Report of Jihad

Many brochures, magazines, and
websites introduce and describe

Bali as a piece of heaven on earth.
Bali Island is situated east of
Java and the west of the Lesser
Sunda Islands in the Indonesia
archipelago. The island covers an
area of 5,632.86 km
2
and is the
primary home of the Hindu
community in Indonesia.
area of 5,632.86 km
2
and is the
area of 5,632.86 km
2
and is the
area of 5,632.86 km
2
and is the
area of 5,632.86 km
2
and is the
area of 5,632.86 km
2
and is the
area of 5,632.86 km
2
and is the
area of 5,632.86 km
2
and is the
area of 5,632.86 km
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and is the
Ten Popular Tourist Destination Of

Different Categories In Asia
BALI
An Introduction To Bali Islands

Bali is one among thousands of islands that make up the republic of Indonesia. In the midst
of the most populous Islamic country in the world, this small island has remained
predominantly Hindu. A thousand years ago many people practiced Hinduism across
Southeast Asia. Today Bali is the only place in the entire region where these once-
widespread traditions remain strong.
Location
Bali is an Indonesian island. Bali is approximately 600 miles east of Jakarta, the capital of
Indonesia.
Land Area
Bali island has total land area of approximately 5,780 square km (2,231 square miles).
Population And Religion
Bali has a population of approximately 4.22 million with the majority of people following
the religion of Balinese Hinduism.
Visitor And Tourism
Every year millions of tourists come to Bali for leisure. Bali ended 2018 with an estimated
9.7 million domestic visitors bringing total domestic and international visitors to some 15.7
million visitors.
Bali Transportation
From taxis to private cars to motorcycles, They have tracked down the most convenient and
easiest ways to travel around the island, so you don’t have to. Bali is a fairly big island, and
if you’re planning to travel between popular cities, such as Ubud, Kata, Legian or Seminyak,
you will need to rely on some form of transportation.
Shuttle buses are budget friendly and travel between the major cities, but they are slow and
stop frequently. Organized tours are a more popular option for visiting attractions. If you’d
prefer a more flexible form of transportation, metered taxis are available in and to major
cities. A rental car is also an option, but hiring a private driver is more common and
preferable if you’re unfamiliar with Balinese road rules.
Airport
Bali ngurah rai international airport
Ngurah Rai is the second busiest airport in Indonesia. Has awarded Ngurah Rai International
Airport as the world's third best airport (with 15-25 million passengers each year) in 2016
based on their services.
Problem Associated With Bali
After decades of being one of the most popular tourist destination and one of the most loved
tropical holiday islands, which created a continuous growth in tourists numbers, Bali is under
pressure. Pollution,uncontrolled tourism developments, and traffic are the most
pressing issues.
Some Attractions That’s Make Bali So Famous And A Brand Destination

Kuta Beach
Once a sleepy fishing village, Kuta gained fame as a great spot for surfing during the 1970s,
and it has remained Bali’s premier vacation destination ever since. The long, broad stretch of
sand one of the best-maintained and most scenic beaches on the island.
Ubud
Ubud is considered the island’s cultural heart. Ubud is home to the island’s most important
museums, including the Neka Art Museum with its expansive collection of Balinese
paintings. There are dance and music performances every day throughout the city as well as
numerous art galleries and craft shops to explore. Although Ubud has long been valued as a
great place to learn about Balinese culture, tourism in Ubud boomed exponentially after it
was featured in the book and movie “Eat, Pray, Love.” Fortunately, it only takes a short walk
or bicycle ride to escape from the crowds and commercialism. Ubud is surrounded by gently
rolling rice paddies which create a beautiful impression of greenness.
Tanah Lot
Tanah Lot is one of the most famous Hindu temples in Bali. It has been a part of Balinese
mythology for centuries. The temple is one of 7 sea temples, each within eyesight of the
next, to form a chain along the south-western coast of Bali. Tanah Lot is one of the most
popular places to visit in Bali and the whole area can be very busy, especially in the late
afternoons and before sunset.
Seminyak
Seminyak is a small town that has been encompassed by the city of Kuta’s expansive growth.
Despite its proximity to Kuta, Seminyak is one of the island’s most exclusive vacation
destinations. From its high-end boutiques and five-star restaurants to its luxury hotels and
spas, the city attract attracts well-heeled travelers from around the world.
Pura Besakih
Pura Besakih is considered the most important of the “kayangan jagat,” the nine directional
temples built to protect the island from evil. The temple complex includes more than 28
structures built on seven ascending terraces.
Mount Batur
While it’s not the highest point on Bali, Mount Batur is situated on one of the island’s most
dramatic landscapes. Climbing to the top of Mount Batur to watch the sunrise is a popular
activity. It’s a relatively easy climb that anyone in reasonable shape can achieve in around
two hours.
Pura Luhur Uluwatu
One of the nine major Hindu temples on the island. Founded in the 11th century, the temple
was built at the edge of a limestone cliff top jutting out over the sea.
Lovina
The largest resort area on the north coast of Bali, Lovina is best known for the black volcanic
sand of its 5-mile beach. Encompassing several small villages, the area is a popular spot for
snorkeling and scuba diving adventures as the northern waters are calmer than those to the
south.
Sanur Beach
Located in the village of Denpasar in southeast Bali, quiet Sanur Beach is a popular
destination for older visitors, which has earned the spot the nickname “Snore Beach. Sanur
has several important historic sites, including the Blanjong Temple, which contains a column
bearing inscriptions that date back to the 9th century.
Significant Reason Why People Love To Visit Bali
Go For Sun, Sand, And Sea

Visiting the Indonesian archipelago awards travelers with stunning beaches as far as the eye
can see and Bali has some of the most gorgeous shorelines in the world. From the calm easy-
surfing waters at Seminyak Beach to Padang Padang Beach, highlighted in Julia Roberts’
movie, Eat, Pray, Love, to the black volcanic sands of Keramas Beach to the popular-with-
tourists Legian and Kuta beaches, you’ll have no problem finding a warm-water oasis to
match your desires and interests.
Engage Your Senses: The Island of a Thousand Temples
You’ll notice Balinese Hindu temples, or Pura, around the larger community areas as well as
within family compounds, from the highlands to the coast. While on a bicycle tour around
Ubud, in and out of family-filled villages, your guide will likely stop at many temples big
and miniature to leave offerings of cigarettes, flowers, candy, and incense. Tanah Lot, Ulun
Danu, Gunung Lebah, and Goa Lawah are worth visiting while in Bali. Adhere to the
traditional dress and bring a sarong, tied at the waist.
Learn About the Dynamic Balinese Art and Culture
See a Balinese dance performance where stories are expressed through vibrant full-body
movement that utilizes the hands, face, and feet. Listen to live Balinese music. Visit a local
festival or celebration like the Balinese New Year, Bali Spirit Festival, Ubud Food Festival,
Bali Art Festival, Bali Kite Festival, or the village temple festival called Odalan. Consider
purchasing wood sculptures, hand stamped and dyed Batik prints, handmade silver jewelry,
weaved goods, or an intricate painting. The Balinese are masters of many crafts.
Lively Religious Scene
The Balinese are spiritual people, predominantly Hindus, and their houses are furnished with
a small temple, at which they pray every day. Temple tours are particularly popular among
tourists, not only for the religious value but also for cultural insights and aesthetic pleasure.
See Rice Terraces
Rice is a staple in Bali and a major part of the Balinese culture. The terraced rice paddies,
surrounded by lush vegetation, are a sight to see throughout the countryside, especially at
first light.
Every Kind of Natural Beauty
Beyond stunning beaches and magical temples, Bali has virtually every kind of natural
beauty. Glorious mountainous areas with lush greenery, scenic lakes, gorgeous waterfalls,
iconic rice fields, flower gardens, gushing sacred rivers and secret canyons all make up the
island’s landscape.
LANGKAWI
An Introduction To Langkawi Islands
Langkawi is a popular island located off the coast of Malaysia in the stunningly clear
Andaman. While it's in Malaysia, technically speaking it's in between Malaysia and Thailand
and is a part of the Thai state of Kedah. Because of this, it has a tax-free status.
The islands are a geopark and UNESCO heritage sites.
Location
Langkawi, a cluster of 99 islands separated from mainland Malaysia by the Strait of
Malacca, is a district of the state of Kedah in northern Malaysia and lies approximately 51
km west of Kedah. The total distance from Kuala Lumpur to Langkawi island (Kuah Jetty
Point) is around 510 - 515 Kilometres.
Land Area
The total covered area of all Langkawi islands together is about 478.5 square kms out of
which the main island covers an area of 320 square kms. About 70% of the
main island comprises of mountains, forests and natural vegetation.
Population
The population of Langkawi main island is about 75,000 and the total population is close to
110,000. Majority (about 70%) are Malays. There are also small percentages of Chinese,
Indian and Thai population in the island.
Visitor And Tourism
On 1 June 2007, Langkawi Island was given a World Geopark status by UNESCO. Three of
its main conservation areas in Langkawi Geopark are Machincang Cambrian Geoforest Park,
Kilim Karst Geoforest Park, and Dayang Bunting Marble Geoforest park (Island of the
Pregnant Maiden Lake). These three parks are the most popular tourism area within
Langkawi Geopark. In 2014, UNESCO issued a "yellow card" warning threatening the status
of the Geopark. Langkawi's own resident population is small, around 3 million tourists visit
the island annually.
Transportation
The Langkawi International Airport connects the island to Kuala
Lumpur, Singapore, Penang, and Subang. The main island is well-served by a number of
roads.
The Island of Langkawi does not have public transportation, but the people can still use taxis
or rent a vehicle (car, bicycle, motorbike, scooter, etc.). All taxis have a standard fixed price
system with the fare from one part of the island to another is always being the same. As an
alternative, ride hailing apps, such as Grab, also operate on the island.
Airport
The Langkawi International Airport is one of the 7 international airports in Malaysia and
connects the island to Kuala Lumpur, Singapore, Penang, and Subang. The main island is
well-served by a number of roads.
Some Attractions That’s Make Langkawi So Famous And A Brand

Destination
Langkawi Sky Bridge
Langkawi Sky Bridge is a 125 metre-long curved pedestrian bridge that offers an
exhilarating (and sometimes terrifying) view of the verdant Gunung Mat Cincang, Telaja
Tujuh waterfalls, and several islets surrounding Langkawi. Set 700 metres above sea level, it
is only accessible via the final station of the Langkawi Cable Car ride.
Pantai Cenang Beach
Langkawi’s longest and most famous beach hugs the western coast. The soft sand lined with
coconut trees and resorts provides a view of Pulau Tepur and Pulau Rebak in the distance.
Apart from relaxing and enjoying one of the most beautiful sunsets in Asia, the calm water is
suitable for swimming.
Pantai Kok
Often rated as the best beach in Langkawi for a luxurious holiday, Pantai Kok provides both
gorgeous stretches of sand and a selection of high-end resorts. On the western coast near the
Langkawi Cable Car, the beach area boasts a wide range of bars and restaurants.
Dataran Lang (Eagle Square)
Dataran Lang, also known as Eagle Square, is a striking 12 metre-tall sculpture of an eagle
poised to take flight is displayed atop an elevated platform. Set in Kuah, this prominent
landmark is just a five-minute walk from Kuah Jetty, Jetty Point Mall
Langkawi Cable Car
Langkawi Cable Car takes visitors on a vertiginous 15-minute ride to the top of mount Mat
Cincang, offering breath-taking views of Langkawi’s rainforests, islets, and waterfalls. The
journey starts out at the Oriental Village where you’ll pass several stops fitted with open-air
view decks along the way.
Underwater World Langkawi
Underwater World Langkawi houses more than 500 species of sea creatures including
harbour seals, rockhopper penguins, seahorses, as well as flamingos and mandarin ducks.
One of the highlights is a 15-metre walkthrough underwater tunnel, where you can enjoy
close-up views of sharks, giant stingrays, and green turtles.
Gunung Raya
With an altitude of 881 metres, Gunung Raya is hailed as the highest peak in Langkawi.
According to local beliefs, the mountain is the cursed form of a giant called Mat Raya, who
had once lived on the island.
Langkawi Wildlife Park & Bird Paradise
Great for families and animal lovers, Langkawi Wildlife Park & Bird Paradise houses over
2,500 exotic birds from 150 species such as canaries, ducks, parakeets, owls, eagles, toucans,
hornbills and flamingos.
Langkawi Arts in Paradise 3D Museum
Langkawi Art in Paradise 3D Museum features more than 200 impressive artworks that
appear almost lifelike when photographed. Hailed as the largest 3D art museum in Malaysia
and second largest in the world.
Telaga Tujuh Waterfalls

Telaga Tujuh Waterfalls is a natural Langkawi attraction with locals claiming it to be the
home of faeries. Set on Langkawi’s western headlands, its name means Seven Wells
Waterfalls, referring to a series of seven connected natural pools fed by seven separate
waterfalls in Gunung Mat Cincang. Visitors can enjoy a dip in the cool water or brave the
steep climb to the top of the waterfalls.
Significant Reason Why People Love To Visit Langkawi Islands
The Mouthwatering Cuisine

With an array of tantalising restaurants and cuisines to choose from, Langkawi is no stranger
to all the weird and wonderful foods that Malaysia has to offer. From fresh crab, lobster and
squid to barbecue fish and grilled marinated chicken, the locals of Langkawi pride
themselves on their unique cuisine. With influences from Indian and Chinese to Malaysian
and Thai, this island is a paradise for gastronomes.
It Has Some Of The Best Beaches In The World
With numerous beaches scattered around the island of Langkawi, you are spoilt for choice!
Surrounded by crystal velvet blue sea and white sands, there is no shortage of places to
submerge yourself in this tropical wonderland.
One of the most beautiful beaches you will find is Pantai Cenang, a popular choice amongst
locals and tourists. However, the island is also full of more secluded spots such as Tanjung
Rhu’s exclusive beach or Pantai Tengah. Whatever you choose, these breathtakingly
beautiful beaches are the perfect solution for those looking for the ultimate tranquility. Take
a look at our guide to the best beaches in Langkawi.
The Breathtakingly Beautiful Landscapes
Along with its beaches, Langkawi is also home to some of the most beautiful landscapes in
Malaysia. The natural attractions range from its luscious rainforests to its floral mangroves.
Pulau Dayang Bunting is one of many spots where you can witness Langkawi’s natural
splendours including mountainous landscapes and spectacular waterfalls. Langkawi’s Geo
Park is also a must see thanks to its enchanting forests, caves, tunnels, waterfalls and
wildlife.
The Wildlife
Langkawi is home to an abundance of extraordinary wildlife including 200 bird species and
an assortment of monkeys. In their famous wildlife park, you will find over 150 different
species of animals and birds from all over the world including South East Asia, Africa, South
America, Australia, Russia and Malaysia. Some of these animals include racket-tailed
drongos, mudskippers, monitor lizards, Dusky Leaf Monkey and fish eagles. Regardless of
where you are on the island, you are bound to set your sights onto some of Malaysia’s best
known wildlife.
Filled With An Array of Activities
When it comes to finding things to do in Langkawi, you will not be disappointed! The island
has an extensive range of activities to choose from. Whether you;re looking for a day tips, a
sightseeing tour or a relaxing spa, there is something for everyone! One of Langkawi’s most
famous attractions is The Langkawi Cable Car. Situated at Oriental Village this exciting trip
delivers a chance to witness an the views from Gunung Machinchang, which is also the
location of the Langkawi Sky Bridge. Visitors will be able to catch a glimpse of the
mountain peaks, bay islets, and waterfalls as they travel up to a total of 708 metres.
Island Hopping Opportunities
Langkawi is part of Malaysia’s best loved archipelago, made up of a total of 104 islands in
the Andaman Sea. Because of this, the island is the perfect location for those wishing to
embark on a spot of island hopping. With surrounding islands full of tropical rainforests and
mesmerising clifftops, this is one day trip not to be missed.
Across the island, you will find plenty of organised island-hopping tours to choose from.
However, we recommend checking out Tasik Dayang Bunting, which is home to Langkawi’s
largest lake. Here, you can relax and enjoy the beauty of the islands whilst delightfully
snorkelling around the bays of the Indian Ocean.
Adrenaline Pumping Watersports
Langkawi is full of water sport activities and thrill seeking adventures. Whilst the island has
the feeling of a remote, exotic paradise, it is also home to popular tourist practices such as jet
skiing, banana boating, kayaking, canoeing and parasailing.
If exploring the underwater paradise is more your thing, then there are plenty of places to
snorkel and dive instead. Here, you will be able to indulge in the sights of the spectacular
Andaman coral and swim though the famous mystical caves.
Packed With Culture
Wherever you go in Langkawi, it’s hard to escape the rich Malaysian culture that is sewed
into the islands cultural landscape. There are plenty of opportunities to experience a guided
tour of the island where you will be able to explore traditional Malay houses and places of
worship. As well as this, they also offer the chance to gain some local inside knowledge to
the local plants and herbs on the island and their medical values.
The Night Markets
Langkawi Night Market is the perfect place for those wishing to include themselves in the
islands most traditional practices. Here, you will be able to taste some of the most authentic
and affordable food on the island including malay sweets and street dishes. The atmosphere
of these markets is unlike anything else on the island accompanied with local music and
drinks, the sizzling smells and aromas of the market is truly unmissable. Local vendors also
offer it as a chance to sell arts and craft, textiles and trinkets, perfect for souvenirs.
THE GREAT WALL OF CHINA
An Introduction To The Great Wall of China

The Great Wall of China was declared a world heritage site in 1987 by UNESCO. The Great
Wall of China is an ancient wall in China. The wall is made of cement, rocks, bricks, and
powdered dirt. It was built to protect the north of the empire of China from enemy attacks. It
is the longest structure humans have ever built. It is about 21,196 kilometres (13,171 miles)
long, 9.1 metres (30 feet) wide and 15 metres (50 feet) high. The earlier sections on the wall
are made of compacted dirt and stone. Later in the Ming Dynasty they used bricks. There
History
Nineteen walls have been built that were called the Great Wall of China. The first was built
in the 7th century BC. The most famous wall was built between 226–200 BC by the First
Emperor of China started the Qin Dynasty. The Xiongnu tribes in the north of China were his
enemies. The land in some parts of China is easy to cross, so Qin Shi Huang started building
the Great Wall to make it more difficult for the Xiongnu to invade China.
Other dynasties in China had worked more on the wall and made it longer. The Han, Sui,
Northern and Jin Dynasties all repaired, rebuilt or expanded the Great Wall. During the Ming
Dynasty, major rebuilding work took place. Sections of the wall were built with bricks and
stone instead of earth.
Location
Huairou district, china
The great wall stretches from west to east in northern china. The current existing ming great
wall zigzags from jiayuguan pass in gansu in the west to hushan mountain in liaoning in the
east.
How to reach
When you’re in Beijing, it’s pretty easy to access the Great Wall of China, either via public
transport or via a day-trip. There are some options when visiting the Great Wall of China
from Beijing – i’ll go into more details in all of them below:
1) Badaling: 75 km from Beijing, about 1.5 hrs drive.
2) Juyongguan: 60km from Beijing, about 1.5hrs drive
3) Jinshanling: around 140 km from Beijing, about 2.5 hrs drive
Airport
Beijing capital international airport
Most of the popular sections of the great wall are located around beijing. That being so,
beijing capital international airport (pek) is the closest airport to visit the great wall of china.
Visitor And Tourism
The best time to visit the Great Wall depends on the natural scenery that you prefer and the
section of the Great Wall you plan to visit. According to China Highlights, the further north
you travel, the colder and rainier the weather will be. Spring trips provide a view of fresh
foliage and allow you to avoid the summer tourism season. Summer means larger crowds,
but it also provides a view of blooming flowers. July and August bring the most rain. Winter
brings the fewest tourists because of the cold temperatures, but the snow on the mountains
can provide a stunning view. In 2018, the Badaling Great Wall received more than 9.9
million visitors.
Problem Associated With The Great Wall of China
The Wall has collapsed as a result of illegal mining.
Human activities cause considerable damage to the Great Wall. The nearby residents take
bricks and stones from the Great Wall for their own use
The development of tourism has also brought harm to the Great Wall. For example,
farmhouses and other public facilities have been built at the foot of the wall. Some sections
were altered to cater to other uses instead of being preserved.
Some tourists vandalize the Great Wall with graffiti, throwing rubbish on it, and other
damaging behaviors. Moreover, the Great Wall suffered grave damage during previous wars.
Some Attractions That’s Make The Great Wall of China So Famous And A
Brand Destination
Mutianyu
The most magnificent fully-restored Great Wall section.
The Mutianyu section is the most popular among foreign travelers. This is the most child-
friendly section.
Jinshanling
most popular Great Wall hiking route.
The Jinshanling section is part of a popular hiking route from Jinshanling to Simatai. The
Great Wall at Jinshanling is half restored and half wild. It is also the most beautiful
section of the Great Wall.
Jiankou
Totally wild; the most challenging/steep section.
The jiankou section’s broken wildness and perilous steepness make it the most dangerous
section of the great wall.
Simatai
The only section opened for a night tour.
The simatai section incorporates different characteristics of each section of the great wall.
And visitors can have a night tour on the great wall.
Significant Reason Why People Visit The Great Wall of China
To See Longest Man-Made Construction

The Great Wall of China is the longest man-made construction in the world. It has a total
length of 21,196 kilometers (13,170 miles). There was once a rumor that the Great Wall can
be seen from space. Although it was proved to be wrong by the scientists, we cannot deny
the massive scale of the Great Wall.
Long History
Its construction work was carried out in almost every dynasty and the earliest wall section
can be dated back to 2,700 years ago.
Learn Chinese History
The Great Wall has a long history of more than 2,700 years. Visit Great Wall that it can offer
you some knowledge of Chinese history and different nationalities on two sides of the Wall.
Enjoy the Terrific Natural Scenery
Most sites were built along mountain ridges in suburba areas, which have fantastic natural
scenery and fresh air.
Test your courage and physical strength
Badaling and Mutianyu are the preferred choices for most tourists, taking at least 2 hours to
hike. In addition, there are many wild sections, such as Jiankou. Climbing these sections is a
great challenge for braveness and physical strength as it is quite adventurous and energy-
consuming.
Take Great Photos
The Great Wall of China is a great place for photography. Different sceneries are presented
in different seasons. Generally speaking, best time to photpgraphy is summer, when the Wall
goes up and down on the lush green mountains; and autumn, when its neighbourhood is a
colorful fairy land.
TAJ MAHAL
An Introduction To Taj Mahal
Taj Mahal in Agra is synonymous with India. The eternal beauty of the monument lies in its
location, architecture and the feeling that went behind its construction. For times immemorial
the Taj will stand as a symbol of eternal love. The Taj Mahal in India is a must visit for
everyone at least once in a lifetime. The Taj Mahal finds its place amongst the 7 wonders of
the World. It is definitely one of the most photographed and written monuments of the
World. The majestic Taj Mahal attracts tourists from far and away.
History
Taj Mahal. An immense mausoleum of white marble, built in Agra between 1631 and 1648
by order of the Mughal emperor Shah Jahan in memory of his favourite wife, the Taj
Mahal is the jewel of Muslim art in India and one of the universally admired masterpieces of
the world's heritage.
Location
City: Agra, on the banks of river Yamuna
State: Uttar Pradesh
Distance from Delhi: 204 Km (approx)
How to Reach Taj Mahal
Taj Mahal is located at Agra, which is just 204 kms from the capital city of India, New
Delhi. Hence the place is easily accessible via rails, roads and air and hence can be reached
easy and quick.
Airport
Indira gandhi international airport
Tourists from every nook and corner of the world prefer delhi to reach india. Once you are in
delhi, you can find cabs, buses, trains and other transportation to reach agra. There are daily
flights from delhi to agra and vice versa.
Taj Mahal Complex
 The courtyard (Jilaukhana)
 Saheli Burj
 Khawasspuras
 The main gate (Darwaza-i rauza)
 The gardens (Chahar bagh)
 Al Hawd al-Kawthar
 The museum of the Taj Mahal
 Chameli Farsh
 The mausoleum
 The Guest Pavilion (Jawab)
 The Mosque
 The enclosure and doors
 The North Shore (Mehtab Bagh)
Visitor And Tourism
The Taj Mahal attracts a large number of tourists. UNESCO documented more than 2 million
visitors in 2001, which had increased to about 7–8 million in 2014. In 2018, almost 6.5
million people visited the Taj Mahal, according to statistics from the Indian Ministry
of Tourism.
The small town to the south of the Taj, known as Taj Ganji or Mumtazabad, was initially
constructed with caravanserais, bazaars and markets to serve the needs of visitors and
workers
Problem Associated With Taj Mahal
The Yamuna River flows around the Taj Mahal, and the river is heavily polluted.
Large numbers of insects are breeding in the polluted waterway. Officials say the insects
land on the Taj Mahal and leave poop behind on its white stone walls.
The insects’ droppings are beginning to turn the walls green. Workers try to remove the
insects’ waste. But experts fear heavy cleaning could damage the artwork in the Taj Mahal.
The city of Agra is home to many people and lots of industry. Environmentalists have
struggled for years to protect the Taj Mahal’s white stone from turning yellow because of air
pollution.
Industrial waste, solid waste, all this empties into the river. Millions of dollars have been
spent to clean the river, but nothing has happened.
Attractions That’s Make Taj Mahal So Famous And A Brand Destination

· The Jewel of Muslim Art.
· Universally admired the masterpiece of the word’s heritage (UNESCO).
· Historical Loving Memory.
· The mixture of Islamic and different local Hindu style.
· Great architectural With Wide range visiting the area.
· Nature (Yamuna bank) with Buty of contractual design.
· Word Class White Marble Apperience.

· No of visiting Monuments in a bawundri.
Significant Reason Why People Love To Visit Taj Mahal
The Reason Behind The Construction Of The Taj Mahal

It was the Mughal Emperor Shah Jahan who commissioned the construction of this exquisite
monument as an expression of his love to his dear wife Mumtaz Mahal.
Construction of the Taj Mahal
Masons, stonecutters, inlayers, carvers, painters, calligraphers, dome-builders and other
artisans came from the whole of the empire and also from Central Asia. The Taj Mahal was
built in 22 years approximately. It used the work of around 22,000 laborers and 1,000
elephants. The construction finished in the year 1653 after an expenditure of approximately
32 million rupees.
Architectural Style
The mausoleum of the Taj Mahal and the whole complex around it is a classic example of
the Mughal style of architecture with the Islamic tomb as a prominent feature. There is a
combination of Persian, Islamic and Indian architectural style in the construction.
What was the Taj Mahal made of?
The Taj Mahal mausoleum is made of bricks and white Makrana marbles from Rajasthan
cover it.
The other important elements of the Taj monument are the Mosque and the Guest House.
Both these complexes use bricks covered with red sandstone for its construction. The most
noteworthy fact is that they are a replica of each other and hence symmetrical in design and
in architecture. Consequently adding an aesthetic color contrast. The red sandstone was from
Fatehpur Sikri.
This scale of construction also signifies the power and strength the Mughal Empire enjoyed
those days. Shah Jahan under his rule was able to build a monument of this scale without any
disturbances in the power circle or face any financial hurdles during its construction.
The interiors of the mausoleum
The beauty of the Taj Mahal is exceptional during and around the full moon night.
MOUNT EVEREST
An Introduction To Mount Everest
Mount Everest is the highest mountain on Earth. Mount Everest is in the Himalayas, the
highest mountain range in the world. It is about 8,848.00 metres (29,028.87 ft) high. Its peak
is on the border of Nepal and China. It is above the Death Zone where the air is too thin for a
human being to live, so usually compressed gas tanks with different gas mixes for different
altitudes are used when climbing. The Death Zone refers to the parts of Mount Everest that
are above 7,600 metres (24,900 ft) above sea level.
History
It was 1841 when an obscure peak in the Himalayas was recognized as the tallest mountain
in the world by a British survey team led by Sir George Everest, and whom Mount Everest
was named after in 1865. Today, climbers from across the world attempt to scale it’s mighty
face. For those who reach the summit of Mount Everest, they have climbed to the top of the
world. For many who fall short, injury and death is their fate. The allure of climbing to the
peak of Mount Everest has drawn climbers for over a century and no matter the risks it will
continue to draw explorers for years to come.
Location
Mountain Everest is located in the Mahalungur mountain ranges(Part of Himalayas ranges)
situated on the boundaries of both Nepal and Tibet. In Nepal mt. Everst is better known as
Sagarmatha and in Tibet it is called as chomulungam. And for rest of the world it is widely
known as THE MT. EVEREST.
In India Himalayan ranges are situated across himachal,uttarakhand,sikkim etc, but Mt.
Everest is located at the himalyan ranges(sub ranges-mahalangur) situated across nepal and
tibet.
How to reach
Most climb Everest from the Nepal side. From Kathmandu, Nepal’s bustling capital,
mountaineers take a short flight to Lukla, then trek about 10 days to Everest Base Camp
(17,500 feet). Most will spend weeks there in the spring, acclimating to the altitude with rest
and day hikes, waiting for the route to Everest’s summit to open in May.
Airport
Tenzing Hillary Airport
Tenzing–Hillary Airport, also known as Lukla Airport, is a small airport in the town of Lukla
is the closest airport to Everest and Everest base camp.
Visitor And Tourism

Mount Everest is still the ultimate mountaineering adventure. To stand at the pinnacle of the
Earth is one of life's most rewarding experiences. The world’s highest garbage dump could
be as high as Mount Everest. With the increasing number of tourists comes a growing
amount of rubbish left behind on mountains: food wrappers, climbing gear, oxygen
cylinders, and even the bodies of climbers who died along the way. The frigid temperatures
mean trash does not biodegrade.
Problem Associated With Mount Everest
It's being described as the 'world's highest rubbish dump'. That's because Mount Everest, the
tallest mountain in the world, has a problem with climbers leaving their waste on the slopes -
both rubbish and poo.
The mountain is home to three tonnes of climbers' rubbish, left by adventurers visiting the
mountain. The waste includes tents and equipment left behind, as well as human waste from
mountaineers who need to go to the loo while they're up there.
As the climbing season comes to a close for another year, Nepal Army helicopters are being
used to lift some of the waste off the mountain.
The problem is that the rubbish is not only bad for the environment, but it could also spread
disease for other climbers on the mountain.
People living at Base Camp use melted snow for drinking water, which could be
contaminated with germs if other climbers aren't getting rid of their waste properly.
Some Attractions That’s Make Mount Everest So Famous And A Brand

Destination
Lukla Airport
It is one of the world’s most dangerous airport. It is located in such a place, the beauty lying
around this place is unprecedented. This airport is the center of the trek from where trek
starts. It is very beautiful and mesmerizing. It will feel like if it is hanging in clouds. One can
only be amazed by this scenario once they reach this airport at such a great height and
background.
Kala Patthar
Kala Patthar also was known as ‘black rock’ is the highest place during Everest Base Camp
Trek. It is a point or place at an altitude of 5545m, from where we can see the whole view of
Mt. Everest and other surrounding mountains. It is much famous due to its high altitude
location as well as the sight of Khumbu glacier and icefalls below.
Everest Base Camp
Everest Base Camp is the second major attraction for indoor as well as outdoor tourists after
Everest summit. It lies at an altitude of 5,380m providing temporary shelter for adventurers
and mountain climbers. From this point, one can view an extraordinary view of mountains.
Sagarmatha National Park

Sagarmatha National Park, the highest National Park in the world, ranges from 6000m to
8848m covering the huge number of mountains, rivers, peaks, valleys, and glaciers.
Namche Bazar
It Also considered as the gateway of Mt. Everest, it is the only place from where one can go
towards Base Camp as well as on the top of the peak. Namche Bazar consists of various
restaurants, pub, and market area (selling various kinds of trekking and daily-use stuff)
where one can enjoy by their own choice.
Significant Reason Why People Visit Mount Everest
Experiencing Nepalese Culture

Being in the Nepal land, of course, you can get to know more about the Nepali culture as
well as the tradition. This is an additional advantage that you could get in this region because
you can get close to the tradition and the cultures of the Himalayan people.
Imposing views of remarkable mountains
Trekking in Everest Region offers splendid views of majestic mountains including Everest,
Nuptse, Lhotse, Ama Dablam, Tawache, and Thamserku. The closest view of Everest is
invigorating, the awe-inspiring views of splendid mountains and Everest massif are the
breath-taking sight in Everest Region.
Hiking And Trekking
Everest is the most satisfying and wonderful destination to hike. The betterment form of the
mountain climbing can be the hiking. People having fear of altitudes or having the altitude
problem can hike in the downhills where there is Reserve Park. As well as backpackers
people who have the limited destination are generally who have fear or the altitude problems.
Mountain Climbing
To reach the peak of the mountain one should climb it up. It is a very tough and dangerous
experience and is the most costly too after all you are about to climb the highest peak of the
world. You need lots of equipment as well as all the gadgets and should also hire your own
personal mountain guide which is very expensive.
Skiing
One of the most interesting things to do on the Everest is skiing although not all of its part is
good. Mainly the cross-country skiing is more challenging and one should gain all the skills,
knowledge and the safety measures regarding the topic. Winter season is appropriate for the
skiing.
Sherpa Culture
The Sherpa settlement dominates the Khumbu region. Sherpa communities conduct market
in the Namche Bazar and Khumbu region on a daily basis and that said, trade is the
prominent source of income in this region.
GOA
An Introduction To Goa
Goa is a state on the southwestern coast of India within the region known as the Konkan, and
The state of Goa is famous for its excellent beaches, churches, and temples. It is India's
smallest state by area and the fourth-smallest by population. Goa has the highest GDP per
capita among all Indian states,[6] two and a half times that of the country.
Location
Goa is located on the Western coast of the Indian peninsula. The location of Goa is such that
it shares its borders with Maharashtra towards the north and Karnataka in the south. The
mighty Arabian Sea lies to its west. The total straight line distance between Goa and New
Delhi is 1514 KM (kilometers)
Population And Religion
Goa has a population of approximately 1.5 million. In Goa 45% of the population
are Christian, while 56% are Hindu. The Christian population is almost entirely Roman
Catholic
Visitor And Tourism
The state of Goa, in India, is famous for its beaches and places of worship. And tourism is its
primary industry. Tourism is generally focused on the coastal areas of Goa, with decreased
tourist activity inland. Foreign tourists, mostly from Europe, arrive in Goa in winter, whilst
the summer and monsoon seasons see many Indian tourists. Goa handled 2.29% of all
foreign tourist arrivals in the country. In 2019 54.8 lakh tourists had visited Goa. Of the 54.8
lakh, six lakh are foreign tourists
Transportation
There are many options for you to get around in Goa. Public transport largely consists of
privately operated buses linking the major towns to rural areas.
Hired forms of transport include unmetered taxis and, in urban areas, auto-rickshaws. A
popular mode of transportation in Goa is the motorcycle taxi, operated by drivers who are
locally called ‘pilots’. These vehicles transport a single pillion rider, at fares that are usually
negotiated. Other than buses, ‘pilots’ tend to be the cheapest mode of transport. You can also
rent out a motorcycle and explore the many contrasts that Goa has to offer around every twist
and turn.
River crossings in Goa are serviced by flat-bottomed ferry boats.
Airport
Goa International Airport
Dabolim Airport or Goa Airport is the sole International Airport in Goa. It is operated by
the Airports Authority of India as a Civil Enclave in a Military Airbase named INS Hansa.
The airport's Integrated Terminal was inaugurated in December 2013.
Problem Associated With Bali Goa
Haphazard and unintended development of buildings along the roads, rivers’ fronts and
beaches.
Large scale cutting of trees and hill slopes resulting in the degradation of natural
environment.
Un-desirable development around historical monuments, viz. Churches and Temples etc.
Increase in the level of coastal pollution, e.g., plastic bottles and discharge of hotel sewage
directly into the sea.
Villagers also face the problem of short supply of water and electricity as these are diverted
to meet the requirements in the hotels.
Best Attractions That’s Make Bali So Famous And A Brand Destination

Calangute Beach
The largest beach in Goa, Calangute Beach is also affectionately known as the “Queen of
Beaches”. It is among the top ten beaches in the world, which means it is one of the tourist
places in Goa that you should not miss.
Baga Beach
Baga Beach is the most famous of all Goa sightseeing places and as a tourist visiting Goa
you really haven’t been to Goa if you haven’t been to Baga. Full to the brim with activities
you can indulge in, Baga Beach and its surrounding areas will not give you time to get
bored.
Anjuna Beach
Goa is one of the most toured places in India. Anjuna, a small village on the North coast of
Goa, is amongst those few Goa sightseeing places which receives a lot of tourists. The
Anjuna Beach is arguably amongst the best beaches in India. The beach has the perfect
picturesque background with hills.
Dona Paula Beach
A small beach with a tragic history involving love and suicide, the Dona Paula Beach is top
places to visit in Goa. It offers plenty of to do in terms of water sports and sightseeing.
Candolim Beach
Running from Calangute Beach on one side to Fort Aguada on the other is the Candolim
Beach. The day activities offered on this beach are its best attraction. You can perform a
whole host of activities on the beach including a vast array of water sports, all at very
reasonable prices.
Palolem Beach
Palolem is one of Goa’s most beautiful beaches, or at least used to be till it got overrun by
commercialization in the form of huts and hawkers. Nonetheless, its peaceful waters
bordered by headlands are still very attractive. It is a popular tourist attraction of South Goa.
Dudhsagar Waterfalls
Literally meaning a sea of milk, Dudhsagar Falls is a 4 tiered waterfall located and the 4th
tallest waterfall of India.
Fort Aguada
Another heritage from the Portuguese, Fort Aguada has been standing stern on the beach
facing the Arabian Sea from 1612 when it was built in order to provide defence against the
invading Dutch and the Marathas. It was a grand old fort in its time with the capacity to hold
79 cannons among other weapons of defense.
Bom Jesus Basilica
One of the most important of all tourist places in Goa as well as a central landmark for
Catholics, the Bom Jesus Basilica is the place in which the incorrupt body of St Francis
Xavier is kept. The Church was built in 1605 and the body of the Saint was brought to it in
1622 where it has laid since in its glass mausoleum.
Amazing Natural Beauty
Goa is a state which is gifted with incredible natural beauty. Natural Beauty of Goa includes
waterfalls, green forest, fabulous beaches and sunshine. Waterfalls in Goa are added
attraction to its natural beauty, The Dudh Sagar waterfall is one the major waterfall in Goa.
Significant Reason Why People Love To Visit Goa
Spectacular Beaches
Goa has some of the most spectacular beaches in the world that are perfectly crescent shaped,
fringed with palm trees and are dotted with beach huts. Most of these beaches have reddish
sand, some have soft white sand, many have strange rocks formations, some have hills all
around and a few of them have lagoons too!
Goan Food
Indian food is sensational, South Indian food in particular for its light vegetarian dishes.
Goan food is unique and is super. There is plenty of fish and seafood which can be simply
prepared if you’re not a curry lover.
Best Parties
When it comes to parties, nothing can beat the old school psychedelic trance gatherings of
Goa. Back in the 1960s, many hippies visited this place and it became their permanent
residence.
Happy Locals and Beautiful People of Goa
Goans are very peaceful, easygoing and laidback. Usually smiling, they are extremely polite
and trustworthy. Apart from the local Konkani people, many other people from all over the
world call Goa their home. They have collectively formed a culture that is a blend of East
and West.
Stunning Architecture – Old Churches, Abandoned Forts and Portuguese Houses
I love admiring architectural wonders and Goa is a treat for my eyes with its many Churches,
Forts and old school Portuguese houses. Some of the most famous churches are the Basilica
of Bom Jesus (1605), Se Cathedral (1619), Church of Our Lady of the Immaculate
Conception (1541) or in fact, Old Goa is full of them where a lot of churches were built
during Portuguese rule.
Awesome For Shopping
It’s difficult to resist the urge to buy colorful clothes, lamps, tribal jewelry, UV bedsheets, elf
dresses from Goa’s street shops.
PATTAYA
An Introduction To Pattaya
Pattaya is a city on Thailand’s eastern Gulf coast known for its beaches. Now its population
roughly 320,262. A quiet fishing village as recently as the 1960s, it’s now lined with resort
hotels, high-rise condos, shopping malls, cabaret bars and 24-hour clubs. Nearby, hillside
Wat Phra Yai Temple features an 18m-tall golden Buddha. The area also features several
designer golf courses, some with views of Pattaya Bay.
Location
District: mueang pattaya
Province: chonburi
Country: thailand
Pattaya is approximately 160 kilometres (99 mi) south of the city of bangkok. The city of
pattaya is a special municipal area.
Land Area
53.4 Square kilometre
Pattaya Tourism
Pattaya’s pulsating nightlife is well known, but local authorities have, in recent years,
improved the quality of the beaches and reinvented the resort as a more family-friendly
destination. Today, hundreds of thousands of visitors are drawn each year to Pattaya to
windsurf, water ski, swim, sunbathe, snorkel, sail, or take trips to nearby islands. Other
activities include Bungee jumping, Cycling, skydiving, go-Karting, Muay Thai (Thai
boxing), and Paintball. Golfers, both novice and expert, are well catered to as well, with a
wide selection of golf courses around Pattaya. Another major draw for visitors to Pattaya is
the wide selection of restaurants serving some of Thailand's freshest Seafood. Due to the
high number of expatriate foreigners in Pattaya there is also an excellent selection of
authentic foreign eateries serving French, Italian, Swiss, German, Hungarian, Scandinavian,
English, Indian, Arabic, Japanese, and Chinese cuisine. Drawing such a large number of
diverse visitors from across the world, it’s no surprise that Pattaya also boasts an incredible
choice of accommodation. Those on a tight budget and those with money to spend are
equally able to find rooms to suit their needs. Visitors can always find some peaceful beach
time at nearby Jomtien Beach, just 3 kilometers south.
Pattaya Transportation
Songthaew: Also known locally as Baht Buses, songthaews are the main form of
transportation in Pattaya. They are pickup trucks that have been re-purposed for transporting
people, with two benches in the back and space for standing (if you’re brave!) At the end.
Cheap and efficient, even if sometimes crowded, songthaews operate on fixed routes around
the city.
Local buses: Pattaya has few local buses and routes change and are cancelled fairly
frequently. You should check locally during your stay as to local services and times.
Generally, buses serve the main roads through Pattaya, Jomtien, and Naklua, with stops at
Big C supermarket. Buses are usually colour coded for ease.
Taxis: Although Pattaya doesn’t have many local metered taxis you’ll still spot a fair
number of private-hire vehicles around the city. These are mainly taxis that have brought
passengers from Bangkok and are seeking a return fare.
Motorbike taxis: Motorbike taxis seem to be everywhere in Pattaya. They are quick and
convenient, and they can be especially cost-effective for solo travellers.
Airport
Suvarnabhumi Airport
Suvarnabhumi Airport, Also Known Unofficially As Bangkok Airport, Is One Of Two
International Airports Serving Bangkok, Thailand. There Is No Direct Connection
From Bangladesh To Pattaya. Fly To Suvarnabhumi, Then Take The Bus To Pattaya.
Problem Associated With pattaya
Tourism can cause the same forms of pollution as any other industry: air emissions, noise,
solid waste and littering, releases of sewage, oil and chemicals, even architectural/visual
pollution
Motorbike thieves: The victims of such theft are tourists who walk along the road. Thieves
on motorbikes can drive up very close, pull off a bag from a shoulder or tear a chain from a
neck and quickly rush off
Selling drugs: Remember that the distribution and use of drugs is punishable by death in
Thailand. Local scammers can offer foreigners to buy some illegal drug and, if someone
agrees, they immediately hand them over to the police for a fee. It is better to avoid contact
with suspicious individuals.
Some Attractions That’s Make Pattaya So Famous And A Brand Destination
Pattaya Floating Market
Floating market in Pattaya offers one of the most unique experiences in Thailand. The
market is spread over 100,000 square metres and is divided into four different sections that
represent each all four parts of Thailand.
Visit Sanctuary of Truth
Entirely made out of teak wood without a single metal nail, Sanctuary of Truth is the most
phenomenal architectural wonder Pattaya houses.
Jomtien Beach
A 6 km long sandy shoreline promising a refreshing leisurely day, Jomtien Beach is loved by
each vacationer coming to Pattaya. The splendid scenery and refreshing ambience of this
beach make it one of the most rewarding places to visit in Pattaya.
Alcazar Cabaret
Alcazar Pattaya Show is counted among the leading ladyboy cabaret shows popular across
Pattaya, and should not be skipped if you are craving some satisfying entertainment on your
vacation.
Pattaya Beach
Pattaya Beach is a lively beach that stretches for four kilometres and is one of the most
frequented tourist places in Pattaya. You can spend a lazy day on the beach and just stretch
into your deckchair as you stare into the deep blue ocean and then go for a massage.
Walking Street
One of the famous hotspots among the tourist places in Pattaya that you cannot miss is the
Walking Street. It is the biggest and the busiest party hub in the whole of Thailand. This
place definitely needs a good amount of time to explore its vibrant vibe. This entire 1 Km
long street is lined with neon-drenched nightclubs, gogo bars, massage parlors, and
restaurants that remain open all through the night.
Mini Siam
Mini Siam is a miniature city which offers you the opportunity to discover the whole country
in a single day. This attraction in Pattaya holds small-scale replicas of all major monuments
in Thailand including Temple of the Emerald Buddha, Phra Ram 9 Bridge and Prasat Hin
Phimine along with many others.
Coral Island
Pattaya is one of the most beautiful holiday destinations in Asia, and the beauty of Coral
Island is living proof. Koh Larn is the real name of the island, which has become more
popular as Coral Island owing to the wide range of coral reefs that dot its geography.
Underwater World
A rewarding opportunity to encounter the underwater world of Thailand without having to
dive into the sea, Underwater World is an indoor aquarium featuring an impressive range of
marine life.
Ramayana Water Park
Ramayana Water Park is the biggest water park in Thailand, covering almost 40 acres of
land. You can spend your day riding on some thrilling water slides and taking your turn at
more than 50 attractions.
Significant Reason Why People Love To Visit Pattaya
Great for Relaxing on the Beach

Pattaya has gorgeous beaches! tourist can spend their entire morning and evening walking by
the beach side and never get bored of the view. If you’ve come here to unwind, beach side is
the place to be.
Outdoor Activists
For travelers who crave adventure and the outdoors, Pattaya is one of the best destinations in
Thailand you should visit. This city has a great selection of superb and sensational outdoor
activities to choose from.
Nightlife of Pattaya
One of the best reasons to visit Pattaya is to enjoy its crazy nightlife. As the sun sets, this
place turns into the dream destination for party lovers. The lively atmosphere which takes
place at night is an important reason why many travellers visit this place. There are
thousands of bars and many other activities that will make the party goers night wild.
Pattaya Food
With thousands of bars in Pattaya there are many restaurants also here which sell cheap and
delicious food. Food carts, food stalls, food markets, meatball vendors, mobile and stationary
sellers, coffee peddling tuk-tuk and many more options are available here. Depending on
their budget one can choose a place where they would like to eat.
Great For Shopping
If you love shopping, Pattaya has plenty of shopping opportunity to all shopaholic travelers.
Though lag of luxurious brandname shop, you will find tons shopping places from malls,
outlets, markets, stalls to bazaar all of which have their own gimmicks which can make you
have fun just browsing around than just a collection of stores.
Experience The Pattaya Floating Market
There are various floating markets In Thailand but this one in Pattaya has something
different about it.
Temples In Pattaya
Throughout their region are many Buddhist temples, most built in the last century. Many are
exceedingly beautiful and glint as the sun flashes off there gold-leaf covered stupas.
As well as different architectures, dependent on the Buddhist sect involved there are some
dedicated to no specific religion , but pure spirituality. Like the Sanctuary of Truth,Try to
remember the correct way to dress when visiting holy places.
Value For Money
Pattaya is Thailand’s cheapest travel destination. Hotel rooms are cheaper than in more
distant locations and the same goes for the restaurants and golf courses. Also the public
transportation is better organized than elsewhere in Thailand: as you can easily get around in
cheap shared songthaew taxis.
MOUNT FUJI
An Introduction To Mount Fuji

Mt. Fuji, rising above the clouds, is the symbol of Japan and has provided a spiritual basis
for the Japanese since ancient times. This 3776 metres high, dormant volcano is world
renowned for its symmetry and serenity. Located between Yamanashi and Shizuoka, Mt. Fuji
is the main attraction of the Fuji-Hakone-Izu National Park. Snow-covered tranquility in
winter, vitality and energy in summer--seasonal changes glorify this national treasure.
History
Mt. Fuji has remained calm and beautiful since its last recorded eruption in 1707. As we can
see from historical sources, the mountain has long been thought of as sacred and the history
of Mt. Fuji climbing dates back to ancient times. Mt. Fuji has attracted more and more hikers
since the Englishman Walter Weston, father of modern mountaineering in Japan, made a
successful ascent to the summit in 1892.
Location
The mountain is located in Yamanashi and Shizuoka ken (prefectures) of
central Honshu, Japan, about 60 miles (100 km) west of the Tokyo-Yokohama metropolitan
area.
How to reach
By plane
Mt. Fuji Shizuoka Airport near Shizuoka opened in June 2009. Despite the name, it's over
80 km away to the west of the mountain and not much closer to Mt. Fuji than Tokyo's
airports.
By bus
The easiest option for reaching the slopes of Mt. Fuji is to take the Keio express
bus from Shinjuku in Tokyo. The direct bus takes 2 to 2.5 hours, depending on traffic, costs
¥2600.
By train
There is no direct access to Mt. Fuji by train, but you can get pretty close and change to a bus
for the rest of the way, and doing it this way allows you to use any of the ascent or descent
routes.
Airport
Mt. Fuji Shizuoka Airport
Shizuoka Airport, also called Mt. Fuji Shizuoka Airport, is located in Shizuoka Prefecture
Japan. Opened on June 4, 2009
Visitor And Tourism

Mount Fuji is relatively easy to climb in comparison with other mountains of the same
height. Japan's highest peak, also an active volcano, can be seen from Tokyo on clear days
and is snow-capped for several months a year. almost 250,000 visitors this year, average of
4,000 climbers per day climb to the summit every year, mostly during the warmer summer
months.
Problem Associated With Mount Fuji
Mount Fuji are increasingly being defaced by rubbish and graffiti, despite an overall decline
in the number of people scaling the peak.
Tourist attraction are detrimental to the environment on and around mount fuji.
Feature of Visitors who occur Accidents because Most of Visitors to Mt. Fuji climbing are
newcomers.
Maintenance of mountain trails for safe walking.
Some Attractions That’s Make Mount Fuji So Famous And A Brand

Destination
Fuji-Hakone-Izu National Park
It consists of Mount Fuji, Fuji Five Lakes, Hakone, the Izu Peninsula, and the Izu Islands.
Fuji-Hakone-Izu National Park covers 1,227 square kilometres, Rather than being a specific
spot, the park is a collection of dispersed tourist sites that dot the region.
Kawaguchiko Music Forest Museum

The museum is located along the shores of Lake Kawaguchiko and has a view of Mt. Fuji.
There are museums, a concert hall, and a museum shop. This is an art spot also popular for
its rose garden.
Shiraito Falls
It is located in the southwestern foothills of Mt. Fuji and otherwise named Shiraito no Taki,
which literally means ‘the waterfalls of white thread’ as the falls consist of snow melt from
the Mountain.
Fujinomiya 5th Station
This is the shortest route among the 4 routes to the peak of Mt. Fuji, since this is the highest
point accessible by car. The climbing difficulty of this route is fairly high.
Aokigahara Jukai Forest
Situated to the northwest of Mount Fuji, the large forest is at an altitude of 1000m. The forest
still retains its natural state, and it is popular for the guided walking tours and the lava caves.
Not just for climbers

Mount Fuji and is easily accessible for tourists and can be enjoyed from the base of the
mountain or from a variety of viewpoints. The mountain is also perfect for the selfie lovers
among us with its beautiful slopes and views. Public WiFi is available across the entire
mountain.
Significant Reason Why People Visit Mount Fuji
Beautiful Views from the Five Lakes of Mt. Fuji

Comprising of Lake Kawaguchiko, Lake Yamanakako, Lake Saiko, Lake Shojiko and Lake
Motosuko, the Fuji Five Lakes are located at the northern base of Mt. Fuji, and is one of the
best places to view Mt. Fuji from a close distance.
Fuji Shibazakura Festival
Fuji Shibazakura (better known as pink moss or phlox moss in English) Hanami is held
yearly from mid April to early June at about 3 kilometers south of Lake Motosuko in the Fuji
Five Lakes area.
One of the Three Holy Mountains in Japan
Along with Mount Haku and Mount Tate, Mount Fuji is highly regarded as one of the Three
Holy Mountains. According to Japanese tradition, the three mountains are believed to house
spirits and gods are sacredly respected this way, since ancient times.
Depicted for 1000 years, it appears in Japanese art and literature
Artistic interpretations can be seen in both the past and present. The emblematic peak has
appeared in ancient texts and art pieces and continues to be portrayed in modern art exhibits
and works. One of the most famous artworks The Great Wave at Kanagawa by Katsushika
Hokusai has been noted for making this Japanese viewpoint recognizable across the world.
A must-do for hikers and climbers
Regardless of hiking abilities, climbing Mount Fuji is a powerful experience. Climbing
season falls during the summer months of July and August and sometimes into mid-
September depending on the climate. The peak is some 3776 meters high and is known to
give altitude sickness and takes an average of six hours to reach the summit.
Recognized Globally
Mount Fuji is recognized by UNESCO as a world heritage site and is recognized worldwide
for its cultural significance as of June 26, 2013.
NANDANKANAN ZOOLOGICAL PARK
An Introduction To Nandankanan Zoological Park

Nandankanan Zoological Park is a premier large zoo of India and also in asia. Nandankanan
Zoological Park is a 437-hectare zoo and botanical garden in Bhubaneswar, Odisha, India.
Unlike other zoos in the country, Nandankanan is built right inside the forest and set in a
completely natural environment. The animals are housed in enclosures with greenery with a
feel of real forest and live with no fear or apprehension of becoming the hunter's prey.
History
Forest officials decided in 1960 that including rare plants and animals in the Odisha pavilion
at the World Agricultural Fair in Delhi would help increase attendance. Nandankanan
Zoological Park Established in 1960, it was opened to the public in 1979 and became the
first zoo in India to join World Association of Zoos and Aquariums (WAZA) in 2009.
Animals
The zoo is home to about 1660 individual animals representing 166 species, including 67
species of mammals, 81 species of birds, and 18 species of reptiles. The death rate of animals
here during the 2008–2009 fiscal year was one of the lowest in India, at 3.1% per year
compared to the national average of 10%.
Location
Nandankanan rd, near police station, barang, bhubaneswar, odisha,india.
Nandankanan is 15 kms from odisha's capital, bhubaneswar. The bhubaneswar railway
station is at a distance of 18 kms and the biju patnaik international airport is at a distance of
20 kms.
How to reach
The quickest way to get from Bhubaneswar Airport (BBI) to Nandankanan Zoological Park
is to taxi which costs ₹380 - ₹450 and takes 23 min
The distance between Bhubaneswar Airport (BBI) and Nandankanan Zoological Park is 16
km. The road distance is 23.6 km.
Airport
Biju patnaik airport
Biju patnaik airport, also known as the bhubaneswar airport, is the primary airport serving
bhubaneswar, the capital city of odisha. It is situated around 4 kilometres south-west from
bhubaneswar railway station and 6 kilometres away from the city center.
Visitor
A major upgrade was done in 2000 (after the damage caused by the super-cyclone of 1999 in
coastal Odisha). More than 3.3 million visitors visit Nandankanan every year.
Attractions in Nandankanan Zoological Park

Zoological Park
The zoo is enriched with 210 enclosures with at Nandankanan. It has the significance of
having both the cages and open moat enclosures. There are 116 cages and 94 open moated
enclosures to house all the captive animals of Nandankanan. It has the glory of having 156
species of animals which includes 41 spp. Mammals, 83 spp. Birds, 26 spp. Reptiles and 6
spp. Of amphibians. Nandankanan has huge number of animal collections. There are 3004 no
animals, including 1175 mammals, 1546 birds, 262 reptiles and 21 amphibans. In these 156
species, 103 are indigenous and 53 are exotic.There are 15 spp of mammals, 120 spp of
birds, 15 spp of reptiles, 85 spp of butterflies which are freely move inside the sanctuary.
Botanical Garden
One would be definitely impressed by the nature’s symphony and the exquisite touch of the
wilderness here. This is one of the pioneering plant conservation and nature education centre
of the State. The State Botanical Garden is sure to provide memorable experience to the
green enthusiasts. The State Botanical Garden is situated inside Nandankanan wildlife
sanctuary. Kiakani Lake with an area about 25 ha. Is located inside the State Botanical
Garden.
Tiger Safari
It is the first zoo in India with a white tiger safari
Lion Safari
Special protected vehicle takes the visitors straight into the pride of lion in the lion safari.
Bear Safari
Visitors can avail opertunity to slight sloth bears in their natural habitat through safari bus
service.
Herbivore Safari
Barking deer, Spotted Deer, Sambars and Peafowls etc.
Significant Reason Why People Visit Nandankanan Zoological Park
Huge Number Of Animal Collections

Nandankanan has huge number of animal collections. There are 3004 no animals, including
1175 mammals, 1546 birds, 262 reptiles and 21 amphibans. In these 156 species, 103 are
indigenous and 53 are exotic.
Uniqueness
Nandankanan is the first zoo in the World to breed White tiger and Melanistic
tiger. Nandankanan is the only conservation breeding centre of Indian Pangolins in the
world.
Nandankanan is the only zoological park in India to become an institutional member of
World Association of Zoos and Aquarium (WAZA).
Is the most picturesque park to bring an opportunity to discover unique flora and fauna
flourishing in their most natural habitat.
Offers Learning Opportunities
What better way for children to learn about the animals than to see them during a family
safari? Many lodges offer Junior Ranger programs in which children learn to track animals,
while other lodges focus their programs on the local culture.
Botanical Garden
The Botanical Garden covers 24 different satellite gardens and parks spread all over
undulating landscapes mixed with natural vegetation and meadows. The important facilities
available in the Botanical Garden are F.R.H, picnic pindies, interpretation centre etc.
NATIONAL MUSEUM OF CHINA
An Introduction To The National Museum Of China

The National Museum of China sits to the east of Tiananmen Square opposite to the Great
Hall of the People. The structure sits on 6.5 hectares (16 acres). It was built on the basis of
the former Museum of Chinese History and the former Museum of Chinese
Revolution, being the most inclusive museum of time-honored Chinese culture and history
in the country.
History
The museum was established in 2003 by the merging of the two separate museums that had
occupied the same building since 1959: the Museum of the Chinese Revolution in the
northern wing and the National Museum of Chinese History in the southern wing. The
building was completed in 1959 as one of the Ten Great Buildings celebrating the ten-year
anniversary of the founding of the People's Republic of China. It complements the
opposing Great Hall of the People that was built at the same time.
Collections
The museum, covering Chinese history from the Yuanmou Man of 1.7 million years ago to
the end of the Qing Dynasty (the last imperial dynasty in Chinese history), has a permanent
collection of 1,050,000 items, with many precious and rare artifacts not to be found in
museums anywhere else in China or the rest of the world.
Among the most important items in the National Museum of China are the "Simuwu Ding"
from the Shang Dynasty (the heaviest piece of ancient bronze ware in the world, at
832.84 kg). A large and rare inscribed Western Zhou Dynasty bronze water pan, a gold-
inlaid Qin Dynasty bronze tally in the shape of a tiger, Han Dynasty jade burial suits sewn
with gold thread, and a comprehensive collection of Tang Dynasty tri-colored
glazed sancai and Song Dynasty ceramics. The museum also has an important numismatic
collection, including 15,000 coins donated by Luo Bozhao
The museum has a permanent exhibition called The Road to Rejuvenation, which presents
the recent history of China since the beginning of the First Opium War, with an emphasis on
the history of the Communist Party and its political achievements.
Location
East chang'an avenue, dongcheng district, beijing
The national museum of china is located on the east side of tiananmen square and the south
side of east chang'an street, right at the city center of beijing, facing the great hall of the
people.
How to reach
The quickest way to get from beijing capital airport (pek) to national museum of china is to
taxi which 21 min.
Direct bus departing from bcia t2 and arriving at qianmen. Services depart every 30 minutes,
and operate every day. The journey takes approximately 50 min.
Airport
Beijing Capital International Airport
Beijing Capital International Airport Is The Main International Airport Serving Beijing. It Is
Located 32 Km Northeast Of Beijing's City Centre.
Visitor And Tourism
Beijing has about six or seven major tourist highlights including the Forbidden City, the
Temple of Heaven, and the Great Wall. But the National Museum of China is often
overlooked by tourists though it sits right next to The Forbidden City and Tian'anmen. It is
actually one of China's best museums and is the world's third most visited museum.
World's third most visited: Only the National Museum of Natural History in the US and the
Louvre in France get more visitors. The National Museum of China received a total of 8.61
million visitors during its 279 open days in 2018, a record high in the museum's history
according to statistics released by the museum.
Layout & Construction of National Museum of China
The building consists of two zones. The two areas are: the north and south two exhibition
areas separated by the central hall in the central axis. The west gate faces tian'anmen square,
opposite the great hall of the people, and the north gate faces chang'an street. The north-south
art corridor is 260 meters long and 28 meters high. At present, except for the negative second
floor, all other floors are open to the public.
▶ Level -1: permanent exhibition Ancient China, public service areas, Broadcasting Room,
Theatre and Lecture Hall.
▶ Level 1: Theatre, Lecture Hall, Experts Building and the museum access.
▶ Level 2: North Galleries (N1-N4), VIP room, South Galleries (S1-S5), the permanent
exhibition The Road of Rejuvenation, public service areas and Central Hall (C1).
▶ Level 3: public services areas, the permanent exhibition The Road of Rejuvenation, North
Galleries (N8-N11) and South Galleries (S6-S10).
▶ Level 4: North Galleries (N16-N19), South Galleries (S11-S14), Central Hall 2 (C2), and the
museum access.
▶ Level 5: Jade Hall (C3), VIP rooms, and public service areas.
Attractions in National Museum Of China
Ancient China
"Ancient China" exhibits 2026 cultural relics, including 521 first-class cultural relics. It takes
Dynasty replacement as the thread and precious cultural relics as the core of the exhibition,
showing the continuous development of Chinese civilization.
Ancient Chinese Jades
At least 8,000 years ago, Chinese ancestors discovered a beautiful stone, jade. Ancient
Chinese believed that jade is the quintessence of heaven and earth. It is sacred, often
personified, and endowed with aesthetic values, even in modern times, some certain kind of
jade is also expensive. The National Museum of China has more than 80,000 ancient jades.
Ancient Chinese Porcelain Art
Chinese Porcelain has a long history. The National Museum of China has a rich collection of
porcelains and has selected more than 100 pieces (sets) for display.
Ancient Chinese Money
The earliest money in China appeared at least in the Western Zhou Dynasty (1046 BC - 771
BC) and developed in the Eastern Zhou Dynasty (770 BC - 256 BC). During the Qin
Dynasty (221 BC - 207 BC), the emperor unified various currencies. Chinese money is also
famous for its excellent calligraphy and casting skills.
Ancient Chinese Buddhist Sculpture
After Buddhism spread into China around the 1st century A.D, it gradually reformed under
the influence of Chinese culture. The themes, materials and crafts of ancient Chinese
Buddhist sculptures vary from region to time.
Stone Sculpture Art Of The Song Dynasty
The exhibition holds 30 stone carvings collected by the National Museum of China from
Sichuan, representing the best stone carvings unearthed from tombs of the Song Dynasty
(960 AD - 1279 AD). Most of them are in delicate bas relief with vivid and realistic
characters.
Thailand, Indonesia, Malaysia,
China, India, Japan’s Tourism
Branding, Promotion and Developing

Branding, Promotion and Developing Tourism of Thailand
Amazing Thailand campaign

Tourism Authority of Thailand (TAT ) uses the slogan "Amazing Thailand" to promote
Thailand internationally. In 2015, this was supplemented by a "Discover Thainess"
campaign.
The "Amazing Thailand Tourism Year 2018" was highlighted 13 core products which are
sports, gastronomy, maritime tourism, weddings and honeymoons, medical and
wellness, community-based tourism, leisure, green tourism, night tourism, MICE
(meetings, incentives, conferences and exhibitions), trade fairs, business-to-business
marketing activities and logistics.
Communication strategies for the campaign categorised by 4S: saneh (or charm) which
reflects Thai people, products and services; sanook (or joy) for promoting sports
events; sabai (or relaxing) referring to Thai massage; and sut saep (or delicious)
focusing on food.
International events hosted under the campaign Air Race 1 World Cup Thailand held
from Friday to Sunday at the U–Tapao Rayong-Pattaya International Airport in Rayong,
the Asean Tourism Forum held in Chiang Mai in January, sportaccord Convention 2018
held from April 15-20 at the Centara Grand & Bangkok Convention Centre.
New bus route announced: The Transport Company has launched a Nan-Luang
Prabang bus route.
Airlines update: airasia X launched its first flight from Kuala Lumpur in Malaysia to
Jeju Island in South Korea on Dec 12.
Global campaign “Open to the new shades”

The Tourism Authority of Thailand has launched a new global campaign centered
around the next generation of world travelers, named ‘Open to the new shades’.
The campaign, which was produced by BBDO Bangkok, aims to highlight that Thailand
has been one of the preferred destinations for travellers across the world, who come to
its shores for its signature dishes, beaches, cultural festivals and most of all, the
kindness of Thai people.
Under this campaign The two minute online short film shows three diverse groups of
travellers on their journey to find the spirit of diversity while travelling in Thailand and
along the way, they uncover hidden, diversified and unique Thai local cultural
experiences that are yet to be discovered in terms of locations, food and craftsmanship.
Thailand’s ‘Open to the new shades’ is not just an advertising concept, but also a
philosophy that we are proud to announce to the world.
The Tourism Authority of Thailand (TAT) has launched its new marketing concept
'Open to the New Shades of Amazing Thailand' in India. TAT offices in Mumbai and
New Delhi are working with partners and tour operators to convert the new marketing
concept into substantial sales targeted at specific customer segments; such as, Luxury
Travel, Weddings and Honeymooners, Female Travellers and Families. Also targeted are
university students and newly working women. TAT is also targeting a new wave of
visitors from secondary cities in India.
Medical Tourism
Thailand has succeeded in positioning itself as a top destination for medical tourism.
1. To create huge market opportunities they look beyond existing demand from
healthcare customers to the noncustomers of the healthcare industry, and;
2. To convert noncustomers into new customers they address pain points that
preventing people from choosing Thailand as a healthcare destination.
Promote Brand Thailand As A Family Friendly Destination
Thailand is beginning to promote brand Thailand as a family friendly destination as our
country can cater to various family tourist attractions and tourism products to serve the
ongoing demands from ASEAN, South Asia and Oceania markets.
Marketing Plan
Tourism Association Of Thailand(TAT’)s marketing plan has been designed to serve the
purpose of generating revenue and increase visitor arrivals, promote new ideas and
follow the development agenda of Thailand 4.0 using the Sufficiency Economy
Philosophy, as well as Inclusive Tourism that maintains a balance between the economy,
society and the environment.
Segmented Target Customers
For the international marketing plan strategy, TAT has segmented target customers
worldwide ranging from first-timers to repeaters, senior citizens to sports enthusiasts.
TAT will also emphasise on niche markets including, Weddings and Honeymoons, and
Ladies, as well as continue to create a brand image as a high-end and Luxury Travel
destination.
Technology And Infrastructure
Thailand gives priority in the next decade – increasing airport capacity; improving inter-
modal air-to-city links; scaling up public-private partnerships to improve the efficiency
of inner-city transport networks; and reducing ‘over’ tourism – all of which will depend
on the adoption of smart technologies.
Improving Accessibility And Transportaion
Thailand is improving links to and from the airport using different modes of transport
and integrating airport links with public transport as well as the development of high-
speed rail. Public-private partnerships to further help improve inner-city transport
networks.
Airports of Thailand unveiled investment of almost $8 billion to triple capacity at
Suvarnabhumi Airport in Bangkok with the operator saying that it was build for 45
million passengers but arrival have hit 65 million. The Thailand Towards 2030 report
says airports should look at adopting smart technology including more self-service
kiosks and automated bag drops.
Branding, Promotion and Developing Tourism of Indonesia

Wonderful Indonesia Campaign
Since the late January 2011, previous Indonesia’s tourism promotional campaign “visit
Indonesia” had been replaced by “wonderful Indonesia” which was hoped to attract
more international tourists through the rebranding image of Indonesia. Wonderful
Indonesia is used to reflect Indonesia’s beautiful nature, unique culture, varied food,
hospitable people and value of money. Thus, the new branding of Indonesia is based on
five main criteria, namely: nature, culture, people, food, and money.
The branding of Indonesia which is represented through the slogan and logo of
wonderful Indonesia is comprised of three main core values, namely:
The people: all Indonesian people are friendly and smiley.
The mega diversity wonders: species of plants and animals are abundant in Indonesia
The color full arts and cultural wonders
After the campaign was launched, it is reported that the number of foreign visitors to
Indonesia increase from 7,002,944 to 8,044,462.
Wonderful Indonesia In Different Parts Of The World
The country has been aggressively promoting its tourism brand of "wonderful
Indonesia" in different parts of the world, such as in Asia, Australia, and Europe.
Wonderful Indonesia was promoted in Chinas three main cities of hefei, wuxi, and
hangzhou.
Wonderful Indonesia in United Kingdom

Under the wonderful Indonesia brand, images of Indonesia's tourist destinations are
being advertised on taxis and buses in London, the united kingdom. Advertisement
displayed on 350 taxis, including the country’s iconic black cabs, and 15 buses.
Promoting Indonesian tourism, the ministry is also showcasing traditional arts, such as
the cendrawasih dance from Bali and bajidor kahot from west java, giving visitors a
chance to get a closer look at Indonesian culture.
Word Of Mouth
Indonesia takes that the easiest and the most effective way of marketing is through the
power of word of mouth. In doing the wom marketing strategy, wonderful Indonesia
campaign is carried out by inviting journalists, bloggers, internationally well-known
celebrities and prominent figures to feel first hand observation through the below the
line promotional efforts. The journalists, bloggers, celebrities and other prominent
figures are then write their stories and share pictures from the trip to the international
community.
Different Marketing Message And Tourism Products

Europeans, middle east, Chinese different people prefer different marketing message
and tourism products. To reach all tourism market, the ministry of tourism and creative
economy of Indonesia had provided general promotional materials which can be
accepted by all international society and had also prepared special promotional
materials which are required for the destination marketing activities in particular
markets.
Indonesia branding and developing different tourism, namely:

Cultural and historical tourism;
Nature tourism and ecotourism;
Sports recreation tourism (diving, surfing, sailing, trekking and climbing, golf, cycling,
marathon);
Cruise tourism;
Culinary and shopping tourism;
Health and fitness tourism;
And conventions, incentives, exhibitions and events (mice tourism).
Visa policy
Government made visa policy changes to attract more foreign tourists. Now citizens of
169 countries do not require a visa to enter and stay in Indonesia (for a maximum
period of 30 days). The free visa policy is expected to bring significant foreign exchange
earnings per year, as the loss of the visa receipts (usd 35 per person) is more than
compensated by the spending of additional tourists in the country.
Government also legislated to allow international cruise liners to embark and disembark
passengers at five seaports, which should facilitate arrivals by sea.
Wellness Tourism
Promoting Indonesia as a wellness tourism destination. Wellness tourism is one of the
fastest-growing forms of international and domestic tourism. This trend is unlikely to
change in the coming 5 or 10 years. Wellness tourism is a new and developing tourism
sector in Indonesia. Indonesia is not a popular wellness tourism destination and the
government is starting to consider promoting and marketing this sector.
Advertising
Many high quality videos presenting and exciting travelers’ interests to visit several of
the most famous islands and parts of Indonesia, highlighting the specificity and
attractions of each place.
Building relevant infrastructure

The government has pushed up public infrastructure investment, also supported by
state-owned enterprises’ active involvement. For example, 7 airports were recently built
and 8 additional ones are planned by 2019 which should expand tourism to new
regions; 27 airports have also been upgraded with runway extensions.
Digital information systems

The Indonesian government was an early adopter of digital information systems to
promote tourism. The ministry of tourism dedicated 30% of its 2016 budget to digital
promotion with an objective of reaching 50%.
New destination brands

The government has announced 10 new destination brands to support the wonderful
Indonesia campaign in an attempt to attract 15 million foreign tourists in 2017 and 20
million in 2018.the 10 destinations are bandung, bali, jakarta, riau islands, joglosemar
(yogyakarta, surakarta and semarang), the coral wonders (wakatobi, bunaken and raja
ampat), medan, makassar, lombok and banyuwangi.
Borobudur (central java) and lake toba (north sumatra) are the two main new
destinations. The growing importance of these new destinations can be linked to a
recent government strategy to develop tourism outside bali. As an expansive
archipelago, air transport is the mode of transport used by the vast majority of inbound
tourists, making effective air connectivity crucial
They are taking waste and water treatment that important to ensure the sustainability of
tourism.
Branding, Promotion and Developing Tourism of Malaysia
Visit Malaysia Year campaign

The first Visit Malaysia campaign was held in 1990 program with a budget of Malaysian
Ringgit (RM) 100 million. Back then, it was said to be one of the most expensive
campaigns organized for the industry. Nonetheless it accomplished its mission, and
boosted tourist arrivals by 53.6% to 7.445 million.
Malaysia 2007 campaign, the government budgeted some RM200mil, and again
succeeded in increasing tourist arrivals by 20% to 20.97 million that year.
In mid 2008, started Project Zoom!, a domestic tourism campaign urging Malaysians to
travel to local holiday destinations. It is hoped that the project will spark interest in
lesser-known and new places of interests within the country. They do so much
marketing and advertising. Throughout the year, They bring foreign journalists to write
about Malaysia. They target tourists from Europe, Australia and Japan. Or the Middle
Easterners who come in normally from June to September, adding that this may not be
that hard to do given Malaysia’s plus points – with value for money destinations, good
products, services and hotels.
They improve the image of their facilities, which is not always in good shape. Taxi and
limo services improve as They have had many bad impressions created by some bad
apples. They continually improve their service in hotels. People come back to a country
because it is easier to move around. They improve their public transportation. They
make better bus hub.
Visit Malaysia Year 2014
In 2014, Malaysia celebrated its fourth Visit Malaysia Year with the theme "Celebrating
One Malaysia Truly Asia" to reflect the diversity and the unity of the Malaysian society.
The Proboscis Monkey was chosen as the mascot for VMY 2014, while the promotional
campaign began early in 2013 with a series of special events and activities, leading to
VMY 2014.
Visit Malaysia Year 2020 – “Visit Truly Asia Malaysia”
The year 2020 holds a special place in the heart of malaysians, with vmy 2020 set to
become a festive year-long event. This fifth visit malaysia year since 1990 held with
renewed vigour and passion as they celebrate the successes and challenges they have
experienced together as a nation. With the chosen theme ‘visit truly asia malaysia’, a
myriad of exciting and lively events has been lined-up to bring to light all of malaysia’s
bountiful offerings in terms of art, culture, cuisine, history, natural beauty and others.
Malaysia My Second Home Program
MM2H is a long term visa that allows foreigners to stay in Malaysia for as long as they
like. It was set up by the Malaysian government as a way to attract foreigners to stay
long term or retire in Malaysia. Visas from other Asian, Latin/South America An
European countries are open to those above the age of 50 or 55. For MM2H, it is 21
years old. Thus this program is never promoted as a retirement visa but a long term visa.
The MM2H program focusses on participants with the right economic profile, for
instance those from Japan, Britain and Korea. Most of the foreigners set up second
homes mainly in Kuala Lumpur, Selangor and Penang under the program.
Promoting Malaysia As A Tourist Destination

Malaysia Destination Brand Image and National Policy
Tourism is one of the 12 National Key Economic Areas (NKEA) to drive the nation’s
economic growth under Malaysia’s Economic Transformation Programme (ETP) with a
target of 2020 to be achieved through the implementation of 12 strategic Entry Point
Projects (EPPs).
Popularly known as Malaysia Tourism Transformation Plan (MTTP) it has five major
themes upholding the agenda of the destination. These are:
i) Affordable Luxury focusing on shopping;
ii) Family Fun – integrated resorts and theme parks;
iii) Events, Spa & Sports;
iv) Business Tourism – as leading MICE market;
v) Nature Adventure.
Consistency in pursuing and promoting its destination brand has positioned Malaysia
strongly in the market place. It strongly believed in its world renowned brand of
Malaysia Truly Asia since was launched in 1999. This has contributed significantly in
tourists’ perception both foreign and local towards Malaysia.
Tourism Malaysia Branding And Promotional Strategy

Malaysia Tourism Transformation Plan (MTTP), Malaysia is embarking to become a
high-value tourism destination by concentrating on selected high-yield segments. At the
same time, it still gives emphasis towards producing and potential markets from
ASEAN, medium-haul and long haul.
To further strengthen Malaysia position in the market, it continuous working with

partners in the industry like airlines, attractions management companies (AMCs),
destination management companies (DMCs), hotels and private sectors.
Malaysia continues participating in major international and regional travel fairs like
ITB, ATM, WTM as well as local shows through its overseas offices. The combination of
Advertising and Publicity campaign initiated globally has also played very important
role in making Malaysia as preferred destination.
Malaysia through Tourism Malaysia uses an integrated media platforms consisting of

above the line and below the line. These include TV, Radio, Print, out-of-home (OOH)
like billboards, transit advertising, cinema) and online.It is common to see commercials
on Malaysia in well-known networks such as CNN, BBC and Al Jazeera.
Embracing new technology in marketing is proven to be effective for Malaysia to reach

the target segments including Gen Y. It is more than corporate websites. It has launched
its digital platforms such as Facebook, Twitter, Web TV and YouTube Channel.
The importance of continuous learning among travel trade and media about Malaysia as
top tourist destination has never been neglected. It has introduced its travel
familiarisation brand known as Malaysia Mega Familiarisation Tour Programme or in
short MEGA FAM since 2000 to educate international travel fraternity and media with
first-hand information and experience of various destinations, services and products.
the ministry is looking at the National Ecotourism Plan 2016-2025. The roadmap was
established to maximise the potential of ecotourism and ensure sustainability.
Malaysian Tourism ministry introduced the “One Malaysia Green, One Malaysia Clean”
initiative to educate and increase tour operators’ and public awareness on the
importance of upkeeping cleanliness and pristine state of tourist spots.
The Malaysian Government Transformation Plan roadmap under the National Key
Result Area improving Urban Public Transportation (NKRA-UPT) identifies some issues
of public transportation service which contributes to the decreasing in demand for
public transportation in Malaysia.They developing of public transportation,
infrastructure and using new technologies to speed up the development of tourism.
Government develop more tourist destinations and tourism infrastructures along the
main road for domestic and foreign tourists.
Branding, Promotion and Developing Tourism of China
Events to bring China's attractions to travelers around the world

A series of Chinese-culture and tourism-exchange events will be held around the globe
to present an authentic China to the world.
A total of 34 overseas Chinese-culture centers and 19 tourism offices overseas will host
over 250 events, featuring culture and tourism products and services, in over 40
countries and regions.
The goal is to boost international communications and cooperation in culture and
tourism, and to encourage foreign tourists to visit.
Tourism exhibitions, art performances and interactive experiences will enable the public
to better understand what the country has to offer.
This year marks the beginning of the country's move to integrate culture and tourism
development.
Distinctive traditional culture and related tourism offerings from popular Chinese
destinations will be highlighted.
Chinese provinces, autonomous regions and municipalities, such as Shanghai,
Chongqing, Sichuan and Hainan, will grasp the opportunity to display their distinctive
allures.
Event organizers will also match Chinese and foreign travel agencies to ensure travelers
can access the recommended travel experiences.
China Tourist Year celebrated in multiple countries

In 2019, China and Laos, Cambodia, and the Pacific island countries have held tourism
years in each other’s countries.
During the celebration, a series of cultural and tourist activities were held in each of the
countries, which have helped the host country improve tourist services, create a better
environment, and injected new impetus into mutual tourism development.
In the first three quarters of the year, Laos received 760,000 tourist arrivals from China,
a number that is expected to break one million by year end.
Favorable Visa Policies
As China is becoming increasingly popular as a travel destination, the entry and travel
regulations are relaxing.
Night-Time Travel Gains Momentum
Night-time travel activities, including sightseeing, walking on streets, visiting scenic
spots and night fairs, watching performances, and visiting cultural and leisure sites at
night, have become the preferred choice for more and more tourists. In 2019 more than
40 cities had rolled out policies to stimulate the night-time economy and night-time
travel.
Technology To Boost Tourism Development

Many places in China developed mobile platforms offering tourists various services such
as catering, accommodation, shopping and entertainment, as well as complaints
services. As a result, tourist participation in related activities, experience and
satisfaction with services rose markedly.
Red Tourism On The Rise

2019 marks the 70th anniversary of the founding of the People’s Republic of China. The
"red" theme has become a new fashion, with Yan’an, Jinggangshan, Zunyi and Xibaipo
being top tourist destinations, and museums, scenic spots, old revolutionary bases, and
sites of significant historical events becoming top scenic spots.
All-Region Tourism Steadily Promoted

All-region tourism, put forward, The Ministry of Culture and Tourism (MCT) released a
list of 71 state-level all-region tourism demonstration zones to support further
development of the sector. Furthermore, through integrated development, many of the
demonstration zones have become international ecological tourist resorts.
Integrative Development
Culture and tourism departments at various levels actively explored the integrative
development of the tourism and culture industries through resource development,
project making, platform building and launch of activities. Progress has been made in
combining the development of tourism and culture. This year, Chinese tourists have
shown a great deal of enthusiasm for museums, cultural centers, art galleries, libraries,
book stores and theatres.
Commercial Mindset
Another appealing factor of which bought China tourism into the limelight is the
commercial mindset of its governing bodies. In the past few decades, China became a
hub of commercial and trade activities. From the production of small household items to
mega machines and robots, China produces and export everything to the rest of the
world. As the companies reach China for commercial purposes, the common people
came to know that the land of China is full of potential.
Modern Lifestyle And Facilities

The modern day lifestyle and facilities also helped the local operators to spend their
tourism businesses and later on the international tourism platforms also added China to
the top business and holiday destination. Spas, beauty salons, fashion services, pubs,
bars, casinos, everything you expect from big cities like New York or London is present
here in China too.
Improving Hotels And Restaurants

With tourism being one of the fastest growing industries in China, hotels are fast
improving their facilities to Western standards, especially in the major cities. Similarly,
the restaurants in China are also developing. English menus, comfortable dining
environments, and different dishes are offered.
Easy Accessibility Of Transportation

The easy accessibility of transportation in China also allows travelers and tourism
companies to design travel packages including multiple cities at a time. Most tourism
companies add 5 to 8 cities in a ten days plan at very minimum prices. The travel cost
cut down as they China train service and China local bus service do not charge. So a
multiple city plan is not only cost efficient but ten times more enjoying as compared to
tourism plans in any other country.
Well-Funded Tourism Infrastructure
China has put billions of yuan into convenient transportation. It is accessible by
airplane, ships, and trains from all over the world. In China, there are many convenient
ways to travel between cities, such as by airplane, high-speed train, ship, and long-
distance bus on smooth expressways. There are also many inner-city transportation
options. You can take a subway train, bus, taxi, or shared bike.
Greater Bay Area

Guangdong-Hong Kong-Macao Greater Bay Area to become world-class tourist
destination. Released a guideline laying out plans for the Greater Bay Area, placing an
emphasis on cultural and tourism development. Greater Bay Area can develop a variety
of tourist products, such as tourism for culture, history, leisure and health, and explore
more transportation vehicles such as cruise lines, yachts and high-speed railways, so
that the area can be built into a world-class destination for tourists.
Branding, Promotion and Developing Tourism of India
Incredible India Campaign

Initiative: ministry of tourism, india
Agency: ogilvy & mather
Launch year: 2002
Objective: to revamp brand india as tourist attraction with an integrated marketing
communication effort.
Media used: 360 global campaign
Winner of pata gold award for best destination marketing campaign (2009)
Ranked as the “highest recall advertisement” worldwide by travel & leisure.
Captivating visuals showing diversity in: geography, heritage, culture, cuisine.
Explore Rural India Campaign

Launch year: 2004
Objective: to promote village tourism as a primary product and increase the socio-
economic benefits in the rural areas. Local communities were trained to manage the
tourism site. Improvement in cleanliness and hygiene. Traditional cuisine. Interacting
with visitors
Atithi Devo Bhava Campaign

Launch year: 2008
Objective: creating awareness and sensitizing people about the warm hospitality and
preservation of our rich heritage. Reinforcing the confidence of foreign tourist towards
india as a preferred holiday destination.
Brand ambassador: amir khan (2008)
Campaign In Uk & Europe

“India now” – 3 months festival (every year starting from july)
Events offering indian food, music and showing culture.
Road shows to promote india tour packages.
Campaign during london olympics 2012.
Glasgow commonwealth games 2014, with the tagline “india is closer than you think”.
Incredible India Usa

Celebrations commemorating india’s independence.
Music and dance concerts, handicraft exhibitions.
Outdoor ads: billboard, super markets, buses & taxis, giant screens, tagline – india’s
time has come.
Adopt A Heritage Project

Ministry of Tourism has recently launched the ‘Adopt A Heritage’ project. Heritage sites
are being offered for adoption by the public sector, private sector and individuals to
become ‘Monument Mitras’ for developing amenities and facilities at these sites under
this programme.
promotion of niche tourism products

Ministry of Tourism has taken up the initiative of identification, diversification,
development and promotion of niche tourism products of the country like Cruise,
Adventure, Medical, Wellness, Golf, Polo, Meetings Incentives Conferences &
Exhibitions (MICE), Eco-tourism, Film Tourism, Sustainable Tourism, etc. To overcome
‘seasonality’ challenge in tourism and to promote India as a 365 days tourist destination.
Budget
The 2018 budget allocated just Rs 2,189 crore-0.08 per cent-of the total budgetary
spend of Rs 27,84,200 crore for the development of the tourism sector. The Union
government needs to spend much more on this sector than what it is doing now. The
Ministry of Tourism is the nodal agency to formulate national policies and programmes
for the development and promotion of tourism. The Ministry has allocated a budget of
INR 2189.22 crore for 2019 – 20 as a provision to meet the expenditures of the various
programs to be undertaken by the Ministry.
Incredible India 2
India launch the 'Incredible India 2.0' campaign.
Here are the six things the ministry of tourism has put in place:
1) The tourism ministry has sanctioned Rs 131 lakh for the development of four rural
tourism sites. The states in which these sites are Arunachal Pradesh, Jammu and
Kashmir, Maharashtra, Meghalaya, Mizoram, Nagaland, Uttarakhand, Punjab and
Tripura. Apart from that, it has launched a new scheme called Swadesh Darshan for
integrated development of tourist circuits around specific themes.
2) The ministry has split the northeast region into theme-based circuits to boost
tourism in the zone under the Swadesh Darshan Scheme. The government will soon
launch six tourist circuits in a big way to provide a boost to the sector.
Their aim is to create better infrastructure for facilitating tourists to visit more places.
Indian government has finalized a blue print for growth of tourism and more tourist
circuits will be added soon.
They will be launching six tourist circuits soon. They are Ramayan Circuit, Desert
Circuit, Eco Circuit, Wildlife Circuit and Rural Circuit.
3) Major cleanliness campaign under the Swachh Bharat movement for protecting and
preserving the sanctity of monuments of national heritage. The ministry has also
launched a special e-poster with Prime Minister’s message requesting the tourists and
the people of the nation to wholeheartedly engage themselves in the cleanliness of their
surroundings and help create a Swachh Bharat, Swachh Smarak.
4) Financial assistance to states, including places of religious importance, for various

tourism projects in consultation with them subject to availability of funds, inter-se
priority, liquidation of pending utilisation certificates and adherence to the scheme
guidelines.
For development of tourism infrastructure in the country, the ministry has introduced
two new schemes:
Prasad: Pilgrimage Rejuvenation and Spiritual Augmentation Drive.
Swadesh Darshan: Integrated Development of Theme-Based Tourist Circuits.
Rs 100 crore and Rs 600 crore have been allocated for Prasad and Swadesh Darshan
schemes, respectively, to develop tourist destinations of global standards.
5) On a pilot basis, A ‘Incredible India Helpline’ has been set up to guide the tourists.
6) A code of conduct for safe tourism, which contains a set of guidelines to encourage
tourism activities to be undertaken with respect to basic rights like dignity, safety and
freedom from exploitation of both tourists and local residents, in particular women and
children.
a) Guidelines on safety for states for traveller have been formulated. These include:
b) Precautions to be taken during pre-travel arrangements.
c) Travel information on calamities/situations by the State Government.
d) Identifying, locating tourists in times of emergency.
e) Government communication and inter-agency coordination.
f) Regulations of service providers (Transport Services, Accommodation Sector).
g) Regulating leisure and recreational services including adventure sports.
h) Address insolvencies and dispute settlement.
Some Of The Major Infrastructural Development Plans

- Development/upgradation of passenger terminals.
-Improvement of road connectivity leading to tourist sites/destinations.
- Use of clean energy sources for street lighting.

- Wayside amenities with emergency vehicle breakdown, repair and refuel facilities.
- External infrastructure such as water supply, sewerage, drainage, electricity and roads.
- First-aid centres.
- Helipads, heliports, airstrips, ropeways.
- Communication system, Mobile Services, Internet Connectivity, Wi-Fi.
Branding, Promotion and Developing Tourism of Japan
Japan Endless Discovery Campaign

Since the Visit Japan Campaign was launched in 2003, ‘Yokoso! Japan’ has been the
catchphrase used for promotional activities regarding inbound tourism. It is now being
replaced by ‘Japan, Endless Discovery,’ with a new logo depicting cherry blossoms, a
familiar symbol of Japan. The concept behind the new catchphrase is to convey the
message that “Japan is a country where visitors can experience endless discoveries.”
It’s hoped that visitors from abroad will return to Japan many times to deeply
appreciate the rich variety of tourism resources it has to offer, including its profound
history, its vibrant traditional culture, and the bounties of nature typified by cherry
blossoms. JNTO will be providing all kinds of information to match the message of the
catchphrase.
Your Japan 2020 Campaign
In 2020, the Japan National Tourism Organization (JNTO) is kicking off the “Your
Japan 2020” campaign to provide special experiences and great deals to international
visitors on an unprecedented scale.
2020 is the year that the Olympic and Paralympic Games will be held in Japan, and
throughout the year, every corner of the country will be filled with a festive atmosphere.
To share this buoyant mood with international visitors, the campaign offers memorable
experiences and deals nationwide, including exclusive public openings, Japan-first
special events, free air tickets to local areas, and large discounts.
Special deals and offers
 Wallet-friendly travel across all Japan with discounted fares on international and
domestic flights.
 Enhanced shopping experiences through cash-back services and gift campaigns.
 The freedom and luxury of “hands-free” travel with half-price luggage storage
services.
 Opportunities to get hands-on including brand new cooking classes for foodies and
washoku-lovers.
 History at half the price with discounted trips to samurai and ninja hotspots.
 Pokémon and other popular characters redesigned and reenergized for 2020.
Enjoy My Japan Campaign

“Enjoy my Japan.” The campaign seeks to entice long-haul travelers to visit Japan and
explore the country beyond the well-known popular attractions, and immerse
themselves more fully in the rich depths of Japanese nature and culture that exist off the
beaten tourist path. This extensive, multifaceted promotion involves a broad variety of
initiatives, including the launch of a dedicated website (www.enjoymyjapan.jp) featuring
video clips that show a broad range of activities and scenes not typically associated with
Japan, strategically targeted digital advertisements, and television commercials to be
aired in multiple markets.
Special Strategy To Promote During The Olympic Games

They started launching intense marketing activities during the Rio Olympic Games. The
Rugby World Cup will set the stage for the Tokyo Olympics, as the World Masters will
retain the attention gathered. They have created three arrows in order to host successful
Olympic Games.
First, They want to host environmentally friendly games, putting an effort on green
alternatives and positioning ourselves as the caring county that They are.
Secondly, They want to create the Japan brand, showcasing what their country stands
for and what it has to offer to the eyes of the world.
Third, They want the Games to have a national impact, beyond Tokyo and Osaka, by
taking visitors to our lesser-known regions.
Tokyo Tokyo Old Meets New
The Tokyo metropolitan government has created a new logo and slogan, "Tokyo Tokyo
Old meets New" (the first Tokyo depicted in a brushstroke font and the second in a
Gothic block typeface), to effectively convey the attractions of Tokyo overseas. This logo
will be used in various promotional activities abroad.
Visa
Japans Eighty percent visitors are from Asia and They recently relaxed the visa
requirements for Asian countries, making Japan an easier place to visit. However,
visitors from their neighboring countries spend less money and stay a shorter amount of
time.
Digital Infrastructure
They are currently enhancing their digital infrastructure in order to make their country
more visitor-friendly. They are currently working on three pillars, They want to make
travelling a stress-free activity. To do so, they will facilitate free WiFi connection
nationwide while enhancing multi-lingual installments. In collaboration with the
Internal Affairs Ministry and the Ministry of Economy, Trade and Industry, They are
also currently subsidizing private and public organizations to provide free WiFi.
Promoting International Conferences
The JTA has been promoting the holding and attracting of international conferences on
a national level, intensively leveraging resources held by the national and local
governments, and the economic and academic spheres, towards the goal of increasing
the number of international conferences held in Japan by more than 50% by the year
2011.
Short-Term Goals
Japan have set four short-term goals. Firstly, They want to increase the infrastructural
capacity of the country, creating larger and better airports and marine ports. Secondly,
They want to construct more hotels. They are currently trying to attract foreign investors
to build more tourist-friendly hotels. Thirdly, They want to host successful world events,
starting with the Rugby World Cup in 2019, the Olympic Games in 2020 and the World
Masters Games in 2021. They want to effectively utilize the attention received from
these mega-events to promote and brand our country. Lastly, They want to create a
foreigner-friendly environment.
Present Circumstances
Branding And Promotion Tourim Of Bangladesh
The slogan for promotion of tourism was 'visit bangladesh before others come', when
the country hardly had the footprint of global tourists. Then, blame was put on
infrastructure deficiency for lacklustre tourism industry, which today contributes 2.2
per cent of the gross domestic product.
A lack of travelling habit among local people could not help attain expected tourism
growth to be accelerated by arrival of streams of foreigners was the argument made in
late 1990s and 2000s. Some started saying facilities for foreign tourists were lacking.
Some others find not enough tourist spots, as if there is no sundarbans, no kuakata sea
beach, no banberban hilly spots, nor rivers or no landscape.
Bangladesh is yet to tap its true potential of tourism in economic terms. Only the
optimists see no reason why tourism will not flourish, as they insist on taking measures
to create a right atmosphere for tourism to take off.
Bangladesh is the 120th ranked country among 140 in terms of availability of tourist-
friendly facilities such as air transport, accommodation, security, culture and stable
travel opportunities for tourists. Published in the world economic forum's "travel and
tourism competitive report-2019", the ranking was still bangladesh's elevation by five
spots from the previous year's 125th position.
Up to 1.5 million bangladeshis also go abroad every year for tourism purposes, including
medical tourism and business trips, whereas the number of foreigners who visit
bangladesh a year would barely touch 100,000 mark. Domestic travellers often make
complaints that turn into 'word-of-mouth', about problems with attitude and culture of
facilitators at some tourist spots. Otherwise, the tourism industry could have been more
vibrant, especially when people want to enjoy their country's charms.
The national tourist promotion agency, parjatan (tourism) corporation has failed to
promote bangladesh what is called branding of the country - as a tourist destination,
based on whatever resources and attractions it has. The authorities could not yet make
proper documentation or develop quality literature on the country's tourist attractions
and accordingly carry out campaigns to create interest among global travellers in
coming to bangladesh, blessed with unique gifts of nature.
"despite increasing global interest in the country, bangladesh could not come up with a
well-coordinated plan to strengthen the tourism sector yet," says a recent usaid report.
While any negative reports in the international media are generally rejected outright,
the authorities cannot either utilise positive views expressed by foreigners about
bangladesh.
Lonely planet, a global travel guidebook, has placed lalbagh fort at the 7th position
among 'top ten best value' travel destinations for 2019, with a headline 'immerse
yourself in bangladesh's numerous geographic wonders and rich cultural heritage'. This
report reads that bangladesh is not only home to the world's longest natural sea beach,
but it also boasts historic attractions such as the mughal-era lalbagh fort and three
different unesco world heritage sites.
A gentleman named tim steel called bangladesh 'the epitome of india', which has
'mountains, beaches, forests, deserts; wildlife, heritage, cuisine, cultural diversity;
palaces, temples' to offer for travellers. But at 1.2 million square miles, it is a puzzle to
know where to begin, he wrote in an article, adding, 'where all such attractions, but the
deserts, can be readily explored' is bangladesh.
Two Potential Tourist Detination For Branding in Bangladesh
Cox’s Bazar
An Introduction To Cox’s Bazar

Cox's Bazar is a city, fishing port, tourism centre and district headquarters in
southeastern Bangladesh. The beach in Cox's Bazar is sandy and has a gentle slope and
with an unbroken length of 155 km (96 mi) it is often termed the "longest natural
unbroken sea beach" in the world. Today, Cox's Bazar is one of the most visited tourist
destinations in Bangladesh, although not a major international tourist destination. In
2013, the Bangladesh Government formed the Tourist Police unit to protect local and
foreign tourists better, as well as to look after the nature and wildlife in the tourist spots
of Cox's Bazar.
Location
Located about 150 km south of Chittagong Metropolitan city, Cox's Bazar is connected
both by air and road with the capital of Bangladesh, Dhaka and the prime port
city Chittagong.
How to reach
Daily non-stop flights are available from Chittagong and Dhaka on United Airways or
Regent. The journey by plane takes 60 minutes and the fare is BD taka.6000.00 and
3500.00 one way from Dhaka & Chittagong respectievly.
By bus it will take about 10-12 hours from Dhaka and 4-5 hours from Chittagong.
Tourism
The beach is the main attraction of the town. There are several 3 stars and 5 star hotels
provide the exclusive beachside area with accessories for the tourist. Visitors in other
hotels visit Laboni beach which is the area of the beach closest to the town. Other than
the beach there are several places of interest near the town which can easily be visited
from the town center.
Economy and development
The major economic activity in Cox's Bazar is tourism. A number of hotels, guest houses,
and motels have been built in the city and coastal region, and many people are involved
in the service industry.
People are also involved in fishing and collecting seafood and sea products for their
livelihood. Oysters, snails, pearls and their ornaments are very popular with tourists.
Some people are involved in the transportation business for tourists. Cox's Bazar is one
of the few major spots for aquaculture in Bangladesh. Along with Khulna, it is
considered a major source of revenue from foreign exchanges. Besides a mix of small-
scale agriculture, marine and inland fishing and salt production are other industrial
sources that play important roles in the national economy.
Best Places to visit in Cox's Bazar

Laboni Beach
Laboni Beach is the busiest beach as it is closer to most of the hotels, restaurants and
other facilities in the city. There is a big market just around the entrance of the beach
with hundreds of stalls, selling a wide array of products, including handmade clothes
and crafts, pearls, jewelleries and more. There are lots of fine restaurants that are
serving delicious seafood and local Bangladeshi dishes.
Inani Beach
Inani Beach is my most favourite sea beach in Cox's Bazar. The beach is wide, clean and
quiet and the water is blue. It is the best honeymoon destination in Cox's Bazar. If you
want some more privacy, quietness and romantic environment this is the best beach for
you. Inani Beach is an ideal place for sea-bathing and a picnic. There are eco-cottages
not far away the beach if you love eco-tourism. There are many modern hotels on Inani
Beach, including 5 Star and budget friendly hotels.
Himchari
Himchari is famous for not only the beautiful beach but also for the hills that run
alongside the beach. There are some small but wonderful waterfalls in Himchari. This is
a nice place for having a picnic and for photo-shooting. There are many restaurants
around serving delicious seafood as well as other local Bangladeshi dishes. Prices are
cheap too. You can enjoy exploring small caves and climbing up the hills when you visit
Himchari.
Himchari National Park
It consists of lush tropical rain forest, grasslands and trees, and features a number of
waterfalls, the biggest of which cascades down toward the sandy, sun-drenched beach.
The National Park was established in 1980 by the Government of Bangladesh as a
conservation area for research, education, and recreation. Once it was the stomping
grounds of herds of Asian elephant. It is still home to a limited number of these
mammals.
Bangabandhu Sheikh Mujib Safari Park dulahazara
Bangabandhu Safri Park is situated dulahazara in Cox’s Bazar; this is the first safari park
in the country. It is a must visit the evergreen forest with the interesting array of flora
and fauna. You will enjoy the safari of the forest with interesting sights and lots of
greenery. The park is divided into 5 major sections Core Safari, Safari Kingdom,
Biodiversity Park, Extensive Asian Safari Park, and Bangabandhu Square. This is one of
the best places to visit in Cox’s Bazar.
Sonadia Island
Sonadia Island is a small island of about 9 square kilometres. Sonadia Islandis more
than just a good fishing spot, it is home to sea turtles, various bird species and the
conservationists who are working tirelessly to save some of these species from
extinction.
Ramu
Ramu, Coxs Bazar is a village with an excellent charm of its own which is spread here in
the form of monasteries, temples and various Buddhist statues and images. Here you
would find weavers busy in their trades that are taking place in open workshops and
craftsmen engaged in making hand made cigars from their houses which look like
pagodas. In Ramu, Coxs Bazar you would find various monasteries and Buddhist
temples where you would see statues and images of Buddha in gold, bronze and various
other metals and studded with precious stones.
Sundarbans
An Introduction To Sundarbans
The sundarbans is a mangrove area in the delta formed by the confluence of
the ganges, brahmaputra and meghna rivers in the bay of bengal. It spans from
the hooghly river in india's state of west bengal to the baleswar river in bangladesh. It
comprises closed and open mangrove forests, agriculturally used land, mudflats and
barren land, and is intersected by multiple tidal streams and channels. Four protected
areas in the sundarbans are enlisted as unesco world heritage sites, viz sundarbans
national park, sundarbans west, sundarbans south and sundarbans east wildlife
sanctuaries.
History
The history of the area can be traced back to 200–300 ad. A ruin of a city built by chand
sadagar has been found in the baghmara forest block. During the mughal period, the
mughal kings leased the forests of the sundarbans to nearby residents.
Location
Located in the delta region of Padma, Meghna and Brahmaputra river basins, this
unique forest area extends across Khulna, Satkhira, Bagerhat,
Patuakhali and Barguna districts. 242 km Distance from Dhaka to Sundarbans.
Land Area
The total area of the Sundarbans, including both land and water, is roughly 3,860
square miles (10,000 square km), about three-fifths of which is in
Bangladesh. Sundarbans, northeastern India and southern Bangladesh.
How To Go
It is located in Satkhira district of Khulna divison. It is 66.4km away from Satkhira. For
directions from Satkhira-Sundarban. After reaching in Satkhira, you can use local
transports or private cars to reach Sundarbans.
Life In Sundarban Forest
There is no road, no trail of a path; Boat is the only transport inside the Sundarbans.
Sometimes the woodcutters and honey hunters make temporary dwellings at the edge of
the forest at a height of 8-10 feet for fear of wild animals, others live on boats. In
Chandpai region it is fascinating to see the nomadic fishermen (living with families on
boats) catching fish with the help of trained otters. The fishermen from Chittagong
gather for four months (mid Oct. To mid Feb.) To catch and dry fish at Dublar Char
inside the Sundarbans. The most daring and exciting of all activities is presented by the
honey-collectors who work in groups for just two months (April-May) and it is really
very interesting to see how they locate a hive and then collect honey. Few local &
international famous documentary films was made on their activities.
Eco-tourism
Eco-tourism is defined as `Environmentally responsible travel to undisturbed natural
areas to enjoy and appreciate nature that promotes conservation and provides benefit to
the local community through active socio economic involvement'.
The development of eco-tourism in the Sundarban is one of the top priorities of the
Forest Department It forms part of the existing Government national objectives
concerning existing and proposed tourism policies in Bangladesh. The Eco-Tourism
Development and Management Plan advises on legislation, tourism practices, structural
changes, training and facilities requirements, environmental impact, and marketing and
promotion strategies. It will contribute to the development of a healthy, responsible and
sustainable type of eco-tourism for the benefit of all.
Ecological value of the Sundarbans
The Sundarbans is the largest single block of tidal halophytic mangrove forest in the
world. It is intersected by a complex network of tidal waterways, mudflats, and small
islands of salt-tolerant mangrove forests. A variety of habitats have developed to
accommodate the wildlife, including beaches, estuaries, permanent and semi-
permanent swamps, tidal flats, tidal creeks, coastal dunes, back dunes and levees.
Besides a high number of mangrove tree species, 200 additional plant species, more
than 400 species of fish, over 300 species of birds, 35 species of reptiles, 42 species of
mammals and countless benthic invertebrates, bacteria, fungi, etc., can be found there.
Some of the notable wildlife species residing in the forest include water fowl, heron,
pelican, spotted deer, rhesus macaques, wild boar, tigers, water monitor lizards, fishing
cats, otters, olive ridley turtles, crocodiles, batagur terrapins, and migratory birds.
Flora
Sundarbans derives its name from the mangrove or the “Sundari” trees which display
around some sixty-four varieties. The mangrove vegetation can bear the estuarine
conditions as well as saline inundations brought in by tides. During the period of April-
May, the park goes into a riot of colors. The red blooms of Genwa find its match in the
yellow blooms of Khalsimaking it one spectacular watch for the tourists. The red flowers
with the crab-like shape called Kankra can also be seen during this time of the year.
Other plants and trees that are found here are Dhundal or cannonball mangrove,
Passur, Garjan, and Goran.
In general, the northern boundary of Sundarbans and the new depositions are occupied
by Baen and covered by foreshore Dhani grass.
The southern and eastern parts include Kankra, Garjan and thick patches of Sundari
trees. Hental forest can be found in higher land with more compact soil.
The Fauna
Sunderbans Tiger Reserve hosts more than 400 tigers, one of the largest tiger
populations anywhere in the world. The Royal Bengal tigers can swim across the saline
waters, which sharpens their skill of hunting. Known for their man-eating tendencies
these ferocious carnivores can be seen sunbathing during the month of November,
December and January. Other wild animals found here are Chital Deer, Rhesus
Macaque, Jungle Cat, Fishing Cat, Wild Boar, Common Grey Mongoose, Fox, Flying
Fox, Pangolin, etc. It also has a wide variety of reptiles like the Oliver Ridley Sea Turtle,
King Cobras, Rock Pythons, Water Monitors, River Terrapins, Sea Snakes, Dog Faced
Water Snakes, Green Turtles, Estuarine Crocodiles, Chameleons, Salvator Lizards, Hard
Shelled Batgun Terrapins, Russell’s Vipers, Mouse Ghekos, Curviers, Hawks Bill Turtles,
Common Kraits, Chequered Killbacks, Rat Snakes, etc.
Avifauna
There are 248 species of birds that are found in Sundarbans and hence it is considered
as a heaven for ornithologists having a barrage of birds like Pheasant Tailed Jacanas,
Red Jungle Fowls, Open Billed Storks, Cotton Teals, Herring Gulls, Spotted Billed
Pelicans, Swamp Partridges, Marsh Harriers, White Ibis, White Eyed Pochards, Black-
Tailed Godwits, Peregrine Falcons, White Bellied Sea Eagles, Paradise Flycatchers,
Night Herons, Gray Herons, Caspian Terns, Golden Plovers, Pintails, Common Snipes,
etc. In the estuarine waters thrive Star Fish, Saw Fish, Butter Fish, Silver Carp, Common
Carp, Electric Rays, King Crabs, Red Fiddler Crabs, Hermit Crabs, Prawn, Gangetic
Dolphins, Shrimp, Skipping Frog, Common Toad, Tree Frog, etc.
Why Sundarbam is potential
1. The wilderness and condition of one of the largest mangrove forest on the world.
2. The forest and UNESCO sites are protected from encroachment and for conservation
purposes.
3. The variety of wildlife (specially birds).
4. The importance of one of the remaining natural habitats of the Royal Bengal Tiger,
education and conservation awareness initiatives and studies.
5. Life in the river. The Riverine experience and low impact on the natural and physical
environment.
6. Understanding of the conservation dilemmas and problematic in the highly populated
country as Bangladesh. The human context of individuals living in the impact zone and
the exposure of conservation and biodiversity initiatives.
Best Places to visit in Sundarbans
Kotka beach: among the most beautiful places in sundarbans, kotka beach is one of
them. This is a fantastic place for tourists. It is located on the southeast corner of the
sundarbans. This place is famous for many uncommon wild animals. Especially, you can
watch here spotted deer and royal bengal tiger. Anyone can easily hear nature’s music
mixed with the wild fowls in the morning and evenings.
Jamtola Beach: Jamtola Sea Beach is a really beautiful place in Sundarbans. It is an
amazing place to pass your lazy time, where one can see the sunrise and sunset, clouds,
fogs, and the blue sky at the same time. It takes half an hour of walking distance to reach
Jamtola Sea Beach.
Hiron Point: According to the visitors, Hiron Point is an attractive place in
Sundarbans. Local people also call it “Nilkomol” – another name of Hiron Point. The
place is especially attractive for Monkeys, Birds, Crocodiles, Snakes and Other Wildlife.
You can also find Royal Bengal Tigers here. There is a rest house near the Hiron Point
named Neelkomol.
Dublar Char: Dublar Char is a famous island in Sundarbans. It is very much popular
place for various types of fish, And some of the fish are very rare. The Hindu
communities observe the famous three days long “Rash Mela” in every year. Thousands
of people come here to join the event from all over the country. Dublar Char Island is
also famous for processing Dry Fish. From the Dublar Char, the western side of this
island, River Shibsha, while on the eastern side of this island River Passur flows. There
is a lot of deer, you may watch.
Karamjol: Koromjol is known as a forest station in Sundarbans. Thousands of visitors
come here for watching different types of wildlife here. The place is also used as Deer
Breeding Center and Wildlife Reserving Center. For this reason, hunting in this area is
strictly prohibited. Any newcomers in Sundarbans will be able to watch various kinds of
bird species (Nearly 260+ species), fish (120+ Species). One can also seat to watch the
River Dolphins from here. There are also some other rare species of Sall Water
crocodiles, deer, wild boar, ducks, sound pipers, moths, monkeys, snakes, foxes and the
ever exclusive and graceful Royal Bengal Tigers.
Mandarbaria: Mandarbaria is also an attractive visiting place in Sundarbans. It is a
perfect place where one can easily watch Tigers as well as other deep forest
animals. Mandarbaria Sea Beach is located in the Satkhira District as part of
Sundarbans.
Best things to do in Sundarbans:

 Riding boat in the morning on the narrow canals.
 Walking closely inside the forest
 Seat quietly on a watchtower to explore the forest in the evening
 Go and move Jamtola Beach
 Enjoy the sky at night and sound of nature
 Watch River Dolphins and their friendliness
 Visit a wildlife sanctuary
 Always travel in a very small group
Problem Associated With Sundarbans
Exploitation Of Natural Resources

The Sundarbans is home to a large human population which is riddled with poverty.
Due to inadequate infrastructure, health-care, education and transport, as well as
restricted livelihood options, communities have to struggle for even their basic
requirements. They are heavily dependent on forest resources such as fish and crab, as
their source of livelihood. This biotic pressure and unsustainable exploitation of forest
resources leads to degradation of the natural habitat, resulting in loss of biodiversity.
Climate Change
Climate Change is impacting the Sundarbans in two major ways. One, the sea is rising
and engulfing more and more land at every high tide. When the tide recedes, the land is
left more saline than before, less able to grow paddy, the traditional crop of the area.
The same goes for the brackish creeks and river mouths dotting the forests.
The second effect is more frequent and more severe cyclones, with higher sea
temperatures giving the cyclone winds greater velocity. The area is still recovering from
the killer cyclone of 2009; although it has not faced another one of such magnitude, it
keeps facing plenty of smaller storms.
Habitat Destruction
It has proven detrimental to the natural environment of the Sundarbans due to habitat
destruction for hotel construction, pollution by garbage disposal, poor sanitation, and
noise caused by mechanized boats. Uncontrolled tourism is likely to lead to more
boardwalk construction and erosion of peat banks, which will result in changes in
substrate structure, seedling distribution, faunal diversity, and species composition.
Potential negative environmental impacts (damage to mangrove vegetation due to rise

in salinity, loss of species due to tiger shrimp cultivation etc.
Pollution by sewage, dumping of the wastes in river.
Increase in biotic pressure due to increase in mass tourism.
Lack of proper management causing negative impact on this fragile ecosystem.
Branding Bangladesh To Build Up Bangladesh
As A World Class Tourist’s Destination And
Boost The Tourism Of Bangladesh.

Abstract: Tourism is now recognized as the single largest service industry all
over the world. Many countries want to achieve excellence on the industry. For
obtaining success in tourism industry new concepts like country branding, or
destination branding, or nation branding are come out. In this paper it is tried to
bring in country branding concept for leveraging Bangladesh tourism sector.
Country branding not only works for tourism but also works for trade &
commerce and even creating relationship with other countries. But the most
affirmative benefits are gained in the tourism sector by country branding.
Through Bangladesh branding, tourism will find a position it deserves. Country
branding is long term and continuous process like ‘product’ or ‘corporate’
branding. By considering the background characteristics of Bangladesh, this
paper suggests to target the business tourist segment to attract to Bangladesh.
Creating exclusive tourist zone for MICE tourism Bangladesh can earn a huge
amount of foreign currency. Developing a favorable image, using comprehensive
marketing plan, attracting foreign investment, hiring country branding experts,
fostering regional alliances, and so on can leverage the country brand of
Bangladesh. The present resources can be positioned in the world of tourist-
market to make the country-brand stronger. Branding will be more effective if
Bangladesh can develop its infrastructure and superstructure up to the world
standard.
Introduction
The concept of branding has been applied extensively to products and services;
tourism destination branding is a relatively recent phenomenon (Blain et al.,
2005). In the case of destination branding, the brand name is relatively fixed by
the actual name of the location (Keller, 2001). Branding has a role to play in
integrating efforts to promote tourism (Foley, and Fahy, 2004). Positive image-
building and image-reconstruction
(repositioning) are efforts of branding that can create a distinctive advantage of a
country for not only travel & tourism industry but also for trade and commerce,
foreign direct investment (FDI), and even relations with other countries. In a
competitive tourism marketplace, destinations - from resorts to countries - are
increasingly adopting branding techniques to craft and differentiate an identity
emphasizing the uniqueness of their product (Pritchard, & Morgan, 1998).
Different types of strategies are needed to create favorable images as well as take
apart the unfavorable depictions from the country image. Bangladesh can reap
the benefits for its tourism industry through appropriate country branding. The
branding exertion has to identify where our country image is presently in, where
we want to go, and how we can obtain our target image. Country branding is
synonym with nation branding. Nation branding is a better term because it gives
a clear understanding that it's the people who brand their country, who benefit
from an improved national reputation, and who truly 'own' that national brand.
Place branding is simply a broader term which covers nations, regions, cities -
and even towns and villages (Anholt, 1998). Destination branding is about
combining those things associated with a 'place', a destination. This includes all
of its products and services like agriculture, tourism, sports, arts, investment,
technology, education, etc. (Tourism Western Australia, 2007). In this paper the
terms, country branding, nation branding, place branding, or even destination
branding, are used as related words. Both country branding and tourism have
causal relationship. Country branding can benefit tourism sector and at the same
way an eminent tourism sector of a country can help become a successful country
brand. Here, this paper will try to check up how branding effort can boost up the
tourism sector in Bangladesh. As tourism is recognized as the single largest
industry in the world and as its growth rate, employment generation and
contribution to GDP is increasing every year significantly around the world, every
destination country should adopt effective strategies to establish a strong brand
image to leverage its tourism sector. As Bangladesh has lot of tourism resources,
the country should go for country branding aptly. But it is not easy task to make a
successful country brand. Possible weakness and threats have to be identified
before going to develop an extensive branding program.
Objective Of The Study
The main objective of this study is to find out how Bangladesh can introduce,
grow and sustain as a country brand to obtain distinctive advantage in tourism
industry. Specific objectives of this study are:
 To provide an overview of country branding and development of tourism
industry as well as relationship between them;
 To realize the rationale for developing country branding or find out benefits
out of country branding;
 To identify the country branding strategies for Bangladesh; and
 To recommend what should we do to build up Bangladesh as a world class
tourist’s destination.
Methodology
This paper is of a qualitative design and based on both secondary and primary
data. For gathering information from secondary sources about the country
branding and its strategies different home and foreign published literatures,
journals, brochures, articles, researches, case studies etc are studied. Relevant
facts are collected from various texts on country branding, books and papers
regarding the same. For formulating country branding strategies of Bangladesh
we could have ideas through different studies of foreign and domestic articles and
research papers. And some open ended questions are used for conducting an in-
depth interviews on four industry experts and observations of different facts for
having ideas what Bangladesh should do to create a successful country branding.
Value Addition by Country Branding
Brands are more than trademarks; they are 'trust marks' (Tourism Western
Australia, 2007). The leading tourism destinations like Thailand, Australia, USA,
UK, South Africa, Canada, New Zealand, Egypt, and some Western European
countries understood the value of branding much earlier. They made huge efforts
to highlight their uniqueness to the world and captured their target markets. In
today’s globalize markets a favorable country image has a considerable impact on
consumers' evaluation of products originating from other countries and therefore
influences their subsequent buying decisions (Roth, & Diamantopoulos, 2009).”
As such, different items of Bangladesh can get the international markets, if it can
develop its image. But the most positive benefits are gained by the tourism sector
through country branding. Clarke (2000) has identified six benefits of tourism
branding. Those are the choice of tourists, impact of intangibility, consistency
across multiple outlets and through time, minimized risk factor attached to
decision making about holidays, facilitated segmentation, and an integration of
producer efforts helping people to work towards the same outcome. To build a
favorable image through country branding is very essential to promote the
tourism directly.
Country Branding Attempt in Bangladesh
Bangladesh government launched a new tourism brand at the end of 2008,

named Beautiful Bangladesh, as a part of its efforts to attract both tourists and
foreign investors. The ‘Beautiful Bangladesh’ branding logo features a rising sun
over a blue sea and is quite applicable for a growing country. All aspects of the
country tourism, government, corporations, businesses, art, culture, sports and
media sectors have a role in promoting the new slogan and the logo. The ultimate
goal of branding is to attract international visitors and investments in
Bangladesh. But Branding requires huge activity that progresses continuously.
Only a slogan and a logo are not sufficient for appropriate branding. A lot of
activity is related with the country-branding efforts. Strong tourism strategic
marketing plan has to be developed and proper implementation and monitoring
of the plan must be ensured. To support the broad tourism strategic marketing
plan specific short and medium term plans should be developed. Bangladesh is
presently suffering from an image problem. It is not possible to eliminate all the
negative perceptions from the outside world. But it is possible to convey our glory
and belongings. Creating positive image is obvious for country branding. We have
to attach the favorable things around the name of our country.
Country Branding Strategies for Bangladesh
Country branding is not different from ‘product’ or ‘corporate’ branding. But the
extent of country branding activities is huge. For market oriented country
branding, appropriate strategies have to be developed. This paper it has provided
some strategic guidelines for branding Bangladesh.
Approaches to Creating Country Brand: Segmenting, targeting, and
positioning strategies have to be determined Firstly, For branding this country, it
is necessary to segment all the leisure and business travelers. Then the feasible
segments have to be targeted to reach with tourist’s products and services.
Appropriate positioning strategy is necessary to attract tourists through right
communication mix. Identifying the value of this destination’s personality assist
what would be the positioning strategies for Bangladesh.
Secondly, developing a competitive marketing mix for meeting the needs and
wants of target tourists is essential. The tourist’s products and services in
Bangladesh will be of international standard. The pricing will be competitive in
comparison to other destinations.
Thirdly, deciding the suitable shape of tourism in consistent with the nature of
the country is essential. It is not possible for Bangladesh to go for mass tourism
because of land limitation. Mass tourism generally produces less income from
individual tourists and is harmful to fragile environment and sustainable
development. So the target tourists of this country should be small-scale quality
tourists.
Fourthly, there is a necessity of matching between tourists and local people
characteristics. The community participation in tourism planning and operation
should be ensured if the tourism activities are operated in locality. Local people
should not be avoided. Community people know the nature of the environment
very well. They can help in the development decision that will not destroy the
aesthetic beauty.
Fifthly, creating a desirable image is essential to delineate the country as tourist
destination. If a destination has no significant favorable image the tourists keep
out that name from their consideration. Altering all unfavorable images is not
always possible. But conveying more positive things as well as correcting wrong
images which may not be true can provide perfect image for Bangladesh.
Sixthly, comprehensive branding plan should be taken for saving time and
money. The single branding effort will cover tourism, trade & business, culture
and all the related aspects of country branding.
Finally, to set the name of Bangladesh in target tourists’ heart, extensive
integrated marketing communication endeavor should be undertaken. A target
audiences’ reachable communication mix has to be designed to promote
Bangladesh. Bangladesh can highlight different events like Pahela Baishakh,
Durga Puza, Eid-ul-fitr, Ekushey February, etc to international community.
Participation in international tourism fairs and contacting with foreign mass
media can promote distinctiveness of the country and achieve competitive
advantages. Continuous marketing research should be conducted to know the
changing needs and wants of target tourists’ segments. Designing, developing,
and marketing the tourists’ products and services are not sufficient to create a
long term sustainable country brand. Proper management is essential to enjoy
benefits for longer period of time.
Building Bangladesh as a Strong Country Brand: Proper brand
management is certainly a powerful tool for tourist boards and is long overdue
for adoption in many countries (Anholt, 1998). Many negative associations like
the poverty, disaster, crime, political unrest, etc of the country, and very few
positive associations like freedom movement of 1971, language movement of
1952, achievement of Nobel Prize, a country of green etc. are deeming by
international people about Bangladesh. Adding new associations with the country
name would leverage to build a strong country brand. For the purpose enriching
the country brand, negative associations have to be eliminated and some more
positive associations have to attach in the mind of target people.
It is possible to brand the country from different angles. We can use CBBE
(Customer Based Brand Equity) model of Keller (2003) to create Bangladesh as a
powerful tourist brand. This model will help to create high level of awareness and
familiarity with the country brand and holds some strong, favorable, and unique
brand associations in memory.
Challenges of Country Branding for Bangladesh: Destinations seeking to
brand themselves face three unique constraints - a lack of control over the total
marketing mix, their relatively limited budgets, and often, over-arching political
considerations (Pritchard, & Morgan, 1998). These three constraints are also true
for branding Bangladesh. Country branding is an expensive effort. Still
Bangladesh has no significant budget of the government for this purpose.
Political unrest, frequent changes of government decisions, lack of resources and
instability in tourism policies might affect the branding decision and activities in
Bangladesh. It is also a big challenge to make the tourism opportunities into
business. Another thing is negative image of Bangladesh throughout the world.
Bangladesh is enjoying a glorious history and geographical position. So it is
possible to repair the unfavorable images of Bangladesh.
Policy Implementation
Bangladesh could not exploit the potentials of its tourism. The country needs
experience of Singapore, Hong Kong and Dubai which lack natural resources but
have been successful in tourism. The geographical location of Bangladesh is most
suitable for tourism. The neighboring Nepal, Sri Lanka, Malaysia, Thailand,
India, the Maldives and China have vibrant tourism. Outgoing tourists from
China are expected to exceed 100 million in the next three years. Indians will also
be moving around the globe as tourists. Bangladesh needs to attract them. The
visa process for the tourists must be easier. Immigration officials need to be
friendly. The tour operators need to be professional in providing their services.
Good law and order, uninterrupted power supply and infrastructural supports are
also essential. Trained manpower can do miracles. Universities and professional
human resource development institutes have to pay attention to create the
professionals for the tourism and hospitality industry for domestic and foreign
employment. The institutions are yet to recognize the large demand of tourism
professionals.
Creating and Correcting the Image of Bangladesh: Creating and
correcting the image crisis can help in the process of successful branding of
Bangladesh. It will be really possible to heighten the image through collective
contributions from citizens’ national duties and responsibilities. Otherwise, the
country will have difficulty in competing with images created by competing
countries. Advertising, PR and other promotional activities must complement
informal information obtained through word of mouth (WOM) and personal
recommendations, by either building upon the latter or correcting negative
perceptions of the tourists.
Haring Country Branding Experts: Bangladesh can hire country-branding
experts who will show how to attract initial investment, maintain the
development through targeted policies, and establish a high–profile investment
environment for long–term growth. Outsourcing of country branding experts is
wise decision. Though it may be expensive but will ensure the success in the
branding process.
Ensuring Public & Private Sector Partnership: Coordination between the
public and private sectors can make sense to both partners. Private sectors are
often knowledgeable to work in the challenging environment. Government
should work with the private sectors to ensure maximum benefits of country
branding. Working with destination marketing organizations (DMO), convention
and visitor bureaus (CVB), chambers of commerce, economic development
agencies, and national tourism organizations, and other non-government
agencies is essential for gaining perfect and prompt actions in country branding.
Continuous Monitoring and Corrective Action: Destination branding process is a
continuous work. It should go on until the country image takes a lasting shape in
the industry. Otherwise there is a great chance of another country taking over the
market share.
Conclusion
In spite of country branding incurring costs and taking time, this is essential for
receiving a great deal of favor for a country’s tourism industry. The present study
is based on secondary data analysis, which had a purpose to provide with an in-
depth discussion of the role of the destination’s image building in country-
branding of Bangladesh. If the government and the tourism industry in
Bangladesh follow the above mentioned guidelines and adopt the strategies
highlighted earlier, it can be expected that Bangladesh will be able to position a
relatively better country-brand in the minds of the potential tourists worldwide.
The discussions of this paper clarify how these can be used for Bangladesh. By
considering the challenges and limitations for image building (Limited budgets,
poor politics, difficult to control external environment, accumulating and
managing destination product properly, creating differentiation is not an easy
task etc.) and by following the policies, Bangladesh will be able to create
favorable image of the country as a tourist destination in the near future. It is
urgently needed to prepare plans for national, regional, district, and destination-
level in Bangladesh. Finally, monitoring, evaluation, and review are equally
essential to uphold and create a better image of destination-Bangladesh. As such,
tourism sector will reach to the desired level of development very soon.
Therefore, the country has to work consciously and continuously to create,
maintain, and uphold the image for a suitable branding of Bangladesh.
Hakim, Luchman et al. J. Ecol. Field Biol.

32 (1)
2
traditions (Hakim 2008).
Understanding how local people
interact
with nature and create attractions
will allow tourism planners to
develop planning scenarios to enhance
and ensure the sustainability
and competitiveness of tourism
destinations. This implies, besides
applying a technological approach,
using ethnoecology as a tool to
understand how local people interact
with nature and create attrac-
tions. According to Martin (1995),
ethnoecology is emerging as a
multidisciplinary science examining
the relationship between the lo-
cal indigenous community and nature,
and nowadays it has potential
to contribute to the sustainability of
the biosphere. Ethnoecology can
allow planners and developers to
develop scenarios in an "indige-
nous-friendly" manner and represent
the genuine nature of the desti-
nation, as well as minimize the
misrepresentation of destinations.
In this paper, we review how
ethnoecology may help planners
to establish a sustainable tourism
destination. Using Bali Island as
a case study, this paper begins with
a discussion of the nature,
culture and tourism in Bali, and
provides general information about
Bali Island as a tourist destination.
Then, we examine the cultural
landscape of Bali and indigenous
philosophy, and the role of eth-
noecology in supporting regional
authenticity in tourism. Our dis-
cussion of the case of Bali provides an
example of how local tradi-
tions contribute to a destination’s
sustainability and competitiveness.
NA TURE, C U L T U R E A ND T
O UR I SM IN BA L I
area of 5,632.86 km
2
and is the
area of 5,632.86 km
2
and is the
area of 5,632.86 km
2
and is the
area of 5,632.86 km
2
and is the
area of 5,632.86 km
2
and is the
area of 5,632.86 km
2
and is the
area of 5,632.86 km
2
and is the
area of 5,632.86 km
2
and is the

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Many brochures, magazines, and

websites introduce and describe

Ten Popular Tourist Destination Of

An Introduction To Bali Islands

Some Attractions That’s Make Bali So Famous And A Brand Destination

Significant Reason Why People Love To Visit Bali

Go For Sun, Sand, And Sea

Some Attractions That’s Make Langkawi So Famous And A Brand

Telaga Tujuh Waterfalls

Significant Reason Why People Love To Visit Langkawi Islands

The Mouthwatering Cuisine

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An Introduction To The Great Wall of China

To See Longest Man-Made Construction

Attractions That’s Make Taj Mahal So Famous And A Brand Destination

· Universally admired the masterpiece of the word’s heritage (UNESCO).

· Historical Loving Memory.

· The mixture of Islamic and different local Hindu style.

· Great architectural With Wide range visiting the area.

· Nature (Yamuna bank) with Buty of contractual design.

· Word Class White Marble Apperience.

Significant Reason Why People Love To Visit Taj Mahal

The Reason Behind The Construction Of The Taj Mahal

Visitor And Tourism

Some Attractions That’s Make Mount Everest So Famous And A Brand

Sagarmatha National Park

Significant Reason Why People Visit Mount Everest

Experiencing Nepalese Culture

Best Attractions That’s Make Bali So Famous And A Brand Destination

Significant Reason Why People Love To Visit Pattaya

Great for Relaxing on the Beach

An Introduction To Mount Fuji

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Kawaguchiko Music Forest Museum

Not just for climbers

Significant Reason Why People Visit Mount Fuji

Beautiful Views from the Five Lakes of Mt. Fuji

NANDANKANAN ZOOLOGICAL PARK

An Introduction To Nandankanan Zoological Park

Attractions in Nandankanan Zoological Park

Significant Reason Why People Visit Nandankanan Zoological Park

Huge Number Of Animal Collections

An Introduction To The National Museum Of China

China, India, Japan’s Tourism

Branding, Promotion and Developing

Amazing Thailand campaign

Global campaign “Open to the new shades”

Branding, Promotion and Developing Tourism of Indonesia

Wonderful Indonesia in United Kingdom

Different Marketing Message And Tourism Products

Indonesia branding and developing different tourism, namely:

Building relevant infrastructure

Digital information systems

New destination brands

Branding, Promotion and Developing Tourism of Malaysia

Visit Malaysia Year campaign

Promoting Malaysia As A Tourist Destination

ii) Family Fun – integrated resorts and theme parks;

iii) Events, Spa & Sports;

iv) Business Tourism – as leading MICE market;

Tourism Malaysia Branding And Promotional Strategy

To further strengthen Malaysia position in the market, it continuous working with