BUS303 1

AiroCity

BUS303

AiroCity 20
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AiroCity

Executive Summary:

This business “AIROCITY” concentrate towards its product will be used to control the mass
movements in the street and look into places where people like firefighters can't get into the
fire place like; landslide and flooding areas and so on (we take the product as disaster control
security). The product is based on AI which will allow it to return back to the flight place when it
dries off its battery power and will be able to signal other Drones to take its place. At the same
time it will be able to take flights up to 34 minutes and go as far as 10 km return and travel
time. Portable and easy to take images of 48MP and shoot Hyper lapse of 8K. Record 4k/60P
HRD videos and slow it up to 210Fps. The product is featured with automatic obstacle
avoidance. If the user is looking for entertainment use our DJI flying app to directly upload a pic
to social media.
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3 Model Canvas:
AIROCITY AiroCity

Mission Statement:
Our mission is to establish an aerial drone company that will make available a wide range of

services and products as it relates to aerial drone business at affordable prices and to build a

business that will grow to become one of the top 10 aerial drone photography companies Well

Being Vision:

Our vision is to build an aerial drone multi-use company that will have active presence all over
the world starting with major cities in Australia like Sydney, Melbourne, and so on.

AIROCITY Business Structure

In putting in place a good business structure, we will ensure that we hire only people that are
qualified, honest, customer centric and are ready to work to help us build a prosperous business
that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our management staff
and it will be based on their performance for a period of three years or more. In view of that, we
have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)

• Admin and Human Resources Manager
• Sales and Marketing Manager
• Aerial Drone Photographic Specialist / Operators
• Accountant
• Client Services Executiv

The three-dimension of “AIROCITY”

1. Customer Group: Who is being satisfied/targeted by us? : Individuals and units who are in need for
drone for entertainment and security purpose.

2. Customer Function: What we aim to form our services? : Deliver the highest quality product to match
the value of money that the customers pay to us.
 3. Alternative Technologies: How the service is being delivered? : Our services will be delivered with the
best materials used and latest technology that first come in the market suiting the customers’ needs.

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• Businesses in the Agriculture Industry

• Film Makers
• Surveyors
• Government agencies
• Every other organizations / businesses and individual who would need the services of an
aerial drone photography company

Competitive advantage:

The competitions that exist in the aerial drone line of business may not be stiff simply because the
business requires some level of technical skills and certifications. Although, the aerial drone
business requires some form of trainings, certifications and expertise, it does not stop any serious
minded entrepreneur to start the business and still make good profit out of this business.

AIROCITY Company is launching a standard aerial drone business that will indeed become the
preferred choice of businesses and government agencies in Australia and in every other location
where our business will be opened.

The strategic locations we intend covering, the business model we will be operating on, ease of
payment, wide range of products and our excellent customer service culture will definitely count as
a competitive advantage for AIROCITY. So also we have a well – experienced and qualified team
that can go all the way to give our clients value for their money; a team that are trained and
equipped to pay attention to details.

Lastly, our employees will be well taken care of, and their welfare package will be among the best
within our category (startups photography / aerial drone photography companies) in the industry
meaning that they will be more than willing to build the business with us and help deliver our set
goals and achieve all our aims and objectives.

SWOT Analysis

i. Strengths

The strategic locations we intend covering, the business model we will be operating on, ease of
payment, wide range of products and our excellent customer service culture will definitely count as
a strong strength for Wide – Spread Pictures. So also, we have a well – experienced and qualified
team that can go all the way to give our clients value for their money; a team that are trained and
equipped to pay attention to details.

ii. Weakness

A major weakness that may count against us is the fact that we are a new aerial photography
business and we don’t have the financial capacity to compete with multi – million dollars
photography companies who are also into aerial photography and videography business.

iii. Opportunity

The fact that we are launching out in Australia, provides us with unlimited opportunities to sell our
products and services to a large number of corporate organization, research institute, and film
makers who need the services of aerial drone photography companies.

We have been able to conduct thorough feasibility studies and market survey and we know what
our potential clients will be looking for when they hire our services; we are well positioned to take
on the opportunities that will come our way.

iv. Threats

Just like any other business, one of the major threats that we are likely going to face is economic
downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat
that may likely confront us is the arrival of an aerial company or a Drone company in same location
where ours is located. Unfavorable government policies can also pose a major threat to businesses
such as ours.

Location Analysis
‘AIROCITY’ the ultimate drones can be more effective to the urban population, as, the
population in this location is more of exploring lifestyle, at works, family, and many more.
Nonetheless, as the product is modern and can be used by anyone with, it will cover almost all
the spectrum of the people in the society.

Pricing Strategy
Pricing is one of the key factors that gives leverage to aerial drone business, it is normal for
consumers to go to places where they can get good deals or hire the services of a company that can
give them good bargain for their money. We are aware of this trend which is why we have put
structures in place that will enable us charge fees that are a little below the industry’s average.

We will ensure that we reduce our overhead, and we are ready to run on low profit margin for the
first six months of launching the business just for the purpose of attracting loyal clients and build
our clientele base.

AIROCITY Startup Budget and Expenditure

This is the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in Australia – $750.

• Legal expenses for obtaining licenses and permits as well as the accounting services
(software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of the business in the amount of
$3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of
$3400
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a
total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of
$105,600.
 • Cost for the facility and remodeling (construction of racks and shelves) – $70,000.
• The cost for the purchase of aerial drones, cameras and accessories (a 3D Robotics’ Iris or
DJI’s Phantom series, GoPro Hero3 Black Edition, built-in Wi-Fi for downloading your footage
and maximum compatibility with OEM and third-party accessories, a video transmitter, such
as the Immersion RC 5.8 GHz 600mw, which greatly increases the range of a 5.8GHz link, and
then you can pair it with a Duo5800 or Uno5800 receiver on the ground to get noise-free
video.) – $150,000
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) –
$60,000
• The cost for start-up inventory (stocking with printing and photography supplies) – $100,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase and installation of CCTVs: – $10,000
• The cost for the purchase of furniture and gadgets for the office (Computers, Printers,
Telephone, TVs, Sound System, tables and chairs et al): $80,000.
• The cost of Launching a Website: $600
• The cost for our opening party: $7,000
• Miscellaneous: $10,000

We would need an estimate of $800,000 to successfully set up our aerial drone business in
Australia. Please note that this amount includes the salaries of all the staff for the first month of
operation and some of the costs might be a subject to change.

• Sources of Income

This Company is established with the aim of maximizing profits in the aerial drone industry and we
are going to go all the way to ensure that we do all it takes to offer our services and products to a
wide range of customers.

AIROCITY will generate income by offering the following services and products;

• Phase I Environmental Site Assessments for property analysis

• Create orthophotos, alternatively known as orthophotomaps (Orthophotos are commonly
used in geographic information systems)
 • Cartography services particularly in photogrammetric surveys, which are often the basis for
topographic maps, land-use planning, archaeology, movie production, environmental
studies, power line inspection, surveillance, commercial advertising, conveyancing, and
artistic projects

• Other related aerial drone photography advisory and consulting services.

• Sales and Distribution Process

Sales Forecast

One thing is certain; there would always be corporate organizations, businesses and government
agencies in Bay – Orleans, Massachusetts and in the United States of America who would always
need the services of aerial drone photography companies for the various purposes.

We are well positioned to take on the available market in Australia. We are quite optimistic that we
will meet our set target of generating enough income / profits from the first six month of
operations and grow the business and our clientele base beyond Australia where we intend
marketing our services.

We have been able to critically examine the aerial drone industry and we have analyzed our
chances in the industry and we have been able to come up with the following sales forecast. The
sales projection is based on information gathered on the field and some assumptions that are
peculiar to startups in Bay – Orleans, Massachusetts.

Below is the sales projection for AIROCITY, it is based on the location of our business and the wide
range of products and services that we will be offering;

• First Fiscal Year-: $1,00,000

• Second Fiscal Year-: $2,500,000
• Third Fiscal Year-: $7,500,000

Financial Feasibility of AiroCity

Given our existing commercial relationships with 4 of the largest Drone service center, we
believe our initial roll out program designed to introduce the service to the market will produce
the following revenue outcomes in the first year of operation: Projections have been calculated
assuming an average of 200 Drones in Center per week initial roll out is $1500 per center while
monthly service is $500.

Service Takers Initial roll out rental fee 500$ Ongoing monthly service fee
per center retainer of 50$ per Drone

Goldberg state Air Security 50*500=25000 12*50=600

25000*50=1,250,000
Kobold regional Street Guard 50*500=25000 12*50=600
Company
25000*50=1,250,000
Southwestern APF Police 50*500=25000 12*50=600
force
25000*50=1,250,000
National Disaster control 50*500=25000 12*50=600

25000*50=1,250,000
Total expected return $5,000,000

To date, getting the service ready for market has been funded by the founding owners’ equity.
In order to be able to get to the next level, “AiroCity needs investors to provide funds. Well
beings founder has considered the fund providers options and would be comfortable with a
combination of both debt and equity finance, under the right conditions. We need finance in
the short term to have our monitoring devices produced so we can roll out the service to 25
additional centers in the first year. We recognize that we are in the start-up stage of the
business life cycle and would also be open to the idea of venture capital opportunities. We are
seeking an investment of AUD $3,000,000 to fund the start-up costs of this venture in its first
year.
Timeline for Business Development (2020)
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Financial Statements for AiroCity

Statement of Start-up Costs Forecast

equipment/capital
start-up cost cost cost2
cost

registrations $750 start-up capital $300,000

business name/domain
name $500 plant and equipment 100,000

trade
$3,000 computer equipment $100,000
marks/design/patents
accountant fees $25,000 computer software $50,000

solicitors fees $1,300 phones $25,000

rental, lease cost $105,600 security system $15,000

utility connection $50,000 office equipment 20,000

phone connection $4,000 furniture $20,000

internet connection $12,000

computer software $250,000

training $250,000

wages 0

stock/raw materials $10,000

insurance 2,400

building and contents $25,000

public liability $50,000

professional $5,000

stationary and office

supplies $24,000

marketing and advertising $3,400

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total start up cost $821,950 total equipment cost 630,000

Balance Sheet Forecast

Balance Sheet Forecast

Balance Sheet Forecast Year 1 Year 2 Year 3

Current Assets

$ $ $
Cash 254,980.00 377,890.00 500,400.00

$ $ $
Inventory 1,800,790.00 2,858,900.00 2,906,000.00

$ $ $
Account Receiveable 70,000.00 65,000.00 80,000.00

Short-term $ $ $
Investments 100,000.00 230,500.00 346,000.00

$
Prepaid Expenses $ - - $ -

Fixed Assets

$ $ $
Office Supplies 350,000.00 476,000.00 559,000.00

$ $ $
Office Equipment 150,000.00 2,000,000.00 2,806,000.00

$ $ $
Computer Hardware 765,880.00 876,900.00 1,000,000.00

$ $ $
Softwares 89,000.00 150,000.00 210,000.00
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$ $ $
Machinery 130,000.00 160,000.00 190,000.00

$ $ $
Total Assets 3,710,650.00 7,195,190.00 8,597,400.00

Current/ short-term Laibilities

Accounts Payable $ $ $

950,000.00 1,200,000.00 2,000,000.00

$ $ $
Income Tax 100,900.00 145,000.00 187,000.00

$ $ $
Interest Payable 90,000.00 120,000.00 110,000.00

Long-term Liabilities

$ $ $
Long-term Debt 1,587,900.00 2,897,000.00 3,005,000.00

$ $ $
Total Liabilities 2,728,800.00 4,362,000.00 5,302,000.00

$ $ $
Net Assets 981,850.00 2,833,190.00 3,295,400.00
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Statement of Profit and Loss Forecast

Profit and Loss Forecast
Profit and Loss Forecast Year 1 Year 2 Year 3
Sales $1,000,000.00 $2,500,000.00 $7,500,000.00
Less: Cost of Goods Sold $21,000.00 $46,000.00 $53,000.00

Gross Profit / Net Sales $979,000.00 $2,454,000.00 $7,447,000.00

Expenses

Salaries and Wages $20,000.00 $80,000.00 $100,000.00

Rent $10,000.00 $12,000.00 $12,500.00
Travel and Entertainment $5,000.00 $7,000.00 $6,800.00
Stationery and Printing $11,000.00 $12,000.00 $15,400.00
Advertisment Expenses $10,000.00 $10,000.00 $10,000.00
Elecetricity Expenses $15,000.00 $15,000.00 $15,000.00
Insurance $1,300.00 $1,300.00 $5,000.00
Telephone $10,000.00 $10,000.00 $10,000.00
Repair and Maintanance Cost $7,000.00 $20,000.00 $35,000.00
Total Expenses $89,300.00 $167,300.00 $209,700.00

Net Profit $889,700.00 $2,286,700.00 $7,237,300.00

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