1. The document outlines the steps to take in creating an explanatory video about a topic, including researching the topic, outlining the key points, brainstorming visual elements, drafting a script, storyboarding, recording voiceover and footage, producing the video with graphics and editing, and adding sound effects and music.
2. It emphasizes breaking down complex motion graphics into individual components and learning how to achieve specific effects through tutorials.
3. The document uses a Vox explainer video as an example of an effective video that consolidates concepts and uses consistent visual elements like maps, interviews, and archival footage throughout.
1. The document outlines the steps to take in creating an explanatory video about a topic, including researching the topic, outlining the key points, brainstorming visual elements, drafting a script, storyboarding, recording voiceover and footage, producing the video with graphics and editing, and adding sound effects and music.
2. It emphasizes breaking down complex motion graphics into individual components and learning how to achieve specific effects through tutorials.
3. The document uses a Vox explainer video as an example of an effective video that consolidates concepts and uses consistent visual elements like maps, interviews, and archival footage throughout.
1. The document outlines the steps to take in creating an explanatory video about a topic, including researching the topic, outlining the key points, brainstorming visual elements, drafting a script, storyboarding, recording voiceover and footage, producing the video with graphics and editing, and adding sound effects and music.
2. It emphasizes breaking down complex motion graphics into individual components and learning how to achieve specific effects through tutorials.
3. The document uses a Vox explainer video as an example of an effective video that consolidates concepts and uses consistent visual elements like maps, interviews, and archival footage throughout.
something I'm not already an expert on myself, of course the first thing I have to do is research. And while I do it, being mindful of my video-making intent, I want to not just clip quotes, facts, and stats that stand out, but also keep an eye out for visuals from any media I'm researching that I might want to include in my own video. 1. Explanation outline. What are the key beats of the explanation itself? What does the audience need to understand about the situation or concept? (e.g. Vox explainer takes a couple of beats to explain proxy war / cold war) What's in-scope & out-of-scope? (e.g. Vox explainer doesn't go further back than the end of the Ottoman Empire, doesn't dig into economies.) 2. Visual brainstorming first-pass. Looking at my list of beats, I need to figure out how to turn them into a video worth watching. How do I show while I tell? What kind of motion graphics provide the best visual explanation of each beat? What stock or archival footage will demonstrate or emphasize a beat? What primary footage could I record myself? Where would interview footage provide credibility, connection, or character? 3. Consolidate. Before I go too deep into details on any of my graphics concepts or start looking for specific footage, I'd review my explanation outline and visuals brainstorming and start seeing where I can consolidate for a more efficient explanation and also production process. Looking for beats that would be explained already by another beat's visual, and looking for visual concepts that would actually be effective at explaining multiple beats. You'll note Vox's video is almost entirely comprised of three basic visual concepts: color & icon map overlays interview footage with an expert archival news footage While they use several different types of graphics as overlays on the map, the decision to use the same world terrain map as the basic template -- zoomed in to frame specific areas for some beats, showing zoom outs to illustrate context -- saves a ton of production effort. It also may have helped them simplify the explanation by altering some beats that could have started as explanations of the decisions of individuals, and instead abstract them as an action by the country itself. Similarly, when Vox uses footage from their interview with former CIA military analyst Kenneth Pollack, it's on a very similar set of beats: typically explaining motivations, not recounting actions. 4. Drafting a script. Now that I've consolidated the beats needed for the explanation itself, I want to outline and then draft an actual script. How does the video start? What's the premise for the explanation? How do I want to arrange the explanation beats to make this an actual story, and what transitions, emphasis, and conclusions do I need to add? By the end of this step, I should have an actual script I can read aloud, with some of the main video beats (e.g. "title graphic here," "start timeline overlay here," "CIA report montage through this") noted. From this point on, if I have a target video-length in mind I need to be revising toward it. 5. Revise, storyboard, record & revise. Once I've given the script a basic revision, the next big step is storyboarding. This will be the point at which my motion graphics start to really take shape, and I can start getting a sense of timing between my voiceover and the graphics. I could even record myself reading the script, edit together a basic frame-by-frame video of my storyboard, and have an effective video draft. This might seem like over-preparation, but compared to the time it will take to create motion graphics and edit voice & video to a production-quality level, I'd rather figure out now where I need to cut and condense, or what I'm missing and need to make sure I can add in. 4-5b. Record primary video. Depending on the video concept, I think at some point during steps 4 & 5 is also the best time to see who of the folks that stood out during my first-round research interviews it would be best to have video of. If all I want is interview footage, I'd do it just after step 4. Once I know what the story is and I know who I need my audience to hear from to most effectively tell that story, I'd ask if they'd be willing speak on camera for the video I'm making, and then shoot that footage. Then I can edit my script to include transitions in and out from their segments, based on what they said. If I'm explaining a process and want to show someone doing some of it, I'd wait until after I've storyboarded, so I can go in with a shot list and make sure I don't miss footage of key actions or the environment in which they happen. 6. Record production-quality voiceover. Now that I have my finished script, I want to record my narration of it first, so I can time my graphics to my voice. 7. Produce the video with graphics & edited footage. Now we're in Adobe territory. To figure out how to do this, let's look at a long, complex motion-graphics segment in the Vox video, from about 1:25 to 2:45. I can't seem to figure out how to even begin doing it. I've faced this situation a number of times, and the key is to break it down into individual components and learn how to do those. With software-based skills, it's easiest to find tutorials (and build your overall understanding) when you're searching for how to do something with a specific tool or technology. So I'd be looking for tutorials on how to achieve specific effects with Adobe Premiere Pro. As a side note, per /u/sodaholic's other comments, Adobe Premiere Pro is good video editing software with some motion graphics capabilities, and Adobe After Effects is a program with more advanced motion graphics capabilities. This video explains how they're different and work together. So, what are some of the effects happening in this video, and how can we figure out how to produce them ourselves? The really basic first step is we have an image in the video, the map1, that all the other effects are happening on top of. So Googling for "how to put an image into video Adobe," I found this tutorial on adding photos, titles, and graphics. Looking for "adobe premiere information bubble," I found this video on how to keyframe pop-up animations. For zooming in / out on the map, I searched "zoom in on a graphic adobe premiere" and clicked through a couple of tutorials to this one on how to pan and zoom in premiere pro. ...while these are just a few of the effects needed to produce a motion graphic as high quality as the ones in Vox's videos, you can see how it's possible to start learning how to do it. Vox's motion graphics have a lot of layers and combined effects to them. You can see things like the flicker-highlight effect on a bunch of countries at 1:28 where they must be adding & milli-second-removing multiple individual color-tinted map images of those specific countries. So I want to emphasize that anyone can learn how to do these kind of graphics, but unless you're aiming to reach a professional level with this skill, you'll probably want to stick to simpler graphics and effects. 8. Add sound effects & music overlay. Once I've gotten the graphics and footage timed to voiceover and made any final cuts to hit my target video length, the final thing I'd want to do is add music and sound effects. You'll notice a music track throughout the Vox video, setting the tone and keeping up the pace. There are also some sound effects sprinkled in to emphasize a change (e.g. the 'click' of invaded territory highlighting at 2:33 & 2:36) and make sure the viewer's attention is fully engaged.
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