Pir Mehr Ali Shah

Arid Agriculture University, Rawalpindi

Office of the controller of Examinations
Final Exam (Theory)/ Fall 2020 (Paper Duration 24 hours)
To be filled by Teacher

Course No.: MGT-341 Course Title: IT in Business-I

Total Marks: 30 Date of Exam:10-02-2021
Degree: BBA Semester:1 Section: A
Marks
Q.No. 1 2 3 4 5 6 7 8 9 10 Obtained/
Total Marks
Marks
Obtaine
d
Total Marks in Words:
Name of the teacher: Ms. Tehreem Ali
Who taught the course: Signature of teacher/ Examiner:

To be filled by Student

Registration No.: 20-ARID-3992………… Name: Atika Asad……..

Answerthefollowingquestions.
Q1: Read the given case and answer the questions given at the end.  

(i): Assess the people, organization, and technology issues for using

social media to engage with customers. Give some examples of business
decisions in this case study that were facilitated by using social media
to interact with customers. (5 Marks)

ANSWER: Analyze the concerns of the people, groups and power

grid to connect with consumers through social media. Almost all of
today's world uses social media in one direction or the other. The ease
of retail marketing makes this idea an advantage for the majority of
large corporations. The conception of internet marketing has been
taken up by most companies, as it's aimed at some consumers and
hence more valuable than most types of marketing. For these
purposes, the philosophy of using social media is often integrated into
the marketing process of the visual picture bodies. The use of
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technical implications for social media thus relates to a huge
workforce in dealing with the customer.
FOR EXAMPLE:
Digital networks are used in branding because many businesses are
launching advertisements that take advantage of Facebook's social
networking tools to improve exposure. For example, Facebook ads
will 'like' a brand, give you a virtual gift, answer the poll question, or
instantly channel information to your news feed. On the other hand,
Twitter has produced a number of new deals, such as "Promoted
Tweets" and "Promoted Trends." These features allow advertisers to
view their tweets for specific purposes. Use of text mining for data
collection.

(ii): What are the advantages and disadvantages of using social media
for advertising, brand building, market research, and customer
service? Elaborate with examples. (5 Marks)

ANSWER:
ADVANTAGES

 Data frequently affects more consumers in a limited period of time,

and one can quickly spread the message to other people on the
network. Social networks.
• Social media promote the company's opportunity to gain greater
exposure to create its own understanding of the product.

• Because several customers are looking in internet purchases and are

looking for everyones favorite social media items, your company
places its products on the web site.

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DISADVANTAGES
• When a brand photo can be irrevocably destroyed, the creator
himself will make an error in the social media.
• It takes a long time, too, and you would most of the time be online
to produce the results of the life of the brands.

• Digital networks trying to control unstructured data and reviews,

which are not often used in market analysis..
(iii): Should all companies use Facebook and Twitter for customer
service and marketing? Why or why not? What kinds of companies
are best suited to use these platforms in Pakistan? (5 Marks)
                                                                                                     
ANSWER: 
Correct, only those businesses to make use of Twitter and Facebook.
Both companies need to make their products available to as many
probable buyers as possible with new technology growth, and Social
Media is the best medium to showcase them to a wider range of
customers. It is also the wish of both firms to grow and can be
successfully accomplished by undertaking extensive market research
and a strong improvement of economic media. In any organization,
consumers can make sure that the company communicates with them
more frequently in order to know their interpretation of the product,
so that social media can be made available at cheap prices.

FOR EXAMPLE:
Social media use in advertising and branding because many
businesses are launching advertisements that take advantage of
Facebook's social networking tools to improve exposure. For
example, Facebook ads will 'like' a brand, give you a virtual gift,

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answer the poll question or instantly stream information to your news
feed. On the other hand, Twitter has created a number of new deals,
such as 'Promoted Tweets' and 'Promoted Trends.' These features
allow advertisers to view their tweets for specific purposes.

Q2: Suppose you are working as a project manager in a

manufacturing firm. Your organization is looking at upgrading the
ERP system. You are asked to write a report on the potential benefits
and challenges of upgrading the system.   (8 Marks)
                                                        
                                                          
1. Describe the points you would consider to include in your report? (4
Marks)
 
ANSWER:
2. Depending on the points you included in your report, would you
support upgrading the ERP system while considering the costs
associated with the decision? (4 Marks)

 ANSWER:
Funding & Auditing ensures that corporate managers are exposed to their
companies in real time and that employers and teams have immediate
access to large corporate supply chains. Help market executives identify
problems, identify prospects and determine the different aspects of their
companies more rapidly. Assistance in automating and streamlining
repetitive programs. Provide resources and corroboration one which
workers can excel. Offer agencies with a common point of fact. It's also
available from anywhere (off-site and from mobile devices). Support
increases the productivity of the team. Making it possible for departments
and third-party suppliers to become partners. 

Predicated on the elements of the document, I will upgrade the

Activity plan of the company because it will help us to develop
certain things. I will also update the business's Enterprise systems in
line with the findings of the study, as it will help us in much,

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including set to a value, improved customer support. Improved
inventory system. Cost will also be avoided. The data is secure and
stored. Validation of the Modernized Market Process is possible. ERP
projects are much stronger than they have ever been. In conjunction
with today's simple deployment of Cloud ERP software options and
the above-mentioned advantages, there is a real business case for
ERP.

                                                                              
Q3: Ms. Ayesha is the owner of a women’s clothing store called style
zone. Style zone’s business has been successful for many years, largely
because of Ayesha’s ability to foresee the needs and wants of her loyal
customer base and provide them with personalized and quality service.
Ms. Ayesha does not see any value in IT and does not want to invest
any capital in something that will not directly affect her business.
Develop a proposal describing the potential IT-enabled competitive
opportunities or threats Ayesha might be missing by not incorporating
IT in business and how IT can be used to gain a competitive advantage
in the market?   (7 Marks)

ANSWER:

Styles Zones And Gains Of IT

If Ayesha uses It all in the Style Zone, it can connect faster, cheaper
and much more effectively with its customer through text, email,
voice and video calls. When Ayesha uses information technology,
companies around the world will be available 24/7. This ensures that
a company can be opened anywhere, making shopping easier and
more accessible from different countries. It also means that you need
to lift a single muscle so that your products can be shipped right to
your home. The development of new and exciting work is one of the
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greatest benefits for information systems. Ayesha has created many
new job opportunities through the online sector, such as computer
programmers, Quick will be the billing system. IT payments can be
made via debit cards and the chances of fraud are reduced. If you are
using Ayesha IT, your data is safe, for example, you may lose your
paperwork or store your work, or you may have stolen it from your
computer or laptop. Ayesha still wants to get surveillance cameras in
her shop to protect her. Today, IT is an integral part of the fashion
zone. Depends on information management, from staff attendance
(clock-in) to shipment dispatch. In addition to being important for
business, IT is an important resource. Without an IT application, we
cannot think about when we need real-time data/information.

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