PROGRAM Master of Business Administration (Business Analytics)

SEMESTER IV
COURSE TITLE Big Data Analytics
COURSE CODE 03BM0452
COURSE CREDITS 03
COURSE DURATION 40 Hrs (40 sessions of 60 minutes each)

COURSE OUTCOMES:

 Understand the concept and challenge of BigData and why existing technology is inadequate to Aanalyze
the Big Data;
 Collect, Manage, Store, Query, and Analyze various form of Big Data;
 Gain hands-on experience on large-scale Analytics tools to solve some open Big Data problems
 Ability to integrate machine learning libraries and mathematical and statistical toolswith modern
technologies like hadoop and mapreduce.
 Understand the impact of Big Data for Business Decisions and Strategy.

COURSE CONTENTS:

Unit No Unit / Sub Unit Sessions

I Introduction to Big Data Analytics: Introduction to Data Analytics, Big Data Analytics, 10
Need for Business Intelligence Data Management, Data Visualization, Data Warehousing,
ETL Data Processing Chain from Business Intelligence to Business Analytics

II Business Analytics Cycle: Introduction, Analytical Tools &Methods, Integration Social 12

Analytics, Operational Analytics Big Data Analytics, Hadoop, Informatics, Cognos ,
Business application of Big Data Analytics

III Application of Data Mining, predictive and prescriptive analytics using big data: Data 10
Mining, predictive and prescriptive analytics using big data & Decision Making Predictive
Analysis, Forecasting, Optimization, Simulation Gamification, Business Metrics in Action
Data science in Startups Basics of Problem-Solving Design Patterns in Statistical
Computing Excel for Data Science.

IV Big Data Applications: Data Driven Prediction Methods NLP, Regression, Correlation, 08
Cluster Analysis, Artificial Neural Networks, BI Tools &Applications.

V Practical: CEC

1. Using Healthcare industry to prevent mediation errors, identifying high-risk patients,

reduce hospital costs and wait times, prevent fraud, and enhance patient
engagement.
2. Big Data in Media and Entertainment industry
3. Big Data in Weather patterns
4. Big Data in Banking Sector
5. Big Data in Retail Industry
6. Transportation Industry to help with asset management, road infrastructure
Page 1 of 2 Faculty of Business Management: Master of Business Administration (Business Analytics) (2019-21)
 management, traffic management, and supply chain management.
7. Use of Big Data Analytics to Solve Advertisers Problem and Offer Marketing Insights
8. Big Data Analytics for Risk Management
9. Big Data Analytics As a Driver of Innovations and Product Development
10. Use of Big Data Analytics to analyse and gathering data about your brand from the
Web and Social Media?

Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme given below:
Weight age
A Practical Records and Practical Examination 20% (C.S.C.)
B Internal Assessment 30% (I.A.)
C End-Semester Examination 50% (External Assessment)

SUGGESTED READINGS:
Text Books:

Sr. No Author/s Name of the Book Publisher Edition & Year

nd
T-01 Chellappan and Acharya Big Data & Wiley 2 edition,2019
Analytics
st
T-03 Michael Minelli, Michele Big Data Big John Wiley & Sons, Inc. 1 edition,2012
Chambers, Ambiga Dhiraj Analytics: Emerging
Business
Intelligence and
Analytic Trends for
Today's Businesses

Reference Books:

Sr. No Author/s Name of the Book Publisher Edition & Year

th
R-01 S. Christian Albright Business Analytics: Data Cengage Learning 5 edition,2012
Analysis and Decision Making
R-02 Bart Baesens Analytics in a Big Data World John Wiley & Sons 2014
st
R-03 Vignesh Prajapti Big Data Analytics with R & PACKT Publishing 1 edition 2019
Hadoop

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