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Business Communication - I
Business Communication - I
Course Objectives:
1. To provide a comprehensive view of communication, its scope and importance in business in
establishing a positive image externally as well as an effective internal communications plan.
2. To develop an awareness of the importance of succinct written expression to modern business and to
use written communication to enhance workplace productivity, visibility and make connections for
career progression.
3. To become good communicators through observation, teamwork and productive critique and develop
critical skills of Business Communication and Business Writing.
4. To learn basic techniques of writing at the workplace, focus on simple and clear writing; understand the
effect of words; learn how to draft business messages; learn the etiquette and protocol of written
communication for effective business interactions.
Learning Outcomes:
After completion of the course, students would:
1. Apply basic skills of communication in the areas of listening and writing with special emphasis on
audience analysis, structuring, and persuasion;
2. Demonstrate the use of basic and advanced proper writing techniques that today's technology demands,
including anticipating audience reaction;
3. Develop a deeper understanding of the need to analyze, critically listen, interpret, discuss, write and
rewrite;
4. Write effective and concise letters and memos, informal and formal reports, plan successfully for and
participate in meetings, use e-mail effectively and efficiently, organize and write business proposals,
complete with visuals, and executive summaries that employ effective strategies of persuasion.
Pre-requisite(s):
Students are expected to have basic English skills – language ability and descriptive essay writing skills as
well as competency to use Microsoft Office (Word | Excel | Power Point) and E-mail programs.
Pedagogy:
Students will develop their written communication skills in the class through short lectures, presentations
and discussions of ideas and theory along with skill-building assignments and in-class practice plus
feedback through short in-class speeches/ presentations. Regular attendance and active participation are
required.
Textbook:
Business Communication Today, 14e, Courtland L. Bovee, John V. Thill, Roshan Lal Raina, Pearson
Publication, 2017
Reference Books:
The Business Writer's Handbook, 11e, Gerald J. Alred, Walter E. Oliu, Charles T. Brusaw, St.
Martin’s Press, 2015.
Essentials of Business Communication, 10e, Mary Ellen Guffey and Dana Loewy, Cengage Learning,
2016.
Mastering Communication at Work: How to Lead, Manage, and Influence, Ethan F. Becker and Jon
Wortmann, McGraw Hill, 2009.
Journals:
Harvard Business Review
Business and Professional Communication Quarterly (BPCQ)
International Journal of Communication
International Journal of Business Communication
Links to websites:
Communication: http://www.communicationstudies.com/communication-skills
Communication Theories: http://www.communicationstudies.com/communication-theories
Evaluation Scheme:
Class participation 10%
Mid-Term Exam 20%
Projects & Assignments 20%
Term-End Exam 50%
Total 100%
Session Plan:
Session Topic (including Learning Outcomes Pedagogical Tool Textbook Chapters &
subtopics) Readings
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