Podcasts:

The future of radio?

Alyne Bittencourt
Summary

● Podcast?
● Numbers
● Tips
WHAT IS A
PODCAST?
How it was born? How it works? What is it about?
Timeline
● Radio: 19th century
● Decline: 1950’s
● Online phase
○ Radio stations

○ Podcasts: 2004
What is it?
● Episodes
● Downloads
● Less data use
● Many types:
○ News; fiction; pop

culture, education,
entertainment
NUMBERS OF
THE PHENOMENON
Who listens to podcasts?
 700,000
Active podcasts

+29 million
episodes

100
languages
Compare ▫ Here you have a list of items
▫ And some text
▫ But remember not to overload
your slides with content

Your audience will listen to you or

read the content, but won’t do both.
Audience
● US: 51%
● Brazil: 25%*
○ may increase

○ 25-34 years old: 20%

○ University: 32,7%

○ Projeto Humanos
Audience
● Follow brands or
companies
● Subscribe to Netflix
or Amazon Prime
AS WE COME TO
AN END…
Want to listen to a podcast? Time for the tips
Improve your
English

● slangs ● grammar ● personalities

● word origins ● word choice ● rhythm
● speaking & ● memory ● coming out
writing well tricks stories
How to listen
● Music apps
● Specific apps Place your screenshot here

● Website of the
podcast
References ▫ nexojornal.com.br/expresso/2018/12/28/O-
crescimento-dos-podcasts-no-Brasil-em-p%
C3%BAblico-e-diversidade
▫ musicoomph.com/podcast-statistics/
▫ .meioemensagem.com.br/home/midia/2019
/05/03/com-audiencia-fiel-podcats-tem-pot
encial-para-crescimento.html
▫ g1.globo.com/pr/parana/noticia/2019/06/1
5/podcast-que-conta-a-historia-do-caso-eva
ndro-bate-4-milhoes-de-downloads-e-vai-vir
ar-serie.ghtml
THANKS
Questions or
podcast suggestions

You can find me at

@missalyneb
alynebmn@gmail.com