Arab Open University

Tutor Marked Assignment (TMA) – PT3 Form

Academic Year 2017-2018 Semester: SUMMER

Branch: Lebanon Program: Business Studies with Management
Course Title: Managing Technologies and Innovation for Competitive
Course Code: B222A
advantage (Part A)

Student Name:Rafah Nahed Abdo Student ID: 151292

Section Number:218 Tutor Name: Alfred Osta

Total Mark: Awarded Mark:

Mark details
Questions Q1 Q2 Q3 Total
Weight 35 35 30 100
Allocated Marks
Marks

Criteria Presentation Referencing Word Count E-Library Total

Up to 5 5 5 5 20
Marks deduction
Marks

100 Student’s Total Mark /100

Notes on plagiarism:
A. According to the Arab Open University By-laws, the following acts represent cases of cheating and plagiarism:
 Verbatim copying of printed material and submitting them as part of TMAs without proper academic
acknowledgement and documentation.
 Verbatim copying of material from the Internet, including tables and graphics.
 Copying other students’ notes or reports.
 Using paid or unpaid material prepared for the student by individuals or firms.

B. Penalties for plagiarism ranges from failure in the TMA to expulsion from the university.

Declaration: I hereby declare that the submitted TMA is my own work and I have not copied any other person’s
work or plagiarized in any other form as specified above.
Student Signature

…………………….
Tutor’s Feedback

Tutor Name: Tutor Signature: Date returned:

Question one :

Every era is named by the invention that happened during its period and the invention can be radical if it was
new and it changed the way of living and using it for example, the invention of the cell phone after that every
additional applied on the invention for correcting and developing the invention this process called incremental for
example when the companies began to introduce the internet technology to the cell phones . and the era that we are
living in depended completely on the innovation technology in all its sectors . in this essay I will talk about the
acquisition of the technology and the different reason for the acquisition and the main success factor behind these
acquisition.
I will start by defining the acquisition which is about the process that the firms used when they need
technology for doing their business in an effective way or to resolve some complex problems( SABOO , 2017) , and
there are two types of technology acquisition the first one is internal acquisition and the second one is external
acquisition and in our case study the majority of companies chose the external acquisition through buying the
firms that have these technology and the main reason that drives the firm or the organization for acquisition is the
need for technology in their business in order to doing their operation in an effective way and to resolve their
complex problems . and the lack of resources and skills in the firm so that the firm go for technology acquisition to
fill this gap and stay alive in the market . in reflection to our case study we can notice that the reason behind all
these acquisition was the expand in the market for example , when Google bought Motorola it introduced a
different business to its mother company that interested in research and software and sometimes the firms go for
acquisition because it wants to complete its operation and their capabilities and competences are not enough for
that reason the security software company SYMANTEC bought VERITAS for storage management and all these
acquisition transaction have been succeed and reached its goals because when one firm buys another firm it will
transfer all its capabilities and skills and competence and experience and also its customers which is the most
important and in this situation the buying firm will save the money and time for researching and developing the
technologies and it will skip the risk of failure the research process and it will expand its business and market
share for example when Facebook company bought whatsapp

Question two:

Do you know what is the latest technology interred the market? This is very difficult question because the
technology changes continuously and the scientist innovating it and they are working hardly to make our life easier
and the companies are the most interested part of the technology because it made their work easier and more
effective and efficient so , the companies should care very much of technology acquisition in order to compete in
the market and in this paragraph I will talk about the 2 types of technology acquisition which are the internal and
the external acquisition . the internal acquisition is about series of activities that happened inside the company and
its goals is to create technology and innovate it and it has another name which is in_ house and one of the most
important form of internal acquisition is the research and development department and this in the recent years the
this department became the most important department in every firm that want to keep competing in the market
and this department has basically two main goals which are gathering information and analysis it and create new
knowledge and techniques that will enhance to new product and service manufacturing process and then this
department will develop this knowledge and ideas to transform them into actual product and services for example
the cell phones firm they depend completely on the internal acquisition in their operational effectiveness and in
the competion in the market for example the competion between apple and Samsung it is all about research and
development every firm of both want to create new technology and use it in its product and then it evaluate the
product and correct the mistakes and develop the products and that is what happened in now days in the cell
phones market every the competion between apple and Samsung is about developing the technologies ." Research
is to see what everybody has seen and to think what nobody else has thought " ( Albert szent ) . and the second type
is the external acquisition( Elia, S, Munjal, S, & Scalera, V 2016 ) it is about buy and collaborate with another
firm and organization in order to acquire new capabilities that will benefit from in their business and this kind of
acquisition is most common in the business environment due to many reason for example reducing the cost of
research and develop the technologies and saving the time for research and development and reduce the risk of
failure the research process so that the firms go to the external acquisition for example buying the license of the
technology for period of time or buying the whole firm and in this situation the firm will transfer the resources and
capabilities and the skills and knowledge to the mother company In reflection to our case we can notice that the all
the firms chose to buy the company in order to benefit form its technology or the part that will cause its success for
example , when Symantec the security software company bought veritas for its capabilities in storage management
and sometimes the company buy another company in order to expand in the market for example , when Google the
research software company bought Motorola hardware gadget company .

Question three:

Every day we hear that in the economic news for example that company x buys company y for z million dollars
and we hear also that some companies collaborate with another companies and the reason behind all these
transaction is that there is no company in the world can do all the process and operation in all sectors by itself
specially if we are talking about the innovation and technology sectors. This sectors is very complex and it changes
every day so, the companies in order to keep innovating and in order to stay alive in this environment it turns to
buy or do alliances with the company that have the knowledge which it wants for example when Facebook bought
what’s app and when Microsoft bought LinkedIn . this transactions is kind of external acquisition because they
collaborate together in order to get the resources and the knowledge to create new technology or to develop existed
one and in this paragraph I will talk about the collaboration that happened between siemens and hp in the field of
3d printing In full color and they launched product called hp jet fusion 3d 300/500 series this product is the result
of collaboration between the NX and solid edge software of siemens and the 3d full color printing capabilities of
hp . "Adding the full color capabilities of hp expanded multi jet fusion platform to siemens market leading design
and manufacturing solutions creates an immense new set of possibilities for products and capabilities” said
Stephan Nigro , president of 3D printing ,HP INC .this smart invention helped in increasing the speed of digital
transformation of the manufacturing industry and the company by using these product it will be able to design
prototype and manufacture a very huge amount of product in efficient way at a very good price .
To sum up, the technology is one of the main success factor of the our life in all its sectors and we have to keep
on innovate it and develop it and we have to use it for the right purposes that will not cause harm for the people
and the environment .
 LIST OF REFRENCES:

Elia, S, Munjal, S, & Scalera, V 2016, 'Technology sourcing through licensing-in foreign technologies:
Benefits for emerging market firms', Academy Of Management Annual Meeting Proceedings, 2016, 1, p.
1, Business Source Ultimate, EBSCOhost, viewed 23 July 2018

https://press.ext.hp.com/us/en/press-
releases/2018/hp_and_Siemens_expand_opportunities_for_3D_design_and_additive_manufacturing_i
nnovation.html 26/7/2018 at 9:10 am

Parker, C. (2015), The 12 biggest technology acquisitions of all time, World Economic Forum, Available
at: https://www.weforum.org/agenda/2015/10/the-12-biggest-technology-acquisitions-of-all-time/

SABOO, A, SHARMA, A, CHAKRAVARTY, A, & KUMAR, V 2017, 'Influencing Acquisition Performance in High-
Technology Industries: The Role of Innovation and Relational Overlap', Journal Of Marketing Research (JMR),
54, 2, pp. 219-238, Business Source Ultimate, EBSCOhost, viewed 23 July