Scribd Logo
Upload

Welcome to Scribd!

  • Nordcomposing Note

    Uploaded by

    Jasmine Scn
    26 views1 page
    The document discusses how creating engaging video content is more important than the camera or equipment used. While higher quality cameras can produce better quality footage, creative storytelling and post-production are more important for keeping audiences engaged. It also notes that low budget films using inexpensive cameras have been accepted to film festivals, so pixel count or equipment cost matters less than the content and storytelling. The document stresses the importance of presenting a cohesive, stylized vision to build confidence in your brand, rather than a haphazard video that could lower viewer opinion of your brand.

    Original Description:

    Original Title

    nordComposing Note

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses how creating engaging video content is more important than the camera or equipment used. While higher quality cameras can produce better quality footage, creative storytelling and post-production are more important for keeping audiences engaged. It also notes that low budget films using inexpensive cameras have been accepted to film festivals, so pixel count or equipment cost matters less than the content and storytelling. The document stresses the importance of presenting a cohesive, stylized vision to build confidence in your brand, rather than a haphazard video that could lower viewer opinion of your brand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    26 views1 page

    Nordcomposing Note

    Uploaded by

    Jasmine Scn
    The document discusses how creating engaging video content is more important than the camera or equipment used. While higher quality cameras can produce better quality footage, creative storytelling and post-production are more important for keeping audiences engaged. It also notes that low budget films using inexpensive cameras have been accepted to film festivals, so pixel count or equipment cost matters less than the content and storytelling. The document stresses the importance of presenting a cohesive, stylized vision to build confidence in your brand, rather than a haphazard video that could lower viewer opinion of your brand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    nord Composing Note:

    nord -94 to Whether 18k1 you have fancy lights and a camera that costs
    more than a car, or you have your iPhone taped to a broom, you know
    you have to come up with the best you possibly can to keep your
    audience engaged.

    I’m not going to pretend that all media is created equally.

    If you’re filming on an R3D, your interview or commercial will look


    better than if you just have a GoPro, but it’s not all in the capturing of the
    footage.

    Arguably most of the creative storytelling comes from the post-


    production stage.

    I mean, we’ve seen short films recorded on a handheld camcorder that


    probably cost $100 make it into Sundance. What I’m saying is, it’s about
    content and storytelling more than it is pixel count for most people.

    Like with all content, with video, you really want to put your best foot
    forward. Showing the world a cohesive, stylized vision can help sell your
    brand the way you want to. Conversely, showing the world a haphazard
    video can lower viewer’s confidence and opinion of your brand.

    You might also like