Major Foreign Collaboration in India Home Textile Industry

Indian Company Foreign Collaboration/Acquisition

Welspun Group - Have 85% interest in Christys, UK’s leading
towel brand
- Have 76% interest in bath rug major,
Sorema
of Portugal
- Welspun Zucchi Textiles Limited, which
manufactures terry towels and bath robes
is a joint venture between Welspun India
Limited and Vincenzo Zucchi S.p.A
GHCL - Have acquired Rosebys, UK’s largest home
textile retailer
- Have acquired USA’s Dan River
Creative Portico India Pvt. Ltd. It is a joint venture between Creative Group
India
and Portico, New York.
Alok Industries Have acquired 60% stake in Mileta International
of Czech Republic

Besides the joint ventures, collaborations for manufacturing, foreign companies have
arrangements with the local players, where they provide the marketing, distribution and retailing
rights to them. This is the way the foreign brands are sold in India through retail outlets. Some of
the foreign companies present in India are:

Foreign Collaboration for Retailing and Marketing

Associations with Indian Company
Foreign
Country (JV/Partner/Franchisee/Licensee/Distribut Nature of Association
Brand
or/Retailer)
Tommy
US Creative Portico India Pvt. Ltd. Licensing Agreement
Hilfiger
Benneton Italy S Kumars Nationwide Limited
Portico, New
US Creative Portico India Pvt. Ltd. Joint Venture
York
Esprit
UK Aditya Birla Nuvo Ltd. Marketing
Holdings Ltd