CONSTRUCT SUB - What does Questions and Item Code Source

DIMENSION dimension/sub-
S dimension
meaning
Brand Image - - BI1 I get more attracted M.N. Zaeim (2016)
towards a brand
with innovative and
unique advertising
BI2 I think company Chujun Huang
should avoid (2017)
Unethical Practices
BI3 I think the company Chujun Huang
should help solve (2017)
social problems
- - BI4 I avoid buying from Chujun Huang
companies that (2017)
harm endangered
plants or animals.
BI5 I think Brands Keller(1993)
should have
relevant packaging
and product design