BUSINESS PLAN

SPARKDO VENTURE

                REGISTRATION NUMBER

SA 0345375-X

WRITER
AEDAMS BIN MOHD REFFAL
NORIKHMAL BIN ABD HAMID
NURUMAIRAH BINTI MANSOR
SYARIFAH NUR SYAFIQAH BINTI SYED HISHAM
NOOR SHUHADA BINTI AZIZAN
ADIB HAMDANI BINTI ABDUL RAHMAN

BUSINESS ADDRESS
NO.172 JALAN KOLAM AIR, 06600 ALOR SETAR, KEDAH DARUL AMAN

TELEPHONE NUMBER, FAX NUMBER AND EMAIL.

   Tel:017-5314048           Fax: 04-8484172

Sparkdo77@gmail.com
 TABLE OF CONTENTS

NO. CONTENT PAGE

1.0 INTRODUCTION
1.1 THE PURPOSE OF SOCIAL ENTREPRENEURSHIP 2
1.2 BENEFITS OF SOCIAL ENTREPRENEURSHIP 2
1.3 ORGANIZATIONAL STRUCTURE 3–9
1.4 DEPARTMENT JOB SCOPE 10

2.0 FEASIBILITY ANALYSIS

2.1 PRODUCT/ SERVICE ANALYSIS 11
2.2 MARKET ANALYSIS 11 – 12
2.3 COST ANALYSIS 12 - 13

3.0 PRODUCT EXPOSURE

3.1 PROTOTYPE SKETCH/ PROCEDURE 14
3.2 PRODUCT / SERVICE FUNCTION 15
3.3 PRODUCT/ SERVICE MANUAL 15

4.0 CONCLUSION
4.1 SUMMARIZATION 16
4.2 OUTCOME 1 16
4.3 OUTCOME 2 16

5.0 REFERENCES 17

1
 1.0 INTRODUCTION

1.1 THE PURPOSE OF SOCIAL ENTREPRENEURSHIP

A social entrepreneurship comes up with new solutions to social problems and then
implements them on a large scale. Social entrepreneurs act as the change agents for society,
seizing opportunities others miss and improving systems, inventing new approaches, and
creating solutions to change society for the better.

Social entrepreneurship is the burning desire to create an organization that focuses in helping
humanity by solving societal problems, providing needs, and in the process, the entrepreneur
can make money. Social entrepreneurship is about applying practical, innovative and
sustainable approaches to benefit society in general, with an emphasis on those who are
marginalized and poor.

1.2 BENEFITS OF SOCIAL ENTREPRENEURSHIP

A) KEY TO SUCCESS

For every entrepreneur or hopefuls, the key to success is to first think of the social benefits of
your venture, even if yours in for profit, then go ahead to satisfy those needs, and the money
will sure come. If the goal is money, one may sure make the money, but may lack in
fulfillment. Entrepreneurs must have eyes that are more than profits to be fulfilled and retire
happily.

B) BENEFITS

Running a socially responsible business can be good for the bottom line. Businesses cannot
exist in isolation with the community, hence every business, whether non-profits or for
profits must be socially conscious of its environment.

C) IMPROVING SOCIETY

Any form of social entrepreneurship that is worth promoting broadly must be about
establishing new and better ways to improve a society. Social entrepreneurs implement
innovative programs, organizational structures, or resource strategies that increase their
chances of achieving deep, broad, lasting, and cost-effective social impact.

1.3 ORGANIZATIONAL STRUCTURE

2
Sparkdo Sdn.Bhd uses an organization structure based on functions in the organization. The
firm is divided into marketing, finance, operation and secretary. This structure suits Sparkdo
Sdn.Bhd as this organization emphasizes functional specialties to perform tasks. The
organizational structure will cover all aspects of the management as a business entity. Figure
below illustrates our proposed structure.

GENERAL
MANAGER

AEDAMS BIN MOHD REFFAL

ADMINISTRATION
MANAGER

NORIKHMAL BIN ABD

HAMID

OPERATING MARKETING FINANCIAL

MANAGER MANAGER
MANAGER

NURUMAIRAH BINTI SYARIFAH NUR SYAFIQAH NOOR SHUHADA

MANSOR BINTI SYED HISHAM BINTI AZIZAN

SECRETARY

ADIB HAMDANI BINTI

ABDUL RAHMAN

3
 PARTNERSHIPS BACKGROUND

GENERAL MANAGER

Name Aedams bin Mohd Reffal

Address A456 Taman Bandar Baru 2, Jalan Tembusu 15, 06400
Padang Sena, Kedah Darul Aman.
Date of Birth 6 June 1992
Age 28 years
Gender Male
Marital Status Single
Academic Qualification Diploma in Accounting
Experiences  3 years Assistant manager in Company
Happy2gether
 2 years Accountant in BW Hardware
Course Attended Entrepreneurship Course Part I & II
Telephone Number 017 -5314048
E-Mail aedams95@gmail.com

ADMINISTRARION MANAGER

4
 Name Norikhmal bin Abd Hamid
Address No 14 Kampung Bakong Jejawi Permatang, 02600 Arau,
Perlis
Date of Birth 4 March 1998
Age 22 years
Gender Male
Marital Status Single
Academic Qualification Sijil Pelajaran Malaysia (SPM)
Sijil Tinggi Pelajaran Malaysia (STPM)
Bachelor in Business Administration (Entrepreneurship)
Experiences  Administrative assistance in Asama Pecal Lele
Enterprise Kuala Lumpur Malaysia.
- March 2016 – June 2018
Course Attended  Maximizing social impact for start-ups and SMEs
seminar 2018
Contact Number 011-35685152
E-Mail Ikhmalhamid1998@gmail.com

MARKETING MANAGER

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 Name Syarifah Nur Syafiqah binti Syed Hisham
Address 3443 Permatang Rawa, 13110 Penaga, Seberang Perai
Utara
Date of Birth 29 August 1998
Age 22 years
Gender Female
Marital Status Single
Academic Qualification Sijil Pelajaran Malaysia (SPM)
Sijil Tinggi Pelajaran Malaysia (STPM)
Bachelor in Business Administration (Entrepreneurship)
Experiences  Promoter in Dubook Press Sdn.Bhd
- January 2017 –May 2018
Course Attended  Kickstart e-commerce business with elite
coaching seminar 2018
Contact Number 017-4078232
E-Mail cik.pykah98@gmail.com

OPERATION MANAGER

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 Name Nurumairah binti Mansor
Address No.69 Jalan 4, Taman Guar Perahu, 14400 Bukit
Mertajam, Pulau Pinang.
Date of Birth 7 June 1998
Age 22 years
Gender Female
Marital Status Single
Academic Qualification Sijil Pelajaran Malaysia (SPM)
Sijil Tinggi Pelajaran Malaysia (STPM)
Bachelor in Business Administration (Entrepreneurship)
Experiences  Operation manager in Selera Kampung Enterprise,
Kedah, Malaysia
- April 2018- June 2019
Course Attended  Operation Management Training By TONEX 2018
 Creating High Performing Team Seminar 2017
Contact Number 011-12408126
E-Mail airaamin98@gmail.com

FINANCIAL MANAGER

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 Name Noor Shuhada Binti Azizan
Address 10393 Pasir Gebu, 13110 Penaga, Seberang Perai Utara,
Pulau Pinang.
Date of Birth 5 December 1998
Age 22 years
Gender Female
Marital Status Single
Academic Qualification Sijil Pelajaran Malaysia (SPM)
Sijil Tinggi Pelajaran Malaysia (STPM)
Bachelor in Business Administration (Entrepreneurship)
Experiences  Accountant assistance in Sejati Indah Bakery,
Kedah ,Malaysia
Course Attended  Financial Management For Non-Financial
Professional 2018
 Microsoft Excel and SPSS seminar 2017
Contact Number 017- 4585213
E-Mail shadaazizan713@gmail.com

SECRETARY

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 Name Adib Hamdani Bin Abdul Rahman
Address No 35 Jalan Beseri Permai Taman Beseri Permai Beseri
02400 Kangar Perlis
Date of Birth 14 December 1998
Age 22 years
Gender Male
Marital Status Single
Academic Qualification Sijil Pelajaran Malaysia (SPM)
Sijil Tinggi Pelajaran Malaysia (STPM)
Bachelor in Business Administration (Entrepreneurship)
Experiences  As secretary in Company Lee
Course Attended  Entrepreneurship Course
Contact Number 019 - 2554226
E-Mail adibhamdani123@gmail.com

1.4 DEPARTMENT JOB SCOPE

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Sparkdo Sdn. Bhd. has five partners and they manage, contract and execute the operations of
the business as shown in Table 1.1Sparkdo Sdn. Bhd. has one general manager, finance
manager, operations manager, secretary and marketing manager.

Position Number of Personnel

General Manager 1
Finance Manager 1
Operations Manager 1
Secretary 1

Marketing Manager 1
Table 1: Position and number of managing personnel in Sparkdo Sdn. Bhd.

Each manager has his responsibilities to execute the operations of the business. It is very
important for every manager to know his tasks and responsibilities in the company as it will
guide him in accomplishing his job. Table 1.2 describes the tasks and responsibilities of every
position.

Task /Position Responsibilities/Job Description

General Manager  To plan implement, and control the overall
management of the business.
 To be accountable for the overall
performance of the business.
 To plan and monitor the strategic progress of
the business.
Finance Manager  To calculate the budget of the company.
 To make forecasts and accounts for the
company.
Operations Manager  To be responsible for production, inventory,
and quality control.
Secretary  To type letter, write reports and minutes of
meeting, and perform general administrative
tasks.
Marketing Manager  To promote product of company.
 To stabilize economic of product.
Table 1.2: Schedule of tasks and responsibilities of employees

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 2.0 FEASIBILITY ANALYSIS

DESCRIPTION OF PRODUCT OR SERVICE

Sparkdo Sdn. Bhd is a supplier of cloth industry. We act as the intermediary between the
factory, either located locally or internationally, and the customers.

We supply quality jacket and are concerned with customer satisfaction. Our business was
developed to fulfill the demands of the cloth industry. We include delivery services for our
customers’ convenience.

We guarantee that our tiles are of good quality. If our products have failed to satisfy and
fulfill our customers’ needs, we guarantee a full refund of the value of purchase or a
replacement of the same value.

TARGET MARKET

Sparkdo Sdn.Bhd is a new company that is situated in an industrial area which is also near to
several housing developments. The main nature of this company is to supply cloth to our
customers. We believe that Sparkdo Sdn.Bhd will be able to stabilize itself by focusing on
this target market.

2.2 MARKET ANALYSIS

There are two major market segments within this target area. Firstly, we made an observation
of the market size of the business. Secondly, we interviewed a person in charge and a
receptionist at the Registration Department and the Statistics Department to get further
information. Lastly, we use questionnaires to get some information in order to build our
marketing plan.

Competitors (Strengths and weakness)

Being the sixth company to involve in supplying tiles in Alor Setar, Spakdo Sdn.Bhd has to
compete with several existing competitors. Table BP shows the strengths and weakness
among the competitors.

Table BP Competitors’ strengths and weakness

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 Competitors Strength Weakness
Zalora Sdn.Bhd  Fully managed by  Located at Kedah,
experts which customers in
 Located at an Alor Setar find
industrial area in inconvenient to
Mergong frequent
 Has good facilities
and a huge
warehouse
Clothing Sdn.Bhd  Large sales volume  Office is situated at
every year Mergong, which is
far from the meeting
place of people and
difficult for
customers to
frequent.
Design Sdn.Bhd  Experienced workers
perform an excellent
job
Color Sdn.Bhd  Has built a good  New to the industry,
relationship in the still in the stabilizing
industry phrase
 Monopolizes this  Far from residential
industry area

2.3 COST ANALYSIS

The sales forecast for three consecutive years of the competitors of Sparkdo Sdn. Bhd. is
shown in Table.
Month Sales Forecast For 3 Consecutive Years
RM
Zalora Clothing Design Sparkdo
January 20000.00 17000.00 18000.00 15000.00
February 18000.00 11000.00 20000.00 13000.00
March 16000.00 10000.00 17000.00 16000.00
April 19000.00 13000.00 15000.00 15000.00
May 22000.00 14000.00 13000.00 20000.00
June 23000.00 15000.00 11000.00 19000.00
July 15000.00 20000.00 14000.00 17000.00
August 14000.00 16000.00 16000.00 16000.00
September 19000.00 21000.00 18000.00 21000.00

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 October 25000.00 22000.00 21000.00 22000.00
November 19000.00 19000.00 19000.00 19000.00
December 16000.00 17000.00 17000.00 18000.00
TOTAL 226000.00 195000.00 199000.00 211000.00
YEAR 1
TOTAL 235000.00 180000.00 220000.00 200000.00
YEAR 2
TOTAL 244000.00 177000.00 200000.00 210000.00
YEAR 3

*Donation:

Every month our company will contribute RM1000 to Charity House (Rumah Anak
Yatim). With this cost it can accommodate 200 orphans there. The needs for orphans are
food and drink. Our company hopes that this contribution can alleviate the burden or problem
and help the orphans.

3.0 PRODUCT EXPOSURE

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3.1 PROTOTYPE SKETCH/ PROCEDURE

3.2 PRODUCT FUNCTION

We also choosing this business because we believe that teenager and children love more to
stylish. Therefore, we know that jacket can be use for the day and at night.

3.3 PRODUCT MANUAL

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 1. Sharing a jacket to the body 2. Placing the zip

3. Attracting zip to the top. 4. Jacket ready to be covered on the body

5. lastly, opening the jacket zip

4.0 CONCLUSION

4.1 SUMMARIZATION Summarization

As a summary, Sparkdo Sdn.Bhd is a company that wants to make it in the cloth industry.
This company can work side by side with other companies in the cloth industry as well.
Furthermore, Sparkdo Sdn.Bhd has increased its effort in varying innovative activities in

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terms of technological research and design. This approach is important to capture the local
market.

4.2 OUTCOME 1

We aim to supply jacket according to our customers’ desires. Sparkdo Sdn.Bhd will
continuously strive and cooperate closely with various government agencies and private
sectors to be a successful company. Based on the planning and projection of income and
expenses, we are very confident that this business venture will create a very satisfactory
return on investment from the second year of operation. For the first year, we are estimating
to incur a very minimal loss as we have made a conservative estimate of sales and expenses
based on the fact that the company has just started the operation.

4.3 OUTCOME 2

The business will continuously implement the business strategies, especially on the marketing
aspects to ensure that the business is well known to the customers and we hope to build a
loyal customer base in the second year of operation. We hope this application of financing
will be given due consideration from Bank Pembangunan Malaysia Berhad for us to start the
business. We also hope our business venture is able to become part of the successful
Masyarakat Perdagangan dan Perindustrian Bumiputera (MPPB) in Malaysia.

5.0 REFERENCES

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