What key points should be included in a paper/thesis abstract?

Key Point Example of Sentence(s)

Purpose The purpose of this paper is to produce up to date

inventories for satisfaction and Likert scales that contain
commonly used scale point descriptors and their
respective mean scale values and standard deviations.

Design/methodology/approach All data were collected online using the SSI Survey Spot
Panel. This panel is national (USA) in scope. Thirty nine
satisfaction items and 19 agreement items were tested on
a random sample consisting of individuals 21-65 years
old.

Findings The mean value and the standard deviation were

calculated for each of these descriptors. Even though
only six of the items that had been tested by Jones and
Thurstone (1955) were included in the list of satisfaction
scale descriptors, the semantic meanings of those six
have changed very little over the years.

Research limitations/implications One limitation might be that scale point descriptor

inventories developed within the context of health
insurance might not be valid in other service contexts.

Practical implications
Since the present study focuses on Likert and satisfaction
scales which are frequently used in service environments,
the major contribution of this study is to provide services
marketers with quantitative measurement of the
meanings of commonly used scale point descriptors. This
permits the development of successive and/or equal
interval scales and thus aids in the analyses of data sets.
It will thus help service marketers to develop
questionnaires that more accurately reflect actual
consumer satisfaction and opinions.

Originality/value The development of up to date inventories for

satisfaction and Likert scales.

Adapted from: Karin Braunsberger and Roger Gates, Developing Inventories For Satisfaction And Likert Scales
In A Service Environment, Journal of Services Marketing 23/4 (2009) 219–225.
… Now, put your sentence(s) in the table.

Key Point Your Sentence(s)

Purpose

Design/methodology/approach

Findings

Research limitations/implications

Practical implications

Originality/value/contribution

Note: Thesis abstract should at least contain the above key points with length exactly
one page.