Quiz 2

Aliza Aftab 24113

The case study is about iPhone 4s and Samsung galaxy, where the consumer Mike is in dilemma that
whether he wants to keep iPhone which is gifted by her girlfriend or he should return and get Samsung
Galaxy because of its friendly to use features. This case is about the issues of consumer behavior like
anticipatory regret. He has a fear that he will feel regret whether he will change the phone or not.