Mid term review

Individual

Search Engine Optimization

Preparation

Website

Create a number of web pages and make up a small website. Choose a real site if you can - at work,
your homepage, your hobby site. If not, create a few throw-away web pages. There are two options
how you can publish your mini-site:

make sure your web pages can be crawled before you develop your mini-site.

The number of pages on your mini-site should be at least 5.

Page to Optimize

On your mini-site, select one page that you want to optimize. This optimization target page must
contain a fair share of text, not only images.

Search Phrase

Find a phrase, made of two-three keywords, that you will optimize your target page for. Try using the
keyword discovery methods mentioned during the lecture.

Text Optimization

You optimize the text of your selected target page. Follow the guidelines in the lecture slides, use your
imagination, feel free to enrich this assignment.

 Choose a keyword-rich URL if your web-publishing software allows it. Normally you cannot or
should not change the domain name; you can change the file/path name.
 Optimize <TITLE>.
 Optimize the body text and headings. Place keyword-rich text within the body. Avoid
spamming.
 Optimize images. Place concise descriptive text with relevant keywords into the ALT-tag of the
image.

Link Optimization

On your mini-site, pages must be easily accessible.

 Organize your links so that the page rank is focused on the page being optimized.
 Optimize the link texts, i.e., use your keywords in the link texts that point to your target page.
  Identify at least five sites for back links and develop a strategy for back linking from these
sites

NB! You must do link optimization even if text optimization seems sufficient.

Individual evaluation in class on Thursday Sept 9, 2020.