gain more
knowledge about what they achieve with their work.
•Pay all loans made by the company to acquire more land and improve product
research.
•Within 6 months increase organic banana production.

Long-term goals:
•Be part of companies that export organic bananas to European and Asian
countries.
•Form a team of trust that manages to meet all the goals proposed by the
company.
•Establish a direct connection with the Singaporean market to always make
trades.
•Position ourselves as one of the leading banana export companies in Peru.

Values and principles:

o Quality and honesty in all processes and development of productive activities.
o Responsibility promoting the care of the environment through the cultivation of
agricultural products.
o Perseverance to achieve our goals more effectively set by our company.
o Promote teamwork, in order to improve the work environment in order to
optimize the preparation time.

Our strategies:
 Advertising through Social Networks, with the aim of promoting our product.
 Improving interpersonal relationships through:
 Ferías international, in order to get the telephone directories of potential
clients, to be able to schedule an appointment, with the purpose of
exposing our brochure.
 Marketresearch, sales plan
 Study the country of destination in its different fields, such as: cultural,
political, economic and the demand that your product can have in the
country of destination.

Product presentation:
Banana Corp is a leading Peruvian company dedicated to the export of organic
bananas to the destination of Singapore, a product that contains a series of
benefits for its customers, which covers high levels of nutrients that contribute to

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the development of our body; of which it mainly helps to balance blood pressure,
levels blood sugar, reduces people's cholesterol levels. Our goal is to offer the best
quality of organic bananas to our consumers,so that they can apply to their diets
a healthy product for their health.

 Cultural environment of the destination country:

o Characteristics of their culture:

It is very common to find popular performances in the streets, especially during the
Chinese New Year. One of the most famous is the Lion Dance, which combines
acrobatic numbers and is staged, above all, during traditional Chinese festivals.
In the streets of the city there is always a clean atmosphere, the citizens take great
care of order and ask tourists to keep the cleanliness. You have to throw away the
garbage in the special ballot boxes, the violators will have to pay the fine. In
Singapore it is forbidden to import or use gum. A fine of $300 is provided for this
violation. In terms of gastronomy, Singapore is considered the gastronomic capital
of Asia. Singapore is full of temples, which must be properly dressed, without
showing shoulders or knees. In addition, it is mandatory to remove your shoes
before entering places of worship.

Holidays:
1. New Year's Day (January 01)
2. Chinese Lunar New Year's Day (January 25)
3. Second Day of Chinese Lunar New Year (January 27)
4. Thaipusam. (8 February)
5. Good Friday. (10 April)
6. Worker's Day. (1 May)
7. Buddha Day. (7 May)
8. Hari Raya Puasa- End of Ramadan. (24 May)
9. Hari Raya Haji- Sacrifice festival. (31 July)
10. Singapore National Day. (9 August)

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11. Festival of lights. (14 November)

12. Christmas Day. (25 December)

RELIGION:
Much of the population is Buddhist (33.03%), Christianity (18.21%), Islam
(14.22%), Taoism (10.85%)

ART AND CRAFTS:

National Gallery Singapore Art of the ss. XIX and XX of the region. Museum of
Asian Civilizations A treasure trove of decorative arts, religious objects, art and
fabrics from all over Asia. Gillman Barracks Labyrinthine private galleries with
exhibitions of modern and contemporary art.

CLIMATE:
Singapore is tropical and humid all year round. The warmest time of the year is
June-July. In December the northeast monsoons bring heavy rains, but cool
theatmosphere.

Economic environment of Singapore:

Today Singapore is recognized as one of the most advanced business and
financial centers, as it presents a balanced government and an economic strength
that was formed over the years. In 2019, it was found that the level of GDP
increased by 25.6%, making its inhabitants have a better quality of life and
positioning itself in the eighth position of the 196 countries in the ranking of the
most stable GDP per capita.
Its GDP is $326.5 million

During the last 3 decades it grew by 6.8% economically

Since 1965, they have had access to FDI, with technology and value-added
Its growth rate ismoderate.
Its poverty rate is high of 26%, but there is q know how to adapt to the economic
policy que there is in the problems of society (country)

It speaks of the economic miracle which consists of:

1. pragmatism
2. Macro-economic stability
3. foreign trade
4. Human capital
5. Institutional stability

They seek resources that benefit the entirepopulation, they established a strong
and reliable legal system (goodleaders). Its balance of payments is positive, which
attracts investors and has high savings rates that allow the investment of capital.
1 SGD = 0,71 USD

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External analysis PEST

FORCE VARIABLE RESULT IMPACT
Tax matter together with
the adjustment in public
Economic growth spending and the
improvement in its
quality.
Political
environment
Public sector Approach vulnerable sectors
such as health and others.

Employment and private

Productivity consumption
GDP growth return to 5 or 6%
Economic
The production and marketing of are able to generate profits
large quantities of bananas thanks to the large
Expansion of gross enables transnational quantities of bananas they
corporations to generate sell
domestic product
economies of scale at all levels of
the marketing chain.

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FORCE VARIABL RESULT IMPACT

E
Improve customer
service Training of its workers on safety, Improve the service,
quality and health issues . treat the customer
with greater kindness,
serve him quickly and
provide him with a
personalized service.
Social
Contamination

Change products that affect the Process reengineering

environment or may cause and cost increase.
damage to the customer's health.

Manage orders , generate sales Efficient use of company

statistics, control stocks, manage resources, personnel,
warehouses, integrate processes, time and
software’s manage human resources and documentation. The
Technologica centralize everything in a content productivity improves
l management system for substantially in costs
companies and quality and is
managed in an orderly

and timely manner .

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ANALYSIS SWOT
Strengths Weaknesses

 Implement more productivity for  Limited economic and financial

economic growth
 Distribute as many products as
possible in order to perform
competently within the business
environment
 
Opportunities
resources for its performance.
 Production process has very high
costs.
 Excessive price of products.
 Non-compliance with business
policies.
 Lack of education and training.
Threats

 Implementation of technology to  Entry into the market of products that

improve quality generate potential for
 Market growth competitiveness
 New products that cover new  Development of innovative products
customers  Legal changes or variation in tax
 Entering new markets regulations
 Degrowth of the market in which it
operates
 

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