Identify the Market Opportunity

Internet provides a quick and easy way to purchase a product, some people
prefer to use this technology only in a limited way. They regard internet as a
means for gathering more information about a product before buying it in a
shop. Some people also fear that they might get addicted to online shopping.
The main opportunities of retail stores are like,

Customer Rapport

Retailer benefits include customer rapport which benefits both you as a buyer
and as a seller. Retail outlets allow customers to see what they are buying up
close and, as opposed to online stores, they provide instant gratification,
because the customer walks away with their purchases immediately. A friendly
and helpful staff also helps to build customer loyalty, ensuring that customers
return again and again. From a business standpoint, retail outlets allow you to
reach a customer base that might be put off by the online marketplace.

Less Shipping Drama

A retail outlet spares a customer from having to charge shipping costs and
from having to deal with lost packages, tracking codes, customer addresses
and complicated online sales databases. With a retail outlet, we can make each
sale with greater confidence and fewer conflicts. When customers are able to
see and feel the product before buying it, there will likely be fewer returns,
according to the shop.

Chances for Duplicate Products.

Unless intimately familiar with a brand or product, buying online requires a

leap of faith... one that doesn't always end in favour. Sizes are often imprecise.
It’s impossible to determine texture, fabric, fit, cut, quality, heft, or durability
just by looking at a photo. Products that looked great might feel chintzy,
awkward, or cheap when someone holds them in their hands.