Individual Performance Evaluation 4 -SMM

1. Set up a facebook/Twitter/Instagram/Linkedin business profile for the website/webpage page

optimized
2. Plan and implement a social media marketing strategy on following parameters-
a. selection of Business/marketing/campaign goals
b. target audience/competitor/keyword/content research
c. Content planning
d. Platforms’ selection
e. Key performance Indictors selection (KPI’s)

Suggested References:

1. https://www.wordstream.com/social-media-marketing
2. https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
3. https://www.socialmediaexaminer.com/how-to-convince-your-skeptical-boss-that-
facebook-marketing-works/
4. https://www.hubspot.com/instagram-marketing
5. http://www.socialmediaexaminer.com/6-tips-to-improve-facebook-posts/
6. http://www.socialmediaexaminer.com/9-linkedin-marketing-tips/
7. http://www.socialmediaexaminer.com/16-twitter-tools-for-social-media-marketers/

Evaluation Rubric

0-40% 40-70% Above 70%

Goals No business/marketing/ Business / Business marketing/campaign
Campaign goals selected marketing goals are aligned and strategic
/campaign goals are (create competitive advantage)
aligned
Target Audience No research of Target Target audience Target audience profile
audience profile researched
Competitor analysis No competitor analysis 3-5 competitors More than 5 competitors
analyzed analyzed
Content planning No keywords 0-10 keywords More than 10 keywords
research/No content researched/Content researched
promotion strategy promotion strategy
SMM Platform s’ 0-2 platforms selected 2-3 platforms More than 3 platforms selected
 selected based on campaign goals selected as per goals as per goals
(fb/linkedin/instagra
m/Twitter/youtube)
selection
SMM analytics 0-2 KPI’s selected 2-3 KPIs selected as 3-5 KPIs as per Performance and
per Performance customer funnel
and customer
funnel

Note:

1. It’s an individual assignment, and any evidence of copying from others or the internet
will be penalized.
2. Scrn shots of relevant pages have to be submitted alongwith reasons for each of the
decisions taken.
3. You may be asked to present the link where you have implemented
4. Individual presentation on all Criteria 1- 7 on Tuesday , Sept 29, 2020 in class
5. Individual PPT of 2 mins each indicating the main actions implemented.
6. Details alongwith scrn shots and research to be submitted in Moodle by Oct 1, 2020.