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IT ManageMenT

How to Become a
Strategist CIO

Ariel La Paz, Department of Management Control & Information Systems, University of Chile

A strategist CIO is a top IT executive who can exploit the use of information
systems and technologies by participating in business strategy formulation.
This article describes CIOs’ main characteristics and strategist experiences.

I
n the past few decades, information systems munication, and technical skills to lead business
and IT (IS/IT) have changed rapidly in tech- process improvements.4 They must create part-
nological capacity, use, and how businesses nerships with business leaders, translate corporate
depend on them. Consequently, the role of IT goals into projects, and accurately measure the re-
professionals and IT executives has also changed.1 sults to facilitate the implementation of business
The academic and professional literature describes strategies through IS/IT and provide governance
the ideal CIO role as that of a strategist for business on technology use. Failure to do so threatens
growth, survival, and transformation.2,3 The top companies that seek to harvest benefits from IS/
IS executive is expected to marry IS/IT innovations IT investments by misaligning important techno-
with business strategies to generate competitive logical, human, and financial resources; this not
advantages; reduce costs; manage data, informa- only results in economic loss but also hampers the
tion, and knowledge; manage the IT portfolio; and credibility of IS/IT teams and assets as facilitators
govern IS to improve organizational agility. of business processes and value creation.
Today, CIOs are not (or should not be) respon- Several authors describe the evolution of the
sible merely for operational continuity—they must CIO role as shifting from a technical, operational,
also bear responsibility for value creation1 through or utilitarian one to that of an enabler, innova-
the design of IS/IT architectures and the delivery tor, and strategist. Several archetypes and func-
of services. They must combine managerial, com- tions have been attributed to CIOs, but evidence

48 IT Pro January/February 2017 Published by the IEEE Computer Society 1520-9202/17/$33.00 © 2017 IEEE
reflecting failures in the strategic management of Information & Management, Journal of MIS, the
IT units,5,6 as well as the implementation of proj- Hawaii International Conference on System
ects that deliver poor value, bring into question Sciences, the International Conference on In-
whether the ideal profile has been achieved. formation Systems, the Americas Conference
Although the strategist CIO profile has been pre- on Information Systems, and so on);
scribed by the literature3,4,7–10 and is demanded by • professional and practitioner reviews (MISQ
modern companies, the IT executives market has Executive, Communications of the AIS, McKinsey, In-
not produced a sufficient supply.11 Descriptions of formationWeek, Forbes, eWeek, CIO Magazine, and
CIO profiles relate to the agendas, priorities, and so on); and
output of the top IT executive, but little has been • recently published books on CIO experiences
written about the process of becoming a strategist and recommendations.
CIO in accordance with the needs of today’s com-
panies. These agendas indicate great advances in Performing a literature review brings value to
the theoretical and practical specifications on the this study by identifying, analyzing, and synthe-
demand side but contain few insights on how to sizing the findings of previous studies. Figure 1
supply more strategist CIOs to organizations. lists the sources of those reference documents
Given this unmet demand, and the increasing that describe CIO profiles, performance, styles,
need for CIOs who create and capture value via evolution, transformation, success, and similar
IS/IT, this study focuses on clarifying the dif- concepts, leading to an understanding of the
ferences among various CIO profiles. It aims to commonalities and differences between strate-
provide IT professionals and executives with a gist CIOs and other types of CIOs.
self-assessment and career projection tool, along
with a documented description of how some CIO Types and Characters
CIOs became strategists. We want to answer the The literature analysis identified an interesting
question of how to become a strategist CIO in array of CIO archetypes (professional, para-
order to produce professionals and IT executives trooper, consultant, executive, activist, col-
who are better prepared to leverage, expand, pio- laborator, technician, innovator, enabler, and
neer, and transform today’s businesses with IS/ strategist) and functions (spokesman, leader,
IT. Although there is no single answer, I explore communicator, innovator, liaison, and resource
the available literature and document the abilities allocator). However, it revealed neither a theory
of strategist CIOs, synthesizing how these abili- or conceptual model for how to become a strat-
ties could be developed or acquired. This article egist—or other type of—CIO nor a framework
discloses sets of personal competencies schemati- for assessing what type of CIO an IT executive
cally arranged as compounds of capabilities and actually is. Moreover, the role of the top IT ex-
skills linked to the strategist performance, which ecutive was described as a disappearing posi-
can transform IS/IT resources into organizational tion,11 indicating that a desired or ideal type of
competitive advantages12 and thus provide a ratio- CIO performance is difficult to achieve. Some
nale for the process of becoming a strategist CIO. researchers identify CIO features,2,3,7,13 whereas
others investigate the question of who becomes
Unveiling the Strategist Path a CIO.14–16 Figure 2 presents a conceptual map
For the theoretical basis of this study, I systemati- of the literature review findings that identifies
cally explored and analyzed the literature. For the and organizes the various descriptions and il-
empirical analysis, I identified and interviewed a lustrates the transition from technologist to
sample of 12 strategist CIOs. The literature re- strategist CIO.
view involved searching for keywords and terms Four CIO profiles associated with the evolu-
related to CIO profiles, performance, transforma- tion and adoption of IT were obtained from
tion, evolution, and success. The review surveyed the literature to describe the role’s transfor-
mation and shift toward a strategist function.3
• reputed academic journals and conference Additionally, descriptions of the ideal strategist
proceedings in the areas of management infor- profile were found.10,12,17 The review produced
mation systems (MIS Quarterly, IS Management, a schematic progression for the acquisition and

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IT Management

Bibliographic sources

Professional communications (35 articles) Journals (37 articles)


• Communications of the Association for Information Systems • Communications of the Association for Information Systems
• Director Publications • Journal of the Association for Information Systems
• University Business Magazine • Journal of Management Information Systems
• Sloan Management Review • European Journal of Information Systems
• MIS Quarterly Executive • Journal of Information Systems Education
• Harvard Business Review • Chief Information Officer Journal
• McKinsey Quarterly • Information Systems Management
• CIO Jury Articles • California Management Review
• InformationWeek • Engineering Management Journal
• McKinsey on IT • Government Finance Review
• Computerworld • Information & Management
• CIO Magazine • Management Science
• Forbes • MIS Quarterly
• eWeek
Books (12)
• IBM
• Phil Simon
• Chris Sauer
• Anita Cassidy
• Henry Lucas Conferences (2 articles)
• Robert Austin
• Marianne Broadbent • Americas Conference on Information Systems 2010
• Peter Weill and Jeanne W. Ross • Americas Conference on Information Systems 2014
• Eric Brown and William Yarberry Jr.
• Franklin McFarlan and Lynda Applegate
• James Penrod, Michael Dolence, and Judith Douglas
• Graham Waller, George Hallenbeck, and Karen Rubenstrunk

Figure 1. Bibliographic academic and professional document sources. These sources were surveyed
to study the CIO profile and synthesize the accrued knowledge.

Capabilities Functions Intensive use


IT is regarded - Participate in business strategy formulation
as a strategic * Business thinking - Identify and capture competitive advantages Managerial
asset Strategist - Align human-technical-financial resources skills
* Align resources
with appropriate governance
- Translate business goals into IT projects
- Manage IT service contracts

* Leadership - Conduct process re-engineering


Innovator - Consider new technological opportunities
* Visionary

IT is regarded - Integrate IT to business model


* Effective communication
as a utilitarian - Design an IS/IT architecture to deliver services
Enabler * Network generation
asset - Create partnerships and a team worker

- Manage IT resources
* Implement IT
- Gain trust in the organization
Technologist * Demonstrate value of IT - Provide operational continuity to a Technical
technological architecture skills

Figure 2. CIO types and associated capabilities, functions, and skills according to descriptions
found in the academic and professional literature. The top half of the figure displays those profiles
associated with companies that consider IT and information systems as strategic for the business
model. The bottom half displays profiles associated with companies that consider these technologies
and systems as utilitarian for operations.

50 IT Pro January/February 2017


development of skills and abilities that build the IT resources. Having established the differences,
adequate competencies of strategist CIOs. and recognizing the value of strategist CIOs, let’s
The types, profiles, archetypes, or classes of focus next on constructing the strategist profile.
CIOs are first grouped into two main categories
according to the approach that companies de- The Experience of Experts
fine for the use of data and IS, or according to The second source of information was empirical
the extent to which their business model depends data collected from strategist CIOs. I gathered
on information resources management for suc- firsthand data using a qualitative approach that
cess. When a business model is highly dependent allowed for exploring empirical paths of evolu-
on information management, and the company tion in CIO profiles and validating the competen-
views IS/IT as a business weapon for building cies that a strategist CIO must master. A sample
competitive advantages, then we can refer to IS/IT of experienced IT leaders performing as CIOs in
as a strategic asset because the company is man- companies that use IS/IT as business assets for
dating that the CIO add value via technology. If competitive advantage were asked to describe
the former is not true, then computer technology how they acquired or developed the competen-
is considered utilitarian, standard, or a commod- cies that make them strategists. I took notes dur-
ity for maintaining operations, and the CIO role ing these interviews, which were transcribed and
should respond to provide operational continuity coded. Table 1 presents a description of the inter-
to business routines.18 viewees’ profiles as strategist CIOs, confirming
Once IS/IT was differentiated as utilitarian a technical background in most cases, comple-
or strategic, and following Ephraim McLean’s mented with postgraduate management studies.
model,19 a subclassification with two categories All primary data from interviews and secondary
in each class was distinguished. In the strategic data from the literature review were organized,
category, CIOs are identified as either strategists compared, and analyzed to triangulate and eval-
or innovators, whereas in the utilitarian category, uate the convergence of results.
they are identified as technologists or enablers. Because most IT workers come from a com-
For those organizations that heavily rely on IS/IT puter science, electrical engineering, or informat-
for success, the strategic use of data, information, ics background, it is critical that they complement
and knowledge derives from the innovative use of their learning, skills, and abilities with accounting,
technologies and the awareness of how new tech- budgeting, communications, project management,
nologies can enable business process improve- negotiation, and human resources management.
ments. Strategist CIOs, however, add the ability In the words of one strategist,
to synergistically craft IT and business strategies
by recognizing business priorities and opportuni- Mastering “administrative” tools and “soft” abil-
ties to generate and capitalize on corporate value ities is as valuable as the technical competences
and competitive advantages. CIOs working in that marry the CIO to technology. —Retail CIO
companies with a rather utilitarian focus on IS/
IT primarily perform roles in IT implementation The robustness of technologies that provide
and end-user support, but as the IT unit and the operational continuity allows strategists to build
company matures, this unit starts to enable other and demonstrate value, whereas managerial skills
functional areas to work with IS to improve their allow strategists to communicate value, manage
efficiency and effectiveness. IT departments as business units, and persuade
As documented in academic articles and practi- stakeholders to become sponsors and end users
tioner communications, the transformation from a to become allies of IS/IT projects.21 Today, the in-
technologist to a strategist type of CIO is both de- creasing demand for highly processed information
sired and demanded by companies, and hiring this and reports creates the space for technology lead-
type of IT executive has proven positive impacts.20 ers to get involved in business decisions and learn
The conceptual map indicates that the strategist more about the business model and priorities:
CIO profile is not only a matter of IT executives’
abilities and skills; CIO performance also depends I’ve seen CIOs that, because of the imple-
on the approach that the organization takes to IS/ mentation of business intelligence or balanced

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Table 1. Strategist CIO interviewee profiles.*

Interviewee Academic background Experience in


number Undergraduate Graduate years (CIO/working) Activity sector
1 Civil industrial engineering MBIT 6/8 IT consulting
2 Bachelor’s in informatics — 5/25 International economic
development agency
3 Civil engineering MBA 5/15 Transportation
4 Information processing Information 10/33 Mining
engineering management diploma
5 Electrical engineering — 14/30 Retail
6 Computer science engineering MBIT 18/27 Business consulting
7 Civil industrial engineering MBA 8/27 Transportation
8 Civil industrial engineering / — 10/24 Finance/banking
computer science
9 Business administration/ — 5/12 Manufacturing
computer science engineering
10 Civil electrical engineering Business diploma 11/27 Construction and real
estate
11 Computer engineering MBIT 5/19 Paper and forest
products
12 Computer science engineering MBA 4/28 Nonprofit social care

*MBIT: Master of Business Information Technology; MBA: Master of Business Administration.

scorecard projects, start to see the connection of nological and management degrees is not the
technologies with business results, and broad- only important factor; what the CIO is doing
en their perspectives. —IT consulting CIO is also significant. In this section, I summarize
interviews and tips from individuals on the ne-
A strategist CIO in the C-suite participates in cessity of balancing soft skills, influence in the
the definition of plans and monitors value creation C-suite, IT and business alignment, team build-
for the company using IS/IT. The CIO also coor- ing, planning, and CIO priorities. The synthesis
dinates reactions to competitors, customers, and of experiences with the scholarly documents is
partners’ technological innovations, identifies the schematically presented in Figure 3.
timing for expansion to new digital markets, and
makes IS/IT-based business decisions. By speak- Acquire Soft Skills
ing to experts in IS/IT, I realized that the strategist Often, soft skills tend to be omitted or mini-
CIO vision is business-oriented first and IT-ori- mized in informatics or computing undergradu-
ented second—even though they come mostly ate programs. However, the abilities to effectively
from the technical realm; the goal is to think stra- communicate and negotiate with various stake-
tegically to support and improve the quality of holders, build consensus, persuade and reach
decision-making processes and, in many cases, to agreement, lead complex projects, publicize suc-
understand the business model as a CEO would. cess in a business language, and empathize with
users are fundamental for strategist CIOs. These
What Strategist CIOs Do skills (and others) should be developed or ac-
quired by CIOs both to improve their influence
Undergraduate studies determine much of the in the C-suite and to inspire and build a strong
CIO style, but I’ve also seen industrial engineers and coordinated IS/IT team.
becoming too technical. —Finance/banking CIO
Influence Key People
Most individuals in the sample were experienced A strategist should positively influence business
and obtained formal education at the master’s decisions.22 In the C-suite, CIOs should show
level. However, who they are in terms of tech- themselves to be constructive and collaborative,

52 IT Pro January/February 2017


Influence
Fee
e - C-level df
nc Fee orw
Soft skills
Enha - Functional areas db ard Alignment
- Effective communication ac
- IT to businessk
not just critical; they must provide - Negotiation
- Leadership
and receive feedback to and from IT Bu
- Empathy
ild
Team
when it comes to business model im-
- Technical skills Str
uct
provements. By contrast, functional - Autonomy ure
Prioritize

areas that need data capture, storing, Planning


processing distribution, and retriev- Coordinate
- Operations
e - Investments
niz
ing will also need advice regarding Agenda Or
ga - Projects execution
IT projects that improve their opera- - Create competitive
advantages
tions. Opinions are divided on the - Provide operational
continuity
dependence of CIOs with respect to
influence; although most believe that
directly reporting to the CEO means Figure 3. Scheme of a balanced strategist performance. We can see
influence, others claim that depen- how a strategist CIO could orchestrate his or her skills, knowledge,
dence is less relevant as long as CIOs and capabilities for high-value delivery.
work to build trust across organiza-
tional levels and functional areas and
with all users. Persuasion and the ability to man- fully in two main areas: budget and operations.
age the demand for projects, create networks, All functional areas must understand and be
and partner at various decision-making levels concerned with these key indicators: budget
are more important than the person to whom consecution (forecasting, calculation, definition,
the CIO reports. negotiation, and approval); execution (planning,
hiring, purchasing, and documenting); and ac-
Align Resources countability (reporting and auditing). A CIO in
IT decisions should always be business driven control of the budget must demonstrate com-
rather than technology driven. However, this re- mand of IT projects, the unit, and its resources.
quirement is not always simple or easy to achieve. IT operations are increasingly important and
Different units pursue different objectives and strategic as other functional areas become more
view the same problem or opportunity through dependent on IS/IT; therefore, anticipating busi-
their own lens. A strategist must ensure that IT ness needs and providing robust services for op-
is aligned with the business rather than the busi- erational continuity are crucial for the strategist
ness with the technology; to achieve alignment, CIO. The latter can be achieved by implementing
the CIO must be familiar with the company’s op- best practices and adopting methods for IT port-
erations and business model and must be able to folio management that include well-defined poli-
monitor core processes with service-level agree- cies and methods for handling investments and
ments (SLAs) and key-performance indicators expenses in discovery projects, IT developments,
(KPIs) that demonstrate value and permanently and service operations.
revise alignment.17,23 However, alignment is not
only the CIO’s task; rather, it requires the sup- Organize the Agenda
port of an informatics committee to prioritize an A strategist’s agenda must be planned and orga-
investment portfolio and provide guidelines for nized around high-value activities, while routines
the IT unit that can satisfy corporate needs by can be rationally delegated and monitored within
orchestrating the architecture of business pro- the team if it is autonomous. High-value activi-
cesses, applications, infrastructure, and data.24 ties in the agendas of our interviewees included
To achieve effective alignment, the CIO must rec- the management of contracts with IT service
ognize when the business demands operational suppliers, supervision of the IS/IT architecture
continuity or strategic formulation and then adapt to ensure business alignment, IT portfolio man-
the team’s structure and agenda accordingly. agement, and technological vigilance. Prioritiz-
ing high-value activities does not mean ignoring
Plan Actions and Resource Usage routine activities such as updating and upgrad-
Any good strategist thinks and organizes his or ing applications, supporting users in functional
her moves. In particular, a CIO must plan care- areas, selecting technologies from the market,

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migrating and backing up data, and installing and of how to become strategists and differentiate
configuring applications that provide operational their role and performance from that of other
continuity. CIO types. The process of becoming a strate-
gist requires the acquisition and development of
Lead and Strengthen Their Teams skills that must be applied to many dimensions
It is critical for the strategic performance of CIOs simultaneously. This articulation implies plan-
that they build and maintain autonomous and ning and execution on two fronts: who you are
well-structured teams, so that they can dedicate and what you do. For “who you are,” the strate-
their time to strategic initiatives. This work ne- gist CIO needs to acquire technical and mana-
cessitates more than monitoring and incentive gerial abilities, either by enrolling in academic
schemes. It also requires forming teams with a programs that complement varying abilities or
customer- and user-oriented culture of service, through the systematic accrual of experience.
avoiding, for example, blaming others (users) for “What you do” means using your acquired abili-
unsuccessful projects and services, but building ties and skills in the right context, where infor-
business solutions in partnership with users who mation is a key asset for the sustainability and
are business generators. The team supporting a success of the business model.
strategist CIO requires empowerment and struc- To succeed in making strategic business contri-
ture with clear functions, responsibilities, and butions, the strategist CIO needs to apply techno-
methodologies, so that the strategist CIO can logical, managerial, and soft skills to gain a space
dedicate his or her efforts to influence and align and voice at the C-level; direct a team to produce
the IS/IT performance with the business model. and provide services with autonomy; and com-
Figure 3 presents the different actions and out- municate the strategic value that the use of IS/
comes that strategist CIOs identified for devel- IT brings. Many of the elements described in this
oping a strategic performance. According to this article are common to any C-level person, and
synthesis, a CIO should develop and use soft skills some elements are often natural to individuals. In
to partner with key stakeholders (many of them C- the case of the CIO, however, the acquisition and
suite executives) and to form and lead a powerful, development of managerial abilities seems to be
autonomous, and organized team. The influence slower than both the technology they work with
of the CIO over key organizational players and on and business dynamics. Understanding how ca-
the definition of business models, strategies, and pabilities work together and developing and bal-
plans will act as a mechanism for properly align- ancing them to enhance IS/IT contributions to
ing IT platforms to the business architecture and business value is not trivial, so CIOs need to plan
needs, thus allowing the IT executive to plan ac- and choose to build the right competences and
cordingly. Finally, quality planning will define an business model for a strategist performance.
agenda for the CIO and his or her people to opti- In brief, a strategist CIO must
mally structure the team for outstanding perfor-
mance. The strategist CIOs interviewed succeed • complement soft, technical, and managerial
in balancing most of the elements in the concep- skills by choosing the right combination of ed-
tual map, and recognize that failing to maintain ucational programs (undergraduate, executive,
the equilibrium of these elements could harm the or master’s-level);
value their teams deliver and the perception of cli- • learn to strategically and effectively communi-
ents and users of IS/IT services in the company. cate value contributions in a business language;
• understand the business requirements of the
Becoming a Strategist CIO company and translate them into IS/IT proj-
The role of the person in charge of IS/IT man- ects by implementing and working with an in-
agement has become a strategic one for build- formatics committee;
ing and capitalizing on opportunities that result • consider best practice frameworks to supply
in the appropriate use of information resources robust IS/IT services and applications as busi-
and technologies. Hence, CIOs who take the ness solutions rather than as technical solu-
challenge to become impactful actors for busi- tions; and
ness models and strategies face the problem • manage the team for business value.

54 IT Pro January/February 2017


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computer.org/ITPro 55

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