BUSINESS PLAN: SP PRINTING SERVICES

Prepared By:

MUHAMMAD KHUZAIRI BIN SHAHAR

2013651102
BM2316L

Prepared For:

DR AZLIN SHAFINAZ MOHAMAD ARSHAD

28 DECEMBER 2015

4
 ACKNOWLEDGEMENT

Firstly, I would like to express my gratitude to Allah for giving me the chance to
complete this project paper with the time given. The completion of this business plan
went well through support and cooperation of several persons in giving me guidance.
My utmost appreciation goes to my advisor, Dr Azlin Syafinaz Mohd Arshad. She
had given valuable advice and encourages me throughout this business plan.

I would like to thank him for giving the opportunity to learn many new things
regarding to this business plan. With his guidance also help me to conduct the market
survey, daily operation of the business and target market. I would use this
knowledge and information as a guideline for my business in the future.

Besides that, I also would like to thank to Madam Siti Zahrah Buyong for his
guidance, advice and sharing knowledge with me. Same regards to my family and
friends who give me more support, knowledge, information and ideas to complete
this business plan. Not forget to those who helping me in perfection my strategies by
sharing the good info and knowledge for the business.

Finally, I hope this business plan will be as a useful and informative guideline
for me in order to operate the business in the future. Thank you.

5
EXECUTIVE SUMMARY

6
1.1 INTRODUCTION

SP PRINTING is a partnership business company that located at Sungai Petani,

Kedah. Our business is in industry of product and services. Our service is a design and
printing on t-shirt. Our main target customer is students, working people and family and for
those who want to printing t shirt with their own design. For example, the company that have
special events or program that needed identical design on t shirt, they can find us to give
their solution.

Furthermore, by bringing the high quality of the product, negotiation of the price and
design and comfortable product and material that suit with our environment and climate, our
product and services will become more preferable among our target market.

Moreover, Our Company plans to build a strong market position in Kedah and aims
to offer the good qualities at a competitive price to meet the demand of the customer in area
residents, working people, student and individual.

This business is a company that generally offers services design of the Tshirt,
printing services and selling the product such as Jersy, Roundneck Tshirt, and Collar Tshirt.
Our product are design to customize in fullfill the demand and preference of our customer.

Our company saw the opportunity that this business has the potential of success in
this area and can be a leading in market share of this industry.

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1.2 PURPOSE

The purpose of this business plan is as the first step as a module before starting a
business. This business plan is very important for a new company like us because it may
help us to maintain our business longer in the market.

The purposes of doing this business plan as a guideline for us in setting, planning,
managing, handling and controlling our business for the day to day management, budget,
financial forecast, strategies, target market and even long term goals.

The main reason this business plan is prepared to take the opportunity and full fill the
demand from the customer around Sungai Petani. Thus, this business plan can be as a
guideline to us in the future.

Furthermore, second purpose This business plan is prepared as to convince

Maybank Berhad in obtaining working capital loan from Maybank Berhad for RM 50,000
open a business namely SP PRINTING

We take loan from Maybank Berhad because this bank is mainly function as a
development financial institution to nurture and meet the unique needs of small and medium
enterprises (SMEs) and also this bank provide New Entrepreneur Fund (NEF). A
government-aided fund to stimulate the growth of small and medium-sized Bumiputra
enterprises and encourage business ventures with established corporations.

Moreover, from this business plan also we try to improve any weaknesses arise by
comparing the actual performance of the firm with its master plan. It is to see whether it is a
favourable or unfavourable situation.

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1.3 COMPANY BACKGROUND

NAME OF COMPANY SP PRINTING SDN BHD

ADDRESSS Lot 248-252, JALAN LAGENDA

HEIGHT 2, SUNGAI PETANI, KEDAH.

TELEPHONE NUMBER 04-4451665

FAX NUMBER 04-4451661

EMAIL SPprinting@gmail.com

WEBSITE SPprinting.blogspot.com.my

FORM OF BUSINESS Partnership

MAIN ACTIVITY Product and Printing services

DATE OF REGISTRATION December 2016

INITIAL CAPITAL RM 22,574.0 (Own)

RM 50,000.0 (Loan)

NAME OF BANK MAY BANK BHD

DATE OF 1st January 2017

COMMENCEMENT

DATE OF REGISTRATION 10th November 2016

REGISTRATION NUMBER TR 459005-M

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1.3 LOGO OF THE BUSINESS

SYMBOLS DESCRIPTIONS

WORD ‘SP’ ‘SP’ Stand for SUNGAI

PETANI

ORIGIN OF THE PLACE

WORD ‘PRINTING’ The nature of our business.

Printing services.

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1.5 PARTNERS BACKGROUND

GENERAL MANAGER AND FINANCIAL MANAGER

Name: Muhammad Khuzairi Bin Shahar

Date of birth: 22 December 1989
Place of birth: Hospital Besar Kuala Lumpur
Address: 825, Lorong Kuda Kepang 4, Taman Ria Jaya
0800, Sungai Petani
Interest: Travel and explore.
Qualification: BACC in Business Management Entrepreneurship year 2008
(Graduated in Uitm Shah Alam)
Skills: 1. A visionary and full of energy to drive towards success
2. Ability to manage employees efficiently
Experiences: Has 4 years of working experiences in a restaurant and café.

Details of the post: As the General Manager and Financial Manager of the company, this job
requires the manager to set up the mission, vision and objective for the long term of the
company. The Chief Executive Officer also needs to organize, motivating and to control of
his down liner to be always on top of their job. Furthermore, as financial manager, the main
job in this post is to record everything about finance of the company. This job also needs high
experience of evaluating and decision making about finance. More important, the prediction
of the future economic, with this ability, we can maintain our company financial better.

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 OPERATION MANAGER

Name: Muhammad Azlan Iskandar bin Ibrahim

Identity Card Number: 831024-01-5925
Permanent Address : 2-9-3, E-Angkasa, Jln Kerinchi, Kg. Kerinchi, 59200 Kuala
Lumpur

Email: mscream@rocketmail.com
Interest: Playing futsal, Surfing internet and Food Hunting
Telephone Number: 017-7193797
Date of Birth : 24th OCTOBER 1983
Age: 31 Years Old
Marital Status: Married
Academic: Bachelor (Hons) In Finance (Uitm)
Qualifications: Diploma in Accountancy (Uitm)
Courses Attended: financial, cost accounting, operation management, skills
computer related, able to undergo with operation management,
have ability to utilize human resource
Experience Before joining this venture, he has worked as Human resource
Executive at Brands Outlet, Johor Bahru for 3 years.

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 MARKETING MANAGER

Name: Muhammad Hamid bin Ismail

Date of Birth: 30 September 1984
Place of Birth: Hospital Parit Buntar
Address: No 101, Persiaran Rajawali, Emerald East, 43000 Kajang Selangor
Interest : Sky diving, Thai Boxing, Surfing, Singing, Shopping
Qualification: Diploma in Business Administration (Universiti Teknologi Mara)
Bachelor’s Degree in Human Resource Management ( Universiti
Teknologi Mara)
Position: Administrative Manager
Skills: 1.Recruiting and interviewing potential staff
2. Orientation and training of new staff
3. Communicate service knowledge to customer
Experience: Working Experience as Administrative Executive in Celcom
Communication for 2 years.
Detail of the post: As Administrative Manager, the main role of this post is to recruiting
potential staff as well orientating them. Communicate service
knowledge to customer and responsible to maintain good relation
between customer and company.

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 ADMINISTRATIVE MANAGER

Name : Hidayah Ali Binti Ibrahim

Identity Card Number : 850909-03-6504
Permanent Address : No. 222,
Kg Desa Rebana 2,
18500 Machang,
Kelantan Darul Naim.
Correspondance Address : 16 Jalan 6/11,
Desa Petaling Avenue,
59000 Desa Petaling,
Kuala Lumpur.
th
Date of Birth : 09 September 1985
Age : 30
Marital Status : Married
Academic Qualification : Master in Business Administration (Hons)
International Business (UiTM)
Course Attended : Entrepreneurship Seminar
Skills : Communication, Computer Skills
Experience : Management Trainee
Presence Occupation : Lecturer at Uitm Merbok.
Previous Occupation : Assistant Manager at Sani United Sdn Bhd

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1.6 LOCATION OF THE BUSINESS

Location of our premise is completely base in the population of the target customer in

this area because in our analysis that our outlet nearby their location and expose to public.

Our location address is at Lot 248-252, JALAN LAGENDA HEIGHT 3, Sungai Petani,

Kedah. To easily the customer looking for our premise, we had put our address online

through Wave Application. Through this application, customer will easily to find our outlet.

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1.6.1 FACTORS OF DESIRED LOCATION

To strengthen up and boost our marketing, we will choose the right and strategic
location of our outlet. For example, our advertising such as banner of our outlet will reach
the view of people that come from Alor Star and Sungai Petani town.
In addition, we consider our location in term of

-

Parking lots
Many parking lots make our customer easy to park their car in order to go to our outlet. Easy

to the customer

- 
Near the Main Road
It is near the main road which is we can introduce our new outlet by putting our signboard
besides the road.

- 
Located around residential area

It near to residential area, which makes people easy to, recognizes and goes to our outlet.

-

Near the town

Our customer easy to came our shop because our shop near the road way out of the town.

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ADMINISTRATIVE
PLAN

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2.1 INTRODUCTION

Vision

The visions of our company are:

• To be leading in providing product and printing services for the customer.

• To develop a sustainable start-up business and maintain the sales of the company.

Mission

The missions of our company are:

• Provide customers with a better quality service to full fill their wants.

• To attract new and maintain the regular customers to use our services.

• Provide the best quality in term of our product, design services and maintain
relationship with supplier, customer and production.

Objectives

The objectives of our company are:

 To ensure customers are satisfied with the service given. 


 To provide the maximum satisfaction to our customer in term of product and services. 

 To ensure our service and product conquers the market share in the product and
printing services industry. . 


















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
2.2 SP PRINTING ORGANIZATION CHART

MUHAMMAD
KHUZAIRI

GENERAL AND
FINANCIALMANAGER

MUHAMMD AZLAN MUHAMMAD HAMID HIDAYAH ALI

OPERATION ADMINISTRATIVE MARKETING

MANAGER MANAGER MANAGER

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 2.3 Manpower planning

Position and the number of staff

Position Number of staff

General and Financial Manager 1

Administrative Manager 1
Total: 2

2.4 Schedule of tasks and responsibilities

Position Main tasks

To plan, implement and control the
General and overall management of the business.
Financial Manager To plan and monitor the strategic
progress of the business.
To be accountable for the overall
performance of the business.
Make the financial statement every end
of year for future comparison.
Responsible to prepare and control the
budget of the business.
Selects and assigns staff, ensuring
equal employment opportunity in hiring
and promotion.

Administrative Identifies staff development and

Manager training needs and ensures that
training is obtained.

Evaluates and verifies employee

performance through the review of
completed work assignments and
work techniques.

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2.5 Remuneration

POSITION NO MONTHLY EPF SOCSO AMOUNT

SALARY CONRTIBUTION
(RM)
(RM) 12% 2%

GENERAL 1000 120 20 1,140

MANAGER / 1
FINANCIAL
MANAGER

MARKETING 1 1000 120 20 1,140

MANAGER

ADMINISTRATIVE 1 1000 120 20 1,140

MANAGER

OPERATION 1 1000 120 20 1,140

MANAGER

TOTAL 4,560

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2.6 List of office furniture, fittings and equipment

ITEM QUANTITY PRICE/UNIT TOTAL COST

(RM) (RM)
Office Desk
2 200 400

Laptop 1 1100 1100

Printer 1 200 200

Telephone 1 50 50

Fax machine 1 300 300

Wall Clock 1 5 5

Air conditioner 1 1500 1500

Flower and vases 2 10 20

Fire extinguisher 2 60 120

Folder Holder 4 8 32

Cup Board 2 100 200

Chair 6 30 180

TOTAL 4107

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2.7 Office lay-out

*Area (Square Foot): 1335 (124 Square Metre)

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2.8 ADMINISTRATIVE BUDGET

ITEM FIXED MONTHLY OTHERS TOTAL

ASSET EXPENSES EXPENSES
EXPENSES
(RM) (RM) (RM)

OFFICE 4,107 4,107

EQUIPMENT

RENTAL 1,000 1,000

RENTAL 3000 3,000

DEPOSIT

STATIONERIES 50 50

ELETRIC BILL 150 150

WATER BILL 50 50

BUSINESS 80 80
REGISTRATION

REMUNERATION 4,560 4,560

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 TELEPHONE 350 350
AND WIFI BILLS

TOILET 60 60
EQUIPMENT

TOTAL 4107 6,160 3,140 13,407

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MARKETING
PLAN

26
3.1 INTRODUCTION OF MARKETING

SP PRINTING is a full service agency that sells the product such as Jersey, Uniform attire,
Round neck Shirt and related services such as designing T-shirt, Consultation, pick-up and
delivery services.

In order to ensure our business can be the market leader in the industry and survive, SP
PRINTING put a very high effort and great strategy in providing the product and services to
the consumers by sorting and seeking a low cost producer with the high quality of the product
and services.

3.2 PRODUCT AND SERVICE DESCRIPTION

PRODUCT DESCRIPTION

Below are shown our product description that we offer to our customers including the
price of all the products:

Types of product Cost price per unit (RM) Selling price per unit (RM)

JERSEY / MICROFIBER

QD 25 - 40 % Microfiber,
60 % Cotton

HC 61 – 65 % Microfiber,
35 % Cotton
RM 10.90 RM 17.50
QD 31 – 100% Microfiber

DF 69 – 100% Polyester

DF 64 - 100% Polyester

QD 36 – 100% Microfiber

QD 18 – 100% Microfiber

QD 21 - 100% Microfiber

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POLO SHIRT
RM 11.40 RM 18.30
LC 12 - 60 % Cotton
40% Polyester

NICE – 100 % Cotton

LC 13 - 60 % Cotton RM 11.40 RM 18.30

40% Polyester

LC 10 - 60 % Cotton
40% Polyester

COTTON ROUNDNECK
SHORT SLEEVE
NICE– 100 % COTTON
RM 5.60 RM 9.00
IMMACULATE – 100 %
COTTON

FOURSQUARE – 100 %
COTTON LONG SLEEVE
GILDAN – 100 % COTTON RM 7.00 RM 11.50
ERZO – 100 % COTTON

BROTHERS – 100 %
COTTON

The price that has shown above is included printing 1 design (1 colour) A4 Size.
Furthermore, these prices above are included postage to our outlet.

We are selling the products according the customer needs and wants. The price of the product
and services design can be negotiating. For the printing design on t-shirt, the cost to print is
only RM 1 per unit. However, any additional for the design and colour that will be request
from customer, will be charge according to our price rate.

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Additional price for the any additional design and colour

Quantity of the A4 A3 A2
. product

1-2 Unit RM 10.00 RM 20.00 RM 40.00

3-4 Unit RM 10.00 RM 20.00 RM 40.00

5-10 Unit RM 7.00 RM 15.00 RM 30.00

11-19 Unit RM 5.00 RM 10.00 RM 20.00

20-29 Unit RM 3.00 RM 6.00 RM 12.00

30-50 Unit RM 1.50 RM 3.00 RM 6.00

51-150 Unit RM 1.00 RM 2.00 RM 4.00

151-300 Unit RM 0.70 RM 1.40 RM 2.80

301-700 Unit RM 0.50 RM 0.80 RM 1.60

701-1000 Unit RM 0.50 RM 0.80 RM 1.60

1001 unit and above RM 0.50 RM 0.80 RM 1.60

T-shirt size specification

This size specifically follows Asian standard measurement.

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T-SHIRT COTTON 100%

1. Brand Immaculate 2. Brand ORENSPORT

3. Brand GILDAN 4. Brand FOURSQUARE

30
SERVICE DESCRIPTION

In SP PRINTING we are provide several service to the customer which is include

design consultation, graphic designing, and delivery service to their place.

For the consultation service, we are giving free consultation service regarding ideas
for every product made, but they have to proceed an ordering with us, otherwise it will be
charged.

For the design consultation, the customer can walk in into our outlet and directly edit
their design. Furthermore, we have provide the readymade design to easier the customer
make decision and getting an idea to printed in their product.

The customers will receive the special service which is delivery service if they make
an order more than 150 unit of product and stay in around Sungai Petani. However, they need
to pay total amount before getting free delivery service.

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3.3 Target Market

Target market is the specific group of customers that company aims to capture. Then,

it has been identified as people with needs or wants that can be met with the products or

services from this company. To ensure that our marketing effort full fill customers’ need,

wants and demand as well as bring profit, we in SP PRINTING have identify and focus on

selected group of customers.

Overall, our main target market is the student around Sungai Petani. According to the

latest information, there are 10 educational institutions which are

1. UNIVERISITI TEKNOLOGI MARA ( CAMPUS MERBOK)

2. COSMOPOINT COLLAGE

3. KOLEJ UNIVERSITI INSANIAH (KUIN)

4. KOLEJ KOMUNITI

5. PTPL Collage

6. INSTITUT TEKNOLOGI TMC

7. INSTITUT HASANI

8. AIMST UNIVERSITY

9. INSTITUT TEKNOLOGI SISMA

10. KOLEJ KEMAHIRAN MARA

In addition, there are more than 10 public schools in area Sungai Petani. To survive as

a printing service in this area, we think we can fully handle it. However, to ensure SP

PRINTING will keep growing, moving and success, we will continuously attract new

customer through aggressively promotion and convert them to become our repeat paying

customer.

32
 Our main target group of customers is students, community club and working people.

As all we know, the students are compulsory to organized and create the event throughout the

semester. Thus, we will grab this opportunity to be their main supplier in printing services.

Furthermore, we have realized that in this area, the community club is actively

organized the activity, events and program that strongly contribute the demand on printing

services. We see as an opportunity to become part of their event to promote our product and

services and become their main supplier.

3.4.1 Percentages of Potential Customer

STUDENTS
COMMUNITY CLUB

We have identified that 60 % of potential customer that in Sungai Petani is a

students, and 40 % is Community Club / Residents people.

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3.4 MARKET SIZE AND TRENDS

Market size refers to the total purchase of the target market. Estimating Market Size is an

essential first step to calculate the Market Share of a business, and the company competitors.

Then, the estimation can be used to estimate in forecasting sales throughout the year. The

market size estimation is done in the form of units of sales (in ringgit). After conducting a

survey, we studied and observed the total number of people is based on our market segments.

For first segment is the student from educational institutions (A) and the second segment is

the community club and residents people (B) in Sungai Petani

We estimate that 30% from total number of student in educational institutions will contribute

in printing services and 10% from total number of resident area Sungai Petani Kedah.

Thus, we estimated only 5 % from total both Students and Resident to come and use our

printing services.

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Illustration for market segment (prospects)

TOTAL PROSPECTS A:

TOTAL PROSPECT A

EDUCATIONAL INSTITUTION TOTAL NUMBER OF STUDENTS.

KOLEJ UNIVERISITI INSANIAH 3,500

UITM MERBOK 13,000

KOLEJ KOMUNITI 5,000

COSMOPOINT COLLEGE 4,500

INSTITUT HASANI 1,300

AIMST UNIVERSITY 5,000

INSTITUT TMC 1,500

KOLEJ KEMAHIRAN MARA 1,200

PTPL COLLAGE 2000

INSTITUT TEKNOLOGI SISMA 1,500

TOTAL 38,500

30% from total student 38,500 = 11,550

Total prospects A = 11,550 Person Estimated 5% from total prospects A will uses our
printing services.
35
Based on the research, we found that the population of people in Sungai Petani is 443, 458

according to the Official Website Sungai Petani Municipal Council.

Thus, TOTAL PROSPECTS B: 443, 458 Resident

We estimate that only 10% from total resident in Sungai Petani will contribute to the printing

services and we expect only 5% of targeted people from Student and residents around Sungai

Petani would come to our outlet and to use our printing services.

Total 10 % from resident and Community Club: 44,345

Total Target Market: Total prospects A + Total Prospects B

11,550 + 44,345 = 55,895

Market size:

Market size is a total potential customer that is expected from the target market.

55,895 x 5%= 2794 person.

2794 divide by 312 days equal to 8 persons. That means 8 persons will use our printing
service through online or walk in into our outlet.

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3.4.1 MARKET SHARE (BEFORE)

Competitor Estimate Market Size (%)

PENGKALAN IMAN PRINTING 40

AFN CREATIVE PRINTING 30

LOCK PRINTING 20

SURIA PRINTING HOUSE 10

MARKET SHARE (BEFORE)

PENGKALAN IMAN
PRINTING
AFN CREATIVE
PRINTING
LOCK PRINTING

SUARIA PRINTING
HOUSE

37
 3.4.2 MARKET SHARE (AFTER)

Competitor Estimate Market Share (%)

PENGKALAN IMAN PRINTING 40
AFN CREATIVE PRINTING 28
LOCK PRINTING 17
SURIA PRINTING HOUSE 10
SP PRINTING 5

PERCENTAGES OF MARKET SHARE (AFTER)

PENGKALAN IMAN
PRINTING
AFN CREATIVE
PRINTING
LOCK PRINTING

SURIA PRINTING
HOUSE
ZS PRINTING

38
 3.5 COMPETITORS
Other businesses that provides the similar products, substitute or alternative products or services
to the same target market is the definition of competitors.
We had analyzed the strengths and weaknesses of our competitors in term of price,
service, various business, customer awareness and quality of the product This analyze had been
made in order to compete together with them.
Nowadays, people has change their trend of finding their printing solution from walk-in
to physical shop to negotiation through media social and internet. With the existing of our
business, it able to satisfied our customer because of the composition value offered by us.
Based on our research, we have found the four strong competitors around our business
Company. The table shows the name, strength and weaknesses of our competitors.

NAME OF STRENGTH WEAKNESSES

COMPETITIORS

 Well-known
PENGKALAN IMAN  Expensive price
PRINTING  Town area
 Slow service.
 Provide Various
Services

AFN CREATIVE  Strategic Place  Limited choice of

PRINTING product brands
 Affordable price
 Lack of customer
awareness

 Has minimum order

LOCK PRINTING  High Quality of the  Expensive price.

product and Services
 Extra charge
 Near the town.

39
SURIA PRINTING HOUSE  Well – Known.  Expensive price

 Exclusive.
 Limited Brand

 Has minimum order

 High Quality of the  Non Well known

SP PRINTING Product
 Lack of customer
 Affordable Price awareness

 Good service

40
3.6 FORECASTING SALES

For the first years, we were estimated that the number of customer will come to use our
services are around 8 persons per day and for the second year, we estimated that the total
number of customer will increases by 5% from total number of customer.

We assume that average a person can contribute to our outlet as much as RM100 per order
and we estimated 8 different people will come to our outlet to make an order.
Thus,

The first years of sales

RM100 x 8 people x 26 days = RM20, 800

Year Month Sales Forecast (RM)

1 Jan 20, 800

Feb 20, 800

March 20, 800

Apr 20, 800

May 20, 800

Jun 20, 800

July 20, 800

Aug 20, 800

Sept 20, 800
Oct 20, 800

Nov 20, 800

Dec 20, 800

Total (RM) 249,600

2 Total (RM) 262,080

3 Total (RM) 280,425.60

*We were estimated that for the second year, the sales were increases by 5% and the third
year of sales, the sales were increases by 7% of sales from the second sales.

41
3.7 MARKETING STRATEGY

Marketing strategy which is very important in order to attract customers, consist of

performance of the business activities that direct the flow of product to the customers. The
objective of a marketing strategy is to allow the company to carry out its mission effectively
and also efficiently.
SP PRINTING business operates more on satisfying the needs of the customers. In
this business, we are dealing with thousands of different opinions and expectations from all
kind of individual. We need to satisfy vary groups of people on beyond their needs and
expectation.
In order to pursuit and compete with others competitors, we came out with a strong
marketing tools plus cost effective tools on marketing such as social media and physical tools
such as banner and flyers. In addition, we also made this proper and effective plan in order to
gain confidence from both suppliers and the customer towards our quality of the product and
services.
However, in the business we need more alliances to support and back up our
businesses. SP Printing has strategic alliances with FAC Printing. These alliances are
valuable to us because they will allow the company to sharing the knowledge and resources
of these firms with no additional cost to the business.

The marketing strategy consists of four key variables, also known as the 4Ps of marketing.
These four variables are as follows:
• Product
• Price
• Place (Distribution)
• Promotion

42
3.7.1 Product Strategy

For the product strategy, we are offer the product with the high quality which are the good
material has been used and neat stitching. Furthermore, our product has many different
brands for a single type of product.

For example, we has six brand for T–shirt round neck such as Immaculate, Nice Apparel,
Foursquare, Gildan, Orensport and Erzo. With these various brand, it will attract more
customers to visit our outlet.

3.7.2 Price Strategy

We are use price strategy as a main strategy in order gain market share and capture attention
from our customer. For example, we offer coupon discount and lucky draw to the regular
customer monthly to encourage them to repeat order and become a loyal to us.
We also offer low price of our product (T-shirt, round neck) as low as starting price RM 9.00
including printed design per pieces.

There are examples of our price

Price for the T Shirt Round Neck and short Sleeve with the Printed Design A4 Size (1 color)

Quantity (Unit) Price (RM)

30 – 50 9.90
51-150 9.50
151-300 8.90
301-700 8.50
701-1000 7.90
1000 and Above 7.50

3.7.3 Cost-based pricing

This pricing strategy is based on total cost of product that we sell and we mark up 60% for
each product from the cost price. For example, we have mark-up 60% for Jersey, Polo Shirt,
and Cotton-round neck. This profit will be support us to cover our operation cost,
transportation cost and utilities.

43
3.7.4 Distribution Strategy

Distribution strategy is aimed at establishing a structured and controllable distribution

system to ensure the product offered reaches the target consumer. Our outlet is located in
Sungai Petani which is the second main city of Kedah and has the high population in Kedah.

However, we hardly rely on distribution channel because we deliver our product

directly to our customer in their area and we often use online system through website in term
of ordering, confirmation, payment and delivery the product.

44
3.8 PROMOTION STRATEGY

BANNER

For the advertising, we will put the banner to promote our services around 10 - 20 kilometres
from our outlet. There are 3 banner will be uses.

FLYERS

We will use the flyers and start to distribute to the community and institution a month
before opening our outlet. Thus, the information about our service will reach to the potential
customer more early.

PROMOTION

We will use all type of online application and social media such as Facebook, Instagram,
Twitter, and Wechat and Whatapps to promote our outlet. This will be advantages to us
because all this social media will not contribute to the marketing cost.

For the Facebook, we will create the account and pages to promote our product and
services and update any special promotion to encourage more customers to visit our
outlet. In addition, we will organize contest to promote and introduce our services to
the all Facebook user.

We also create twitter account to inform the people any update, promotion news and
events about our services. To the winner of our contest, their picture will be update in
application Instagram and Wechat in order to show our gratitude and appreciation to
them.

OUR BANNER

45
OUR MAIN PAGE

OUR SECOND PAGE ON FACEBOOK

OUR ACCOUNT ON INSTAGRAM

46
 3.9 Marketing personnel and Budget

3.9.1 MARKETING PERSONNEL

Position Number of Staff

Marketing Manager 1

Main Tasks and Responsibilities

POSITION MAIN TASKS AND RESPONSIBILITIES

Marketing Manager  A marketing manager is in charge

of setting the company’s
marketing strategies, carrying out
the marketing and promotional
activities as well as managing
staff.

 The roles and responsibilities of a

marketing manager vary by
industry, organization and size of
department.

 A marketing manager responsible

to reach a target of the sales every
year.

47
3.9.2 MARKETING BUDGET

ITEM PRICE PER UNIT FIXED ASSET MONTHLY OTHERS TOTAL

(RM) EXPENSES EXPENSES EXPENSES
(RM)
(RM) (RM)
UNIT REQUIRED

FLYERS 0.20 300 60 60

BANNER 120.00 3 360 360

GIFT CONTEST 9.00 1 9 9

TRANSPORTATION
COST (FUEL
/MAINTAINENCE) 400.00 400 400

LAPTOP 1100.00 1 1,100 1,100

CAR 6000.00 6,000 6,000

ROADTAX 350 350 350

BUSINESS CARD 70.00 4 280 280

TOTAL 7,100 409 1,050 8,559

48
OPERATION
PLAN

49
4.1 INTRODUCTION OPERATION PLAN

Operational plan is an essential and important aspect in order to set up a

particular business. An accurate and adequate operational plan involves planning,
implementing and controlling the quality of the SP Printing services and products.
The operational plan needs concentration and total focus so that our business will
produce high quality products and satisfy customer’s need.

The main objective of this business is to satisfy customer’s need and to

achieve maximum profits with the lowest possible costs. In the operation planning, we
will specify every step that involves starting with customer ordering the product until
they get the product.

BUSINESS HOURS

In order to increases our sales and to let people aware our existent, we
need to open our outlet more often. Furthermore in Kedah, the public holiday is on
Friday and Saturday so that the customers will mostly make their order and visit our
outlet on weekend. Due to that reason, SP PRINTING will be open on weekend and only
close on Monday to welcome our customer come and visit our outlet on their weekend.

If our customer wants to collect their product after make an order, they
need to inform to our staff early before they come. Our staffs will double check their
product that has been order before they come.

OPERATION/BUSINESS HOURS Tuesday until Thursday : 10.00 am – 06:00 pm

Friday, Saturday and Sunday : 09:30 am – 08:30 pm

HOTLINE NUMBER Every day: 24 hours

(through online / Whatapps Application only)

OUTLET CLOSED On Monday

50
4.2 THE OPERATION PROCESS

At the SP PRINTING, we are here to sell the product and services to the
customer through online and the store (offline). Through online, SP PRINTING will
update the latest information such as latest design in clothing industry, the material has
been used and the popular trend during that time.

Furthermore, we will upload all the latest design in our social media such
as Website, Facebook, Instagram and We-chat. So that, our customer can reviews all the
design through online without need to come to our outlet. Moreover, they can make an
order through online and add further detail and make improvement to their design what
they already have in their minds.

At the physical store, the customer can visit and discuss and get a
consultation regarding to their design and suit their event or program that they will make.
In addition, they also can feel the material of the t-shirt of different brand. There a chart
below that explains the process of ordering the product.

51
 FLOW CHART FOR THE PROCESSING THE ORDERING PRODUCT

FROM CUSTOMER

Receive order from customer. Deposit (half from total payment) need to be make

Purchasing the non-printed product

from supplier

Create the design and reconfirm back to the customer

.

Sent the product to the production for the printing

.

When the product ready to collect, the manufacturer

will inform us

Collect the product and check the product if there are any damages on it. If there are
any damages on the product, return to back to the manufacturer

If not, call the customer to inform them and

delivery the product to them (Selected area)

If not, call the customer to inform them and

delivery the product to them (Selected area)

If the customers stay outside the state or selected area, we will

use postage service to deliver the product to them.
If the customers stay outside the stat

52
SERVICE PLANNING

In SP PRINTING we provide several services to the customers which are design consultation,
service consultation, and delivery service to their place.

For the consultation service, we are giving free consultation service regarding ideas for
every product making, but they have to proceed an ordering with us, otherwise it will be charged.

For the design consultation, the customer can walk in into our outlet and directly edit their
design. Furthermore, we provide the readymade design for the customer to make decision easily
and getting an idea to put in their product.

The customers will receive the special service which is delivery service if they make an
order more than 50 unit of product and stay in around Sungai Petani. However, they need to pay
total amount before getting free delivery service for our own security about the cost.

If a customer places an order less than 20 units, SP PRINTING will use own operation
printing without sending to the manufacturer.

53
 4.3 MONTHLY MATERIAL REQUIREMENT

ITEMS PRICE PER UNIT REQUIRED TOTAL COST

UNIT (RM)

SUBLIMATION INK 4 PCS / RM 240 8 480.00

CYMK (100ML)
1 PCS / RM 60

SUBLIMATION PAPER 100 PCS / RM 50 300 600.00

1 PCS / RM 2

PLASTIC COVER 0.02 PCS 800 16.00

A4 PAPER RM 14.00/ 4 56.00

(80GSM) 1REAM
(500 PCS)

DARK PAPER RM 50.0 / 10 PCS

1 PCS / RM 5 20 100.00

T- Shirt RM 9.00 / 1 PCS 3 Unit X 26 Day 882.00

Cotton = 78 unit + 30
(Extra)

= 98 unit

54
 Jersey RM 17.50 / 1 PCS 3 Unit X 26 Day 1715.00

= 78 unit + 30
(Extra)

= 98 unit

T-shirt Polo RM 18.30 / 1 PCS 2 Unit X 26 Day 1226.10

= 52 unit + 15
(Extra)

= 67 Unit

Printing Services RM 1.00 / 1PCS 208 Unit 208.00

(Production)

TOTAL RM 5,283.10

For the product such as t-shirt cotton, jersey and t-shirt Polo, the ordering the products depends
on the customer, but we estimated from 8 persons, 3 of them will make an order for the t-shirt cotton
and 3 person will order for jersey an and 2 person will order for t-shirt Polo.

55
4.4 FORECASTED ACQUISITIONS OF STOCKS

Year Month Purchases (RM)

1 Jan 5,283.10

Feb 5,283.10

March 5,283.10

Apr 5,283.10

May 5,283.10

Jun 5,283.10

July 5,283.10

Aug 5,283.10

Sept 5,283.10

Oct 5,283.10

Nov 5,283.10

Dec 5,283.10

Total (RM) 63,397.20

2 Total (RM) 66,567.06

3 Total (RM) 71,226.75

Based on the estimation acquisition of stock for a month in using for operation, we
purchased start with the first year that from the operation in which from January to
December

We predicted that our company’s stock acquisition will increases by 5 % for the second
years and 7% for third year from the second years.

56
 4.5 OPERATION PERSONNEL

Position and number of staff

Position Number of Staff

Operation Manager 1

Total 1

Schedule of tasks and responsibilities

Position Main Task / Responsibilities

Monitoring the operation work.

Operation Manager
Heat press to our customer

Handle the operation in our office

57
4.6 MACHINE AND EQUIPMENT

ITEM PRICE PER UNIT UNIT REQUIRED TOTAL

COST
(RM)
(RM)

OPERATION TABLE 250.0 2 500.00

HEAT PRESS 2150.0 2 4300.00

MACHINE
(HP3802)

COMPUTER 1500.0 1 1500.00

HANGER 0.50 50 25.00

PRINTER EPSON 400.00 2 800.00

L110

PADFONE MINI (LTE) 600.0 2 1200.00

TABLET

TOTAL (RM) 8,325.00

58
 4.7 LIST OF SUPPLIERS

NO. MACHINE / ADDRESS CONTACT NO

EQUIPMENT SUPPLIER

PLASTIC COVER EULLY PLASTICS

1 TRANSPARENT INDUSTRIEES SDN BHD

6483 – 6487, JALAN AYAM 04 -4412237

DIDIK 2/2
KAWASAN PERUSAHAAN
RINGAN
TAMAN RIA JAYA, 08000
SUNGAI PETANI, KEDAH

2 COMPUTER

(DEKSTOP)

GGA TECHNOLOGY SDN

BHD
3 PADFONE MINI (LTE)
TABLET 132, JALAN INAI, TAMAN +60 4-441 9777
RIA JAYA, 08000 SUNGAI
PETANI, KEDAH.

4 A4 PAPER
(80GSM)

5 OPERATION TABLE CAVENZI FURNITURE

BAKAR ARANG
04-4214929
99, JALAN BAKAR ARANG
08000, SUNGAI PETANI

6 PRINTING SERVICES CETAKBAJU2U

(PRODUCTION) SRI RAMPAI

BUSINESS PARK 03-40109248
KUALA LUMPUR

59
 CHOON KEAT ENTERPRISE

7 HANGER NO. 79-A, JALAN MAWAR 1 04-4217887

TAMAN PEKAN BARU
08000, SUNGAI PETANI
KEDAH

9 JERSEY / T-SHIRT
POLO / COLLAR KENANGA WHOLESALE
CITY SDN. BHD.

8-01, KOMPLEKS KENANGA

WHOLESALE CITY, 03 - 33789908
T- SHIRT NO.2, JALAN GELUGOR,
55200 KUALA LUMPUR
COTTON

11 DARK PAPER

12 HEAT PRESS
MACHINE
(HP3802)
USAHAWAN.COM SDN BHD
13 SUBLIMATION
NO 8-48 G, BLOK 8, GROUND
PAPER FLOOR, JALAN PAHAT H, 03-55235089
15/H DATARAN OTOMOBIL,
SEKSYEN 15, 40200 SHAH
ALAM, SELANGOR
14 SUBLIMATION INK
CYMK (100ML)

15 PRINTER EPSON
L110

60
4.8 OPERATION LAYOUT

OUR ADDRESS OF OPERATION LOCATION

Lot 248-252, JALAN LAGENDA HEIGHT 2, Sungai Petani, Kedah.

61
4.9 OPERATION BUDGET

ITEM FIXED MONTHLY OTHERS TOTAL

ASSET EXPENSES EXPENSES
EXPENSES
(RM) (RM) (RM)

RUNNER 300 300

MACHINE AND 8,325 8,325

EQUIPMENT

AS IN
ADMINNTRATIION
UTILITIES BUDGET -

PURCHASE OF 5,283.10 5,283.10

STOCK

RENTAL AS IN -
ADMINNTRATIION
BUDGET

MAINTENANCE 100 100

TOTAL 8,325 5,683.10 14,008.10

62
4.9.1 PROJECT IMPLEMENTATION SCHEDULE

Activities Deadlines Durations

Incorporation of business Jun 2016 – July 2016 2 months

Searching for business premise Jun 2016 1 month

Application for permit and license July 2016 – August 2016 2 months

Apply loan Jun 2016 – August 2016 3 months

Buying machine and equipment August 2016 – September 2016 2 months

Installation of machine and October 2016 – November 2016 2 months

Equipment

Distribution the flyers and November 2016 1 month

Brochures

Recruitment of workers December 2016 1 month

st
Start the business (grand opening) 1 January 2017

63
FINANCIAL
PLAN

64
5.0 FINANCIAL PLANNING

Financial planning plays a very crucial role for the whole business plan. Without it,
entrepreneurs would not be able to forecast and plan their business thoroughly. Financial plan
facilitates the company to visualize the short and long-term financial requirements in running
a new business. It also shows how the requirements are going to be financed (using internal
and external resources). Financial plan also include projection of the financial statement such
as cash flow, profit and loss, balance sheet and some financial analysis in order to determine
the viability of the proposed business.
The information of financial plan is a gathered input from the administrative budget,
marketing, and operation budget where in the financial, working paper, schedule and
financial plan must have the statements below:
a) Project implementation cost
b) Sources of financing
c) Pro-forma cash flow statement
d) Pro-forma income statement
e) Pro-forma balance sheet

Importance of Financial Plan

• To determine the amount of money to be invested of project cost.
• To identify and propose the relevant sources of fund.
• To ensure that the initial capital is sufficient.
• To appraise the viability before actual investment is committed.
• As a guideline for implementation

65
5.1 SOURCES OF FINANCE

Member of the partnership contribute the capital is RM 5,463.50 each. Therefore,

capital contributed amounted to RM 21,854.0

NAME PERCENT % RM

MUHAMMAD KHUZAIRI
BIN 25 5,643.50

SHAHAR

MUHAMAD AZLAN 25 5,643.50

ISKANDAR BIN IBRAHIM

MOHAMAD HAMID BIN 25 5,643.50

ISMAIL

HIDAYAH ALI BINTI

IBRAHIM 25 5,643.50

TOTAL 100 22,574.00

This business plan is prepared as to convince the banker which is Maybank Berhad in
order to obtaining working capital loan from Maybank Berhad for RM 50,000.

66
5.2 DEPARTMENT BUDGET

ADMINISTRATIVE BUDGET
Monthly
Particulars F.Assets Exp. Others Total

Fixed Assets

Land & Building - -

Office Equipment 4,107 4,107

- -

- -

- -
Working Capital

Salaries, EPF, Socso 4,560 4,560

Stationeries 50 50

Electric bill 150 150

Water bill 50 50

Rental 1,000 1,000

Telephone and Wifi bill 350 350

- -
Pre-Operations & Other Expenditure

Other Expenditure 60

Deposit (rent, utilities, etc.) 3,000 3,000

Business Registration & Licences 80 80

Insurance & Road Tax for Motor
Vehicle - -

Other Pre-Operations Expenditure - -

Total 4,107 6,160 3,140 13,347

67
 MARKETING BUDGET
Monthly
Particulars F.Assets Exp. Others Total

Fixed Assets

Vehicles (Car) 6,000 6,000

Laptop 1,100 1,100

- -

- -
Working Capital

Gift Contest 9 9

Transportation cost 400 400

- -

- -

- -

- -

- -
Pre-Operations & Other Expenditure

Other Expenditure 700

Deposit (rent, utilities, etc.) - -

Business Registration & Licences - -

Insurance & Road Tax for Motor
Vehicle 350 350

Other Pre-Operations Expenditure - -

Total 7,100 409 1,050 7,859

68
 OPERATIONS BUDGET
Monthly
Particulars F.Assets Exp. Others Total

Fixed Assets

Machine and Equipment 8325 8,325

-
Working Capital

Raw Materials 5,283 5,283

Carriage Inward & Duty - -

Salaries, EPF & SOCSO - -

Maintenance Equipment 100 100

Runner 300 300

- -

- -
Pre-Operations & Other Expenditure

Other Expenditure -

Deposit (rent, utilities, etc.) - -

Business Registration & Licences - -

Insurance & Road Tax for Motor
Vehicle - -

Other Pre-Operations Expenditure - -

Total 8,325 5,683 - 14,008

69
5.3 TABLE OF DEPRECIATION

70
71
5.3.1 Loan Amortization Schedule

72
5.4 PROJECT IMPLEMENTATION COST

73
5.5 Pro Forma Cash Flow

74
75
5.6 Income Statement

76
5.7 Balance Sheet Pro Forma

77
5.8 FINANCIAL RATIO ANALYSES

78
5.9 FINANCIAL RATIO

79
80
81
82
6.0 CONCLUSION

In conclusion, SP PRINTING is a business focusing on students, residents people and

community club whom need the printing services by using their on the design or our ready-
made design in around area Sungai Petani. Basically, SP PRINTING is targeting on low
income people, student, teenagers, and people want to look styles, uniform and awesome by
wear the clothes with their own design. Moreover, they can get our product with high quality
and affordable price.
In this business plan, every detail and specific information have been stated that
include administrative budget, operation budget and marketing budget. Furthermore, in part
of administrative plan, the detail on mission, vision, location outlet and duties every position
have been stated
In part of marketing plan, the description of the product and services, forecasting sales
have been made, targeting sales/population, market share and marketing strategy has been
used. In part of operation plan, the flow of the ordering the product, the purchasing material
or product and operation requirement equipment have been state.
All the strategy, equipment requirement, information and data will be used as a
guideline when the company want to carry out any activities. Furthermore, this business plan
will use to convince the Maybank Berhad in order to obtain the working capital loan.
Furthermore, after we make research and analyse the location of the business, we
have realize that the printing services business have opportunity to grow. In addition, we
have seen the highest demand from customer in around Sungai Petani and the risk of the
business getting bankrupt is low.
We believe that our outlet which is SP PRINTING will being the biggest name
printing services industry in Sungai Petani or all over the Kedah and will expand more branch
around Malaysia in future.

83
7.0 APPENDIX

Figure 7.1

Figure 7.1 above show the process of heat on the product by using heat press
machine.

Figure 7.2

Figure 7.2 above show the discussion regarding the design between our staff
with our customer.

84
THE BUSINESS MODEL CANVAS

Key Partner Key Activities Value Propositions Customer Customer

Relationship Segment
-Supplier of -Advertising -Affordable price
unprinted through social especially for -Personal -Student
Product networking student consultation
through online -Working
-Manufacturer -Designing -Comfortable or offline People
the printing outfit, high quality
product -Delivery the of the product -Directly -Community
product COD design Club
-Supplier of the (Cash on -High quality of consultation
machine and Delivery) the service through online
equipment or offline
-Design - Design
-Private agency Consultation consultation
- Consultation -Hotline
giving a loan number
-Consultation service
(Maybank (through
service -Trending, our
Bhd.)
readymade design Online / 24
- Partnership -Online follow latest hour)
marketing design
-Runner
Key Resource- -Create their own Channels -
Finance (customers) design Outlet

-Outlet -Negotiable price -Social

Networking
-Heat Press -Free delivery
Machine service -Internet

-Human -Free Design

Resource
-Contest
-Computer

-Internet

-Additional
equipment

Transparent
plastic

Hanger

85
Cost structure Revenue Stream

-Machine and equipment cost - Online and offline

marketing cost
-Sales of the product (Mark up
-Unprinted product cost -Remuneration cost price 50 – 60% per unit)

-Manufacturer cost - Runner cost

-Office outlet cost

-Utilities cost

86
PARTNERSHIP AGREEMENT
This agreement will bind the partners with the following aspects:

Types of Business:
The business has been registered under the Register of Business using the name of SP
PRINTING. This business is a company that generally offers the service of printing and
design the t shirt for the event, program, family days or trips and focus on students and
community club in Sungai Petani, Kedah.

CAPITAL

Equity Contribution (Cash)

NAME PERCENT % RM POSITION

GENERAL MANAGER

MUHAMMAD KHUZAIRI BIN 25 5,643.50 AND FINANCIAL

SHAHAR MANAGER

MUHAMAD AZLAN 25 5,643.50 OPERATION

ISKANDAR BIN IBRAHIM MANAGER

ADMINISTRATIVE
HIDAYAH ALI BINTI
IBRAHIM 25 5,643.50 MANAGER

MOHAMAD HAMID BIN 25 5,643.50 MARKETING

ISMAIL MANAGER

TOTAL (RM) 100 22,574.00

87
Note: Capital contribution by each of the business partners is RM 5,643.50
Therefore, capital contributed amounted to RM 22, 574.00
Period of Partner Agreement:
From the consent of all partners, we agreed that:
They had to run at least five years (5) and partners are prohibited from dissolving the
business without the consent of other partners’ resolutions to other partners.

Distribution of Profits and Loss:

Every partner has belonging this business and the amount of the profit from this business as
well. The partners will distribute profit according to capital distribution. Any losses will be
liable among partner equally according Partnership Act 1961.

Perquisite:
Any additional pay is to follow current profit and will be present in the end of annual
financial report.

Partnership Property:
Owned by the partnership and partners because it is not separate legal entity (Partnership Act
1961 S.22)

Death:
The reprehensive of the death partners can appoint to the business under the Malaysian Law.
The close members of the family upon the entire death partner share can make the
transmission of the state.

88
Bankruptcy or Dissolution of Partnership:
1.
When the partner is found lunatic, permanently unsound mind [Partnership
Act 1961 S.37 (a)]
2.
When a partner permanently incapable of performing his part of the
partnership contract [ Partnership Act 1961 S.37 (b)]
3.
When a partner calculated to affect prejudicially the carrying on the business
[Partnership Act 1961 S.37 (c)]
4.
When the partner willfully or persistently commits a breach of the partnership
agreement or otherwise [ Partnership Act 1961 S.37 (d)]
5.
When the business of the partnership can only be carried on at a
loss[Partnership Act 1961 S.37 (d)]
6.
Whenever in any case circumstances have arisen which in the opinion of the
court , render it just and equitable that the partnership be dissolve [Partnership
Act 1961
S.37 (f)]

Retirement:
If any partner who want to retire from the business must have consent from others partners.
They will get back their investment and the notice of retirement must be given 3 months
before the retirement date.

Others:
Each of the partners must act in good faith and respect other partners. Partners must have
willingness and interested to make the business more successful and giving full commitment
for the business. They also must be honest and straight forward in order to execute
responsible as a partner.

89
 ____________________
(MUHAMMAD KHUZAIRI BIN SHAHAR) GENERAL MANAGER AND
FINANCIAL MANAGER

____________________
(HIDAYAH ALI BINTI IBRAHIM)
ADMINISTRATIVE MANAGER

_____________________
(MUHAMMAD AZLAN ISKANDAR BIN IBRAHIM)
OPERATION MANAGER

_____________________
(MUHAMMAD HAMID BIN ISMAIL)
MARKETING MANAGER

90
91