Entry Strategies of MNCs in Bangladesh

Course Name: International Management

Course Code: MGT 3201

Submitted By:
Souman Guha
Id No: 16241002
Section: B
Batch: MGT 2016
Semester: 6th Semester

Prepared for:
Lt. Col Md. Tauhidul Islam
Associate Professor

Department of Management Studies Faculty of Business Studies

Bangladesh University of Professionals
Mirpur Cantonment, Dhaka 1216
Date of Submission: September 26, 2018
A multinational corporation or worldwide enterprise is a corporate organization which owns or
controls production of goods or services in at least one country other than its home country.
A market entry strategy is the planned method of delivering goods or services to a new target
market and distributing them there. When importing or exporting services, it refers to
establishing and managing contracts in a foreign country.
There are several entry strategies for MNCS in Bangladesh:
1.Wholly owned subsidiary
2.Merger/acquisitions
3.Franchising
4.Licensing
5.Alliance
6.Joint Venture
7. Import/export
Organization
1. Amari Dhaka(Hotel Management
Chain)
2.Banglalink(Telecommunication
Industry)
3. British American Tobacco
Bangladesh Limited (FMCG)
4. Unilever Bangladesh (FMCG)
5. Reckitt Benckiser Bangladesh
Limited (FMCG)
6. Nestle Bangladesh (FMCG)
Descriptions Entry Strategy
Amari, formerly Amari Hotels Wholly owned
and Resorts is a Thai-based subsidiary
hotel and resort chain
operating a network of mid to
upscale properties throughout
Asia and The Middle East .It is
now owned by ONYX
Hospitality Group - a hotel
management company based
in Bangkok.
Banglalink is the third largest Wholly owned
cellular service provider in subsidiary
Bangladesh. Banglalink
Digital Communications Ltd.
is fully owned by Telecom
Ventures Ltd. of Malta, which
is a 100% owned subsidiary of
Global Telecom Holding
BAT Bangladesh is a part Wholly owned
of British American subsidiary
Tobacco plc, one of the
world's most international
businesses, with brands sold in
more than 200 markets around
the world.
Joint-Venture
Reckitt Benckiser Group plc is Wholly owned
a British multinational subsidiary
consumer goods company
headquartered in Slough,
England. It is a producer of
health, hygiene and home
products. It was formed in
1999 by the merger of the UK-
based Reckitt & Colman plc
and the Netherlands-based
Benckiser NV.
Nestlé S.A. is a Swiss Joint Venture
transnational food and drink
company headquartered in
Vevey, Vaud, Switzerland. It
is the largest food company in
the world, measured by
revenues and other metrics,
since 2014.
7. Sanofi Aventis
8. Lafarge Surma Cement Ltd
9. Marico Bangladesh Limited
(FMCG)
10.Berger Paints Bangladesh
Limited (Paint Industry)
11. Chevron ( Petroleum Industry)
12. Mobil ( Petroleum Industry)
Sanofi Bangladesh Limited is a Merger
public limited company where
Bangladesh Government has
45.36% share.
LafargeHolcim Joint Venture
Bangladesh Limited, a joint
venture of LafargeHolcim and
Cementos Molins is the only
fully
integrated cement company in
Bangladesh
Wholly owned
Marico Bangladesh Limited is subsidiary
amongst the top 3 FMCG
MNC companies and a trusted
brand in beauty and wellness
space in Bangladesh. The
company touches the lives of 1
out of every 2 Bangladeshis
with an array of brands in
various categories, including
hair nourishment, edible oil
and male grooming, through a
strong distribution network
that reaches more than 790,000
outlets throughout the country
Awarded 7 years in a row as Wholly owned
the best paint brand of subsidiary
Bangladesh – Berger Paints
Bangladesh Limited is one of
the oldest names in the paint
industry, yet, it is one of the
most technologically
progressive companies in the
country.
Chevron Corporation is a Wholly owned
multinational energy subsidiary
corporation. Through its
subsidiaries in Bangladesh,
Chevron produces natural gas
and condensate from three
fields in the northeast of the
country.
Direct Importing
13. Grameenphone Bangladesh
Limited (Telecommunication
Industry)
14. Nokia Siemens (Joint Venture of
Nokia and Siemens)
15. Youngone (Garments Industry)
16. HSBC (Banking Industry)
17. Standard Chartered Bank
(Banking Industry)
18.Bata
19. KFC
It is a joint venture Joint-Venture
between Telenor and Grameen
Telecom Corporation, a non-
profit sister concern of
the microfinance organisation
and community development
bank Grameen Bank.
Nokia is a Finnish Direct Importing
multinational
telecommunications,
information technology, and
consumer electronics
company, founded in 1865.
Nokia's headquarters are in
Espoo, in the greater Helsinki
metropolitan area.
Youngone Corporation is a Wholly owned
multinational apparel and subsidiary
sportswear manufacturer
headquartered in South Korea.
The company manufactures
athletic clothing, textiles,
footwear and travel gear.
HSBC Holdings plc is a Wholly owned
British[6] multinational banking Subsidiary
and financial services holding
company, tracing its origin to
a hong in Hong Kong
Standard Chartered PLC is a Wholly owned
British multinational banking subsidiary
and financial services
company headquartered in
London, England. It operates a
network of more than 1,200
branches and outlets across
more than 70 countries and
employs around 87,000 people
Bata is a Canadian Wholly owned
multinational Company, subsidiary
operating in many countries
including Bangladesh in
footwear sectors.
KFC, also known as Kentucky Licencing
Fried Chicken, is an American
fast food restaurant chain that
specializes in fried chicken.

20. Pizza hut
21.Samsung (Mobile Company)
22. RAK paint
23. GlaxoSmithKline
24.MCC Transport Bangladesh
25.Coats Bangladesh Ltd.
Headquartered in Louisville,
Kentucky, it is the world's
second-largest restaurant chain
after McDonald's, with almost
20,000 locations globally in
123 countries
Pizza Hut is an American Franchising
restaurant chain and
international franchise founded
in 1958 by Dan and Frank
Carney. The company is
known for its Italian-American
cuisine menu including pizza
and pasta, as well as side
dishes and desserts
Samsung is a South Korean Direct Importing
multinational conglomerate
headquartered in Samsung
Town, Seoul. It comprises
numerous affiliated businesses,
most of them united under the
Samsung brand, and is the
largest South Korean chaebol.
RAK Paints Limited produces Joint Venture
solvent based and water based
paints of premier quality.
GlaxoSmithKline plc is a Wholly owned
British pharmaceutical Subsidiary
company headquartered in
Brentford, London.
Established in 2000 by a
merger of Glaxo Wellcome
and SmithKline Beecham,
GSK was the world's sixth
largest pharmaceutical
company as of 2015
MCC Transport is a regional Wholly owned
specialist handling all Intra– Subsidiary
Asia containerized cargo for
the Maersk Group in addition
to providing feeder services for
a wide range in Bangladesh
Coats Bangladesh Ltd. – a Joint Venture
Joint Venture between A. K.
Khan & Company Ltd. and
world's largest Sewing Thread
 Manufacturer Coats Vieylla
Group of UK
26. Coca-Cola Coca-Cola, or Coke is a Licensing
carbonated soft drink
manufactured by The Coca-
Cola Company. Coca-Cola, the
second largest player in the
carbonated beverage market in
Bangladesh
27.Pepsico PepsiCo, Inc. is an American Franchising
multinational food, snack, and
beverage corporation
headquartered in Purchase,
New York. PepsiCo has
interests in the manufacturing,
marketing, and distribution of
grain-based snack foods,
beverages, and other products
28.Robi Robi Axiata Limited, DBA Joint Venture
Robi, is the second largest
mobile network operator of
Bangladesh. It is a joint
venture between Axiata Group
Berhad, of Malaysia, Bharti
Airtel Limited, of India and
NTT DoCoMo Inc., of Japan
29. TCI Bangladesh Limited Transport Corporation Wholly owned
of India Limited is an Subsidiary
integrated multi-modal
logistics and supply chain
solutions provider
in India with a Global
presence, headquartered in
Gurugram, Haryana, India.
30.Huwai Bangladesh Huawei Technologies Co., Ltd. Directly Importing
is a Chinese multinational
networking,
telecommunications
equipment, and services
company headquartered in
Shenzhen, Guangdong. It is the
largest telecommunications
equipment manufacturer in the
world, having overtaken
Ericsson in 2012.
31. Holy Crab BD It’s an American restaurant Franchising
chain shop.