Business communication

Assignment # 8

NAME: HADIA FARHAT

CLASS: BBA-A
SAP ID: 20316
SUBMITTED TO: Ma’am Mehwish ALI
DATE OF SUBMISSION: 12th AUGUST 2020

CHAPTER # 4
 APPLICATION EXERCISE

Principle 2: Use Specific Words:

Select specific words to replace these vague words;
a) Book;
Volume
b) Early;
Before
c) Building;
Structure
d) Equipment;
Apparatus
e) Nice;
Pleasant
f) Flower;
Bloom
g) Soon;
Shortly
h) Early;
Before
i) Transportation;
Conveyance
j) Periodically;
Rhythmically
k) Occasionally;
Sometimes
l) Tree;
A tall plant with branches
m) Airline;
Company that provides transport services
n) Slow;
Unhurried
o) Late;
Behind time
Principle 3: Prefer Strong Words:
Select strong words to replace these weak words;
a. Let go;
Release
b. Warm;
Friendly
c. Inexpensive;
Low cost
d. Request;
Appeal
e. Suggest;
Recommend
f. Refrain;
Hold back
g. Injured;
 Hurt
h. Big;
Significant
i. Declined;
Reduced
j. Resist;
With stand

Principle 4: Emphasize Positive Words:

Use Positive words and avoid negative;
1. Negative: Avoid negative language when possible.
Positive: Use positive language when possible.
2. Negative: Visitors without passes will not be allowed in.
Positive: All visitors with passes will be allowed in.
3. Negative: If your form is not submitted on time, you will not be able to attend the event.
Positive: Submit your form on time so you can attend the event.
4. Negative: The meeting room can only fit 20 people due to limited seating.
Positive: The meeting room has seating for up to 20 people.
5. Negative: You failed to include key details in the report.
Positive: The report was missing key details.

Principle 5: Avoid Overused Words:

1. In actual fact;
Just say “actually”, or don’t use it at all.
2. Inasmuch as;
“Because” or “since” are much better ways of saying this.
3. At the end of the day;
“At the end of the day” is an idiom, and it’s therefore less appropriate to use in an academic essay
anyway; but if you do find yourself thinking of using it, remember that this phrase takes six
words to say what could be said in one: “ultimately”.
Principle 6: Avoid Obsolete Words:
Rewrite the following e-mail replacing the obsolete words or phrases, using effective sentence
construction, and using the direct plan of organization.
Answer:
Here are some important notes of meeting that I attended last week. I feel that you are a person to make
changes in it. Check the pros and cons. labor are inexpensive in many countries but our work is done from
other countries just because of digital transfer.
THANKS!