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Blackwell Publishing IncMalden, USATRFTransfusion0041-11322006 American Association of Blood BanksAugust 200646813941401Original ArticlePHLEBOTOMIST INTERPERSONAL SKILLSTEWART ET AL.

BLOOD DONORS AND BLOOD COLLECTION

Phlebotomist interpersonal skill predicts a reduction in reactions


among volunteer blood donors

Kendra Ray Stewart, Christopher R. France, Aaron W. Rader, and Jesse C. Stewart

S
evere and potentially dangerous shortages in the
BACKGROUND: Adverse reactions in response to blood blood supply are common. A survey of 7 of the 11
donation negatively affect the likelihood of donor return. largest metropolitan areas in the United States
In this study, the interpersonal skill of phlebotomists was shows that these areas have an inadequate blood
examined as a potential predictor of both donor reactions supply for their communities and, as a result, must import
and returns for future donation. blood from other areas of the country.1 This problem is
STUDY DESIGN AND METHODS: Participants were 82 exacerbated during the summer months and winter holi-
phlebotomists who completed the Social Skills Inventory, days when many donors are on vacation, and it becomes
a global measure of interpersonal skill. Scores on this difficult or impossible for other regions to compensate
measure were used to predict the likelihood of donor for shortages. Consequently, continuous recruitment and
reaction (rated by phlebotomists) and return for future retention of donors is essential to maintain the nation’s
donation in two samples of volunteer blood donors blood supply and to ensure our ability to meet future
associated with these phlebotomists. Use of two samples needs.
permitted examination of phlebotomist interpersonal skill Given the importance of donor retention, many
as a predictor of donor reactions and returns both before investigators have turned their focus to factors that may
and after the phlebotomists were aware of the influence the decision to return for future donations.
interpersonal skills assessment. Existing research suggests that a blood donor’s assessment
RESULTS: Results of multilevel logistic regression of his or her overall donation experience plays a crucial
analyses demonstrated that a one-standard-deviation role in this decision.2,3 For example, Thomson and
increase in Social Skills Inventory score was associated colleagues3 found that donors’ perceptions of their phys-
with a significant reduction in the likelihood of donor ical well-being in response to donation and their percep-
reaction in the first sample (odds ratio [OR], 0.86; 95%
confidence interval [CI], 0.76-0.96) and with a marginally
significant reduction in the likelihood of donor reaction in
ABBREVIATION: ICC = intraclass correlation coefficient.
the second sample (OR, 0.90; 95% CI, 0.79-1.02). Social
Skills Inventory scores were not related to returns for From the University of Pittsburgh Cancer Institute, Pittsburgh,
future donation in either sample. Pennsylvania; the Department of Psychology, Ohio University,
CONCLUSIONS: This study provides the first empirical Athens, Ohio; Central Ohio Region Blood Services, American Red
evidence that phlebotomist interpersonal skill predicts the Cross, Columbus, Ohio; and the Department of Psychiatry,
experience of reactions among volunteer blood donors. A University of Pittsburgh School of Medicine, Pittsburgh,
focus on the interpersonal skill of phlebotomists may Pennsylvania.
therefore provide an additional avenue for improving Address reprint requests to: Christopher R. France, PhD,
donors’ physical well-being and satisfaction, thereby Department of Psychology, Ohio University, 245 Porter Hall,
enhancing donor retention. Athens, OH 45701; e-mail: France@ohio.edu.
At the time this research was conducted, K.R.S. was affiliated
with the graduate program of the Department of Psychology at
Ohio University.This research was supported by a Competitive
Research Grant from the Department of Psychology at Ohio
University; and by the National Institutes of Health Training
Grant HL07560.
Received for publication October 23, 2005; revision received
January 9, 2006, and accepted January 9, 2006.
doi: 10.1111/j.1537-2995.2006.00908.x
TRANSFUSION 2006;46:1394-1401.

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PHLEBOTOMIST INTERPERSONAL SKILL

tions of treatment by blood center staff were two of the pattern of responses on the interpersonal skills measure
strongest predictors of intent to provide a future donation. was determined to be invalid. The final sample (n = 70)
Consistent with these findings, recent evidence demon- had a mean age of 40.1 years (standard deviation [SD],
strates that the experience of reactions such as faintness, 11.8 years) and a mean phlebotomy experience level of
dizziness, and nausea during donation has a significant 98.6 months (SD, 81.7 months). The sample was mostly
detrimental effect on likelihood of subsequent donation.4,5 female (76%) and Caucasian (73%). Phlebotomists held
One factor that could enhance donor retention by either an RN or LPN degree (24%) or had received specific
influencing both donors’ physical well-being and their per- phlebotomy training only. Participants provided written
ceptions of treatment by blood center staff is phlebotomist informed consent to all procedures and received $10 for
interpersonal skill. Although no studies have directly eval- completing the assessments. This study was approved by
uated this possibility, phlebotomist interpersonal skill has the institutional review boards of Ohio University and the
long been viewed as a potentially important predictor of American Red Cross.
reactions among donors.6-8 Additional indirect support for
this notion is provided by previous studies of the interper-
sonal skills of medical providers. Specifically, it has been Measures and procedure
found that physicians’ use of patient-centered communi- Phlebotomists were recruited for this study at quarterly
cation (e.g., allowing the patient to dominate the conver- meetings held by each collection territory of the American
sation, utilizing reassurance techniques, or exploring the Red Cross Blood Services, Central Ohio Region. Those who
patient’s feelings and expectations) is associated both with chose to participate first completed a brief demographics
better patient health outcomes9,10 and with better ratings questionnaire assessing age (years), sex (0 = male,
of patient satisfaction.11 Although the comparison to blood 1 = female), race (0 = Caucasian, 1 = non-Caucasian),
donation is far from perfect, these findings do suggest that experience (months), and training (0 = RN/LPN, 1 = other
the interpersonal skills of a medical provider can affect training). Race was coded as a dichotomous variable due
both physical well-being and patient satisfaction. to the relatively small percentage of non-Caucasian phle-
To directly examine whether phlebotomist interper- botomists (27%) in the final sample. Additionally, phle-
sonal skill is predictive of donor reactions or returns for botomist training was dichotomized to compare
future donation, we conducted the first empirical investi- phlebotomists with nursing backgrounds to those who
gation of these potential relationships in a sample of had received other phlebotomy training (e.g., by partici-
American Red Cross phlebotomists and two associated pating in a medical assistant or American Red Cross edu-
samples of volunteer blood donors. We hypothesized that cational program). After completing the demographics
phlebotomist interpersonal skill would be negatively questionnaire, participants were administered the Social
associated with the likelihood of donors experiencing a Skills Inventory, which is a 90-item instrument divided
reaction to blood donation, as interpersonally skilled into six subscales (Emotional Expressivity, Emotional Sen-
phlebotomists may help prevent donor reactions because sitivity, Emotional Control, Social Expressivity, Social Sen-
they are more adept at early detection of donor distress sitivity, and Social Control).12 This measure was selected
and are capable of offering comfort, reassurance, or dis- because it quantifies both verbal and nonverbal skills
traction as needed. Such interventions might in turn across the domains of sending, receiving, and controlling
increase donor physical well-being, satisfaction with communications with others. Furthermore, it has been
blood collection staff, and willingness to return in the used previously as a measure of nursing job performance13
future. Accordingly, we also hypothesized that phle- and was therefore deemed to be relevant to the goals of
botomist interpersonal skill would be positively associ- the present study. Each item of the Social Skills Inventory
ated with the likelihood of donors returning for a future is rated on a 1 (“Not at all like me”) to 5 (“Exactly like me”)
donation. Likert scale. The sum of the six subscale scores yields the
total score, a global measure of social skill ranging from 90
MATERIALS AND METHODS to 450. Internal consistency for the Social Skills Inventory
is high for both men and women (α = 0.84 and α = 0.80,
Participants respectively), and the test-retest reliability at a 2-week
Participants were 82 phlebotomists from the Central Ohio interval is 0.94.12 Additionally, Riggio12 reports that the
Blood Services Region of the American Red Cross. To allow Social Skills Inventory demonstrates convergent and dis-
for analysis of retrospective data, only phlebotomists who criminant validity, as it is correlated in the expected direc-
had been employed in the region for at least 8 months tions with other measures pertaining to interpersonal
were recruited. Eleven phlebotomists were excluded from communication and personality. In the present study,
analyses because they had not drawn blood from at least Social Skills Inventory scores (mean, 290.2; SD, 29.9) were
20 donors during each of the two donor data collection converted to z-scores so that a 1-unit change in this vari-
periods, and one phlebotomist was excluded because her able corresponded to a change of 1 SD.

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STEWART ET AL.

Assessment of
Donor Data Donor Returns for
Collection 1 Data Collection 1 TABLE 1. Characteristics of donors*
Data Collection 1 Data Collection 2
Variable (n = 8669) (n = 7628)
Female 4236 (48.9) 3856 (50.6)
Non-Caucasian 774 (8.9) 630 (8.3)
-7 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 First-time donor status 1336 (15.4) 969 (12.7)
Months
Donor reactions 471 (5.4) 368 (4.8)
Returns for future 6408 (73.9)† 4626 (60.9)‡
Donor Data Assessment of donation
Collection 2 Donor Returns for
Data Collection 2 Age (years)§ 40.8 (15.7) 40.8 (13.9)
* Data are reported as number (%).
Fig. 1. Timeline of donor data collection and assessment of † Returns assessed 12 months after initial study donation.
donor returns for the retrospective (Data Collection 1) and pro- ‡ Returns assessed 6 months after initial study donation.
spective (Data Collection 2) analyses. The Social Skills Inven- § Data are reported as mean (SD).

tory was administered to phlebotomists at Time 0.

Using the Donor Management Information System, in Data Collection 2 were tracked during the 6 months
the official database of the American Red Cross, data were after phlebotomist enrollment; thus, return data for the
retrieved for all allogeneic donors associated with each second donor sample were available only for this period.
phlebotomist during a 30-day period occurring 6 months For both data collection periods, return for future dona-
before the phlebotomist’s enrollment in the study (Data tion was treated as a dichotomous variable (0 = no return,
Collection 1) and during a 30-day period immediately 1 = return), with donors coded as returning if they gave
after phlebotomist enrollment (Data Collection 2). This blood or attempted to give blood one or more times after
retrospective and prospective design (see Fig. 1) allowed the initial study donation.
us to examine phlebotomist interpersonal skill as a pre-
dictor of donor reactions and returns both before the
phlebotomists were aware of the interpersonal skills Statistical analysis
assessment and after the phlebotomists had knowledge of To determine whether phlebotomist interpersonal skill
this assessment. After excluding donors with missing data predicts the likelihood of donor reaction or return for
on any of the variables, 8669 donors remained in Data future donation, a series of multilevel logistic regression
Collection 1 and 7628 donors remained in Data Collection analyses was performed with donors at Level 1 and phle-
2. As can be seen in Table 1, variables obtained from the botomists at Level 2. Multilevel logistic regression analysis
donor database included age (years), sex (0 = male, was selected because donors were nested within phlebot-
1 = female), race (0 = Caucasian, 1 = non-Caucasian), and omists and because the four outcome variables were
first-time donor status (0 = experienced, 1 = novice). Race dichotomous. These analyses were conducted with HLM
was dichotomized because of the small percentage of software, version 6.0, with parameters estimated by
non-Caucasian donors in Data Collection 1 (8.9%) and in restricted penalized quasi-likelihood.
Data Collection 2 (8.3%). Consistent with recent recommendations regarding
The following four outcome variables were also multilevel model specification,14 the following procedure
derived from the donor database: donor reactions for Data was used to examine phlebotomist interpersonal skill as
Collection 1, donor reactions for Data Collection 2, 12- a predictor of each of the four outcome variables (donor
month returns for Data Collection 1, and 6-month returns reactions for Data Collection 1, donor reactions for Data
for Data Collection 2 (see Table 1). During the time period Collection 2, 12-month returns for Data Collection 1, and
of the study, phlebotomists coded donor reactions as 6-month returns for Data Collection 2). First, an empty
either absent, light, moderate, or severe, with a standard model was created that included only the random inter-
American Red Cross classification system. In the present cept (i.e., no predictor variables). Results from this analy-
analyses, however, donor reaction was treated as a dicho- sis were used to compute the intraclass correlation
tomous variable (0 = no reaction, 1 = reaction) for both coefficient (ICC) for the empty model, which provided an
data collection periods, due to the extreme rarity of mod- estimate of the proportion of total variance in the out-
erate and severe reactions (≤0.1%). As a measure of donor come variable at the phlebotomist level. The ICC was cal-
retention, donors included in Data Collection 1 were culated as
tracked during the 6 months before phlebotomist enroll-
ICC = VP/(VP + π2/3),
ment and during the 6 months after enrollment (see
Fig. 1), which permitted evaluation of returns across a 12- where VP is the variance between phlebotomists (i.e., the
month period. As is also shown in Fig. 1, donors included phlebotomist-level variance, which is equal to the inter-

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PHLEBOTOMIST INTERPERSONAL SKILL

cept variance component), and π2/3 is the variance within ships between phlebotomist interpersonal skill and the
phlebotomists.14 likelihood of donor reaction or return, cross-level interac-
Second, a base model consisting of important donor tions between each donor variable (age, sex, race, and
and phlebotomist variables was created. Each donor vari- first-time donor status) and Social Skills Inventory total
able (age, sex, race, and first-time donor status) was first score were entered one at a time into the full model. For
entered into a separate model containing only the ran- these analyses, both fixed and random effects for each
dom intercept. Donor variables that were significant in donor variable were included in the models. Because none
their individual model were retained for inclusion in the of the cross-level interactions were significant, these
base model. For each significant donor variable, the test results are not reported.
of the random slope was examined. If this test was non-
significant in the variable’s individual model, only the RESULTS
fixed effect for the variable was included in the base
model; if this test was significant, both fixed and random Donor reactions
effects were included. After the donor-level elements of Data Collection 1. In the first donor sample, phlebot-
the base model were identified, each phlebotomist vari- omist interpersonal skill was negatively associated with
able (age, sex, race, experience, and training) was then the likelihood of donors experiencing a reaction to blood
entered into a separate model containing the random donation. The ICC for the empty model was 0.033, indi-
intercept and the selected donor variables. Phlebotomist cating that 3.3 percent of the total variance in reactions
variables that were significant in their individual model was at the phlebotomist level (see the top panel of
were retained for inclusion in the base model. It should Table 2). All of the donor variables—age, sex, race, and
be noted that, in the individual models and the base first-time donor status—were significant predictors of the
model, continuous donor and phlebotomist variables likelihood of donor reaction and therefore were included
were centered about the grand mean and dichotomous in the base model. Specifically, younger individuals,
variables were uncentered. Results from this analysis women, Caucasians, and first-time donors were each
were used to compute the residual ICC for the base more likely to experience a reaction. Of the phlebotomist
model. In addition, the proportion of phlebotomist-level variables, only age was a significant predictor in the pres-
variance explained by the variables in the base model was ence of the selected donor variables, as the likelihood
calculated with the equation of donor reaction increased with phlebotomist age. Col-
lectively, the variables in the base model explained
VEXPLAINED = [(VP0 − VP1)/VP0] × 100,
57.9 percent of the phlebotomist-level variance in reac-
where VP0 is the phlebotomist-level variance for the empty tions (i.e., 1.9% of the original 3.3% of the total variance in
model and VP1 is the phlebotomist-level variance for the reactions that was at the phlebotomist level). The full
base model.15,16 model analysis revealed that Social Skills Inventory total
Third, a full model was created by entering Social score was a significant predictor of the likelihood of donor
Skills Inventory total score (grand mean centered) into the reaction in the presence of the variables in the base model.
base model. Results from this analysis were first used to The odds ratio (OR) for Social Skills Inventory total score
compute the residual ICC for the full model and the was 0.86, indicating that a 1-SD increase in the Social Skill
proportion of phlebotomist-level variance explained by Inventory total score was associated with a 14 percent
the variables in the full model (VEXPLAINED = [(VP0 − VP2)/ reduction in the likelihood of donor reaction. To further
VP0] × 100, where VP0 is the phlebotomist-level variance for illustrate this relationship, mean reaction rates (not
the empty model and VP2 is the phlebotomist-level vari- adjusted for the selected donor and phlebotomist vari-
ance for the full model). The proportion of phlebotomist- ables) were calculated after classifying phlebotomists into
level variance accounted for by the Social Skills Inventory quartiles based on their Social Skills Inventory total score.
total score beyond that explained by the variables in the The mean reaction rate was 6.6 percent for phlebotomists
base model was then calculated by subtracting VEXPLAINED in the first (lower) quartile, 6.1 percent for those in the
for the base model from VEXPLAINED for the full model. To second quartile, 4.5 percent for those in the third quartile,
determine whether the various subscales of the Social and 4.5 percent for those in the fourth (upper) quartile.
Skills Inventory were predictive of donor reactions or Social Skills Inventory total score accounted for an addi-
returns, follow-up analyses were conducted when the tional 17.5 percent of the phlebotomist-level variance in
Social Skills Inventory total score was a significant or mar- reactions beyond that explained by the selected donor and
ginally significant predictor of the outcome variable. In phlebotomist variables. Follow-up analyses with Social
these instances, the full model analysis was repeated uti- Skills Inventory subscale scores revealed that Emotional
lizing each of the six subscale scores in place of the Social Sensitivity was a significant predictor of the likelihood of
Skills Inventory total score. Furthermore, to explore donor reaction (OR, 0.87; 95% CI, 0.78-0.98; p < 0.05). Fur-
whether any donor characteristics moderate the relation- thermore, Social Expressivity (OR, 0.89; 95% CI, 0.79-1.01;

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TABLE 2. Multilevel logistic regression analyses predicting the likelihood of donor reaction
Phlebotomist-level Explained phlebotomist-
Model/Variable OR 95% CI variance (SD) ICC level variance (%)
Data Collection 1
Empty model 0.114 (0.337) 0.033 Reference
Base model* 0.048 (0.218) 0.014 57.9
Donor age 0.95† 0.94-0.96
Donor sex 1.55† 1.27-1.89
Donor race 0.37† 0.25-0.56
First-time donor status 2.96† 2.37-3.69
Phlebotomist age 1.02† 1.01-1.03
Full model 0.028 (0.167) 0.008 75.4
Social Skills Inventory score 0.86‡ 0.76-0.96
Data Collection 2
Empty model 0.204 (0.452) 0.058 Reference
Base model* 0.058 (0.240) 0.017 71.6
Donor age 0.96† 0.95-0.97
Donor sex 1.54† 1.23-1.93
First-time donor status 2.90† 2.27-3.71
Full model 0.043 (0.206) 0.013 78.9
Social Skills Inventory score 0.90§ 0.79-1.02
* For all of the selected donor variables, only the fixed effect was included in the base model.
† p < 0.01.
‡ p < 0.05.
§ p = 0.10.

p = 0.07) and Social Sensitivity (OR, 0.89; 95% CI, 0.79- Returns for future donation
1.01; p = 0.06) were marginally significant predictors of the
likelihood of donor reaction. None of the other subscales Data Collection 1. In contrast to donor reactions,
were significant predictors. analysis of data from the first donor sample indicated that
Data Collection 2. Similar results were obtained in phlebotomist interpersonal skill was not related to the
analyses predicting the likelihood of reaction in the sec- likelihood of donors returning within 12 months of their
ond donor sample. As can be seen in the bottom panel of initial blood donation for a subsequent donation. Of the
Table 2, 5.8 percent of the total variance in reactions was total variance in 12-month returns, 3.8 percent was at the
at the phlebotomist level. The donor variables that were phlebotomist level (see the top panel of Table 3). Donor
significant predictors of the likelihood of reaction were age, sex, race, and first-time donor status were each sig-
age, sex, and first-time donor status; each of these vari- nificant predictors of the likelihood of 12-month return in
ables was related to reactions in the same direction as in their individual models; older individuals, men, Cauca-
Data Collection 1. Because none of the phlebotomist vari- sians, and experienced donors were more likely to return
ables was significant predictors in the presence of the for another blood donation. In the presence of the
selected donor variables, none was included in the base selected donor variables, phlebotomist race and training
model. Together, the variables in the base model were also significant predictors in their individual models,
explained 71.6 percent of the phlebotomist-level variance as the likelihood of 12-month return was greater for Cau-
in reactions. Social Skills Inventory total score was a mar- casian phlebotomists and phlebotomists with nursing
ginally significant predictor of the likelihood of donor backgrounds. When all of the selected donor and phlebot-
reaction (p = 0.10). The OR of 0.90 indicates that a 1-SD omist variables were simultaneously entered in the base
increase in Social Skills Inventory total score was associ- model, however, donor sex became nonsignificant, and
ated with a 10 percent reduction in the likelihood of donor phlebotomist training became marginally significant. As a
reaction. The unadjusted mean reaction rates were 5.4, set, the variables in the base model explained 70.8 percent
5.8, 4.2, and 3.6 percent for phlebotomists in the first, sec- of the phlebotomist-level variance in 12-month returns.
ond, third, and fourth quartiles, respectively. Social Skills The full model analysis revealed that, in the presence of
Inventory total score accounted for an additional the variables in the base model, Social Skills Inventory
7.3 percent of the phlebotomist-level variance beyond total score was not associated with the likelihood of 12-
that explained by the selected donor variables. In contrast month return.
to the findings from Data Collection 1, none of the Social Data Collection 2. In the second donor sample,
Skills Inventory subscale scores were predictive of the like- comparable results were obtained in analyses predicting
lihood of donor reaction. the likelihood of donors returning within 6 months for

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TABLE 3. Multilevel logistic regression analyses predicting the likelihood of return for future donation
Phlebotomist-level Explained phlebotomist-
Model/Variable OR 95% CI variance (SD) ICC level variance (%)
Data Collection 1
Empty model 0.130 (0.360) 0.038 Reference
Base model 0.038 (0.195) 0.011 70.8
Donor age* 1.04† 1.04-1.05
Donor sex‡ 1.02 0.92-1.14
Donor race 0.64† 0.54-0.76
First-time donor status 0.31† 0.27-0.35
Phlebotomist race 0.84§ 0.71-0.98
Phlebotomist training|| 0.85¶ 0.70-1.03
Full model — — —
Social Skills Inventory score 1.03 0.96-1.11
Data Collection 2
Empty model 0.185 (0.431) 0.053 Reference
Base model 0.115 (0.339) 0.034 37.8
Donor age 1.02† 1.02-1.02
Donor sex 0.83† 0.76-0.92
Donor race 0.69† 0.58-0.83
First-time donor status 0.36† 0.31-0.41
Phlebotomist age 1.01† 1.00-1.02
Full model — — —
Social Skills Inventory score 0.99 0.89-1.09
* Both fixed and random effects for this variable were included in the model.
† p < 0.01.
‡ Donor sex was a significant predictor in its individual model (OR, 0.86; 95% CI, 0.77-0.96; p < 0.01) but became nonsignificant when the
selected variables were simultaneously entered in the base model.
§ p < 0.05.
|| Phlebotomist training was a significant predictor in its individual model (OR, 0.81; 95% CI; 0.67-0.98, p < 0.05) but became marginally
significant when the selected variables were simultaneously entered in the base model.
¶ p < 0.10.

another donation. As is shown in the lower panel of supported by the subscale analyses for Data Collection 2.
Table 3, 5.3 percent of the total variance in 6-month Although phlebotomist variables have not been empiri-
returns was at the phlebotomist level. All of the donor cally studied in the existing blood donation literature, the
variables were significant predictors of the likelihood of findings of this study are consistent both with previously
6-month return and were related to returns in the same observed relationships between physician interpersonal
direction as in Data Collection 1. In addition, phleboto- skills and patient health outcomes9,10 and with the sugges-
mist age was positively associated with likelihood of tion by Ogata and coworkers7 that “outgoing” and inter-
6-month return. The variables in the base model personally skilled phlebotomists may have a lower rate of
explained 37.8 percent of the phlebotomist-level vari- donor reactions among the donors that they assist. Future
ance in 6-month returns. Social Skill Inventory total studies are needed to examine the mechanism through
score was not associated with the likelihood of 6-month which phlebotomist interpersonal skill may translate into
return. fewer donor reactions. We speculate that phlebotomists
who are interpersonally skilled may have a salutary effect
on donors in part because they are more likely to attend
DISCUSSION
to and interpret the nonverbal cues of others, thus allow-
Our hypothesis that phlebotomist interpersonal skill ing them to respond to signs of an impending reaction and
would be negatively associated with the likelihood of to intervene preventatively rather than after a reaction has
donors experiencing a reaction to blood donation was actually occurred. Additionally, phlebotomists possessing
supported. After adjustment for important donor and characteristics such as attentiveness and responsiveness
phlebotomist variables, a 1-SD increase in Social Skills may not only intervene intentionally to prevent reactions,
Inventory total score was associated with a 14 percent but may also indirectly reduce reactions by providing a
reduction in likelihood of donor reaction in Data Collec- reassuring and warm presence, establishing a bond with
tion 1 and with a 10 percent reduction in Data Collection the donor, engaging the donor in a friendly and affiliative
2. Three of the Social Skills Inventory subscales were sig- interaction, distracting the donor from the blood dona-
nificant or marginally significant predictors of donor reac- tion procedure, and/or creating an impression of profes-
tions in Data Collection 1, but these results were not sional competency. Due to the correlational nature of the

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relationships observed in this study, however, it must also research should be devoted to examining the technical
be considered that the inverse relationship between phle- and interpersonal characteristics of such phlebotomists
botomist interpersonal skill and the likelihood of donor that might enhance donor return.
reactions may occur because phlebotomists with high Some important limitations of this study should be
interpersonal skill may be less likely to report reactions noted. First, the Social Skills Inventory is a self-report
among the donors that they assist. For example, inter- measure of interpersonal abilities, and as a self-report
personally skilled phlebotomists might minimize the measure, it is subject to response bias. For example,
severity of or underreport the occurrence of donor reac- social desirability may have affected the way in which
tions because they desire to be favorably evaluated by phlebotomists portrayed themselves on this instrument,
supervisors. although concern about evaluation by employers was
Interestingly, we did not observe a relationship probably not a factor, as it was explained both verbally
between phlebotomist interpersonal skill and the likeli- and in written format to the participants that supervisors
hood of return for future donation in either data collection and other employees of the American Red Cross would
period. This finding is surprising, given that phlebotomist not have access to their responses. In addition, phleboto-
interpersonal skill was related to donor reactions, and mists were aware that donor reactions would be moni-
reactions have previously been found to be predictive of tored for 30 days after enrollment in the study, and this
donor nonreturn.4,5 There are several potential explana- knowledge may have affected phlebotomist-donor inter-
tions for these null findings. First, assuming that the actions during Data Collection 2. This limitation, how-
relationship between phlebotomist characteristics and ever, does not pertain to Data Collection 1, wherein the
returns for future donation is primarily mediated by donor strongest relationship between phlebotomist interper-
reactions, it is possible that the Social Skills Inventory is sonal skill and the likelihood of donor reaction was
not sufficiently related to reactions to have a significant observed.
influence on returns. In addition, although phlebotomist In summary, results of the present study indicate that
interpersonal skill may enhance the overall donation phlebotomist interpersonal skill is associated with a
experience, a host of factors (e.g., perceived inconve- reduction in the likelihood of donors experiencing a reac-
nience, apathy, and changes in medical eligibility) ulti- tion to blood donation. These findings suggest that in
mately contribute to donor return behavior. addition to the obvious importance of phlebotomist tech-
In addition to suggesting that phlebotomist interper- nical skill, phlebotomist interpersonal skill may also con-
sonal skill is related to the likelihood of donors experienc- tribute to the overall donation experience for volunteer
ing a reaction, our findings also indicate that donor blood donors.
characteristics are more important than phlebotomist
characteristics in predicting both donor reactions and
REFERENCES
returns for future donation. Across the multilevel models,
only 3 to 6 percent of the total variance in donor reac- 1. Newman BH. Adjusting our management of female blood
tions and returns was at the phlebotomist level, indicat- donors: the key to an adequate blood supply. Transfusion
ing that most of the variance in these outcomes was at 2004;44:591-6.
the donor level—or perhaps at an unexamined level in 2. Piliavin JA, Callero PL. Giving blood: the development of an
the hierarchy, such as site of donation. Further, donor altruistic identity. Baltimore: Johns Hopkins University
characteristics were consistently and strongly predictive Press; 1991.
of the likelihood of both reactions and returns. These 3. Thomson RA, Bethel J, Lo AY, et al. Retention of “safe” blood
findings are in line with previous studies that have found donors. The Retrovirus Epidemiology Donor Study.
donor age and first-time donor status to be predictive Transfusion 1998;38:359-67.
of donor reactions17,18 and with other studies that have 4. France CR, Rader A, Carlson B. Donors who react may not
reported a relationship between donor sex and reac- come back: analysis of repeat donation as a function of
tions.2,8,19,20 Our findings from Data Collection 1 are also phlebotomist ratings of vasovagal reactions. Transfus Apher
in agreement with those of Newman and colleagues,21 Sci 2005;33:99-106.
which suggest that reactions occur at a lower rate among 5. France CR, France JL, Roussos M, Ditto B. Mild reactions to
African American versus Caucasian donors. Although blood donation predict a decreased likelihood of donor
donor characteristics were found to be most important return. Transfus Apher Sci 2004;30:17-22.
in the prediction of returns for future donation, certain 6. Moloney WC, Lonnergan LR, McClintock JK. Syncope in
phlebotomist characteristics were also predictive. For blood donors. N Engl J Med 1946;234:114-8.
example, donors from the first data collection period 7. Ogata H, Iinuma N, Nagashima K, Akabane T. Vasovagal
were more likely to return if their phlebotomist was reactions in blood donors. Transfusion 1980;20:679-83.
trained as a nurse. If this outcome can be confirmed in 8. Williams GE. Syncopal reactions in blood donors: an
other donor samples, it would suggest that additional investigation of 222 cases. Br Med J 1942;1:783-6.

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9. Di Blasi Z, Harkness E, Ernst E, Georgiou A, Kleijnen J. 16. Merlo J, Lynch JW, Yang M, et al. Effect of neighborhood
Influence of context effects on health outcomes: a social participation on individual use of hormone
systematic review. Lancet 2001;357:757-62. replacement therapy and antihypertensive medication:
10. Stewart M, Brown JB, Donner A, et al. The impact of patient- a multilevel analysis. Am J Epidemiol 2003;157:774-83.
centered care on outcomes. J Fam Pract 2000;49:796-804. 17. Kasprisin DO, Glynn SH, Taylor F, Miller KA. Moderate
11. Bertakis KD, Roter D, Putnam SM. The relationship of and severe reactions in blood donors. Transfusion
physician medical interview style to patient satisfaction. 1992;32:23-6.
J Fam Pract 1991;32:175-81. 18. Trouern-Trend JJ, Cable RG, Badon SJ, Newman BH,
12. Riggio RE. Manual for the social skills inventory. Palo Alto Popovsky MA. A case-controlled multicenter study of
(CA): Consulting Psychologists Press; 1989. vasovagal reactions in blood donors. influence of sex, age,
13. Riggio RE, Taylor SJ. Personality and communication skills donation status, weight, blood pressure, and pulse.
as predictors of hospice nurse performance. J Bus Psychol Transfusion 1999;39:316-20.
2000;15:351-9. 19. Greenbury CL. An analysis of the incidence of “fainting” in
14. Snijders TA, Bosker RJ. Multilevel analysis: an introduction 5,897 unselected blood donors. Br Med J 1942;1:253-5.
to basic and advanced multilevel modeling. Thousand Oaks 20. McVay PA, Andrews A, Kaplan EB, et al. Donation reactions
(CA): Sage Publications; 1999. among autologous donors. Transfusion 1990;30:249-52.
15. Bryk AS, Raudenbush SW. Hierarchical linear models: 21. Newman BH, Siegfried BA, Buchanan LA. Donor reactions
applications and data analysis methods. Newbury Park (CA): among African-American and Caucasian first-time whole-
Sage Publications; 1992. blood donors. Transfusion 2005;45:1398-9.

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