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AIROCITY-Business Develop PDF
AIROCITY-Business Develop PDF
AiroCity
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AiroCity
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Executive Summary:
This business “AIROCITY” concentrate towards its product will be used to control the mass
movements in the street and look into places where people like firefighters can't get into the
fire place like; landslide and flooding areas and so on (we take the product as disaster control
security). The product is based on AI which will allow it to return back to the flight place when it
dries off its battery power and will be able to signal other Drones to take its place. At the same
time it will be able to take flights up to 34 minutes and go as far as 10 km return and travel
time. Portable and easy to take images of 48MP and shoot Hyper lapse of 8K. Record 4k/60P
HRD videos and slow it up to 210Fps. The product is featured with automatic obstacle
avoidance. If the user is looking for entertainment use our DJI flying app to directly upload a pic
to social media.
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Business Model Canvas: AIROCITY
AiroCity
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Mission Statement:
Our mission is to establish an aerial drone company that will make available a wide range of services and products as it relates to
aerial drone business at affordable prices and to build a business that will grow to become one of the top 10 aerial drone
photography companies
Our vision is to build an aerial drone multi-use company that will have active presence all over the world starting with major cities in
Australia like Sydney, Melbourne, and so on.
In putting in place a good business structure, we will ensure that we hire only people that are qualified, honest, customer centric and are
ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their
performance for a period of three years or more. In view of that, we have decided to hire qualified and competent hands to occupy the
following positions;
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2. Customer Function: What we aim to form our services? : Deliver the highest quality product to match the value of money that the customers pay
to us.
3. Alternative Technologies: How the service is being delivered? : Our services will be delivered with the best materials used and latest technology
that first come in the market suiting the customers’ needs.
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Market Analysis
Target Market:
Competitive advantage:
The competitions that exist in the aerial drone line of business may not be stiff simply because the business requires some level of
technical skills and certifications. Although, the aerial drone business requires some form of trainings, certifications and expertise, it does
not stop any serious minded entrepreneur to start the business and still make good profit out of this business.
AIROCITY Company is launching a standard aerial drone business that will indeed become the preferred choice of businesses and
government agencies in Australia and in every other location where our business will be opened.
The strategic locations we intend covering, the business model we will be operating on, ease of payment, wide range of products and our
excellent customer service culture will definitely count as a competitive advantage for AIROCITY. So also we have a well – experienced and
qualified team that can go all the way to give our clients value for their money; a team that are trained and equipped to pay attention to
details.
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Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups
photography / aerial drone photography companies) in the industry meaning that they will be more than willing to build the business with
us and help deliver our set goals and achieve all our aims and objectives.
SWOT Analysis
i. Strengths
The strategic locations we intend covering, the business model we will be operating on, ease of payment, wide range of products and our
excellent customer service culture will definitely count as a strong strength for Wide – Spread Pictures. So also, we have a well –
experienced and qualified team that can go all the way to give our clients value for their money; a team that are trained and equipped to
pay attention to details.
ii. Weakness
A major weakness that may count against us is the fact that we are a new aerial photography business and we don’t have the financial
capacity to compete with multi – million dollars photography companies who are also into aerial photography and videography business.
iii. Opportunity
The fact that we are launching out in Australia, provides us with unlimited opportunities to sell our products and services to a large
number of corporate organization, research institute, and film makers who need the services of aerial drone photography companies.
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We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for
when they hire our services; we are well positioned to take on the opportunities that will come our way.
iv. Threats
Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic
downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of an aerial company or a Drone
company in same location where ours is located. Unfavorable government policies can also pose a major threat to businesses such as
ours.
Location Analysis
‘AIROCITY’ the ultimate drones can be more effective to the urban population, as, the population in this location is more of exploring
lifestyle, at works, family, and many more. Nonetheless, as the product is modern and can be used by anyone with, it will cover
almost all the spectrum of the people in the society.
Pricing Strategy
Pricing is one of the key factors that gives leverage to aerial drone business, it is normal for consumers to go to places where they can get
good deals or hire the services of a company that can give them good bargain for their money. We are aware of this trend which is why we
have put structures in place that will enable us charge fees that are a little below the industry’s average.
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We will ensure that we reduce our overhead, and we are ready to run on low profit margin for the first six months of launching the
business just for the purpose of attracting loyal clients and build our clientele base.
This is the key areas where we will spend our start – up capital;
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase and installation of CCTVs: – $10,000
• The cost for the purchase of furniture and gadgets for the office (Computers, Printers, Telephone, TVs, Sound System, tables and
chairs et al): $80,000.
• The cost of Launching a Website: $600
• The cost for our opening party: $7,000
• Miscellaneous: $10,000
We would need an estimate of $800,000 to successfully set up our aerial drone business in Australia. Please note that this amount
includes the salaries of all the staff for the first month of operation and some of the costs might be a subject to change.
• Sources of Income
This Company is established with the aim of maximizing profits in the aerial drone industry and we are going to go all the way to ensure
that we do all it takes to offer our services and products to a wide range of customers.
AIROCITY will generate income by offering the following services and products;
Sales Forecast
One thing is certain; there would always be corporate organizations, businesses and government agencies in Bay – Orleans, Massachusetts
and in the United States of America who would always need the services of aerial drone photography companies for the various purposes.
We are well positioned to take on the available market in Australia. We are quite optimistic that we will meet our set target of generating
enough income / profits from the first six month of operations and grow the business and our clientele base beyond Australia where we
intend marketing our services.
We have been able to critically examine the aerial drone industry and we have analyzed our chances in the industry and we have been
able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some
assumptions that are peculiar to startups in Bay – Orleans, Massachusetts.
Below is the sales projection for AIROCITY, it is based on the location of our business and the wide range of products and services that we
will be offering;
Service Takers Initial roll out rental fee 500$ Ongoing monthly service fee
per center retainer of 50$ per Drone
Goldberg state Air Security 50*500=25000 12*50=600
25000*50=1,250,000
Kobold regional Street Guard 50*500=25000 12*50=600
Company
25000*50=1,250,000
Southwestern APF Police 50*500=25000 12*50=600
force
25000*50=1,250,000
National Disaster control 50*500=25000 12*50=600
25000*50=1,250,000
Total expected return $5,000,000
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To date, getting the service ready for market has been funded by the founding owners’ equity. In order to be able to get to the next
level, “AiroCity needs investors to provide funds. Well beings founder has considered the fund providers options and would be
comfortable with a combination of both debt and equity finance, under the right conditions. We need finance in the short term to
have our monitoring devices produced so we can roll out the service to 25 additional centers in the first year. We recognize that we
are in the start-up stage of the business life cycle and would also be open to the idea of venture capital opportunities. We are
seeking an investment of AUD $3,000,000 to fund the start-up costs of this venture in its first year.
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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
$ $ $
Net Assets 981,850.00 2,833,190.00 3,295,400.00
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Expenses
Salaries and Wages $20,000.00 $80,000.00 $100,000.00
Rent $10,000.00 $12,000.00 $12,500.00
Travel and Entertainment $5,000.00 $7,000.00 $6,800.00
Stationery and Printing $11,000.00 $12,000.00 $15,400.00
Advertisment Expenses $10,000.00 $10,000.00 $10,000.00
Elecetricity Expenses $15,000.00 $15,000.00 $15,000.00
Insurance $1,300.00 $1,300.00 $5,000.00
Telephone $10,000.00 $10,000.00 $10,000.00
Repair and Maintanance Cost $7,000.00 $20,000.00 $35,000.00
Total Expenses $89,300.00 $167,300.00 $209,700.00
References:
Churcille, N. and Lewis, V., 2020. The Five Stages Of Small Business Growth. [online] Harvard Business Review.
Available at: https://hbr.org/1983/05/the-five-stages-of-small-business-growth [Accessed 21 May 2020].
Daniel Evans & Thierry Volery (2001),”Online business development services for entrepreneurs: an
exploratory study, Entrepreneurship & Regional Development”, 13:4, 333-350, DOI:
10.1080/08985620110052274
Gronroos, Christian, 1998, Review of Business: “Service Quality: The Six Criteria Of Good Perceived
Service”, New York Vol. 9, Iss. 3,
Kuhr, T., October 27, 2017. “How emerging technologies will affect your business in 2018”, Retrieved
from: https://martechtoday.com/emerging-technologies-will-affect-business-2018-206042 on 18th May
2020.
LegalZoom. 2020. Business Formation - Choose A Business Structure: LLC, Corporation, Sole Proprietorship,
Partnership | Legalzoom. [online] Available at: https://www.legalzoom.com/business/business-formation/
[Accessed 21 May 2020].
LUI, J.H., MARCUS, D.K. and BARRY, C.T., 2017. Evidence-based apps? A review of mental health mobile
n.d. Facts & Figures About Mental Heath. [ebook] Sydney, Australia: Black Dog Institute, pp.1-2. Available at:
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