A Brief Start-up Investment Pitch

La La Derive Pvt. Ltd.

Registered @ Bangalore, India
Elevator Pitch

We are “Siri” for Road-trips, a Pantomath absorbing

Anxiety from Adventure on the road…

Never Feel Alone on the Road…

It’s Uncertainty Everywhere - The Soft Pains

Road trip Need Breakfast Missed My

Cost? with Paratha Sunscreen!

Road trip with Family?

Am I far from Too Risky!!
other Riders?

Tired of
Researching
Itinerary
 The Hard Pains
Broken Car! Bag is stolen
What next? from Car.

Oh No!
Google says Best
Weather! Oh God! Route?

Its under
rule 144
here. You
can’t go.
Roads - it's about the Journey, not the
Destination
• A regional dance • A famous nightlife
show starting in is awaiting with
30 mins on your Food, Drinks &
way, want to Music on your
experience? way. Wanna opt?
Music &
Festival Food

• Entering Wild-life! • A selfie point on

Best time to spot your right in 1
Elephants & Dears min drive
on your way
Selfie Point
Attraction

• Explore famous
• Take a left for jalebi here
5Kms to explore
Traditional local Art forms
Navigation Local Art Local Food
Vision: Reversing The Approach of Road Trips

Over Billion hours were spent planning for Trip in India last year. Let’s not waste any more time.

Decide Research Plan Start

Conventional Road Trip

Decide Start Plan

La La Road Trip
Start to End Complete Trip Support
Packing List, Approx.
Trip Cost, Itinerary
plan etc.
*Partially available with direct competitor
** Fully available with direct competitor
*** Fully available with indirect competitor
# Not available with Competitors

*Pre-trip
Tolls/Alternate Static Info
route, Road side
assistance, # One-stop
Restaurants, Petrol *On-Go, On- Toll payment, Food
payment bill, Hotel Payment
pumps, Toilets, Demand
window for Amusement cost, etc.
Hotels etc. info
Locate Co-Riders
La La whole trip
on MAP Dérive
Voice Interactive
Real time trip
Bad Weather Alert, assistant Recommendation for
# On-Go # AI Based
Attractions on the Push Recommen- Restaurants,
way, Local Famous Attractions, Hotels
notification dation
cuisine etc.
Local Handicrafts # LLD
Selfie point Alert, Network
State Border, Speed Services
Limit Alert, Behind Join with others,
Schedule Alert, Car pool,
Road block alert Emergency Help
Trip Story Share
The Perceived Value – I am always there for you!
Saturated with dark highway? Never
Hey! I am
mind, just 40 mins to Sunrise.
Hungry!
Me too! Hold on for 20 mins.
You wont like anything nearby

Hey, you missed the Bungee Rope from my

You Need a Coffee! Let me
recommended packing list. I know a
show you a Great place Decathlon ahead. Wana pick it up?

Hey Listen, there is very

heavy rain in your way.
Let’s stop here for Lunch

Customer Engagement through proactive conversation

Once at least in every 10-15 minute during the drive
With us, all the features communicate with Each other
Zomato Toll Guru Car Dealers
Google

Bla Bla Car

Booking.com
Makemytrip Google

Clock
Weather
App

Roadtrippers Blogs
Ecosystem Value Chain
A Truly Scalable Business Model
Segment:
Asset Owners:
• More than 200 CC 2–wheelers
Designed platform to scale globally in future • 4–Wheeler owners

Geography:
In India, demand for activities and local experiences has
grown by 178% over the past 3 years • India (Metros and Tier 1, 2 cities)
• USA
• Europe
Adventure tourism market is estimated to grow at a CAGR • Canada
of 17.4% from 2017 to 2023 in India
• Australia

45 Million Road Trips in India/year as per 2016 Stats Bio Status:

• Age group 20-28 first job first
bike/car
• Families demanding high safety, full
planned leisure trip
Story of Best Competitor with less than 20% features and 4x Pricing
B2B market:
From 2012 to 2016 -Roadtrippers - 1 million monthly users, 50% • Car Rentals
(Month over Month) in traffic, 750k unique visitors, 45000 signups, • Vehicle Dealers
more than 200k registered users from US market alone
Why Now?

Established Market is Steep increase Dissatisfaction

learning curve in demanding Indian leisure regarding quality
Road Trip industry dedicated travel/travel food is going sky
Most applications personalization clubs, specially high for corporate
are available in for Road trip Road trips in last highway traffic in
discrete forms needs 5 years absence of
Restaurant
Aggregators
 Our Competition
• At least 22 famous applications all over the world (IOS + Android) trying to solve a very big problem of “Uncertainty
over Road Trip”.
• Together they are unable to capitalize even 2% of Google Map user in Road trip segment in last 7 years

Its unfortunate that we are selling Road Trips by emphasizing

Failed to Cater End to End

Uncertainty as a Value even when our competitors are present

Monetization

Recommendation
Commission
Commission by selling
Restaurants, Hotels,
Handcrafts, Activities etc.

Subscription
Model
Time based
subscription model for
premium features
Freemium
Limited period free
Life time free Low-end
features
Unit Economics (Forecasted)

Avg. Revenue/customer from One trip ₹ 280.30

COGS ₹ 27.83 Contribution Margin ₹ 252.47

CAC ₹ 166.45 Contribution Margin Ratio 90%
CRC ₹ 208.06 Unit Profit - 5 Yrs life time ₹ 1,026.99
LTV ₹ 2,803.00
Churn Rate 50%
Our Awesome Team

Uttiya Mukherjee
Director - CEO
• BE+MBA (IIM B & TBS)
• 10 years Experience
• Ex Airbus, Ex Safran Ex IISc Roshan F Pinto
• Marketing & Branding (Director - Operations)
• 44K Kms Road-trip completed
• BE Mechanical
The Driver of concept and frugal innovation • 14 Years Experience
• Head-Operations, for business of 200 Crores
• Proficient in 7 regional languages
The Ops Guru, Go Getter never looked back and
Shreyosi Sarkar complained
Director – Process & Design
• BFTECH (Nift)
• 7 years Experience
• Business Manager - Flipkart
• Organization Architecture and Market research
The architect of system, process and Value chain

Tech Partner - GoApps Solution, Bhubaneswar

 Milestones

Beta Launch
D Beta version was launched at
Google Play on 4th Nov 2019

 76 Trips in 1.5 Months

Alpha Testing
C Team tested the application
on at least 50 travels

 400+ Static usage

Feature Feedback
feedback B Multiple Road Trip Clubs
shared feedbacks on features

Market Research
 14 volunteer travelers A Sold 2 of our competitors
App on highway stops to
understand why people do
not use them

DOWNLOAD APP
Why Funding?

Without Funding
Product
Updates Once in every Tentative
1.5 Months PM Fit Expected in Secondary
18 Months Revenue By 12 months Primary
Revenue By 24 months

With Funding
Product
Updates Once in every Tentative
1 Week PM Fit Expected in 6 Secondary
Months Revenue By 6 months Primary
Revenue By 10 months