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  • Facebook Ad Testing GUIDE 2020: Netsphere Presents 2020

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    Thắng Lợi Bảo An
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    The document provides guidelines for testing Facebook ad campaigns in 2020, including breaking down ad sets by interest targeting and placement, important calculations like break even point and break even return on ad spend, and a rule about killing ad sets that reach the break even point with a lower return on ad spend. It focuses on digital marketing and ecommerce strategies using automatic placement of ads over 7 days for clicks or 1 day views across 10 ad sets.

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    Facebook_Ad_Launch_Guide_2020_PDF_Version_

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    The document provides guidelines for testing Facebook ad campaigns in 2020, including breaking down ad sets by interest targeting and placement, important calculations like break even point and break even return on ad spend, and a rule about killing ad sets that reach the break even point with a lower return on ad spend. It focuses on digital marketing and ecommerce strategies using automatic placement of ads over 7 days for clicks or 1 day views across 10 ad sets.

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    © All Rights Reserved
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    16 views3 pages

    Facebook Ad Testing GUIDE 2020: Netsphere Presents 2020

    Uploaded by

    Thắng Lợi Bảo An
    The document provides guidelines for testing Facebook ad campaigns in 2020, including breaking down ad sets by interest targeting and placement, important calculations like break even point and break even return on ad spend, and a rule about killing ad sets that reach the break even point with a lower return on ad spend. It focuses on digital marketing and ecommerce strategies using automatic placement of ads over 7 days for clicks or 1 day views across 10 ad sets.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 3

    NE T SPHE RE PRE SE NT S 2020

    FACEBOOK
    AD TESTING
    GUIDE 2020

    Digital Marketing eCommerce


    Strategy Break-down:

    Adset 1 - ePacket - Interest 1 - Automatic Placement - 7 Day


    Click or 1 Day View

    Adset 2 - ePacket - Interest 2 - Automatic Placement - 7 Day


    Click or 1 Day View

    Adset 3 - ePacket - Interest 3 - Automatic Placement - 7 Day


    Click or 1 Day View

    Adset 4 - ePacket - Interest 4 - Automatic Placement - 7 Day


    Click or 1 Day View

    Adset 5 - ePacket - Interest 5 - Automatic Placement - 7 Day


    Click or 1 Day View

    Adset 6 - ePacket - Interest 6 - Automatic Placement - 7 Day


    Click or 1 Day View

    Adset 7 - ePacket - Interest 7 - Automatic Placement - 7 Day


    Click or 1 Day View

    Adset 8 - ePacket - Interest 8 - Automatic Placement - 7 Day


    Click or 1 Day View

    Adset 9 - ePacket - Interest 9 - Automatic Placement - 7 Day


    Click or 1 Day View

    Adset 10 - ePacket - Interest 10 - Automatic Placement - 7 Day


    Click or 1 Day View
    Important Calculations:

    Break Even Point (BEP):

    Selling Price - Cost of Goods = BEP

    Break Even Return On Adspent (BEROAS):

    Selling Price / (Selling Price - Cost of Goods) = BEROAS

    Important Rule:

    Kill any adset that has reached your BEP and has a ROAS
    below your BEROAS.

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