Orbe, Aira Eau Claire M.

BSAB-IIIA

10 FILIPINO SUCCESSFUL ENTREPRENEURS AND

THEIR CONTRIBUTION
1. SOCORRO C. RAMOS
National Book Store, Inc.
 
Ms. Socorro C. Ramos started working as a salesgirl when she was 18 yrs. old in Goodwill Bookstore in Escolta. She was good
in selling, that’s why she became in charge of the store. When she was married to Jose Ramos, they put up The National Book
Store. Her vision was to extend the National bookstore not only here in Luzon but also to Visayas and Mindanao for cheaper
access to books and school supplies. Before, the National Book Store was a general merchandise store. Until later on, it was
selling books, greeting cards, and school supplies. Today, more than 70 National Book Store can be found nationwide.

2. TONY TAN CAKTIONG

Jollibee Foods Corporation
 
Jollibee was formerly selling Magnolia Ice Cream, then it was recognized as selling chicken and burger. Tony Tan Caktiong,
the president and CEO of Jollibee, was a name to remember, not only here in the Philippines but also in other parts of the
country, like in US, Hongkong, China, Indonesia, and Japan.  He had received several awards in the business and the likes. The
success of Jollibee according to Mr. Caktiong is sharing to people what they had achieved.  Jollibee had been known to be a
happy and hardworking insect. It is the favorite place to dine in of many Filipinos especially the kids.

3. Lucio Tan
Philippine Airlines
 
Lucio Tan’s story was from rags to riches tale. Before working in the tobacco industry, his business was a scrap. His dream was
to become a scientist but his fortune was bound to become an entrepreneur. His hard work made him successful and became
famous.  Now, he owns Asia Brewery, Tanduay, Fortune Tobacco, Philippine Airlines, Allied Bank, and many more to
mention.
 
4. ATTY. FELIPE L. GOZON
GMA Network, Inc.

Atty. Felipe L. Gozon is the chairman, president, and CEO of GMA Network. He was credited for the success of GMA Network
in radio and TV broadcasting, filmmaking, and music recording. He was Master Entrepreneur in 2004. Because of the
leadership of Atty. Gozon, he made GMA as one of the top networks in the country today. Currently, GMA had via-satellite
broadcasting in Asia and in other parts of the world. 

5. Henry Sy
Shoe Mart

Henry Sy was born on December 25, 1923, in Xiamen China. In his early twenties, he used to sell American shoes. Then after
three years, he was able to have his first shoe mart store. SM group of companies was one of the biggest companies in our
country and the man behind it was Henry Sy. His self-discipline, perseverance, and hard work made him what he is today. In
almost every part of the country (as well as in Asia), there is SM mall. According to Henry Sy Sr., success will not last if you do
not care of it. That’s the secret of their success.
 
6. Jaime Zobel de Ayala
Ayala Corporation
 
Jaime Zobel de Ayala was before president and chairman of Ayala Corporation. He was considered as one of the richest persons
tied with Henry Sy in 2007. He had received many awards and the latest was Entrepreneur of the Year 2012. His strategy for
being successful in this business was getting partners with those who are in need in the community. He believes that gaining
profits was not really the concern of every businessman, but to help the poor people.
 
7. Alfredo Yao
Zest-O Corporation
 
Alfredo Yao came from a poor family and became rich due to hard work and determination. He didn’t finish his education at
Mapua Institute of Technology.  He experienced to work in the printing press and then ventured to this business for 20 years.
Then, he shifted to a juice manufacturing business. Zest-O became hit to mothers because of its being convenient to be placed in
every lunch box of the children. Today, Zest-O was one of the leading juice manufacturers in the country, in China, New
Zealand, Singapore, and many others.
 
8. Mariano Que
Mercury Drugstore

Mariano Que first worked in a drugstore. When he was given the opportunity, he invested his 100 pesos in the sulfathiazole
tablets. He sold his products to the people by making use of the wooden pushcart. After saving a lot of money, he was able to
built Mercury. It was made known to the people as selling safe medicines and opened for 24/7. Mercury, like any other leading
drug stores, had many stores nationwide.That was because of the innovations he made in his products.
 

9. Cecilio K. Pedro
Lamoiyan Corporation

Cecilio K. Pedro finished his business management degree in Ateneo de Manila University. He founded the Lamoyan Corp.
which produces toothpastes like “Hapee” and “Kutitap.” This made toothpaste affordable to the masses. He survived in the
industry because of being tough and innovative to fight for the multinational companies. His company had received an award,
“Most Outstanding Program for Equal Employment Opportunity,” giving importance to those who have difficulty in hearing to
work in his company.
 

10. Corazon D. Ong

CDO Foodsphere, Inc.

Corazon D. Ong is the founder of CDO Foods. It was a hobby of Ms. Ong to make processed meats products such as corned
beef, hotdog, meatloaf and hamburger patties. She was a dietician by profession. So she understood what the preferences of
most Filipinos are. Today, CDO Foodsphere, Inc. was recognized as the leading supplier of meat toppings. Why?? Because
nowadays we have many working mothers and it is convenient on their part to have foods which can be cooked easily.
 50 FILIPINO MADE PRODUCT
1. Auro Chocolate
2. Balangay's Dried Fish
3. Eat my Spuds Potatoes
4. Germano’s Chili Sauce
5. JA Less Farms Mushroom Chicharon
6. Kitchen Witchery Vinegar
7. Lick the Spoon
8. Man on the Moon coffee
9. Veggie chips
10. Nanay Pacing Coco Jam and Peanut Butter
11. Golden Mushroom sisig and tempura.
12. Pamana Sinaing na Tulingan
13. Traydor hot sauce
14. Philippine sweet potatoes chips
15. Crystal jeepneys
16. Hand-painted abanikos or folding fans
17. Local fabrics made Clothes and accessories
18. Banig-woven bags
19. Capiz home furnishings
20. Diana Margarine
21. Waling-Waling Face Powder
22. Halili Beer
23. Bataan Matamis Cigarette
24. Sison’s Ice Drops
25. Royal Lem-O-Lime Soft Drink
26. ‘Ang Tibay’ Shoes
27. Serg’s Chocolates
28. Elpo Rubber Shoes
29. Radiowealth Television
30. Magnolia Choco-Vim
31. Presto Funwich
32. Magnolia Ice Cream
33. Woodcrafts And Furniture
34. Sugar
35. Bananas
36. Natural Sea Salt
37. Seaweed
38. Coconut Water
39. Milkfish
40. Prawns
41. Broom Walis
42. Home Clock
43. Fashion Accessories
44. Health Drinks
45. Electronics And Gadgets
46. Rebisco
47. Datu Puti
48. Lucky Me
49. San Miguel
50. Happy Skin