IIT Roorkee

Certificate Program in Data Analytics

Drive Career Growth

with Next Gen
Technologies
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Program Overview
Data helps businesses understand their customers better and improve their
bottom lines. Today, huge amounts of data is being generated via various
media. While raw data has potential, it isn’t beneficial unless it is analysed. You
will need proper Data Analytics Tools to unlock the benefits. Data analytics
techniques are used to examine raw datasets, uncover patterns, and extract
valuable insights from them to make informed decisions for business growth.

Improved Effective &

Decision-making Personalised Marketing

Benefits of
Data Analytics

Efficient Better
Operations Customer Service

IIT Roorkee’s Certificate Program in Data Analytics helps you acquire

knowledge of the various concepts pertaining to analytics and trains you in the
application of contemporary analytical tools. This program enables you to start
or transition your career towards analytics and enhances your future
career prospects.
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Program Objective
The course is designed to provide an in-depth knowledge of
handling data and the tools used for fact-based decision-making. At
the end of the course, the participants will be able to:

Understand the role of business analytics within

01 an organisation

Analyse data using statistical and data mining techniques

02 and understand relationships between the underlying
business processes of an organisation

Use analytics in customer requirement analysis,

03 human resource management, marketing, finance,
operations, and supply chain management
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Program Highlights

Joint Certification Designed

from IIT Roorkee for working
and TSW professionals

Contemporary & Live online classes

comprehensive via Direct-2-Device
curriculum (D2D) mode

Taught by IIT Practical

faculty and hands-on
industry experts learning

360-degree Capstone
career support Project
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Program Coordinator’s Profile

Professor Ramesh Anbanandam

Associate Professor,
Department of Management Studies,
IIT Roorkee

Professor Ramesh Anbanandam is working as an Associate

Professor in the Department of Management Studies, IIT
Roorkee, India. He has also been associated with the
Center of Transportation Systems, IIT Roorkee as a joint
Faculty. He did his PhD from IIT Delhi and M.Tech from NIT
Trichy. His research area includes Circular Supply Chain,
Industrial Internet of Things for Supply Chain Management,
Humanitarian Supply Chain Management, Multimodal
Freight Transportation, Sustainable Mobility, Healthcare
Waste Management, and Data-driven Decision-making and
Modelling. He has published more than 50 research
papers in reputed journals and conferences. He has also
organised international conferences, TEQIP training
sessions, and NPTEL online courses. He is a regular
reviewer of many peer-reviewed journals and actively
participates in various seminars, talks, and conferences in
India and abroad.
 06

Program Experts’ Profiles

Professor Manu Gupta

Assistant Professor,
Department of Management Studies,
IIT Roorkee

Professor Manu Gupta received his masters and PhD

degree from IIT Bombay. His primary research is focused
on stochastic operations research, bandit algorithms &
machine learning for Operations Management. He
received best thesis award for his PhD work at
IIT Bombay.
 07

Program Experts’ Profiles

Professor Abhinava Tripathi

Assistant Professor,
Department of Management Studies,
IIT Roorkee

Professor Abhinava Tripathi is a faculty of Finance at

Department of Management Studies, IIT Roorkee. He is a
PhD from IIM Lucknow. He has done his B-Tech in Chemical
Engineering from IIT Roorkee and MBA from IIM Kozhikode.
He has more than five years of corporate experience in the
banking and financial services industry. This includes
managerial and analytical roles in investment banking
(SBICAPS, Project Advisory and Structured Finance
division), corporate banking (ICICI, Large corporate
banking division), and credit rating (ICRA). His current
research focuses on the area of ‘Liquidity and Market
Efficiency’ in the context of the Indian market, employing
high-frequency trade-book and order-book data. He has
published articles in international journals, including
Finance Research Letters, International Review of
Economics & Finance, Journal of Asset Management, and
Studies in Economics and Finance, among others.
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Career Support
Industry expert's Online Portfolio
lecture to learn first- hand Builder to showcase
from industry practitioners your projects

LinkedIn profile AI powered resume builder and

review for resume reviews enabling easy
creating an application to various job opportunities
impressive
profile

250+ recruitment partners

11,000+ learners placed
job opportunities generated in the
25,000+ last 3 years
 09

Program Content & Tools

01 Introduction to Business Analytics

- Understanding Business Problems and Formulating
Analytical Solutions
- Tools and Technologies for Business Analytics
- Spreadsheet Modelling

02 Foundations of Data Analysis in R

- Types of Data
- Different Sources of Data
- Data Collection
- Fundamentals on R

03 Exploratory Data Analysis & Data Visualisation in R

- Descriptive Statistics
- Building Hypothesis for Business Problems
- Hypothesis Testing
- Pareto Analysis
- Storytelling with Data
- Data Visualisation using ggplot
- Text Analytics and Visualisation
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04 Predictive Analytics in R
- Regression
- Classification
- Forecasting
- Clustering
- Time Series Forecasting

05 Optimisation Techniques
- Linear and Integer Optimisation
- Sensitivity Analysis
- Network Optimisation

06 Capstone Project 07 Assessment

- Assignments/Quiz

Tools
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Pedagogy
01 02

Live online Activities (case studies,

instructor-led sessions assignments, and assessments)

03

Capstone project (mentored by

faculty and industry experts)

Program Delivery
The program will be delivered in a two-way video/audio interactive mode.
Sessions will be delivered from IIT Roorkee studio on BCCL
technology platform.
Students will attend the lectures on their own devices
(Laptop/Desktop/Tablet/Mobile).
Students will have access to a Learning Management System for referring
to the content.
Live online instructor-led sessions by top IIT faculty and industry experts.

Program Duration
6 months course | 24 weekends | 150 hours

80 hours live online sessions

40 hours of online live session conducted by IIT Roorkee faculty
40 hours of online live session conducted by TSW

70 hours capstone project work and assessments

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Class Schedule Program Start Date Program End Date

Saturday and Sunday
26th March, 2022 26th September, 2022
11:00 a.m. to 1:00 p.m.

Application Closure - 25th January, 2022

Eligibility
Any Bachelor’s degree with minimum 50% aggregate marks
Working professional with minimum ONE year of experience
preferably in analytics or allied roles

Admission
Selection is based on student application and eligibility criteria

Evaluation
CPDA Certification

50% weightage to program-end final exam

40% weightage to capstone project submission

10% weightage to weekly assignments

Certification
Certificate from IIT Roorkee
Joint Certification from IIT Roorkee and TSW
Minimum 60% attendance is mandatory for certification
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Program Fee & Instalment Schedule

Program Fee
Particulars Amount (in `)*

Program Fee 1,00,000 + GST of 18%

*All fee is payable directly to TSW

Instalment Schedule
Registration Instalment I Instalment II Instalment III
Fee

Within
Within 7 days
Date 3 days of offer 5th May, 2022 5th July, 2022
of registration
roll-out date

Amount
11,800 41,300 41,300 23,600
(in `)*

*GST of 18% included

APPLY NOW
 14

About IIT Roorkee

The University of Roorkee, now the Indian Institute of Technology Roorkee (IIT
Roorkee), had a modest beginning as the Thomason College of Engineering in
the year 1847. It was converted into the First Technical University of India in
1949 and into an IIT in 2001.

IIT Roorkee, a highly ranked institution, is among the foremost institutes of

national importance in higher technological education and in engineering,
basic and applied research. It is also a trend-setter in the area of education and
research in the field of science, technology, and engineering.

The institute offers Bachelor's Degree in 10 disciplines of Engineering and

Architecture and Postgraduate Degree in 55 disciplines of Engineering,
Applied Science, Architecture and Planning. The institute has facility for
doctoral work in all Departments and Research Centres.

INDIAN
INSTITUTE OF
TECHNOLOGY
ROORKEE
 15

IIT Roorkee Merits

QS World University QS World University
Rankings, 2022 Rankings, 2021

#400 #9 #6
Global World Rankings In India Among IITs

#103 #101-150
Asia University Rankings
World University Rankings by Subject

NIRF 2021 #1
Among the IITs in the
#7 ‘Citations per Faculty’ Parameter
Overall

#6 #1-20
Among Universities Worldwide in
Among Engineering
‘Citations per Faculty’ Parameter
Colleges

India's Best Times Higher Education World

Architecture Colleges University Rankings, 2020
2021, India Today
#501-600
#1 World University Rankings
Department of Architecture
and Planning, IIT Roorkee #83
Asian University Rankings
 16

About TSW
TSW is the executive education division of Times Professional Learning
(a part of The Times of India Group), aimed to enhance leadership and
general management skills of experienced professionals. With a vision
to make world-class education accessible to aspiring business leaders
through strategic collaborations, TSW’s passion for excellence and a
belief that ‘Executive Education Empowers’ works hand-in-hand with
the organisation’s aim to impart knowledge to the learner
community nationwide.

About Times group

The Times of India Group began its operations in the year 1838 and is
India’s oldest and largest media house. The Times of India, is the
world’s largest-selling English newspaper, with over 5 million copies
sold daily.

The Economic Times is the world’s 2nd largest English business

newspaper second only to The Wall Street Journal, with over 800,000
copies sold daily.

The Group is also amongst India’s most diverse media houses with
assets across Publishing, Radio, TV, Out-of-Home (OOH) and
Online Media.
 INDIAN
INSTITUTE OF
TECHNOLOGY
ROORKEE

Roorkee - Haridwar Highway,

Roorkee, Uttarakhand 247667
www.iitr.ac.in

Office No. G-02, 1802,

Lotus Corporate Park, Off WEH,
Geetanjali Railway Colony,
Laxmi Nagar, Jogeshwari (E),
Mumbai, Maharashtra 400063

+91 7400084666
tswadmission@timesgroup.com
www.timestsw.com