‘Growth Hacks’ - Assignment

By Mayur Lodhi

Growth Hacks for Medcords by Mayur Lodhi

 Contents

1. Increasing number of patients.

2. Increasing the number of doctors on board and their engagement.
3. Increasing the number and participation of partners.

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 Growth Hack for Patients!
Conversion Goals Problems

• Increase the number of patients in rural areas.
• Educate them on a fairly complex and new product
which does not solve any immediate problem for
them as other mass market apps like Paytm do.
• Large number of patients in rural areas.
• Reaching all of them simultaneously would be very
resource intensive.
• Social Media Marketing will not work for this target
market.
• Too much information would be overwhelming for
them.

Growth Hack

• Use of Government conducted events like immunization drives (pulse polio) etc to reach out to masses of people
without having to expend resources on organizing and marketing events.
• Try to get them signed up then itself and update the status (the immunization of their kids in this example).
• Gets them initiated and they come back later to update other records which further gives the team extra time and
opportunity to educate them more about the product and pitch the services and build relationship with Medcords
prime base.

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 Growth Hack for Doctors!
Conversion Goals Problems

• Increase number of doctors on boarded.
• Increase doctor engagement.
• Doctors are extremely busy people, most of them
would not be accessible and even if they see the
benefit of the product, they might not be sold on the
long term promise of it.
• Targeting doctors individually would be resource
consuming w.r.t. time, money and personnel.
• Lack of updated records means already onboarded
doctors would loose interest.

Growth Hack

• Viewing of records would largely depend on patient base actually using the app, which might not happen at all for
most of the doctors.
• Instead Medcords can focus on getting them to get working on online consultations.
• Implement a review and rating system for doctors. The earlier the doctors signup and actively work on the
consultations better their chances of getting higher rating and as a consequence even more consultations.
• For this group of doctors Medcords do not have to necessarily target local doctors, as the whole point of the
technology is match highly capable doctors with people in remote areas. This means that Medcords can use social
media to on board doctors more efficiently and rapidly than with personal relationship building.

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 Growth Hack for Partners!
Conversion Goals Problems

• Increase he number of partners • Finding the right partners

• Train them • Spending resources on training them after which they
• Tackle attrition may not be keen on working with Medcords
depending upon their actualized gain and/or
experiences.

Growth Hack

• Incentivize already existing and new partners to themselves train and recruit new partners. This also takes care of
attrition. Of course limit the incentives to stop it from becoming a MLM Ponzi scheme.
• Creating levels of these partners which corresponds to the number of subpartners that he manages.
• More responsibilities and opportunity to increase their income might appeal to a the correct target market.
• Can easily manage attrition at higher level by providing opportunities to lower level partners.

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