The success of

management planning
is measured by its
perfect outcome
Outcome focused
executive learning

Some of the best laid plans often fall short in their

execution. There are more managers than there is
effective management action happening in the executive
world and much of this can be a result of management
decisions that have not factored the ground realities of its
execution.
The Firebird Institute of Research in Management
narrows the gap in executive minds between planning and
effective ground strategies. A seamless integration of
vision, mission statements, need orchestrated
streamlining of objectives, well-articulated strategies and
a route map of tactics for effective executive action
outcomes is hence the focus of our programmes.
Outcome planning based orientation at Firebird is aimed
at arming fresh learners, junior and middle level
executives who will acquire skills that will lead them to
both professional and personal success.

It is indeed a great pleasure to
talk about the vision behind
Firebird Institute of Research in
Management – a unique centre for
thought leadership in corporate
management. Having actively
participated in the industry-
academia discussions over the last
couple of decades, it is my rm
belief that Executive Education
Programmes at all levels can be
created with the highest excellence
only when structured and facilitated
by industry veterans who are
personally experienced in what they
articulate.
It is also my belief that active
engagement with industry in the
form of o riginal research, and
Executive Education Programmes is
essential for Firebird to maintain
thought leadership. This in turn
would bene t industry through
transformational training, coaching,
mentoring, and other instruments of
leadership development.
S.K. Sundararaman
Managing Trustee
VISION AND MISSION
OUR VISION
The vision of Firebird Institute of Research in Management is to create leaders who are
innovative, righteous and insightful.
OUR MISSION
The Mission of Firebird Institute of Research in Management includes
To foster faculty and students to attain high leadership potential.
To engage in rigorous, research supported learning process leading to leadership skills.
To deliver an experience to students that is fundamentally strong in knowledge and this
 knowledge translated into applications.
To make students aware of societal values by providing real life engagement experiences.
OUR VALUES
The Values of Firebird Institute of Research in Management is driven by
 Intellectual engagement with academia and society
 Respecting values of others
 Respect others
 Holding a high level of integrity
 Assuming responsibility for one’s own actions, thus delivering independence and autonomy
Teaching-learning environment focusing on
outcome excellence
At Firebird, we believe management learning is a constant process of change.
Management research is our priority with the teaching-learning process actively
engaging industry and real-life projects that executive managers will ne-tune for
perfection.
Faculty at the institute are professionals from the industry who have handled leadership
roles with distinction and represent varied domain expertise that include management
teaching, business & industry, defense services, bureaucracy among others.
The leadership and management programmes at the institute are aimed for executive
ne-tuning that will give businesses and individuals the edge to take on leadership
responsibilities in their businesses and organizations.
The spirit of enterprise is kindled in every executive programme ensuring that each
training programme presents the participant with the outcome of considering even
mundane management functions in their organizations as an enterprise challenge and
presenting creative solutions that will aid enterprise vision.
Firebird Executive Education Centre Our Courses Are Industry Relevant
Our Executive education programs facilitate organizations to produce global leaders and INDUSTRY RELEVANCE
develop a talent pool for them. Effective executive education programs offer business Our programs are structured to meet your specific industry requirements. Topics are of
managers a prospect to gain fresh insights and learning the leadership skills required to take current relevance to support evolving standards and market conditions..
on more significant responsibilities.
ACTIONABLE INSIGHTS
Our programs are specially designed to ensure that the leaders are prepared efficiently to
Our framework and methods taught by industry stalwarts will help draw insights that can
master the challenges of a complex and multifaceted business environment. Our primary
be directly applied in your organization.
objective is to produce leaders who can address the problems of globalization and fast-paced
technological change.
FLEXIBLE AND CUSTOMISED
Our experts provide hands-on learning experiences and education programs to meet specific We focus on creating programs that meets your specific needs from a content, timing, and
objectives. In each class, the participant mix is carefully assembled to interact and deliver delivery method to meet your expected outcomes.
global networking prospects. We at Firebird offers a venue for interaction between all the
participants and a hub for innovation. This innovation hub nurtures team-based, OUR PROGRAMS ARE CATEGORIZED INTO
entrepreneurial activities among participants and faculty. 1.Management Consulting
2.Customized Management and Executive Development Programs
Our faculty is handpicked and prominent for their capability to deliver real-world insights 3.Open house executive development programs
and knowledge to engage the participants in activities which expand their leadership abilities. 4.Research and consultancy
We will help the participants to emerge with the practical business knowledge which in 5.Employee Coaching and Mentoring
return will be beneficial for organizations in solving challenges.

Trainers
Firebird Advantage
Highly experienced Behavioural & Leadership Trainers are on the roles of Firebird. Apart
from the Core Team of Trainers, the centre involves top of the line Corporate Trainers for
Our international campus is situated in Coimbatore which is the hub of many industries in
specific programmes.
various sectors. Therefore, our ideal location provides an edge.
We believe in integrating classroom knowledge with practical experience.

Our participants have an added benefit of interacting with various industry
experts to gain fresh insights and learning the leadership skills required to take
on more significant responsibilities.
Our Faculty is a diverse group of national and international experts with a commitment to
creating a long-term impact by developing global leaders and transforming organizations.
All the programs offered by Firebird are actively integrated with industry. Our facilitators
spend a significant amount of time in the industry and are guided by industry mentors.
Our Institute has collaborated with many Indian and International organizations for
providing industry internships and final placements. Our institute is approved by All India
Council for Technical Education, Government of India. Our experts provide hands-on learning
experiences and education programs to meet specific objectives.
Centre for Management Studies
The Centre for Management Studies of Firebird is offering its two-year
MBA/Post Graduate Programme in Management. The MBA/PGDM of Firebird is fully
linked with industry. Every student of the Programme would work under the mentorship
of a corporate executive. The student would learn practical side of Management from the
corporate mentor throughout the two years of the study.
The Internship in industry effectively commences for all Firebird students from the rst
day of their study. While the students internalise management concepts from faculty
members, they would get exposed to the practice of management through their
corporate mentors.

We offer an innovation hub which nurtures team-based, entrepreneurial activities among

participants and faculty. All of our programs are planned to help the participants to emerge
with the practical business knowledge which in return will be beneficial for organizations in
solving challenges.

Our employee coaching programs are specially designed to provide one-on-one training to
individual participants according to their specific needs. This unique program will enable the
individual executives to strengthen the leader within them. We also offer customized
programs tailored to meet the requirements of the organizations explicitly.
Programme Structure
The MBA/PGDM of Firebird is fully linked with industry. Every student of the Programme
would work under the mentorship of a corporate executive. The student would learn
practical side of Management from the corporate mentor throughout the two years of the
study. The Internship in industry effectively commences for all Firebird students from the
rst day of their study. While the students internalise management concepts from faculty
members, they would get exposed to the practice of management through their corporate
mentors.
Programme Learning Objectives (PLO)
 Apply broad technical and professional skills effectively within business arena
 Critically evaluate and apply sustainability principles to decisions in business contexts
 Apply critical thinking to address strategic business issues
 Communicate information clearly and uently in oral and written form appropriate
for stakeholders
Programme Outcome (PO)
 Business knowledge and concepts
 Business practice oriented skills
 Communication and interpersonal skills
 Attitudes and values
 Critical thinking, creativity and analytical skills
Programme Design
The MBA/PGDM Programme of Firebird consists of four Semesters. The Programme offers
21 Core Courses, 10 Elective Courses and One Summer Internship. In addition, three Bridge
Courses are built in the programme curriculum.
Elective Groups
Marketing | Human Resource | Finance | Operations | Systems | Consultancy
Management | Entrepreneurship | Supply Chain Management
Corporate Mentors
The MBA/PGDM of Firebird is fully driven by corporate executives who are Corporate
Mentors to the students. Students start interacting with their respective corporate mentors
from the rst day of their study. Every corporate mentor chooses the student through a
personal interview for mentoring. The continuous evaluation of students by corporate
mentors has due weightage in the overall assessment of each and every student.
Placements
Placement Preparation Programme and Life-skill Development Programme are interwoven
in the MBA/PGDM curriculum at Firebird. The Institute has entered into collaboration
with industry leaders for providing the best and wide opportunities for placement.
Business Research Centre
Business Research Centre of Firebird Institute of Research in Management provides
professional research assistance to business & industry on points referred by the client
companies. The BRC has the capability to take up business research assignments in the
broad areas of Business Strategy, Marketing of FMCG & Capital Goods, Financial
Management, Productivity, and Human Resources Management. The duration of each
research assignment varies on the basis of research issues given by client companies.
Lead Researchers
A team of Lead Researchers of the Institute pilots all research assignments assigned to
Firebird. The Core Team, in consultation with the client companies, formulates the
research methodology, constructs data collection tools, analyses & interprets the data, and
prepares research reports for presentation to the clients. The BRC has a battery of
Enumerators for collection of primary data, under the strict quality norms of BRC.
The Enumerators utilised by BRC are seasoned investigators, and are spread across States
of Tamilnadu and Kerala. BRC can engage Enumerators in all other States of the country,
if required.
Board of Studies
The Board of Studies of Firebird Institute of Research in Management comprise of the
top-notch educators in Management, and the giants of industry. This Board of Studies
formulates the MBA/PGDM Curriculum for Firebird. The Firebird Curriculum re ects the
contemporary principles and practice of Management. The curriculum is made fully
dynamic to accommodate changes as and when the business environment changes. The
primary focus of the Firebird MBA/PGDM is making the graduates well versed on the
practice side of management, while providing adequate exposure to conceptual knowledge.
Dr. Anandakuttan B Unnithan Mr. K. Srinivas Rao
Professor Chief Executive Of cer
Indian Institute of Management, Kozhikode Indian Manufacturing Academy, Coimbatore
Dr. T.J. Kamalanabhan Dr. Sunil Shukla
Professor Director
Indian Institute of Technology, Chennai Entrepreneurship Development Institute of India
Dr. M.S. Narasimhan Ahmedabad
Chairperson-PGDM Prof. Suresh Paul Antony
Indian Institute of Management, Bangalore Professor
Mr. Sanjay Kondass Indian Institute of Management, Trichy
Managing Director
Kondaa's Group, Coimbatore
Advisory Board
The Advisory Board of Firebird Institute of Research in Management is
constituted with the leaders in industry and academia with impeccable and
in-depth experience. Advisory Board members guide Firebird in achieving
excellence in Management Education.

Sri C.R. Swaminathan

Chairperson
Sri R.G. Chandramogan
Chairman & Managing Director, Hatsun Agro Product Limited
Sri K. Ilango
RSM Autokast Limited
Sri Jayakumar Ramdass
Managing Director, Mahendra Pumps Pvt. Limited
Dr. Kuncheria P Issac
Vice Chancellor, Kerala Technological University
Sri M. Mahadevan
Chairman, Oriental Cuisines Private Limited
Dr. Prafulla Y. Agnihotri
Professor, Indian Institute of Management – Calcutta
Dr. Raj Agrawal
Director – CME, All India Management Association
Sri C.VR. Rajendran
Managing Director & CEO, The Catholic Syrian Bank Limited
Sri C.K. Ranganathan
Founder Chairman, Cavinkare Pvt. Limited
Dr. B. Santhanam
President of Flat Glass, Saint-Gobain Glass India Limited
Sri Siddarth G. Sankar
Partner, Sankar & Associates
Sri G. Soundararajan
Vice Chairman, CRI Pumps Pvt. Limited
Dr. S.K. Sundararaman
Executive Director, Shiva Texyarn Limited
Sri A. Thothathri Raman
Chairman, SEAA Trust
Sri G. Vyas
President, Shiva Texyarn Limited

Campus
The Firebird campus boasts of a swanky academic building comprising
of modern lecture halls, cosy library, computer centre, impressive
auditorium, stylish cafeteria, multimedia & wi- connectivity, de-stress
living spaces, yoga & meditation hall and executive quarters. Library
has an inspiring collection of scholarly books in various functional
areas of Management, and off-line & online subscription to more than
500 international journals in Management. The Library has access to
National Digital Library, multi-media computers, and digital learning
materials.
The campus has bagged the State Commendation Award for its new
campus from the Indian Institute of Architects. The Award was given
to Architect Siddarth G. Sankar, who designed the campus.
Living at Firebird
Firebird's living quarters for its faculty and programme participants live up to
corporate standards. Apartment type living quarters lend to comforts that business
executives are used to while they travel. Located within the campus the living quarters
complement the rigor or intense contact sessions that sometimes call of late night
sessions by industry experts and round-the-clock workshops.
Food and dining provides for a healthy wholesome routine ensuring that quality and
hygiene are paramount.

Industry Link
Firebird is part of an enterprise-driven group which fosters
businesses in Spinning, Garments, Technical Textiles, Power
Generation, Healthcare, Automobile Dealership, Food Products,
etc the group manages a turnover of ` 1400 crores supported by a
workforce of over 8000 employees.
Location: Reach Firebird from Locations to visit while at Coimbatore
The Institute is located in a lush-green environ Airport 20 Kms Isha Yoga Centre – Velliangiri Foothills | Vaideki Water Falls - Narasipuram | Siruvani Dam
on the Coimbatore Golf Club Road that Kovai Kutralam Water Theme Park | Lotus Temple | Bethesda Church Karunya
Bus Stand
connects Podanur and Malumichampatti. Gandhipuram 20 Kms Marudhamalai | Perur
The Institute is about 7 km from Podanur Ukkadam 14 Kms
Railway Junction, and about 16 km from
Coimbatore Railway Junction. Gandhipuram Railway Station Club your visit with overnight holidays
Coimbatore Main 16 Kms
Central Bus Stand and Coimbatore Airport are
Podanur 07 Kms
located at a distance of 20 km each. National
Highway between Cochin and Chennai National Highway
(NH 209) passes through at a distance of 5 km. (NH 209) 05 Kms
Ooty Valparai Topslip Kodaikanal Munnar
Approved by AICTE, Government of India

Golf Club Road, Chettipalayam, Coimbatore - 641 201,Tamilnadu

+91-97875 59997 admissions@firebird.ac.in www.firebird.ac.in www.executive.firebird.ac.in

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