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INTERNACCIONAL
ACTIVIDAD DE APRENDIZAJE 4
EVIDENCIA N0.2
WORKSHOP “DISTRIBUTION CHANNELS”
BOGOTA
WORKSHOP “DISTRIBUTION CHANNELS”
Conocer en qué consiste la selección de los canales de distribución y manejar este
tema en el idioma inglés le permite ampliar el campo de acción hacia otros países de
cualquier empresa que desee exportar un producto o servicio y con ello aumentar
sus ingresos; en caso de contar con clientes o socios de habla inglesa.
Vocabulary
English prepositions
PÁGINA 1
c. Susan proposes three distribution strategies.
T (X) F ( )
d. The selective strategy pretend to reach many POS.
T ( ) F (X)
e. The exclusive strategy is difficult to control.
T ( ) F (X)
f. Mr. White chooses the intensive strategy.
T ( ) F (X)
2. Intermediaries make:
a. Process of exchange.
b. Transactions routine.
c. New members.
d. Assortments.
PÁGINA 2
3. A member of a distribution channel depends on:
a. Other channel members.
b. The retailers.
c. The wholesalers.
d. Intermediaries.
The has avocado, also known as the heart fruit due to its similarity to this vital
organ and also called green gold since due to its great reception it has set
aside much of the income in many countries above even products such as oil.
The high consumption of this has been generated due to the benefits it brings
to people’s health since it is rich in natural fats and vitamins E, among others.
It is the best known and commercialized variety. At first, it is green; Ripe and
ready for consumption, it is very dark violet, almost black. With a hard, thick,
and rough skin, its pulp is yellow and its flavor is similar to that of nuts. It is a
relatively smaller variety than the rest of the varieties that are commercialized,
but with a higher proportion of pulp. The best time to eat the avocado is the
months: June, July, August, September, and October.
COST
2,892 pesos, is the cost of production and transportation of 1Kg of Hass
avocado to the port in the United States.
DISTRIBUTION CHANNEL
According to the nature of the product; this being a perishable good, the
appropriate distribution channel is an integrated short channel where the
number of intermediaries is reduced, quality standards are kept, prices are
kept and an estimate is made of the number of products to be sold,
simultaneously the supply of the product will be in strategic places
(generating greater coverage at the geographical level) with complementary
PÁGINA 3
and/or similar products to meet sales goals and projections. This distribution
channel also guarantees the alliance of distributors and wholesalers through
distribution agreements where the parties agree to send a specific quantity
and the distributor to buy and distribute it, that is, it allows planning production
in advance according to demand. The oretical good or product.
DISTRIBUTION STRATEGY
selective strategy is used, analyzing aspects such as geographical location,
number of customer visits per day, the sales volume of complementary or
similar products sold, thus helping to promote the product to a larger
population (a large store surface) managing to sell the estimated number of
products.
PÁGINA 4