GLOBAL CONTEXT

Fast food is characterized as the food that is arranged and served at the speedy help cafés or
road merchants. It goes about as an option in contrast to hand crafted food. Fast food is broadly
utilized in end-client businesses like cafés, inns and cheap food communities. They are
dominatingly set up in huge amounts and are immediately served to clients dependent on their
necessities.

Food segmentation
The report fragments the cheap food market based on type, end client, and district. Based on
type, the market is divided into pizza/pasta, burger/sandwich, Chicken, Asian/Latin American
food, fish, and others. Based on end client, the market is portioned into food-administration
cafés, brisk help eateries, caterings, and others.

Drivers of the Industry

• The expanding number of cafés and lodgings is required to quicken the development of
the fast food market because of fast restriction and globalization.

• The fast food market is extraordinarily expanded by the speed up life of the metropolitan
populace and the requirement for quicker and less expensive alternatives for their food.

• Also, the requirement for scrumptious with the most recent flavors can emphatically
impact the development of the worldwide fast food market soon.

• App-based organizations offering offers and the developing pattern of online requests
may open more chances.

• Along with the quick development of the working class populace in rising economies,
changes in dietary patterns have helped the development of the worldwide fast food market.

• The ascend in discretionary cashflow and the call for advantageous and reasonable food
prompted the advancement of this market.
 GLOBAL CONTEXT

Restraints of the Industry

• Increased wellbeing mindfulness among customer may block the advancement of the
cheap food market for the time being.

• The development of the worldwide cheap food market has been restricted because of
the presence of unsaturated fats in inexpensive food items and the subsequent medical issues
with sanitation guidelines.

• As sanitation and creature government assistance guidelines increment.

• Knowledge of customer wellbeing, particularly obesity, is assessed to be another

limitation to showcase development.

Major Players

Revenue (USD Number of

Rank Fast Food Chain Headquarter
billions) Stores

1 Starbucks 26.5 28,218 USA

2 McDonald’s 21.07 37,855 USA

3 Subway 10.2 43,600 USA

4 Yum China 8.41 8,484 China/USA

5 Yum! Brands 5.59 43,617 USA

6 Chipotle Mexican Grill 5.58 2,622 USA

7  Restaurant Brands International 5.35 25,744 Canada

8 Domino’s Pizza 3.61 17,000 USA

9 Wendy’s 1.59 6,711 USA

 GLOBAL CONTEXT
10 Dunkin’ Donuts 1.37 12,871 USA