CAPITANIA COFFEE

While small business may not earn as much money as large companies but small business have some
advantages which large companies don’t have:

_1 the small business generates employment opportunities for those who doesn’t have a work

_2 small business share in the increasing of the growth rate for local economic

_3 small business are more flexible to the customer needs

_4 small business have a good knowledge and the experience of the market and they can sale their
product appropetly and in easy way

In contrast there are many risk for small business to take into consideration

1_ small business should have a good capital at the beginning

_2 at the earlier stages the income may be few or not existing

_3 the products or the service maybe cant capture the market because of the completion

And for more information I took capitania coffee as case study for small business

Capitania coffee is small factory located in bourj hammoud near Dora in Lebanon this factory
manufacture all kinds of coffee they bring the coffee beans from the suppliers and they have more than
10 machines for the manufacturing they have more than 25 employee including the employee they
work as drivers for distributing the orders to the customers in all the regions

This factory become on of the best coffee factory in the market and there is a big competion between
the others factory

To conduct the internal and the external environment for the capiatania coffee I made swot analysis for
this factory near

Strengths: _1 capitania coffee was opened before 30 years and the owner has a very good experience in
the market and he has a very regular customers in all the regions in Lebanon

_2 capitania coffee focus on the quality of the coffee and this goal was achieved in many way one of this
way is the quality of the coffee beans capitania coffee buys the best coffee beans in the world like
Brazilian and Colombian coffee bean and the owner (Anes el Asmr) makes a very good arrangements
with suppliers in order to provide the best quality in the market
_3 although capitania coffee specialized in manufacturing coffee and distributing them in the market,
capitania coffee has a very big shop the factory to repair the machines and they sales a new machines to
the customers

_4 capitania coffee has 5 drivers to deliver the order for the customers in another regions and this one
of the best strength point it has

Weakness: _1 the factory needs some technological system in order to increase the production for the
market

Threat: _1 there is a new competitor in the area near capitania coffee

The prices of capitania coffee is very good in the market, but the prices of the competitors are lower
than capitania prices

In the end capitania coffee is very good example of small business it is provides an employment
opportunities for many people in the area

It meets the needs of the market in very good way

It meets thez