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  • Emaar Hospitality Group Colour and Font Guide: February 2017

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    Irshad Ahmed
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    This document provides guidelines for typography and color for Emaar Hospitality Group. It lists primary and secondary fonts for headlines and body copy in both English and Arabic, including Praxis, Parisine Plus PTF, Fruitger LT Arabic, and GE Tahmeem fonts. Primary colors are specified as Pantone Cool Gray 11 and Pantone 653 C, including CMYK, RGB, and hexadecimal values. The document serves as a style guide for consistent branding across Emaar Hospitality Group materials.

    Original Description:

    Brand Manual of Emaar Hospitality Group

    Original Title

    EHG_BRANDMANUAL_2.0_010317

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    This document provides guidelines for typography and color for Emaar Hospitality Group. It lists primary and secondary fonts for headlines and body copy in both English and Arabic, including Praxis, Parisine Plus PTF, Fruitger LT Arabic, and GE Tahmeem fonts. Primary colors are specified as Pantone Cool Gray 11 and Pantone 653 C, including CMYK, RGB, and hexadecimal values. The document serves as a style guide for consistent branding across Emaar Hospitality Group materials.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    15 views6 pages

    Emaar Hospitality Group Colour and Font Guide: February 2017

    Uploaded by

    Irshad Ahmed
    This document provides guidelines for typography and color for Emaar Hospitality Group. It lists primary and secondary fonts for headlines and body copy in both English and Arabic, including Praxis, Parisine Plus PTF, Fruitger LT Arabic, and GE Tahmeem fonts. Primary colors are specified as Pantone Cool Gray 11 and Pantone 653 C, including CMYK, RGB, and hexadecimal values. The document serves as a style guide for consistent branding across Emaar Hospitality Group materials.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    EMAAR HOSPITALITY GROUP

    COLOUR AND FONT GUIDE

    FEBRUARY 2017
    g
    Emaar Hospitality Group Guideline 2017

    Typography – Typeface (English)

    PRIMARY HEADLINE
    Praxis Regular - Headline
    Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
    Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

    PRIMARY BODY COPY


    Praxis Light - Headline
    Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
    Ss Tt Uu Vv Ww Xx Yy Zz

    SECONDARY HEADLINE
    Parisine Plus PTF - Headline
    Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo
    Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

    WEB SAFE FONT


    Arial Regular
    Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo
    Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
    Emaar Hospitality Group Guideline 2017

    Typography – Typeface (Arabic)

    PRIMARY HEADLINE
    Fruitger LT Arabic, 55 Roman
    ‫أبتثجحخدذرزسشصضطظعغ‬
    ‫ف ق ك ل م ن ه و ال ي‬

    PRIMARY BODY COPY


    Fruitger LT Arabic, 45 Light
    ‫أبتثجحخدذرزسشصضطظعغ‬
    ‫ف ق ك ل م ن ه و ال ي‬

    SECONDARY HEADLINE
    GE TAHMEEM, Regular
    ‫أبتثجحخدذرزسشصضطظعغ‬
    ‫ف ق ك ل م ن ه و ال ي‬

    WEB SAFE FONT


    Arial Regular
    ‫أبتثجحخدذرزسشصضطظعغ‬
    ‫ف ق ك ل م ن ه و ال ي‬
    Emaar Hospitality Group Guideline 2017

    Colour – Primary Colour

    PANTONE COOL GRAY 11 CMYK: 44, 34, 22, 78 RGB: 77, 77, 79 HEX #8A8A8D
    Emaar Hospitality Group Guideline 2017

    Colour – Primary Colour

    PANTONE 653 C CMYK: 89, 71, 17, 3 RGB: 50, 87, 144 HEX #325790
    EMAAR HOSPITALITY GROUP
    COLOUR AND FONT GUIDE

    FEBRUARY 2017

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