Professional Documents
Culture Documents
FICHA: 2104806
NEGOCIACION INTERNACIONAL
2020
Actividad de aprendizaje 4
Vocabulary.
English prepositions.
Mr. White: Good morning, Ms. Susan. Can we start the meeting?
Susan: Of course, Mr. White. I have the options on the board.
Mr. White: That’s good. Remember, we need to choose the most suitable distribution
strategy for our products.
Susan: It’s different from the first one. Only it’s necessary one POS by each
geographic area, no matter if it’s retailer or wholesaler.
Mr. White: I don’t know. I like the first one, but I don’t know how profitable it is.
Hhhhmmm, well. What do you think?
The ‘sales and profit’ approach, which postulates that the larger the
percentage of sales and profit contributed by the source firm, the greater the
target’s dependence on the source.
The ‘role performance’ approach, which assesses the firm’s role performance
in carrying out its role in relation to another company down or up the channel.
Preguntas:
a. Three.
b. Two.
c. Five.
d. Four.
2. Intermediaries make:
a. Process of exchange.
b. Transactions routine.
c. New members.
d. Assortments.
1
Buhalis, D. y Laws, E. (2001). Tourismo distribution channels. Cornwall, Reino Unido: Thomson
Learning.
a. The firm’s role performance.
b. The other channel members’ behavior.
c. Retailers.
d. Wholesalers.
PRODUCT
MARK
-ACHIRAS DEL HUILA
CHARASTERITICS
Typical Colombian product from the department of Huila; handmade made through the
mixing and baking process, the main ingredients are: achira starch, cured, egg, butter
and salt; 100% original products
COST
$ 8.300
DISTRIBUTION CHANNEL
-RETAILER CHANNEL