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Health Psychology Copyright 2006 by the American Psychological Association

2006, Vol. 25, No. 3, 433– 437 0278-6133/06/$12.00 DOI: 10.1037/0278-6133.25.3.433

BRIEF REPORTS

The Effects of Applied Tension on Symptoms in French-Speaking Blood


Donors: A Randomized Trial

Blaine Ditto Christopher R. France


McGill University Ohio University
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.
This document is copyrighted by the American Psychological Association or one of its allied publishers.

Blood-donation-related symptoms such as dizziness and weakness discourage people from participating
in this important health-related activity. Four hundred sixty-seven young adult, French-speaking blood
donors were randomly assigned to (a) a condition in which they learned a possible preventive technique
called applied tension and were asked to practice it from the time they got on the donation chair until they
were just about to get up, (b) a placebo condition in which they learned applied tension and were asked
to practice it from the time they got on the chair until the insertion of the donation needle, or (c) a
no-treatment control condition. Donors assigned to the treatment condition reported significantly fewer
blood-donation-related symptoms than did donors assigned to the other conditions and rated their
likelihood of returning to give blood again as greater than did those in the no treatment condition. Among
donors whose chairs were not reclined, participants in the treatment condition had significantly smaller
heart rate reactions to blood donation than did those in the other conditions.

Keywords: blood donation, vasovagal symptoms, fainting, prevention, applied tension

Blood collection systems based on voluntary, unpaid donations healthy and very likely to be accepted again if they volunteer to
have a number of advantages, especially in the area of blood give blood. Unfortunately, for various reasons, it has become
safety, and are promoted by agencies such as the World Health increasingly difficult to retain donors (Wu et al., 2001; Zuck et al.,
Organization. Of interest from a health psychology perspective, 1995), and only about one half of first-time donors return to give
these systems highlight the importance of psychological and be- blood again (Ownby, Kong, Watanabe, Tu, & Ness, 1999; Thom-
havioral factors (Ferguson & Bibby, 2002; Piliavin, 1990). For son et al., 1998).
example, blood collection agencies are constantly looking for ways One of the strongest and best-documented reasons for donor
to encourage this important health-related activity, particularly drop-out is the occurrence of unpleasant symptoms such as dizzi-
among those who have given blood on previous occasions. The ness, weakness, nausea, and syncope. Although these occur in only
importance of encouraging repeat donations has received increas- a minority of donors, these symptoms are not enjoyable and often
ing attention in recent years not only because of the fact that most tip the balance toward nonparticipation. Several studies have found
blood comes from repeat donors but also because of the increasing that the experience of even mild symptoms is associated with a
number of exclusionary criteria for giving blood (Thomson et al., decreased intention to donate again (Sauer & France, 1999; Thom-
1998). That is, to ensure the safety of the blood supply from AIDS, son et al., 1998) as well as fewer actual repeat donations (France,
hepatitis, and so forth, blood collection agencies have developed a France, Roussos, & Ditto, 2004; Piliavin, 1990; Staallekker, Stam-
number of new criteria for giving blood in recent years, thereby meijer, & Dudok de Wit, 1980). Further, although estimates of the
reducing the pool of prospective donors. One major advantage of frequency of blood-donation-related symptoms based on objective
repeat donors is that, by definition, they were accepted as donors criteria such as fainting or the nurse reclining the donation chair to
on at least one prior occasion, which means that they are generally treat a reaction have traditionally been low (e.g., 5%), recent
results suggest that many more donors experience unpleasant
symptoms, even if they are undetected by others or not sufficiently
severe to merit medical intervention. This has been aided by the
Blaine Ditto, Department of Psychology, McGill University, Montreal, development of a questionnaire, the Blood Donation Reactions
Quebec, Canada; Christopher R. France, Department of Psychology, Ohio Inventory (BDRI; Meade, France, & Peterson, 1996), to system-
University.
atically record self-reported symptoms. In one study, 159 of 364
This research was supported by a grant from the Fonds de la Recherche
en Santé du Québec. We gratefully acknowledge the assistance of the staff
(44%) university-age blood donors reported at least a mild expe-
and organization of Héma-Québec. rience of at least one symptom (Meade et al., 1996). In sum,
Correspondence concerning this article should be addressed to Blaine Ditto, although they are usually medically innocuous, donation-related
Department of Psychology, McGill University, 1205 Dr. Penfield Avenue, symptoms of varying severity occur in many donors and nega-
Montreal, Quebec H3A 1B1, Canada. E-mail: blaine.ditto@mcgill.ca tively influence donor return.

433
434 BRIEF REPORTS
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This document is copyrighted by the American Psychological Association or one of its allied publishers.

Figure 1. Sample breakdown.

In an attempt to address this problem, we adapted the behavior AT condition would report fewer donation-related symptoms and,
therapy technique of applied tension (AT) for use in a blood in general, a more positive experience.
collection clinic and evaluated its effects in two studies (Ditto,
France, Lavoie, Roussos, & Adler, 2003, Ditto, Wilkins, France, Method
Lavoie, & Adler, 2003). AT is often used to facilitate behavior
therapy of individuals with blood and injury phobias. It involves Participants
the repeated contraction of the major muscle groups of the arms Donors were tested at mobile clinics operated by the provincial blood
and legs and has been found to reduce vasovagal reactions during collection agency held in various Montreal-area educational institutions.
presentation of feared stimuli, allowing treatment of these highly All individuals who were sufficiently healthy to be accepted as blood
anxious individuals to proceed (Hellstrom, Fellenius, & Ost, 1996; donors were invited to participate in the study. There were 1,254 donors
Kozak & Montgomery, 1981; Ost & Sterner, 1987). As well, participating in the larger study (see Figure 1), completing pre- and
Foulds, Wiedmann, Patterson, and Brooks (1990) found that AT postdonation questionnaires, and participating in one of the treatment
taught in an abbreviated, 5-min session can significantly increase conditions. Information from the nurses who collected the blood was
cerebral blood flow, another characteristic that suggested it might obtained for 1,072 of these individuals. The 605 donors who were tested at
be of value in the blood donation context. We developed a 2-min English-speaking institutions were the focus of our previous report (Ditto,
France, et al., 2003), whereas the 467 who were tested in French-speaking
instructional video that was presented to English-speaking donors
institutions are the focus of the present article. Participants were randomly
in Montreal, Quebec, Canada. Donors watched the video on a assigned to either a no-treatment condition, an AT condition, or a placebo
notebook computer before their donation and were asked to prac- control condition in groups of 15–20 consecutive donors. That is, using a
tice AT while they were giving blood. In general, the results of table of random numbers, a research assistant would determine the condi-
these studies were encouraging, indicating fewer symptoms in tion to be used for 15–20 donors, set up the instructional video (discussed
some treated groups. below) for that purpose, and test a group of donors, after which the
The second, larger study (Ditto, France, et al., 2003) also in- procedure would be repeated. This procedure yielded 155 donors assigned
cluded a large number of French-speaking individuals. However,
we decided not to include these data in that report for several 1
reasons, primarily because there was a significant difference be- The most likely explanation for this was that French-speaking students
were tested primarily in Colleges d’Enseignement Général et Professionel.
tween the English- and French-speaking samples in the frequency
These institutions serve as post– high school technical schools and com-
of the main medical intervention for the treatment of reactions, pulsory university preparatory schools for those bound for university. As a
reclining the donor’s chair (11% vs. 17%, respectively).1 As a result, they generally serve younger individuals, many who have just
result, in the present article, we describe the effects of AT on become eligible to give blood. This probably increased the likelihood of
blood-donation-related symptoms in a group of young adult, observing reactions in these environments, and nurses were also probably
French-speaking blood donors. It was predicted that donors in the more likely to intervene in ambiguous cases in this high risk setting.
BRIEF REPORTS 435

to the no treatment condition, 172 to the AT treatment condition, and 140 video on a notebook computer and listened to the French-language sound-
to the placebo condition. There were no significant differences in gender, track, using padded headphones. Donors were told to tense the major
age, body mass index, or previous blood donation experience among muscle groups in their arms and legs at 5-s intervals while breathing
participants assigned to the three conditions (see Table 1). steadily and were given some hints, such as trying to imagine the tension
produced by squeezing a tennis ball. Emphasis was placed on repeated
Measures tensing, as opposed to tensing and relaxing the muscles.
After watching the video, participants in the AT condition were asked to
Participants completed two questionnaires. A brief predonation ques- practice the technique from the time they sat down on the donation chair
tionnaire including an abbreviated, five-item version of the State Anxiety until they were just about to get up. In contrast, placebo participants were
Inventory (Spielberger, Gorsuch, & Lushene, 1970) was completed just asked to practice AT from the time they sat down on the donation chair
after they were recruited and assigned to condition. The postdonation until the insertion of the donation needle. This was viewed as an inactive
questionnaire had another abbreviated State Anxiety Inventory. More im- treatment on the basis of its brief duration and of the fact that blood
portant, it included a translated version of the BDRI, the primary measure donation–related fainting occurs almost always toward the end of blood
of donation-related symptoms. The BDRI requests ratings of 11 common collection (Newman & Graves, 2001). On the other hand, placebo partic-
donation-related symptoms such as faintness, dizziness, weakness, nausea, ipants viewed the same video as the AT participants, practiced the same
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.

and visual disturbance on a scale from 0 (not at all) to 5 (to an extreme technique, and presumably had the same expectations of positive benefit.
This document is copyrighted by the American Psychological Association or one of its allied publishers.

degree). Donors also reported when, if at all, they practiced AT and rated No participant questioned the placebo procedure (which was referred to as
(a) how useful muscle tensing was in helping them to prevent negative applied tension), perhaps because it implicitly linked fainting with inser-
reactions, (b) how likely they would be to recommend AT to a friend who tion of the donation needle, which many people believe to be the key event
was going to donate blood, and (c) how useful they thought AT would be in blood donation.
in general to prevent reactions, on a scale from 0 (not at all) to 4
(extremely). At the end of the questionnaire, they rated their overall
likelihood of returning to give blood again on a 167-mm visual analogue Data Analysis
scale with endpoints of definitely yes and definitely no. The primary analyses were Treatment Condition (3: AT, placebo, no
Two measurements of blood pressure and heart rate were obtained treatment) ⫻ Gender (2) analyses of covariance (ANCOVAs). A partici-
before and after donation with a portable digital monitor (Becton Dickin- pant’s condition was determined on an intent-to-treat basis. The variable of
son Model A10, Franklin Lakes, NJ) with the donor seated and arm whether a donor’s chair was reclined to treat a reaction was used as a
supported at heart level. The nurses who collected the blood rated the covariate in the analyses. This intervention, administered at the discretion
difficulty of needle insertion on a scale from 1 to 5 and provided infor- of the nurses, was not under experimental control yet had the potential to
mation about the procedure, such as whether they reclined the donor’s chair influence outcome. For example, chair reclining almost certainly reduces
to treat symptoms. symptom reports in some donors because its purpose is to reduce symp-
toms by increasing blood flow to the brain. To eliminate the effects of this
Procedure variable entirely, we also conducted a separate set of analyses using only
those whose chairs were not reclined. The distributions of the variables
Donors were approached either just before or just after they registered as were examined before statistical analysis. To reduce skewness, we log-
the clinic. Those agreeing to participate were assigned to the conditions in transformed the raw BDRI scores.
groups of 15–20 consecutive donors. No-treatment control participants
simply completed the assessment procedures of the study and underwent
the typical blood collection process including a screening interview, a Results
finger prick to collect a small blood sample for testing, the venipuncture,
and blood donation. In contrast, those assigned to the placebo control and There were no differences between those assigned to the no
AT conditions completed the predonation questionnaire and then viewed a treatment, placebo, and AT conditions in the medical characteris-
2-min video describing and demonstrating AT. Participants watched the tics of their blood donations. There were no differences in nurse

Table 1
Demographic and Blood Donation Characteristics

No treatment Placebo Applied tension


(n ⫽ 155)a (n ⫽ 140)b (n ⫽ 172)c

Variable M SE M SE M SE

Age (years) 24.3 0.8a 22.8 0.9a 24.6 0.9a


Body mass index (kg/m2) 24.1 0.3a 24.0 0.3a 23.5 0.3a
Donation experience (previous
donations) 3.9 0.7a 3.2 0.8a 3.6 0.7a
Predonation anxiety (units) 3.8 0.2a 3.0 0.2b 2.7 0.2b
Postdonation anxiety (units) 2.0 0.2a 2.3 0.2a 2.0 0.2a
Blood Donation Reaction Inventory
(log units) 0.45 0.03a 0.43 0.03a 0.35 0.03b
Likelihood of future donation (mm) 152 1.6a 157 1.6a,b 158 1.4b

Note. Means that share the same subscript are not significantly different. Means with different subscripts are
significantly different ( p ⬍ .05).
a
63% women, 37% men. b 55% women, 45% men. c 52% women, 48% men.
436 BRIEF REPORTS

rating of the ease of needle insertion, M ⫽ 1.9, 2.0, 2.0, respec- .021, ES ⫽ .27, and placebo control, M ⫽ 5.3 ⫾ 0.9 bpm, t(248) ⫽
tively, F(2, 461) ⫽ 0.05, p ⫽ .95; whether a needle adjustment was 2.67, p ⫽ .003, ES ⫽ .33, conditions.
required, M ⫽ 10%, 14%, 16%, F(2, 461) ⫽ 1.33, p ⫽ .26; the
need for chair reclining, M ⫽ 14%, 19%, 18%, F(2, 461) ⫽ 1.13, Results From Treatment Evaluation Ratings and Intention
p ⫽ .32; or the percentage of full units of blood obtained, M ⫽
to Give Blood Again
90%, 92%, 90%, F(2, 461) ⫽ .44, p ⫽ .65.
Despite the lower reports of donation-related symptoms, there
were no significant effects involving treatment condition in Treat-
Effects of AT on Vasovagal Symptoms
ment Condition (2) ⫻ Gender (2) ANCOVAs of responses to the
The Treatment Group (3) ⫻ Gender (2) ANCOVA of BDRI three questions about perceived treatment effectiveness (such as
scores produced a significant main effect of treatment condition, “Would you recommend muscle tensing to a friend?”). There were
F(2, 457) ⫽ 3.43, p ⫽ .033. Symptom scores of donors assigned only two levels of the treatment condition factor in these analyses
to the AT condition were significantly lower than were those because those in the no-treatment condition could not answer these
questions. These results provide additional evidence that the pla-
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assigned to both the no treatment, t(323) ⫽ 2.39, p ⫽ .009, effect


This document is copyrighted by the American Psychological Association or one of its allied publishers.

size (ES) ⫽ .26, and placebo control, t(308) ⫽ 2.06, p ⫽ .021, cebo condition was perceived as an equally plausible intervention
ES ⫽ .24, conditions. In contrast, the scores of those assigned to compared with the AT condition. That said, the apparent impact of
the placebo condition did not differ from those in the typical blood AT on donation-related symptoms may have had an effect on
collection procedure (see Table 1). A comparable main effect of participants’ willingness to give blood again. The analysis of their
treatment condition was observed in the analysis of variance of ratings of the likelihood that they would give blood again yielded
BDRI scores of donors whose chairs were not reclined, F(2, a significant effect of treatment condition, F(2, 451) ⫽ 3.66, p ⫽
379) ⫽ 4.00, p ⫽ .019. Donors in the AT condition reported .026. Participants in the AT condition thought that they were more
significantly fewer symptoms, M ⫽ .19 ⫾ .03 log units, compared likely to give blood again compared with donors in the no treat-
with those in both the no treatment, M ⫽ .29 ⫾ .03, t(270) ⫽ 2.34, ment condition, t(319) ⫽ 2.64, p ⫽ .004, ES ⫽ .29. In contrast,
p ⫽ .01, ES ⫽ .28, and placebo control, M ⫽ .29 ⫾ .03, t(248) ⫽ although there was a trend in that direction, the ratings of those in
2.42, p ⫽ .008, ES ⫽ .31, conditions. the placebo condition did not differ from those who underwent the
typical blood collection procedure (see Table 1).

Effects of AT on Other Self-Reported Symptoms


Discussion
In addition to participants in the AT condition reporting fewer Similar to our English-speaking donors (Ditto, France, et al.,
donation-related symptoms whereas those in the placebo condition 2003; Ditto, Wilkins, et al., 2003), blood donors assigned to the
did not, several other findings suggest that this was not the result AT condition reported significantly fewer unpleasant blood-
of a placebo effect. Donors in the AT condition did not report donation-related symptoms such as dizziness and weakness than
lower pain from the blood screening finger prick, the donation did those in the no treatment condition. Several features of the
venipuncture, or postvenipuncture arm pain. Despite the lower pattern of results increase confidence in the validity of this key
anxiety scores observed in the predonation questionnaires of those finding. First, donors in the placebo condition did not report fewer
in the AT and placebo conditions, there were no group differences symptoms. Individuals in the placebo condition were told that they
in anxiety scores obtained from the postdonation questionnaire were going to learn the technique of AT, watched the same video,
(see Table 1). The predonation anxiety results suggest that the and actually practiced AT while in the donation chair, albeit for a
placebo condition was an effective manipulation, giving donors limited period of time. Several findings suggest that the placebo
hope of a more positive outcome, but this was not sufficient to condition was viewed as a plausible intervention. Second, donors
reduce donation-related symptoms. The only difference in postdo- in the AT condition did not report a general reduction in all
nation symptom ratings among those in the AT condition was in physical and psychological symptoms. It seems to have been
donation-related symptoms. An identical pattern of results was limited to blood-donation-related symptoms. Third, although the
observed among donors whose chairs were not reclined. BDRI is a self-report instrument that requests ratings of subjective
symptoms, this should not be interpreted to mean that these symp-
Heart Rate and Blood Pressure toms are imaginary or purely psychological. The basic physiolog-
ical process (though perhaps not the causes) of blood donation–
The physiological data were analyzed using Treatment Condi- related symptoms is fairly well described. The final common
tion (3) ⫻ Gender (2) ANCOVAs of pre- to postdonation change pathway is a reduction in cerebral oxygenation as a result of a
scores, corrected for chair reclining and baseline (predonation) reduction in cardiac output that is usually due, in turn, to a
values. There were no significant effects involving treatment con- vasovagal reaction, hypovolemia, or a combination of the two
dition in the ANCOVAs of all participants. However, the processes. If sufficiently severe, the subjective symptoms of diz-
ANCOVA of heart rate change scores of donors whose chairs were ziness and so forth can be manifest in very observable weakness
not reclined produced a significant main effect of AT treatment and fainting. Previous studies using the original English version of
condition on heart rate change, F(2, 378) ⫽ 4.01, p ⫽ .019. Donors the BDRI have observed significant correlations between scores
in the AT condition had significantly smaller increases in heart rate and observer ratings of symptoms (Meade et al., 1996; Sauer &
from before to after donation, M ⫽ 2.2 ⫾ 0.8 bpm, compared with France, 1999). Finally, the heart rate results provide some intrigu-
those in the no treatment, M ⫽ 4.5 ⫾ 0.8 bpm, t(270) ⫽ 2.07, p ⫽ ing, albeit tentative, objective evidence of a positive impact of AT
BRIEF REPORTS 437

on cardiovascular activity during blood donation. Even though Ditto, B., Wilkins, J.-A., France, C. R., Lavoie, P., & Adler, P. S. J. (2003).
donation blood loss is modest, homeostatic increases in sympa- On-site training in applied muscle tension to reduce vasovagal reactions
thetic nervous system are often observed to offset the effects of to blood donation. Journal of Behavioral Medicine, 26, 53– 65.
hypovolemia (Haberthur, Schachinger, Seeberger, & Stebler Gysi, Ferguson, E., & Bibby, P. A. (2002). Predicting future blood donor returns:
2003; Kosowsky, Han, Collins, McAfee, & Storrow, 2002). That Past behavior, intentions, and observer effects. Health Psychology, 21,
donors in the AT condition exhibited significantly less heart rate 513–518.
change from the very beginning to the very end of the blood Foulds, J., Wiedmann, K., Patterson, J., & Brooks, N. (1990). The effects
of muscle tension on cerebral circulation in blood-phobic and non-
donation procedure compared with both the no treatment and
phobic subjects. Behaviour Research & Therapy, 28, 481– 486.
placebo control donors, who did not practice AT during the blood
France, C. R., France, J. L., Roussos, M., & Ditto, B. (2004). Mild
draw, suggests that some feature of AT may have buffered the
reactions to blood donation predict a decreased likelihood of donor
impact of hypovolemia. Similarly, Vogele, Coles, Wardle, and
return. Transfusion and Apheresis Science, 30, 17–22.
Steptoe (2003) found that blood and injury phobics who practiced Haberthur, C., Schachinger, H., Seeberger, M., & Stebler Gysi, C. (2003).
AT while they watched a video depicting open heart surgery Effects of non-hypotensive haemorrhage on plasma catecholamine lev-
had more stable blood pressure than did phobics who did not
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.

els and cardiovascular variability in man. Clinical Physiology and Func-


This document is copyrighted by the American Psychological Association or one of its allied publishers.

practice AT. tional Imaging, 23, 159 –165.


The donors in the AT condition appear to have had a more Hellstrom, K., Fellenius, J., & Ost, L. G. (1996). One versus five sessions
positive experience giving blood, which may have led to their of applied tension in the treatment of blood phobia. Behaviour Research
higher ratings of their chances of giving blood again than those in & Therapy, 34, 101–112.
the no-treatment control condition. This and other findings of the Kosowsky, J. M., Han, J. H., Collins, S. P., McAfee, A. T., & Storrow,
study are encouraging, though subject to a number of qualifica- A. B. (2002). Assessment of stroke index using impedance cardiogra-
tions. For example, in regard to return ratings, the difference phy: Comparison with traditional vital signs for detection of moderate
between the AT and placebo conditions was not significant. Al- acute blood loss in healthy volunteers. Academy of Emergency Medicine,
though the difference between the placebo and no-treatment con- 9, 775–780.
trol conditions was also not significant, it is possible that the higher Kozak, M. J., & Montgomery, G. K. (1981). Multimodal behavioral
return ratings of those in the AT condition were due as much to the treatment of recurrent injury-scene-elicited fainting (vasodepressor syn-
belief they had learned a useful technique to use while giving cope). Behavioral Psychotherapy, 9, 316 –321.
blood, as opposed to the immediate effects of AT on vasovagal Meade, M. A., France, C. R., & Peterson, L. M. (1996). Predicting
vasovagal reactions in volunteer blood donors. Journal of Psychoso-
symptoms. This is an area for future research.
matic Research, 40, 495–501.
Another caution is the modest effect sizes. In general, the results
Newman, B. H., & Graves, S. (2001). A study of 178 consecutive vaso-
are interesting and statistically significant, but their potential clin-
vagal syncopal reactions from the perspective of safety. Transfusion, 41,
ical importance is uncertain. One issue that may be related to this
475– 479.
is treatment compliance. On the basis of current standards that Ost, L. G., & Sterner, U. (1987). Applied tension: A specific behavioral
maintain the random character of the groups, the analyses in the method for treatment of blood phobia. Behaviour Research & Therapy,
present study were conducted on an intent-to-treat basis, not on 25, 25–29.
whether the person actually practiced AT. Unfortunately, self- Ownby, H. E., Kong, F., Watanabe, K., Tu, Y., & Nass, C. C. (1999).
report data from the postdonation questionnaire suggest that only Analysis of donor return behavior. Retrovirus Epidemiology Donor
about 57% of those assigned to the AT condition actually practiced Study. Transfusion, 39, 1128 –1135.
it as requested, for the entire time they were in the donation chair. Piliavin, J. A. (1990). Why do they give the gift of life? A review of
Although 84% said that they practiced the technique at least some research on blood donors since 1977. Transfusion, 30, 444 – 459.
of the time they were in the donation chair, the fact that almost half Sauer, L. A., & France, C. R. (1999). Caffeine attenuates vasovagal
of those in the AT condition did not do it for the full time probably reactions in female first-time blood donors. Health Psychology, 18,
reduced treatment effects. For example, those assigned to the 403– 409.
placebo condition, who practiced AT for a limited period of time, Spielberger, C. D., Gorsuch, R., & Lushene, R. (1970). State-Trait Anxiety
clearly did not benefit from the technique. Compliance may have Inventory Manual. Palo Alto, CA: Consulting Psychologists Press.
been limited by the nature of the explanation of the study and Staallekker, L. A., Stammeijer, R. N., & Dudok de Wit, C. (1980). A Dutch
emphasis on the experimental nature of the treatment, which may blood bank and its donors. Transfusion, 20, 66 –70.
have led some donors to believe that it was not worth the effort. Thomson, R. A., Bethel, J., Lo, A. Y., Ownby, H. E., Nass, C. C., &
Williams, A. E. (1998). Retention of “safe” blood donors. The Retrovi-
This is another topic requiring additional research. The study of
rus Epidemiology Donor Study. Transfusion, 38, 359 –367.
blood donation reactions and blood donor behavior could have a
Vogele, C., Coles, J., Wardle, J., & Steptoe, A. (2003). Psychophysiologic
significant effect on donor retention and is an area in which
effects of applied tension on the emotional fainting response to blood
researchers in health psychology could contribute significantly to
and injury. Behaviour Research & Therapy, 41, 139 –155.
public health. Wu, Y., Glynn, S. A., Schreiber, G. B., Wright, D. J., Lo, A., Murphy,
E. L., et al. (2001). First-time blood donors: Demographic trends.
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