Executive Program in

BUSINESS ANALYTICS & DATA DRIVEN

DECISION MAKING

In-Demand IIM Industry Networking

Career Credentials Aligned Opportunities
Opportunities Curriculum
According to Markets
The global augmented analytics
market size is expected to reach USD
18.4 billion by 2023.
6 Business Analytics Trends 2023

What are the business analyst trends for 2023?

The Attraction of Business-as-a-Service Will Persist

Businesses Will Ensure the Profitability of Data Sharing

Data Fabrics Will Be Used More

A Priority Will Remain in Data Governance

Data Security and Privacy Are Crucial

Life will get easier as automation advances.

https://konnectinsights.com/blogs/business-analytics-trends-2023/#:~:text=In%202023%2C%20BI%20methodologies%20and,to%20communicate%20each%20data%20story.

Future Scope of Business Analytics in India

Increasing The growing

adoption of number of
data-driven businesses
decision making

Digital Government
transformation initiatives

https://intellipaat.com/blog/scope-of-business-analytics/
 Key Highlights

Comprehensive Industry-Relevant
Curriculum Case Studies

Expert Faculty Prestigious

Institution

Capstone Networking
Project Opportunities
About Executive Certification
Course Business Analytics & Data
Driven Decision Making
“IIM Visakhapatnam’s Business Analytics & Data Driven Decision Making
Certification Course is designed to equip professionals with the knowl-
edge and skills required to excel in the field of business data analytics. The
program focuses on both theoretical concepts and practical applications
of analytics in various business domains.

The course provides participants with a deep understanding of the nature

of business data analytics, and a practical toolkit on how to transform
internal (in-house) and external big datasets into business assets. Our
focus is on exploring and exploiting different strategic and tactical frame-
works to generate business value from in-house and ex� ternal big data
sets for increasing competitiveness in the local and global marketplaces.
After having attended this course, you will gain knowledge about three
specific aspects of business data analytics (a) the three paradigms for
generating competitive advantages and busi�ness value from new tech-
nologies, (b) the strategic framework for transforming big data sets into
business assets by creating meaningful facts, actionable insights.” .

Tools Covered
Program Curriculum

Foundations of Business Data Analytics

Module 1
What is Data?
A Brief History of Data
Big Data vs. Business Data
Big Data Analytics vs. Business
Data Analytics
Group Exercise & Discussion

Frameworks for Business Data Analytics

Module
Module 2
Three Stages of Analytics Adoption
New Rules of Value 2.0
Business Data Formula
Business Analytics Framework
Analytics Pathways, Stages, Gap
Analysis, & Problem Formulation

Module
Module 2

Strategic Framework for Business Data Analytics

Reporting Framework for Business Data Analytics
Business Data Analytics Cases Discussion

Foundations of Business Data Modellings

Module
Module 3
Introduction to Relational Data�bases
Introduction to SQL

Hands-On Tool Training

#01: RDBMS & SQL

Module
Module 4
Sample Dataset
S4.2 Software Download & Tech Support S4.3 Training Manual &
Video

Visual Analytics

Module
Module 5
Key Concepts
2Main Methods
BS6. Hands-On Tool Training#02: Visual Analytics

Hands-On Tool Training

#02:Visual Analytics Tool: Environment: producing elementary graph Data Manipulation,
Building formulas and Calculations

Module
Module 6
Advanced Tableau Function: number based, string based, data
based, SQL Based, Logical, Geo�graphical Data Visualization
Visual Analytics
Sample Dataset
Software Download& Tech Support
Training Manual Video

Business Cases #01: Visual Analytics

Module
Module 7
Research Finding
S7.2 Industry Reports
Managerial Implications & Orga�nizational applications
Text Analytics

Module 8
Key Concepts
Main Methods
Best-of-the-Breed Tools

Hands-On Tool Training

#03: Text Analytics

Module 9
Sample Dataset
Software Download & Tech Support
Training Manual & Video

Business Cases #02: Text Analytics

Module 10
Research Findings
S10.2 Industry Reports
S10.3 Managerial Implications and Organizational Application

Business Cases #02: Text Analytics

Module 11
Correlation vs. Causation
Explanatory Models vs. Predictive Models
Explainability, Responsibility, Regula�tion, & Ethics

Foundations of Predictive Analytics

Module 12

Predictive Analytics-1: Data Model�ling Culture

Predictive Analytics-2: Algorithmic Learning Culture.

Hands-On Tool Training

#04: Predictive Analytics-Statistics Tools for Linear Regression, Multiple Regression, & Logistic
Regression

Module 13

Sample Dataset
Software Download & Tech Support
Training Manual & Video

Business Cases #03: Predictive

Analytics-1-Statistics

Module 14

Research Findings
2 Industry Reports
Managerial Implications and Organizational Application

Hands-On Tool Training

#05: Predictive Analytics-2 Machine Learning Tools for Classification and Regression
Tree, Clustering

Module 15

Sample Dataset
S15.2 Software Download & Tech
Support S15.3 Training Manual & Video
Hands-On Tool Training
#06: Predictive Analytics-2: Forecasting & Time Series Analysis

Module
Module 16
Trend Modelling, & Seasonality Modelling: Exponential Smoothing
model. Understand trend and sea�sonality effect using smoothen-
ing techniques Cyclicality Modelling, Time Series and Regression
Modelling
Box-Jenkins Methodology, Advanced Forecasting Techniques.
Sample Dataset
Software Download & Tech Support
Training Manual & Video

Business Cases #04: Predictive Analytic

-2-Machine Learning

Module
Module 17
Research Findings
Industry Reports
Managerial Implications and Organi� zational
Application

Group Project Work-1/3

Module
Module 18
Real-World Dataset Collection S18.2
Data Pre-Processing & Wrangling

Group Project Work-2/3

Module 19
Data Analysis
Reporting
Business Value Exploration & Ex�ploitation

Group Project Work-3/3

Module 19
Presentation
Video Recording
Upload to LMS
FACULTY
Programme Chairs & Faculty Members

Prof. Shivshanker Singh Patel

Dr. Shivshanker is Chair/Head of the Inter-disciplinary Decision Science &

Analytics Lab (IDeAL) at the Indian Institute of Management (IIM) Visakhapatnam.
He is currently a faculty in Decision Sciences Department at IIM Visakhapatnam.
He has previously worked as a Manager at Mphasis-NextLabs in the data science
domain and as an R&D Engineer with Mahindra & Mahindra Automotive. His
interests lie in data science, game theory, forecasting, and optimisation applied to
scarce resource and logistics management. He is an alumnus of the Indian
Institute of Science Bangalore, IIT Roorkee, and NIT Raipur, with Degrees of Ph.D.,
Master’s and Bachelor’s respectively.

Programme Chairs & Faculty Members

Prof. Ravi Vatrapu

Ravi Vatrapu is director of the Centre for Digital Enterprise Analytics and
Leadership (DEAL), Loretta Rogers Research Chair in Digital Enterprise, professor
of computational social science at the School of Information Technology
Management, Ted Rogers School of Management, Ryerson University, Canada.
Currently, he is a professor of computational social science (on leave) at the
Department of Digitalization, Copenhagen Business School, Denmark; and
visiting professor at the Indian Institute of Management Visakhapatnam, India.
He was the founding director of the Centre for Business Data Analytics (cbsBDA)
at the Copenhagen Business School, Denmark. Prof. Vatrapu’s current research
focus is to design, develop and evaluate a novel set-theoretical approach to
computational social science and business data analytics called Social Set
Analytics. Prof. Vatrapu holds a PhD in Communication and Information Sciences
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International Cultural Studies from East-West Centre (USA), a Master of Science in
Computer Science and Applications from Virginia Tech (USA), and a Bachelor of
Technology in Computer Science and Systems Engineering from Andhra
University (India).

Programme Chairs & Faculty Members

Prof. Raghava Rao Mukkamala

Raghava Mukkamala is the director of the Centre for Business Data Analytics and
an associate professor at the Department of Digitalization, Copenhagen
Business School. He is also the Programme Director for the new Master’s
Programme in Data Science at Copenhagen Business School in Denmark.
Raghava's current research is primarily focused on the interdisciplinary
approach to Data Science, Blockchain Technology, and Cybersecurity Analytics.
Combining formal/mathematical modeling approaches, his current research
program seeks to develop new algorithms and techniques for big data analytics,
such as Social Set Analytics. In addition to developing and managing the new
Master's Programme in Data Science, he teaches several courses in
programming, machine learning, and blockchain technology. Raghava holds a
PhD in Computer Science and an M.Sc degree in Information Technology, both
from the IT University of Copenhagen, Denmark, and a Bachelor of Technology
degree from JNT University, India. Before moving to research, Raghava has spent
many years in programming and IT development experience in the Danish IT
industry.

Programme Chairs & Faculty Members

Prof. Abid Hussain

Abid Hussain is an associate professor of business data analytics at the

Department of Digitalization at Copenhagen Business School, Denmark. He is a
senior member and researcher at the Centre for Business Data Analytics (cbsBDA)
at the Copenhagen Business School, Denmark. He is also a part time associate
professor at Kristiania University, Norway and an adjunct faculty at Tallinn
University of Technology, Estonia. His primary research interest is within the
domain of Data Science; seeking to develop methods, techniques and models to
retrieve, store, process and analyse large sets of data streams. He holds a PhD in
Information Systems that contributed towards design proposition, patterns and
principles for Big Social Data Analytics and created a Big Social Data Analytics Tool
(SODATO) as a product of his PhD work. One of the key areas of his research
interests is extracting meaningful insights by combining organisational in-house
business data with Big Social Data. Another area of Abid's research has been
learning sciences. Abid's recent research projects focus on automating
multilingual sentiment analysis processes for National Football Leagues. He is
also investigating the design and implementation of data sharing tools while
preserving privacy. Abid holds an M.Sc. Degree in Computer Sciences from IT
University of Copenhagen. He has worked in the IT industry for many years in
diverse technical and managerial roles as senior programmer, lead system
architect, and team lead. He has intensive experience in the area of data sharing,
integration, and security for medium to large scale enterprise solutions.
 Admission Process
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Shortlisting IIM Family

IIM

Program Inaugurates on
Slot 1

28th, January, 2024

Course Schedule
Eligibility Criteria
2:50 hour sessions every Weekend (Live) (Inclusive 20 minutes break)

Bachelor’s degree/diploma in any discipline with consistent academic performance.

Eligibility Criteria
Familiarity with high-school mathematics and good oral and written communication
skills.
Bachelor’s degree/diploma in any discipline with consistent academic performance.
Preference will be given to candidates with 3 years of work experience after
Familiarity with high-school mathematics and good oral and written communication
completion of Graduation.
skills.

Preference will be given to candidates with 3 years of work experience after

completion of Graduation.
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INR 75,000
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EDUCATION FINANCE
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Course Welcome Kit

IIM-V Bo�le Pen-Drive with IIM-V Content

IIM-V Notepad Course Based Book-2

IIM-V Backpack

Course Based Book-1 Course Based Book-3

*Course Kit Image shown above is only for illustra�on purpose.

*Objects might appear different when recieved.
*Books provided by the IIM-V will be based on the course and will have different covers.
Program Certificate
Upon successful completion of the Business Analytics and Data Driven Decision
Making Certification, IIM Visakhapatnam Executive Education will grant a verified
certificate to participants. Participants will need to meet minimum attendance
criteria and submit the final project to obtain the certificate.

*Certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Visakhapatnam without notice

Attendance
Minimum 80% attendance is mandatory for successful completion of the
program.

Evaluation
Performance of participants will be monitored through continuous evaluation on
assessments, quizzes & project work

Campus Immersion (Optional)

There will be 2 days of on-campus learning towards the end of the programme at IIM
Visakhapatnam.

The in-campus modules are subject to the conditions that prevail at that point of time.
These conditions pertain to the pandemic or other unavoidable reasons. In case the
on-campus module is not confirmed due to less than 20 participants, the same will be
included in the total number of online sessions.

Campus Immersion Fee : INR 15,000 + GST (Fooding & lodging)

About IIM Visakhapatnam

Indian Institute of Management Visakhapatnam is an institution of national importance under

the Indian Institutes of Management Act 2017. It is a professionally managed, Board-governed
corporate body.

The IIM Act 2017 enjoins the Institute to attain standards of global excellence in management
education, research, and allied areas of knowledge.

Within a short period, the Institute has built a reputation for providing high-quality comprehen-
sive and holistic management education, blending theory with practice. IIMV is grooming lead-
ers who can contribute as professional managers, entrepreneurs, and stewards of existing and
emerging enterprises in the private, public, and social sectors. Its research is focused on advanc-
ing new knowledge, innovation and thought leadership.

The faculty of the Institute, blending industry experience with their impeccable academic and
research credentials, bring real-world knowledge to the classroom for learning outcomes of last-
ing impact.

The Institute has two campuses with state-of-the-art facilities in Visakhapatnam. Its city campus
is located in the salubrious precincts of Andhra University. The permanent campus, a world-class
GRIHA-5 Star rated facility on 230 acres of land, is situated at Gambheeram Village, Anandapur-
am Mandal, about 25 kilometres from the temporary campus, on the National Highway (NH) 16
to Kolkata. Nestled among three hills with a nearby waterbody, it boasts of serene and scenic
environs set in sylvan surroundings. With aesthetics and ambience of a high order, it is an ideal
precinct for the earnest pursuit of academic and professional interests.




IIM VISAKHAPATNAM RETAINS ITS TOP POSITION AMONG ALL NEW GENERATION
IIMs, IN NIRF 2023
 Unique Strengths of
IIM Visakhapatnam

1 2 3
First-ever and the only Among the 9 IIMs Among the fastest-grow-
IIM till date to conduct chosen by the Ministry ing incubators and
a specialised 2-year of Skill Development & start-up hubs in the
MBA Program in Entrepreneurship higher-education space,
Digital Governance & (MSDE), GoI to con- the IIMV Foundation for
Management in duct a two-year Incubation, Entrepre-
blended learning Mahatma Gandhi neurial Learning & Devel-
(hybrid) mode under National Fellowship opment is helping aspir-
the aegis of the Minis- Program in Public ing entrepreneurs, espe-
try of Electronics & IT Policy & cially women, translate
(MeitY), Government Management their ideas into products
of India (GoI). and services, with fund-
ing from MeitY & DST, GoI;
reputed public and
private enterprises.

4 5 6
Trusted for executive Only the 4th IIM to be Only the 3rd IIM to sign
education and continu- recognised as a “Sci- up for PRME (Principles
ing professional edu- entific & Industrial for Responsible Man-
cation programs by Research Organization agement Education),
government depart- (SIRO)” by the Dept. of an initiative of the
ments (DoPT, DRDO, Scientific & Industrial United Nations Global
DPE, MoE, MSDE, Govt. of Research (DSIR), GoI. Compact.
AP, Govt. of Assam),
and blue-chip and
high-pedigree central
public sector enterpris-
es (e.g., IOCL, HPCL,
NTPC, Power Grid, HSL,
MCL, Canara Bank) and
reputed private sector
enterprises (L&T, EISAI
Pharma).
 About UptopCareers

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Note- uptopcareers is the authorized admission partner for this program of IIM Visakhapatnam.

All the sessions will be delivered in the English language only