UNIT 3: STEP 3 - UNDERSTAND TECHNOLOGY COMMERCIALIZATION

Presented to:

DANILO CARDENAS

Presented by:

JHOANA VALETINA SIERRA HINCAPIE

DIEGO SEBASTIAN MARTINEZ

ALEXANDER CELIS

DEICY YAMILE OVALLE

NATIONAL UNIVERSITY OPEN AND DISTANCE – UNAD

BASIC SCIENCE SCHOOL TECHNOLOGY AND ENGINEERING

VALUATION AND NEGOTIATION OF TECHNOLOGY

INGENIERÍA INDUSTRIAL

2020
 INTRODUCTION

The present work is carried out as a requirement for the note of the phase 3 of the course of
evaluation and negotiation of technology.

In this phase, the importance of applying technological management in Colombian

companies is recognized, based on the analysis of technological markets, the low
participation of companies in terms of technology implementation in their processes.

The knowledge acquired and the information provided by the university through the
references are reflected in the videos made by each member of the group, as well as the
initiative to search for information on the Internet autonomously to fill out the matrix. All
these activities carried out are done through self-learning and through the guidance of the
professional faced in each group.
 OBJECTIVES
Especific objective

Understand the current situation of digital transformation in Colombia.

General objectives

 Recognize some negotiating tactics.

 Clarify these tactics through audiovisual material.

 Analyze the digital transformation within the Colombian panorama.

Contenido

INTRODUCTION..............................................................................................................................2
OBJECTIVES....................................................................................................................................3
Especific objective............................................................................................................................3
General objectives............................................................................................................................3
Activity 3. Genially Video Presentation for each student..................................................................4
Activity 4. PATENTSCOPE search diagram for each student...........................................................5
Activity 5. YouTube link for each student.........................................................................................8
Acivity 6. Individual Methodology Description chart for each student..............................................8
Activity 7. Research Methodology Description Diagram one per group............................................9
Bibliography....................................................................................................................................11
Activity 3. Genially Video Presentation for each student

Link Alexander Celis

https://view.genial.ly/5e9c908503cd850df936bae4/video-presentation-genially-sin-titulo
Link Jhoana Sierra
https://view.genial.ly/5e94e5b6e0ea7a0de3877e9a/video-presentation-genially-sin-titulo
Link Diego Martinez
https://view.genial.ly/5e963daca1c3ac0e0cab389e/presentation-genially-sin-titulo

Link Deicy Ovalle

https://view.genial.ly/5eac376778b9ce0d86a57086/presentation-step-3

Activity 4. PATENTSCOPE search diagram for each student

PATENSCOPE by Alexander Celis

N° :101179528
Costumer date: 14.05.2008

ALEXANDER CELIS
ABRIL/19/2020

It serves to provide instant

Beijing Yiqi Telecommunication online customer service
Technologies Co., Ltd. communication in business.
PANTESCOPE by Jhoana Sierra

Appl.No PCT/JP2000/005324Applicant NABELIN CO., LTD.

/Publication No 5
Stocks management
Publication Date 22.02.2001

Jhoana Sierra
Group: 106
22/04/2020
How this innovation contributes to solve the problem of digital
transformation in the world?
An inventory management system contributes to solving the digital
transformation problem because by simply implementing it, we are
WO/2001/012533 already transforming our company thanks to the fact that the existence
data is connected to the administrative server, all the products that are
STOCK MANAGEMENT SYSTEM available are known. Stored in the distribution, warehouse and returns
sectors, the company's supply chain is known and opens a great door to
good administration and adapting all the systems that facilitate the work
of employees and have greater productivity. organizational.

PANTESCOPE by Diego Martínez

Appl. No /Publication 2018009900

Accounting No Publication 2019128782
Date 01.08.2019

Diego Sebastian
Martinez
Group: 106
Date:ItApril, 2020significantly because it accelerates the
contributes
obtaining of results for the realization and presentation of
accounting reports. Thus achieving efficiency in the work
of each employee who is responsible for the accounting of
CCOUNTING SYSTEM any type of company.
AND ACCOUNTING APPARATUS It would be a very good application for large companies,
since it reduces time and would go one step further in
terms of technology.
This device would be one more example of the benefits of
digital transformation.
PANTESCOPE by Deicy Ovalle

Appl.No PCT/US2019/037127/Publication No
WO/2019/245882
Accounting
Publication Date 26.12.2019

Deicy Ovalle
Group: 106
29/04/2020
The patent exposes the protection of the company's
accounting, through the management of user accounts.
Methods, systems, and media are shown for reducing the
vulnerability of user accounts to attack that involve
ACCOUNT MANAGEMENT USING creating a rule for a user account that includes a
ACCOUNT ACTIVITY USAGE permitted parameter corresponding to a user account
RESTRICTIONS activity property, monitoring the account activity of the
user account. This is an innovation that influences the
methods of accounting security of an organization, giving
protection with secure algorithms.

Activity 5. YouTube link for each student

Link Diego Martinez: https://youtu.be/csUikXT6ROA

Link Video : https://www.youtube.com/watch?v=cT-EMZxjLsc
Link Deicy Ovalle: https://www.youtube.com/watch?v=w1hE_szpgg0&feature=youtu.be
 1. /5. Script About Digital Transformation And Its Importance In Colombia
Dialogue:

Digital Transformation is the process by which organizations or companies reorganize their

working methods and strategies in general, to obtain more benefits thanks to the
digitalization of processes and the dynamic implementation of new technologies.
[ CITATION lim13 \l 2058 ].
This can be achieved thanks to the implementation of technologies that help in these
processes:
Due to the impossibility on the part of the applications in being able to automate all the
processes with their only function, the companies were forced to create diverse
technologies that help to fulfill several specific tasks.

processes such as social selling, which allows you to take advantage of social networks to
approach various customers in order for them to get to know your product and, in the best
case, to buy it; There is also the creation of big data that allows managing more extensive
databases in an automated way in order to summarize processes, there is also the IOT
internet of things, which is basically the connection between the world through various
devices that they have an internet connection, and last but not least there are Block Chains
technologies, artificial intelligence among others

In the Colombian case, due to different circumstances that I will explain below, many
barriers can be recognized that hinder the digital transformation process.

Economic data provided by ANDI, point out that the main cause of this behavior is that
many companies do not even know these alternatives that lead to a digital transformation,
with 60% of the total number of companies that are currently in existence they are in a state
of digital transformation, with micro-companies having the most knowledge about these
alternatives

That said, companies should be aware of these technologies today that can propel the
company to a highly competitive state by improving communication with customers,
accessing new business opportunities, extending the life of the company and reducing its
costs.
Acivity 6. Individual Methodology Description chart for each student

By Jhoana Sierra.

By Diego Martinez

Individual Methodology Description

Student Diego Sebastian Martinez
Name
Date April, 2020
Type of Exploratory investigation
research
Phases of Choice of research topic
the Delimitation of the problem
methodolog Definition of the object and objectives
y Construction of the conceptual theoretical framework

References Hernandez, R., Fernandez, C., & Baptista, P. (2015). Metodología de la

(Use APA) investigación. Recuperado de
http://www.unipamplona.edu.co/unipamplona/portalIG/home_158/recu
rsos/e-books/16062015/metodologia.pdf
Individual Methodology Description
Student Name Jhoana Sierra
Date April, 2020
Type of research EXPLANATORY INVESTIGATION
Phases of the methodology Choice of research topic
Delimitation of the problem
Definition of the object and objectives
Construction of the conceptual theoretical
framework
References (Use APA) Blog de Israel García Real sobre
Transformación Digital
http://www.garciareal.com/metodologia-
transformacion-digital-3o3p/
By Alexander Celis

6.Individual Methodology Description

Student Name Alexander Celis
Give yourself April / 19/2020
Type of research Theoretical.
Phases of the Problems: inefficient companies' production policies are shown.
methodology Formulation: A question is raised about the barriers to digital
transformation in the country.
Objectives: The objective is that you solve the question posed.
Theoretical framework: It investigates about the technologies that lead to
a digital transformation and that can help companies in the country.
Spatial framework: Colombia
Time frame: the time line for the inclusion of the tools is based.
Conclusions: The importance of digital transformation for the country is
reiterated by proposing the advantages it offers.
References (Use - https://josefacchin.com/transformacion-digital/#ventajas-de-la-
APA) transformacion-digital
- Colciencias. (July 26, 2018). Colciencias -colombia. Obtained
fromhttp://www.colciencias.gov.co/innovacion/beneficios-
tributarios
- BRIEFCASE. (July 30, 2019). briefcase. Obtained from
portfolio.com: https://www.portafolio.co/economia/colombia-
quedada-en-transformacion-digital-532068
- OECD. (2019). OECD Reviews of Digital Transformation: Going
Digital in Colombia.Paris: OECD Publishing. doi: https:
//doi.org/10.1787/781185b1-en
- Ttandem, (2020). What is digital transformation and why it is
necessary for any business. Obtained
fromhttps://www.ttandem.com/blog/que-es-la-transformacion-
digital-y-por-que-es-necesaria-para-cualquier-negocio/
By Deicy Ovalle
Individual Methodology Description
Student Name
Date
Type of research
Phases of the methodology
References (Use APA)
Deicy Ovalle
April, 2020
Correlational Investigation
Define the problem. The problem may be, for example,
in a group of students, determining the relationship
between intelligence (C.l.), Nutritional status,
education, and income level of the parents.
Review the literature.
Determine the operational design: - Identify the
relevant variables. - Select the appropriate subjects. -
Determine which instruments are the most appropriate
to obtain the data. - Select the appropriate statistical
correlation techniques for the data.
Collect the data.
Analyze the data using the corresponding correlational
techniques and inte
Sousa, Valmi D., Driessnack, Martha, & Mendes, Isabel
Amélia Costa. (2007). An overview of research designs
relevant to nursing: Part 1: quantitative research designs.
Revista Latino-Americana de Enfermagem, 15(3), 502-507.
https://doi.org/10.1590/S0104-11692007000300022
Asgari, Faeze, & Jafari, Mostafa, & Ramazani, Abbas (2017).
Investigating The Relationship Between Organizational
Factors Of Stress And Delay Of Software Projects In A Large
Knowlede Based Company. Independent Journal of
Management & Production, 8(1),15-33.[fecha de Consulta 1
de Mayo de 2020]. ISSN: . Disponible en:
https://www.redalyc.org/articulo.oa?
id=4495/449549996003
Activity 7. Research Methodology Description Diagram one per group
 Methodology to research the problem of digital
transformation in Colombian enterprises

THEORETICAL

Phases of the methodology

Phases of the methodology
Problems: inefficient companies' production policies are shown.
Formulation: A question is raised about the barriers to digital transformation in
212032_106

the country.
Objectives: The objective is that you solve the question posed.
Theoretical framework: It investigates about the technologies that lead to a
digital transformation and that can help companies in the country.
Spatial framework: Colombia
Time frame: the time line for the inclusion of the tools is based.
Conclusions: The importance of digital transformation for the country is
reiterated by proposing the advantages it offers.

References
OECD. (2019). OECD Reviews of Digital Transformation: Going
Digital in Colombia.Paris: OECD Publishing. doi: https:
//doi.org/10.1787/781185b1-en
Ttandem, (2020). What is digital transformation and why it is
necessary for any business. Obtained
fromhttps://www.ttandem.com/blog/que-es-latransformacion-
digital-y-por-que-es-necesaria-para-cualquier-negocio/

Bibliography
SOURCE, O. (January 24, 2018). iebschool.com. Obtained from
https://www.iebschool.com/blog/que-es-transformacion-digital-business/
limia, s. (2013). josefacchin. Obtained from josefacchin.com:
https://josefacchin.com/transformacion-digital/#%C2%BFque-es-la-transformacion-
digital?
BRIEFCASE. (July 30, 2019). briefcase. Obtained from portfolio.com:
https://www.portafolio.co/economia/colombia-quedada-en-transformacion-digital-
532068

BOGOTÁ CHAMBER OF COMMERCE. (2018). Observatory of Digital Economy of

Colombia, Bogotá. doi: http: //hdl.handle.net/11520/22589
COLCIENCIAS. (July 26, 2018). Colciencias -colombia. Obtained
fromhttp://www.colciencias.gov.co/innovacion/beneficios-tributarios
JOHNSON, GS ((2008).). Strategic Direction. Seventh Edition, pag. 68.
OECD. (2019). OECD Reviews of Digital Transformation: Going Digital in
Colombia.Paris: OECD Publishing. doi: https: //doi.org/10.1787/781185b1-en
TTANDEM, (2020). Que es la transformación digital y por que es necesaria para cualquier
negocio . Obtenido de https://www.ttandem.com/blog/que-es-la-transformacion-digital-y-
por-que-es-necesaria-para-cualquier-negocio/