1.0 Introduction To The Estate Agency Firm: KL Utara Realty SDN BHD

KL Utara Realty Sdn Bhd
1.0 INTRODUCTION TO THE ESTATE AGENCY FIRM
Our firm operates under the trade name of KL UTARA REALTY Sdn. Bhd. as a
Chartered Estate Agency. This firm is officially registered under the Board of
Valuers, Appraisers and Estate Agents Malaysia with the registration number of VE
(1) 0256.
Currently, our firm is run and managed by professional and experienced

Registered Estate Agents supported by a large pool of well-exposed property
knowledge and competent staff.
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1.1 FIRM BACKGROUND SCHEDULE
MATTER DETAILS
Name KL UTARA REALTY Sdn. Bhd.
Firm Registration
133587-D
Number
Firm Registration
VE (1) 0256
Number with BOVEA
Date of Inception 10 June 2020
Authorizes Capital RM 500, 000
Office Address Persiaran Sultan, Seksyen 5, 40200
Shah Alam, Selangor
Telephone Number 03-5519 1292
Fax Number 03- 5511 1371
www.KLUTARARealty.com.my
Website
E-mail Address admin@klutara.com
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1.2 COMPANY MISSION, VISION AND MOTTO
1.2.1 KL UTARA REALTY MISSION
The mission of KL Utara Realty Sdn. Bhd. is to provide best-in-class service

to our clients. We operate with well-trained agents and negotiators to execute task
professionally and as accurately as possible. As an agency firm, we provide
professional services to our clients such as listing and dealing of new and resale
properties. KL Utara Realty Sdn. Bhd. is always motivated and adjusting our ways to
improve our quality of service towards our clients and customers. Our people-
orientated organization emphasizes individual opportunity, personal satisfaction and
rewarding challenges to all members of the firm.
1.2.2 KL UTARA REALTY VISION
To be the leading real estate company that manages transformational

projects through innovative thinking and compassionate ways of work.
1.2.3 KL UTARA REALTY MOTTO
KL Utara Realty Sdn. Bhd.’s motto is “Professional, Competent, and

Qualified”. We provide best-in-class service to our clients and customers in the
industry. Our clients and customers interest will not be compromised in the hands of
our qualified agents and negotiators. Our competent members will be on the tip of
their toes to ensure clients and customer’s satisfaction is met.
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1.3 ORGANIZATION CHART OF KL UTARA REALTY SDN BHD
DIRECTOR
MUHAMMAD FIRDAUS BIN

MANAN
HEAD OF BUSINESS DEVELOPMENT
HAZRIQ SHAMEER BIN SABARUDIN
AHMAD KAMAL ARIF BIN ABDUL
HEAD OF ACCOUNTING HEAD OF MARKETING ADMINISTRATOR
NURUL SYAFIQAH BINTI MUHAMMAD AIZZAT BIN NUR MAIRANI BINTI

HAMZAH MOHD SALIM MOHD YUSOFF
HEAD OF SALE
AHMAD ZAMANI BIN

KHALID
NEGOTIATOR
1. AMRAN BIN MOHD YUSOF

2.AMINAH BINTI MOHD YUSOF
3.MUHAMMAD SUHAIMI BIN
ISMAIL
4.MUHAMMAD ZULKARNAIN BIN
ZAKARIA
5.MOHAMMAD RAFIQ HAZIM BIN
ADENAN
6.CT ROSORARDILAHIDAYU BINTI
ROOSMAIL
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7.KHAIRUL NOOR AZEMI BIN
MOHAMED ISA
1.7 ORGANIZATION STRUCTURE OF TUAH CAPITAL REALTY SDN BHD
Muhammad Firdaus Bin Manan
License VE (1) 0272
Education Degree in Property Management (UTM)
Experience  10 years working experience as Executive

Manager in FIrdaus and Associates Property
Sdn Bhd
Position  Director at KL Utara Realty Sdn Bhd
HAZRIQ SHAMEER BIN SABARUDIN

Education Degree in Business Study (UITM)
Experience 5 years of Business Executive in Ideal Group Berhad
Position Head of Business Development in KL Utara Realty Sdn Bhd
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AHMAD KAMAL ARIF BIN ABDUL GHANI

Education Degree in Business and Information (UNISEL)
Experience 6 years’ experience working with Maju Holdinh Malaysia Berhad
as Executive of Business Strategy
Position Head of Business Development in KL Utara Realty Sdn Bhd
Muhammad Aizzat Bin Mohd Salim

Education Degree in Marketing (UITM)
Experience 5 years as Marketing Executive in Mah Sing Group
Berhad
Position Head of Marketing in KL Utara Realty Sdn Bhd
Ahmad Zamani Bin Khalid

Education Degree in Business (UNIKL)
Experience Sale Executive in MKLand Sdn Bhd for 3 years
Position Head of Sales in Tuah Capital Realty Sdn Bhd
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Nur Mairani Binti Mohd Yusoff
Education Degree in Human Resource (UITM)

Experience 5 years’ experience as Human Resource Executive in Telekom
Malaysia Berhad
Position Administrator in KL Utara Realty Sdn Bhd
Nurul Syafiqah Binti Hamzah

Education Degree of Accounting (UITM)
Experience Chartered Accountant in IQI for 5 years
Position Head of Account in KL Utara Realty Sdn Bhd
2.0 PART 1 : PROJECT DETAIL
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2.1 THE PROJECT
Residensi Sutera 7 is a low density serviced apartment located at Taman

Sutera, Kajang, Selangor. With a total of 392 units, ranging from 79 sqm to 117 sqm
(850 sq ft to 1260 sq ft), two blocks of symmetrical L-shaped towers are configured
to form an enclave of communal space on the shared podium roof top. The facilities
level is carefully programmed with various lifestyle amenities sprawling across the
podium roof, and further extended up to the sky lounges on the tower roofs which
offer ample function space, complimented with breath-taking view over the town.
Architecture of the building emphasizes on simple yet elegant design through bold
vertical fins, lines and texture.
The first types of Residensi Sutera 7, also called as Type A, is a new

freehold which comprising 116 units which would provide three layouts of choices
from 2204 until 2320 square feet’s (sq. ft.) built up ranging. An affordable price is
offered starting from RM 636,800 to RM 739,800.
Meanwhile Type B of Begonia comprises of 37 units with three layout

choices which are double storey. The ranges of size are 2347 to 2756 square feet’s
(sq. ft.) with the price offered starting from RM 677,800 to RM 781,800.
Both of these two types consist of four bedrooms with either three or four
bathrooms.
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2.1.1 PROPERTY DESCRIPTION
Table 1 below show the overview of what this report is mainly about. We are
focussing on the development of Begonia which is the 2-storey house. Begonia
providing 2 type of units which are type A and type B, buyers would have a choice
suit to their budget as the offer price start from RM 636,800 up to RM 781,800 differ
to the build up size ranging from 2,204 square feet up to 2,756 square feet.
Name of Residences Begonia, Serene Height (2-Storey House)

Address Serena Heights, 43500 Semenyih
Type of Property Double Storey Terrace
Developer Licence 11186-5/06-2017/0494(L)
Validity Period 03/06/2015 -02/06/2017
Advertising & Sales Permit 11186-5/06-2017/0494(P)
Validity Period 03/06/2015/ - 02/06-2017
Approving Authority Majlis Perbandaran Kajang
Reference No Bil (16)dlm.MPKJ 2/P/58/2014
Developer Symphony Hills Sdn Bhd. (347800-M)
Tenure of land Freehold
Total Unit 153 units
Selling Price (Min) RMRM636,800
(Max) RMRM781,800 onwards

Price per sq. ft. (Min) RM 288
Expected Date Of Completion June 2018
Table 1 : The description of the Begonia, Serene Height Project
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2.1.2 TYPE OF PROPERTY
The Begonia, consist of two types of build up and expected to be completed

in the June 2018. As to the date of inspection in 26th July 2016, the construction
stage is still under progress of about 50% from completion schedule. As when it is
completed, it will be consist of 153 units from of 2 different types.
Type A Items Type B
22’ x 70’ Lot size 22’ x 75’
116 units No of unit 37 units
Intermediate Build up area Intermediate
2204 sq. ft. sq. ft. 2347sq. ft.
End lot End lot

Build up area
1803 sq. ft. and 2803 sq. 2380sq. ft. and 2756 sq.
sq. ft.
ft. ft.
Corner lot
Corner lot Build up area
2435 sq. ft. and 2756 sq.
2320 sq. ft. sq. ft.
ft.
Table 2: The description of Type A and Type B for Begonia
2.1.3 PRICING PROPOSAL
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The name of Begonia is from of the name of flowers which is suit with
Serene Height concept. As such, the resident will be able to enjoy a great view of
lush greenery landscaping which exceedingly affordable price that start from RM
636,800.
Herewith below are table 3 and table 4 which are the ranging price and build up area
according to its type for type A and type B.
Type Size & no. of unit Type of unit Area Price

Intermediate RM636,800
2,204 sq. ft.
units onwards
1,803 sq. ft.
Lot size 22’ x 70’ RM739,800
Type A End lot units and 2,821
(116 units) onwards
sq. ft.
Corner lot RM739,800

2,320 sq. ft.
units onwards
Table 3: show the ranging price and built-up area for type A
Type Size & no. of unit Type of unit Area Price

Intermediate RM677,800
2,347 sq. ft.
units onwards
2,380 sq. ft.

Lot size 22’ x 75’ RM781,800
End lot units and 2,756
Type B onwards
(37 units) sq. ft.
2,435 sq. ft.

Corner lot RM781,800
and 2,756
units onwards
sq. ft.
Table 4: show the ranging price and build-up area for type B
The above table show the guidance price and build–up area for type A and
type B and those price are differ as it is subjected to the different sizes, number of
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room, number of bathroom per units. The full information is already provided in table
2 and table 3 in 2.1.2 Type of property. As to what we have already known, the price
of each unit will differs to of course its ranging sizes. The larger build-up area of the
unit, more money the tenant shall pay. By having extra size than other unit, the
tenant would have more wide area and extra bathroom. This clearly stated for type
A as it have a 4 bedroom and 3 bathroom compared to the type B which consist 4
bedroom and 4 bathroom and more wide area of houses.
It is clearly show that the development of Begonia, Serene Height is one of

the bright property investment as well as to live in. the main target potential local
buyers start from middle income earners up to high middle earners. This property
development has attracted many buyers to buy any units from this project as a
result, most of the units have been booked and the take up rate has achieved 70%
during the launch of the project.
‘Artist impression, floor plan and project during construction are attached
herewith as appendices 1, 2, 3, 4, 5 - 7 respectively for easy identification’
2.1.4 PROJECT LOCATION
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Set within a comfortable distance from the hustle and bustle of the city,
Serene Heights is a few minutes’ drive away from an attractive range of amenities
and conveniences which include commercial business centres as well as retail and
lifestyle hubs. The suburban township of Bangi is dotted with modern villages along
quiet country roads interspersed with sleepy cafes, eateries and restaurants. It is a
popular haunt for those on the look-out for authentic Malay food, outdoor al fresco
village cafes and night markets.
PKNS Complex and the upcoming l 〇 l City Mall, which is set to open its
doors at the end of 2014, in addition to the local commercial and retail hubs. The
neighbouring township of Kajang also offers a host of shopping outlets such as The
Billion Shopping Centre, Metro Plaza Kajang, Metro Point, Kompleks Kota Kajang
and Metro Avenue as well as hypermarkets including Tesco, Giant and AEON all
within a 15- to 20-minute drive’s distance from the development.
Diagram 1: The map heading to the Begonia, Serene Height
2.1.5 ACCESSIBILITY
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This township near to a fair share of primary and secondary schools as well
as premier institutions of higher education and skills training centers. Popularly
known as a ‘Knowledge City’, it is home to Universiti Kebangsaan Malaysia (UKM),
Maktab Perguruan Islam (Islamic Teacher’s Training College), The Malaysian
France Institute, Kolej Poly-Tech MARA, Universiti Tenaga Nasional, The German-
Malaysian Institute and the Aviation Management College. Additionally, The
Malaysian Nuclear Agency and the Malaysian Palm Oil Board are also located in
Bangi, which is well-known for corporate training centres and is home to several
industrial companies, manufacturing facilities and research houses as well.
Healthcare facilities within a few minutes’ drive include Serdang Hospital, KPJ
Kajang Specialist Hospital and Columbia Asia Hospital in Balakong.
Begonia, Serene Height connected to 3 major expressways such as North-

South Highway (PLUS) by exiting at the Bangi or Putra Mahkota interchanges,
Kajang - Seremban Highway (LEKAS) exiting at Semenyih interchange and the Silk
Highway exiting at Kajang interchange via Jalan Reko.
Diagram 2 show the nearest accessibility available from the Begonia, Serene
Height
2.1.6 SURROUNDING AREAS
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Begonia, Serene Height is good property to stay and for an investment and as
education hub. It is surrounded with many school and institutions which already exist
such as :
o Universiti Tenaga Nasional (UNITEN) (22km)
o Universiti Kebangsaan Malaysia (UKM) (6.9km)
o German Malaysia Institute (GMI) (4.6km)
o Universiti Putra Malaysia (UPM) (23.8km)
o Kolej Universiti Islam Antarabangsa (9.2km)
o Sekolah Rendah Sri Al-Amin (4.7km)
o Rafflesia International & Private Schools (32km)
o Tanarata International School (24.2km)
o Various primary and secondary schools
Also there are many shopping mall, health care, golf club and park that near to
Begonia, Serene Height such as :
o Giant Bangi (10.4km)
o Bangi Gateway (8.3km)
o Tesco Semenyih (7.8km)
o IOI City Mall (24.4km)
o Hospital Serdang (23.9km)
o KPJ Kajang Specialist Hospital (17.6km)
o Danau Golf Club (6.7km)
o Kajang Hills Golf Club (13.1km)
o Bangi Golf Club (11.6km)
o Taman Tasik Cempaka (12.0km)
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2.1.7 FUTURE INFRASTRUCTURE
Begonia is one of the first phase of Serena Heights. The first phase involves
the construction of Serena Height double storey terrace houses. Besides Begonia,
there are also “Camellia” & “Acacia”.
For future planning township Serena Heights. UEM Sunrise also has plans to build:-
i. Highway which shortens the trip from Bandar Seri Putra / Bandar Bukit
Mahkota Bandar Teknologi, Kajang.
ii. Integrated primary & secondary school.
iii. Mosque.
iv. Commercial Lot (for Shop Lots).
Diagram 3 Future infrastructure
2.1.8 AMENITIES
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Residents of Begonia Serena Heights Bangi will be well pampered by a 25-

acre Creekside Parkland, the largest green zone in Serene Heights, and it features
a winding 1.3 km long waterway, a 3.5 km long cycling and jogging track, and lush
landscaped spaces.
Dotted along Creekside Parkland, for them to explore, are the themed play
zones and recreational parks, each with its unique character and features.
Themed play zones feature Hopscotch Valley, Takraw Park, Gasing Land
and Congkak Place, whereas recreational parks feature Wellness Garden, Leisure
Garden and Serene Lakepark.
Here is where the community can take part in traditional games while
educating their children or simply enjoy watching kids in fun and laughter, amidst the
soothing, lush surroundings.
Prior to the briefing, UEM Sunrise unit Symphony Hills Sdn Bhd signed a
deal with Telekom Malaysia for the provision of High Speed Broadband (HSBB)
infrastructure to all residential units under the Serene Heights Bangi Development
Plan. Each unit will equipped by 30 MBPS Unifi by Telekom Malaysia (TM) which is
fully paid monthly by UEM Sunrise for two years.
For the security features Begonia provide the safety of the residents is high
on the priority list with the 4-tier security system of guardhouse, access card entry,
CCTV surveillance at guardhouse, fencing and guarded.
2.2 DEVELOPER
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UEM SUNRISE BERHAD

is one of the listed companies of
Malaysia's leading property developers.
UEM Group Berhad and Khazanah Nasional Berhad depend on this

company as it is a main company for township and property development. It is also
owned by Khazanah and gets a fund from Malaysia's government.
The main objective of this company is to develop a macro township which is

can built a high rise residential, commercial, retail and integrated developments as it
will make the property management, project management and construction more
organized.
This UEM group consists of four phases which is: -
2.2.1 SOUTHERN REGION
UEM Sunrise is currently undertaking various residential, commercial and

mixed-use developments in Iskandar Puteri (formerly known as Nusajaya), one of
the five flagship zones of Iskandar Malaysia. Upon completion, Iskandar Puteri will
become the largest fully integrated urban development in Southeast Asia that will
provide significant investment, financial and business opportunities. Embracing
innovation and technology, Iskandar Puteri will be the role model for an
economically, socially and environmentally sustainable city. With modern
infrastructure and cutting edge architectural masterplan, the expected social and
foreign investment inflows into Iskandar Puteri will propel economic growth and
transform the Southern Peninsular of Malaysia into an exciting centre of economic
development in the region. The thrust of Iskandar Puteri lies in the array of signature
and catalytic developments including Kota Iskandar, the Johor State administrative
centre which houses the State and Federal Government offices; Puteri Harbour, an
integrated waterfront development; Southern Industrial and Logistics Clusters
(“SiLC”), a managed, clean and green industrial park; and Afiat Healthpark, a
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comprehensive medical park offering modern, traditional, and complementary

medicine and wellness. Together with a mix of residential, commercial and industrial
properties; hotels, resorts and many other amenities, Iskandar Puteri will emerge as
a vibrant and dynamic destination offering holistic and integrated lifestyle, with
immense potential growth for investors. UEM Sunrise is also cementing its
commitment in delivering affordable homes with the launch of Bayu Nusantara and
Denai Nusantara, which are integral to the Company’s pledge of developing 10,000
units of affordable homes in Iskandar Puteri. Gerbang Nusajaya, the second phase
development of Iskandar Puteri is a 4,551-acre project which will also feature
various catalytic developments and will be developed over a period of 25 years with
components such as lifestyle & retail parks including FASTrack Iskandar; campus
offices & industrial parks including Nusajaya Tech Park; as well as residential
precincts including Melia Residences, and Gerbang Nusantara.
2.2.2 CENTRAL REGION
UEM Sunrise also popular among Central Region of Peninsular Malaysia by

winning many award and has the up-market high rise residential also has the
commercial developments largely in the Mont Kiara, Kuala Lumpur enclave. this
company develop a many project and responsible to introducing the concept of
cretivity retail in Solaris Dutamas, known as Publika. UEM Sunrise is also
developing the 448-acre integrated township of Serene Heights Bangi that offers
life’s simple pleasures with nature-inspired environment apart from Symphony Hills,
an exclusive residential development equipped with the Country’s first smart-home
features and community connectivity via the Connected Intelligent Community
(“CIC”) system. The Company also has other numerous award-winning residential,
commercial and mixed-use developments within the Kuala Lumpur City Centre,
Shah Alam and Seremban.
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2.2.3 INTERNATIONAL PRESENCE INTERNATIONALLY
This UEM Sunrise has a large presence in Canada which is around 4.8 acre
are used to development and Australia also is one of the strong market for this
company to launched another building known as 92 Aurora Melbourne Central
which ids the tallest building built for development in Melbourne, Australia. UEM
sunrise also maintain a land bank in Durban, South Africa that will be develop as a
luxury project known as Durban Point Waterfront. This company also grow up in
Singapore.
2.2.4 BUILDING BEYOND BUILDINGS
As our live is focus on residential, commercial, retail, hospitality and

industrial development this company committed to provide the comfortable live for
people by design the building with combined the technology element that will
increase the comfortable for people to do their common routine. Besides our
commitment to produce the quality product, we also try to balance our economic
ambitions to get a positive impact from our stakeholders. To fulfil our objective of
Building Beyond Buildings this company have to focus on the economic,
environment and social initiatives to maintain the effort by inherent a good value to
customer, investors, employees and supplier as it will help to deliver the excellent in
our service.
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2.3 DEVELOPER’S VISION, MISSION AND VALUE
2.3.1 DEVELOPER’S VISION
Uniting lives for a better future
 To continuously provide infrastructure and related services that connect

communities and improve their lives. UEM realise this by being a trusted
provider of world-class products and services.
2.3.2 DEVELOPER’S MISSION
Pushing boundaries and innovating to advance communities
 UEM group connects and improves to lives of communities by relentlessly

enhancing and engineering the way they progress by empower their
workforce, simplify solutions and implement world-class innovations.
2.3.3 DEVELOPER’S VALUE
Enterprising entity that embrace teamwork, integrity and passion with a focus on
success.
 Strong values define their culture and help them execute UEM Group’s
strategy in line with their Vision and Mission.
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2.4 GROSS DEVELOPMENT VALUE (GDV) FOR BEGONIA
Gross Development Value (GDV) is about the market value of the completed
proposed development, assuming it is sold to a willing purchaser(s). It is based on
current market value, not those pertaining when the property is actually completed.
GDV represent the estimated gross income before deducting the development
expenditure.
There are two things, we need to consider for GDV:
I. Highest and best use of land

 Must be supported by market preference, existing and proposed
developments in the locality and must be conform to the existing and
proposed development.
II. Probable selling price of the proposed development must be estimated
 After the examining current and anticipated market trends taking into account
the economic situation of the locality.
Approximately the GDV of Begonia is RM 107,300,000.
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1. AGENCY PROCESS
1.1 INTRODUCTION
The general principle of when to set up a company applies in the Company Act
1965, gazette on 15 April 1966. The purpose of the existence of act us to control
and coordinate the law setting up estate agency firm. It is also help to control and
coordinate of the company will be successful. All the condition must follow Company
Commission of Malaysia (CCM) regulation.
 Companies Commission of Malaysia (CCM)
The Companies Commission of Malaysia has taken the initiative to

review Malaysian corporate law under its Corporate Law Reform
programme. To ensure that the reform programme will be conducted
effectively and objectively. CCM has established a committee called the
Corporate Law Reform Committee (CLRC) pursuant to sections 17 and 19 of
the Companies Commission of Malaysian Act 2001.
The establishment of the Corporate Law Reform Committee (CLRC)

December 2003 forms an integral part of the strategic direction of the
Companies Commission Malaysia towards providing a regulatory framework
which is conducive for companies and businesses to operate.
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The Companies Commission recognizes the need the need to review

the Companies Act 1965 to reflect the current and future needs of the
business environment. Accordingly, the CLRC has been established to
undertake a fundamental review of the current legislative policies on
corporate law in order to propose amendments that are necessary for
corporate and business activities to function in a cost effective, consistent,
transparent and competitive business environment in line with international
standards of good corporate governance.
1.1.1 PRECONDITION
The pre-condition for anyone to set up an estate agency is that person

must be a Registered Estate Agent or in case of Partnership or Corporate, the
shareholder of the partnership or the corporate must be Registered Estate Agents.
The person or shareholder must hold Certificate of Practice by paying their annual
fees of RM200 per year per Estate Agent and shall submit a prove that they have
attend 10 credit hours of either seminar or lecture under the programme of
Continuous Professional Development certified by The Board of Valuers, Estate
Agents and Appraisals of Malaysia (BOVEA).
 Board of Valuers, Estate Agent and Appraisals of Malaysia (BOVEA)
The Board of Valuers, Appraisers and Estate Agents Malaysia was set up in 1981
under the purview of the Ministry of Finance, Malaysia. The setup and operation of
this Board is governed by the provision of Valuers, Appraisers and Estate Agents
Act 1981. Its primary function is to regulate the Valuer, Appraisers and Estate
Agents practicing in Malaysia.
1.1.2 CONDITIONS ON THE ESTABLISHMENT OF AN ESTATE AGENCY FIRM
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To set up an Estate agency firm, there are requirements as provided in the

Company act 1965. The requirements are as below:
 The minimum member is 2 and maximum is 50

 Has the power to transfer the member of the share with the approval of the
board of directors of the company.
 Company is not allowed to publish or sell any of their shares to the public.
 Company is not allowed to invite people to make a deposit for a certain
period of time. Section 15 (1) of the Companies Act 1965 regulations prohibit
1-4 sedimentation money to the company must be shown in the articles of
association.
 In the end of name, the company shall have the word “Limited” or “Sdn.
Bhd”.
1.2 THE FORMATION OF THE FIRM
1.2.1 THE PROCESS OF REGISTERING AS AN ESTATE AGENCY FIRM
There is process need to be follow to set up an estate firm. The process was set by
SSM and BOVEA. The process need to be follow thoroughly with proper steps so
that the firm registration will be flawless and can be approved. These are the step:
 Step 1: Do A Name Search (form 13A) Refer to the appendix 8
The first step for a person or body to set up estate agency is to submit application
to The Board for name search. The search is done by submitting Form 13A and paid
fees of RM50. Three proposed name must be stated in the form. The board then will
check whether any of the names have been registered under someone else or body.
If so happened, all those three names have been registered for other body or
person, the Board will ask three new names to be submitted. Once the board have
approved the propose name, then the person or body have to submit formal
application to register the estate agent company. All names can be used as long it
is:
 It is allowed by the registrar of Companies

 Not Similar with the names of other companies that have been registered
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 Not included in the list of forbidden words as directed by Minister Government

gazette 4180, June2, 1986.
 Applicant can choose any name that consider appropriate for the company.
The name must either fully in Bahasa Melayu or English in accordance with
the rules registrant name. Elections do not need to use the words of the
ASEAN countries, royal, and any other name as may be directed by the
minister and must include the word Sdn Bhd or private sector at the end of
the name.
 Step 2: Complete form N (Refer to Appendix 9)
An application to register and estate agency with the Boards is submitting

completed Form N. Amongst particulars to be stated in form include:
 Name of Agency
 Date of *Commencement/ Incorporation
 Address of the Firm
 Paid up capital (if any)
 Fees of RM275,00 for a year
And all relevance information requested in the Form N
 Step 3: Prepared Documents of Registration
If the applicant obtained permission to use the name of the company within 3
months from the date approval, the applicant must provide all document as follows: -
 Memorandum of association (MOA) and articles of association
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 Form 48A (statutory declaration prior to the appointment of directors and the
foundation for the company). (Refer to appendix 10)
 Form 6 (declaration of compliance). (Refer to appendix 11)
 Appendix
The Company’s affairs are regulated by its own memorandum and articles of
association, the contents of which have not been violated and write an internal
regulation of business activity and implementation employees, etc.
 Step 4: Prepared Memorandum of Association (MOA)
MOA is a basic constitutional document that specifies the structure of each

company’s section 16 (1) every company must have MOA before it can be
registered. The memorandum of a company must contain the information required
by the provisions of section 18 of the memorandum containing the clause as follows:
 Section 18 (1) (A) the name of the company

 Section 18 (1) (B) the goal of the company
 Section 18 (1) (C) of the share capital clause. If the company share is
limited, the memorandum must state the amount and division of share capital
into shares of fixed amount requirement. Does not apply to companies that
are not limited.
 Section 18 (1) (D) capabilities clause. If the company is a limited liability
company, the memorandum must state that the liability of members is
limited.
 Section 18 (1) (E) if the company is limited by guarantee which are stock and
bond, memorandum must state the number of members pledged to
contribute if the company wound up.
 Section 18 (1) (F) if the company is an unlimited company, requires a
statements that the ability of members is not limited
 Section 18 (1) (G) a clause stating the customer name, address and
customer tracking, which are also required to sign the memorandum.
 Section 18 (1) (H) of clause association. It is a fact that customer
memorandum was desirous of being formed into a company and agree to
take a certain number of shares
 Section 18 (2) if the company have share capital, each client must also state
the number of shares he or she agreed to participate.
27
If the company is a development of a private company, MOA must contain

restriction and prohibitions contained in section 15.
 Step 5: A sample of Letterhead of the Firm
The applicant must also enclose a sample of letterhead of the firms

together with Form N. The letter head will include name of the firm, address of
business, contact no’s registration no of company and other relevance details.
‘Herewith we attached the full company letter head in appendix 12 further

reference’.
 Step 6: Copy of Resignation Letter
If the person intended to set up the agency formerly under employment of the other
company or partnership with other person. He must submit a copy of resignation
letter from former employment or partnership in order to set up a new company. This
is because The Board does not allow any body own share in two different estate
agency or under employment of other agency at the same time.
 Step 7: Agreement of Partnership
If the application to set up the agency in the form of partnership, any agreement
made between the two registered estate agent for forming of partnership in term of
percentage of share, authorization of power in term of finance, administration or
other things about the partnership, a copy of such agreement must be submitter
together with form N.
28
 Step 8: Form 49,24, M & A for Body Corporate (Refer appendix 13 and 14
for Form 49 and Form 24
Limited Liability Partnership (LLP) is an alternative business vehicle regulated under

the Limited Liability Partnerships Act 2012 which combines the characteristics of a
company and a conventional partnership.
Last step is, if the application to set up the agency in the form of Corporate
established under Registrar of Company, i.e a Sendirian Berhad or Berhad
Company, then the application to set up the estate agency to The Board Registrar
via form N must be accompanied with:
a) Form 49, which stated the Particulars In Register Of Directors, Managers

And Secretaries
b) Form 24, which stated return of allotment of shares
c) Memorandum and Agreement of the Company
29
Form N
Fee
Application For Copies of MOA and AOA
Registration
30 days to submit application to the board

Submission Of The Direct that the copies were delivered to each member of the board
Application Of The
Board
Within 90 days from the date of notification

Registration Fee
Have approval to practice and signed by the President and the Registrar of
the Board of Valuers, Appraisers and Real Estate Agents
Exhibited at the firm
Power for practice
Exhibited original or duplicate copies
Schedule 1: The flow chart of the application process for the registration of
Estate Agency Firm
Valuers RM
200.00
Estate Agents RM
200.00
Appraisers RM 150.00
Probationary Valuers RM 50.00
Probationary Estate Agents RM 50.00
Firms
Sole proprietorship RM
50.00
Branches for sole proprietorship RM

50.00
Partnership Sdn. Bhd. RM
30
75.00
Branches of Partnership Sdn. Bhd. RM

75.00
Table 5: Fee charge to set up a firm
1.3 PROPER OFFICE
As estate agency is a recognised profession and therefore it is necessary to conduct

the business from a proper office. This is essential in order to provide a high
standard of professional service to the public and to prevent the practice of estate
agency on a temporary or ad-hoc basic.
1. The estate agent must obtain approval by the Board which is the Board of
Valuers, Estate Agents, and Appraisers (BOVEA) in order to set up an agency
31
 The estate agent should submit the application to the board together with
license number
 The office shall operate only after obtaining written approval by the Board
2. The office must be under day to day control and manage by Estate Agent
unless allowed by Board.
 Office Administration or Negotiators or any other person does not carry on
the duties and function of an agent in this firm.
3. The office must be located in that place has been approved by relevant
authorities or deemed appropriate under law
 It must be business premise in commercial building but not be in place of
residence
 It must be temporary site sale, a property gallery or project sales office
 The firm may establish a site sale/leasing office where it markets properties
for a developer/client for a specific period of times approved by board
4. If the office or premise are shared with other firm (not estate agency firm)
 The estate agent firm shall be partitioned of with separate entrance from
other firm
 Service and virtual office are not considered as a proper office
5. All of branches shall have proper signage together with the name and number
of firm
 All signage shall comply with relevant local authorities by law and Board
rules.
6. Every office and branch should display the practicing certificates and license
number.
7. Every office or branches of the firm shall maintain proper record and
accounting system relating to estate agent practice.
32
 Example: Client account, Number of employee, List of negotiator.

 We are using the UBS accounting system to record and keeping our
accounts well-mannered and as it easy to use for the purpose of updating
account information.
8. Each firm shall operate and maintain a separate Client Account as in
accordance of standards 9 of Malaysian Estate Agency Standard (MEAS).
9. All estate agent should obtain an approval from BOARD on any changes of
address of the office or branch.
 Any changes should need to be obtained at least 14 days before such
change.
1.4 COMPLETION OF SETTING UP ESTATE AGENCY
1.4.1 FINDING REGISTERED ESTATE NEGOTIATOR (REN)
When the Estate Agency is successfully set up we can start to hire most
important employee of our agency which is negotiator or to be precise Register
33
Negotiator (REN). Finding REN is easy but the hard part is to find the quality REN.
These days there are many REN out there but very little amount of them are willing
to give out their time and be committed as a Registered Negotiators.
The process of hiring the Registered Negotiators is needed to be specific

and efficient in order to find a quality REN. According to Board of Valuers,
Appraisers and Estate Agent (BOVEA), a Registered Estate Agent (REA) can only
hire maximum of 30 REN under a single license. Hence, the Registered Estate
Agent shall find an effective incentive to hire and encourage the REN to work with
us.
First of all, it is crucial to makes sure the REN is already registered with the
BOVEA. In order to be a Registered Negotiator, the negotiator needs to attend 2-
day course conducted by the BOVEA. When all requirements by Board it fulfilled,
the REA can start to interview them. If they past the interview, we can start
supervise them to evaluate their work and progress. This will simultaneously filter a
quality and moderate REM. Then we can hire REN to work under our license. The
process is very important as we can only hire limited number of RENs under our
license. This is also to ensure that we have hirers a productive REN to achieve our
goals.
1.4.2 INCENTIVE TO KEEP PRODUCTIVITY
34
Once the REN is hired, we as the employer need an effective incentive to keep them
motivated to work for us, these are the following incentive that we can use:
 Set a quota for their work. If they reach this, awards them with any reward
such as oversea vacation or a bonus allowance
 Agreed upon a high rate of REN fee such split the fee 60% for the REA and
40% for the REN (must get approval on both side)
 Offer higher rate of fee after the third successful transaction made by the
same REN
 Provide monthly allowance according to amount of transaction made
 Create an award program such as employee of the month award in order to
declare the best REN of the month
 Make an annual event such as family day, annual dinner and others.
3.5 APPOINTMENT OF AGENCY BY DEVELOPER
35
Our proposed agency appointment is as follows:
3.5.1 EXCLUSIVE MARKETING AGENCY
This refers to the instruction from a client to a single registered estate agency to act
on his behalf. The client may make introduction but will leave closing of the sales
transaction to the registered estate agency
3.5.2 DURATION OF APPOINTMENT
Considering the number of unit to be sold, the duration of appointment shall be six
(6) months from the date of time this development is open for sale with an option to
renew for another three (3) months subject to mutual agreement by both parties.
3.5.3 AGENCY FEE
Developer and agent has agreed to the estate agency fee for 3% of the amount of
total selling price per unit of Begonia as per sales and purchase agreement.
36

1.0 Introduction To The Estate Agency Firm: KL Utara Realty SDN BHD

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1.0 Introduction To The Estate Agency Firm: KL Utara Realty SDN BHD

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KL Utara Realty Sdn Bhd

1.0 INTRODUCTION TO THE ESTATE AGENCY FIRM

Currently, our firm is run and managed by professional and experienced

1.1 FIRM BACKGROUND SCHEDULE

E-mail Address admin@klutara.com

1.2 COMPANY MISSION, VISION AND MOTTO

1.2.1 KL UTARA REALTY MISSION

The mission of KL Utara Realty Sdn. Bhd. is to provide best-in-class service

1.2.2 KL UTARA REALTY VISION

To be the leading real estate company that manages transformational

1.2.3 KL UTARA REALTY MOTTO

KL Utara Realty Sdn. Bhd.’s motto is “Professional, Competent, and

1.3 ORGANIZATION CHART OF KL UTARA REALTY SDN BHD

MUHAMMAD FIRDAUS BIN

HEAD OF BUSINESS DEVELOPMENT

HAZRIQ SHAMEER BIN SABARUDIN

AHMAD KAMAL ARIF BIN ABDUL

HEAD OF ACCOUNTING HEAD OF MARKETING ADMINISTRATOR

NURUL SYAFIQAH BINTI MUHAMMAD AIZZAT BIN NUR MAIRANI BINTI

AHMAD ZAMANI BIN

1. AMRAN BIN MOHD YUSOF

1.7 ORGANIZATION STRUCTURE OF TUAH CAPITAL REALTY SDN BHD

Muhammad Firdaus Bin Manan

License VE (1) 0272

Education Degree in Property Management (UTM)

Experience  10 years working experience as Executive

HAZRIQ SHAMEER BIN SABARUDIN

Position Head of Business Development in KL Utara Realty Sdn Bhd

AHMAD KAMAL ARIF BIN ABDUL GHANI

Position Head of Business Development in KL Utara Realty Sdn Bhd

Muhammad Aizzat Bin Mohd Salim

Position Head of Marketing in KL Utara Realty Sdn Bhd

Ahmad Zamani Bin Khalid

Position Head of Sales in Tuah Capital Realty Sdn Bhd

Nur Mairani Binti Mohd Yusoff

Education Degree in Human Resource (UITM)

Position Administrator in KL Utara Realty Sdn Bhd

Nurul Syafiqah Binti Hamzah

Position Head of Account in KL Utara Realty Sdn Bhd

2.0 PART 1 : PROJECT DETAIL

2.1 THE PROJECT

Residensi Sutera 7 is a low density serviced apartment located at Taman

The first types of Residensi Sutera 7, also called as Type A, is a new

Meanwhile Type B of Begonia comprises of 37 units with three layout

2.1.1 PROPERTY DESCRIPTION

Name of Residences Begonia, Serene Height (2-Storey House)

Validity Period 03/06/2015 -02/06/2017

Advertising & Sales Permit 11186-5/06-2017/0494(P)

Validity Period 03/06/2015/ - 02/06-2017

Approving Authority Majlis Perbandaran Kajang

Reference No Bil (16)dlm.MPKJ 2/P/58/2014

Developer Symphony Hills Sdn Bhd. (347800-M)

Tenure of land Freehold

Total Unit 153 units

Selling Price (Min) RMRM636,800

(Max) RMRM781,800 onwards

Expected Date Of Completion June 2018

Table 1 : The description of the Begonia, Serene Height Project

2.1.2 TYPE OF PROPERTY

The Begonia, consist of two types of build up and expected to be completed

Type A Items Type B

22’ x 70’ Lot size 22’ x 75’

116 units No of unit 37 units