1.

10 TRACK RECORDS – MANAGEMENT

1.10.1 OUR STRENGTH – KL UTARA REALTY

A happy customer is our strength.

KL UTARA Realty is a company with strength in its very foundation and philosophy. As we travelled through
our accomplishments, we grew stronger by experience and knowledge. We have many strong points
which are put up at the service of the customer:

 Years of high-end technical experience and accomplishments blended with effective management
are the core strengths in real estate development. Complete transparency in dealing and
management is what we respect and always want

 Highly qualified promoters and team members, long term intensive and extensive experience and
a passion for constant up-gradation has made us find cost-effective techniques and measures for
construction. The cost-effectiveness and timeliness has been passed on to the customers for their
optimum benefit

 Our greatest strength is the years of goodwill and a proven track record. Most of our customers
prefer us for their subsequent purchases and would prefer us for any of their real estate
requirements

 Our goodwill among the banks and financial institutions benefits the customers in smooth flow of
work and formalities.

Our strengths gained during the course of time are all at the service of our customers who can yield
value for money by being associated with us.

1.10.2 Our Performance – Track Records of Project Sales

We always strive to perform better and better. We have performed well in the past and would also do
so in the future. We do not compromise on quality, even if we are working on multiple or diverse
projects. The successful projects described below testify our consistent performance and we are happy
that we have earned customer loyalty and satisfaction.
Palmyra Residence Bandar Puteri Bangi

Sale value achieved in 7 Months : RM 66,897,699

Average sales per month : RM 9,556,814

Type Of Unit : Service Apartment

Sold Unit : 161 Units

Own Resources : 37%

Sales Percentage
11
34

45
10

Own Resources Sales Galery Walk In Roadshow campaign Partnership Co Agency

Segar Bugar Kaster Kayangan Height Kajang

Sale value achieved in 10 Months : RM 131,669,000

Average sales per month : RM13,166,900

Type Of Unit : Superlink Terrace

Sold Unit : 183 Units

Own Resources : 20%

Sales Percentage
20 20

25
35

Own Resources Sales Gallery Walk In Roadshow Campaign Partnership Co Agency

Finala Exami Onlino Ittelienesse Sky Residence Batang Berjuntai

Sale value achieved in 6 Months : RM 43,887,886

Average sales per month : RM7,314,647

Types Of Unit : Apartment

Sold Unit : 148 units

Own Resources : 28%

Sales Percentage
10 28
32

45

Own Resources Sales Galery Walk In Roadshow Campaign Partneship Co Agency

Cinta Ipipro Sky Melangit Residence Ampang

Sale value achieved in 6 Months : RM 73,389,676

Average sales per month : RM12,231,612

Types Of Unit : Condominium

Sold Unit : 106 units

Own Resources : 38%

Sales Percentage
22
38

25

23

Own Resources Sales Gallery Walk In Roadshow Campaign Partnership Co Agency

1.11 The Proses Involved In The Appointment Of Estate Agency For The Project

Upon negotiation between KL Utara Realty and developer on proposal of appointment as marketing
agent,The draft agreement shall be prepared

Estate Agency Proposed Marketing

Plant To Developer Developer Proposed To Agency His
Proposal
Company profile
Developer will counter if any
Terms of appointment ( Natures of
Agency, Period of Appointment and
Agency professional fees )
ve

Estate Agency issued final proposal with Agreement Both Parties

amendment
Both Parties Agreed with all
term of agreement and
conditions

Both Parties Sign Agreement For Exclusive Appointment

Diagram 1.5 Appointment of Marketing Agent For The Project

1.11.1 The Data Needs To Be Gathered For The Agency Process For The Project

Upon appointment of KL Utara Realty. agency has gather the data to ensure agency understand and
have full knowledge of the project background.

The data need be gathered as follow

A) Developer’s Detail

- Name of company

- Registered office

- Contact of person in charge

-Track record-previous projects

B) Project Details

-Name of project

-Lauching Date

-Estimate completion date

-Number of unit

-Type of unit

-Selling Price

-Maintenance Fees

-Legal Costs

-End Financiers

-Floor Plans
1.12 KL UTARA PROPOSAL AND SCALE OF FEES

A) Agency Appointment Type

The appointment is based in Exclusive Agency Appointment. This Refers to the instructions from client
to a single registered real estate agency. KL Utara Realty as Marketing Agent to act on their behalf.The
client may make introductions but will leave the closing/completion of the sale transaction to KL Utara
Realty.

B) Period of Appointment

The client to appoint KL Utara Realty as their Exclusive Marketing Agent for a period of twelve (12)
months or when the project is completely sold whichever is the earlier. The appointment may be
renewed after expiry of initial durations,subject of the mutual agreement between client and estate
agency.

C)Advertising Cost and Marketing Expenses

Any cost and expenses incurred during this appointment relating to advertisement,artworks and
productions costs, including but not limited to direct mail materials, flyers and their distrubutions,
stationery and postage stamps, shall be borne by the client and substantial with invoice by the estate
agency when claims are made,except for the salary of our estate agency’s salesperson.

D)Profesional Fees

The client shall pay professional fees to estate agency at rate five percent (5%) of the purchase price. All
fees are payable at the signing of the sale and purchase agreement.All payment shall be made payable
to our client account under the nama of KL Utara Realty.

E)Abortive Fees

In the event where the sale transactions is aborted before the execution of sale and purchase
agreement and where earnest money of forfeitable deposit is paid, the following professional fees will
be charged :

- 50% of the forfeitable sum or;

- 50% of the professional fees; whichever is lesser

F)Professional Fees due in the event of Agency Terminations

The estate agency shall be entitles to professional fees in the event if the sales are concluded after the
expiration or early termination of the estate agency appointment,with person or a party introduced by
the estate agency during of appointment.
G) Sale Tax and Service Tax (SST)

In accordance to the Service Tax Act 1975 (amendment) , a sale tax and service tax of 6% of the estate
agency’s professional fees shall be payable by the client.

H) Collection of Deposit

Estate agency is authorized to collect a deposit up to RM10,000 only ( the Booking Deposit ) from the
intended purchaser which shall be treated as part of the purchase price. The sum is refundable in the
event that purchaser’s housing loan application is rejected by relevant financial institution within
fourteen (14) days from the date of Booking Deposit is paid to us (“ the Grace Period”)

Notwithstanding to the grace period, it is at your discrection to give an extension of seven (7) days from
the expirations of the grace period ( “the extended period’’) to enable purchaser to proceed further to
obtain the housing loan approval from other financial instution

Failure of the purchaser to excute the SPA willfully within the Grace Period and/or within Extended
Period , as the case maybe, whereas the housing loan application favouring the purchaser has been
approved by any financial institution, it is at your absolute right to forfeit the booking deposit.