ENT300

FUNDAMENTALS OF ENTREPRENEURSHIP

BUSINESS PLAN

JUST CLEAN ENTERPRISE

PREPARED BY

NO. NAME UITM ID NO GROUP CODE

1. KHADIJAH SAFIYYAH BINTI 2019897428 P2HS1144A1
BAHARUDIN
2. NURALIA ANASTASIA BINTI ABDUL 2019445742 P2HS1144A1
AZIZ
3. NURUL AFIFI BINTI SAHAH 2019640786 P2HS1144A1
4. NOR YUSRINA YUHANIS BINTI ASRI 2019410654 P2HS1144A2

PREPARED FOR

LECTURER’S : PUAN SHAIRA ISMAIL

NAME
SEMESTER : MAC – AUGUST 2021
SUBMISSION : 12TH. JULY – 15TH. JULY 2021
DATE
 TABLE OF CONTENTS

COVER LETTER

EXECUTIVE SUMMARY

ACKNOWLEDGEMENT

1.0 INTRODUCTION:
1.1 Introduction to the Business
1.1.1 Purpose of Business Plan
1.1.2 Business Background
1.2 Partnership Background
1.2.1 General Manager and Admin Manager
1.2.2 Marketing Manager
1.2.3 Operations Manager
1.2.4 Financial Manager
1.3 Business Location
1.3.1 Influencing Choice of Business Location
1.3.2 Advantages of the Location

2.0 ADMINISTRATION PLAN

2.1 Introduction to Organization
2.1.1 Vision
2.1.2 Mission
2.1.3 Objective
2.1.4 Business Logo and Description
2.2 Organization Chart
2.3 Manpower Planning
2.4 Administration Schedule of Task and Responsibilities
2.5 Schedule of Remunerations
2.6 Compensation and Benefits
2.7 List of Office Furniture and Fittings
2.8 List of Office Equipment
2.9 Administrations Budget

3.0 MARKETING PLAN

3.1 Introduction to Marketing
3.2 Marketing Objectives
 3.3 Market Diversification
3.4 Product/Service Description
3.4.1 Market Segments
3.5 Target Market
3.6 Market Trend and Market Size
3.6.1 Market Size
3.6.2 Calculation of Market Size
3.7 Competitors
3.8 Market Share
3.8.1 Market Share Before Entry of Just Clean
3.8.2 Market Share After Entry of Just Clean
3.9 Sale Forecast
3.10 Marketing Strategy
3.11 Marketing Budget

4.0 OPERATIONS PLAN

4.1 Operation Objectives
4.2 Process Planning
4.3 Operations Layout
4.4 Capacity Planning
4.5 Material Planning
4.5.1 Bills of Materials
4.5.2 Material Requirement Schedule
4.6 Machines and Equipment Planning
4.7 Manpower Planning
4.7.1 Employee Training
4.7.2 Uniforms
4.8 Overheads Requirement
4.9 Business and Operation Hours
4.10 Operation Budget
4.11 Implementation Schedule

5.0 FINANCIAL PLAN

5.1 Financial Objective
5.2 Project Implementation Cost
5.3 Source of Finance
5.4 Administrative, marketing & operations budget
5.5 Loan amortization
5.6 Hire purchase repayment schedule
5.7 Non-current assets depreciation schedule

6.0 BUSINESS MODEL CANVAS (BMC)

7.0 CONCLUSION
REFERENCES
APPENDICES
COVER LETTER

Just Clean Enterprise

Diploma in Physiotherapy
Universiti Teknologi MARA (UiTM)
Kampus Bertam
PULAU PINANG
_____________________________________________________________________

15th. July 2021

Madam Shaira

Lecturer of Fundamental of Entrepreneurship (ENT300)

Faculty of Business and Management
UiTM Pulau Pinang

Dear Madam,
SUBMISSION OF THE BUSINESS PLAN

With reference to the matter above, our group would like to submit our business plan for your
kind evaluation and further action. With regard to the business that we wish to venture, we
provide cleaning service located in Batu Maung, Bayan Lepas, Pulau Pinang. Our company’s
name is Just Clean Enterprise. Our business is a partnership set up with the following
business partners and address:

Partners:
1. KHADIJAH SAFIYYAH BINTI BAHARUDIN (2019897428)
2. NURALIA ANASTASIA BINTI ABDUL AZIZ (2019445742)
3. NURUL AFIFI BINTI SAHAH (2019640786)
4. NOR YUSRINA YUHANIS BINTI ASRI (2019410654)

Business address:
Southbay Plaza Level 2, Batu Maung 11900 Bayan Lepas, Pulau Pinang.

We have tried our very best to prepare this business plan in according to the subject
requirements. This working paper is our group efforts and all experience gained are valuable
lessons for the entire group members.
We hope that our business plan will satisfy your requirement for this subject (ENT 300). We
also hope that our business plan can provide some benefits to the other people as a
reference material for the future.

Sincerely,

_________________________ _______________________

NOR YUSRINA YUHANIS BINTI ASRI KHADIJAH SAFIYYAH BINTI BAHARUDIN

Administrative Manager Marketing Manager

__________________________ ________________________

NURALIA ANASTASIA BINTI ABD AZIZ NURUL AFIFI BINTI SAHAH

Operations Manager Financial Manager

EXECUTIVE SUMMARY

Just Clean will provide house cleaning services for anyone who requires assistance in
cleaning their house or who does not have time to do it due to their respective jobs. It
specializes in high-end cleaning services by offering professional, trustworthy, efficient, and
effective services that will enable it to quickly grow in business.

We chose to open our company in Penang because we thought Penang was a strategic area
for our business and many people in that area needed our services. Plus, there are a lot of
people who are always busy with their work and do not have time to manage their houses. So,
Just Clean will help them clean their houses at an affordable price.

In addition, financial planning is an important element for us to start a business as a start-up

capital. As far as setting up the business itself, we need financial resources to cover the basic
costs of setting up a business, including the cost of business registration, telephone line
registration, water, name cards, office or building rent, and management expenses.
Furthermore, a successful organization is also a key resource for business. The success of
an organization depends on the talent and strength of its employees.

In conclusion, the business plan was very important for a new company like "Just Clean
Enterprise" because it may help us to maintain our business longer in the Malaysia market.
The purpose of this business plan was to show the financial strength of the company,
especially when applying for loans, and to convince investors to provide funds or other
financial institutions that will assist us in running our business. Then, it became a guideline for
us in setting, planning, handling, and controlling our business for day-to-day management,
budget, financial forecast, strategies, target market, and even long-term goals. Next, it also
improves any weaknesses arising by comparing the actual performance of the firm with a
favourable or unfavourable situation.

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ACKNOWLEDGEMENT

In the name of Allah. Alhamdulillah, we finished our project, which is a Business Plan that is
due on the 15th of July 2021. The Business Plan is a part of the subject "Fundamental of
Entrepreneurship". We are glad and happy to express our greatest gratitude to all of the people
who spent their valuable time helping us and guiding us in preparing this assignment.

We would like to say thank you from the bottom of our hearts to our lecturer, Puan Shaira
Ismail, for guiding us in finishing this project and also for teaching us ENT300. You are so
patient in teaching us step by step. Again, thank you so much Puan Shaira.

Last but not least, a big thank you to the members of Just Clean, Khadijah Safiyyah binti
Baharudin, Nuralia Anastasia binti Abdul Aziz, Nurul Afifi binti Sahah, and Nor Yusrina Yuhanis
binti Asri, who worked well together and showed great commitment to helping each other
assemble the parts and make brilliant business plan suggestions.

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1.0 INTRODUCTION TO THE BUSINESS

JUST CLEAN ENTERPRISE

Business name: Just Clean Enterprise

Business Legal Entity: Company

Nature of business: Cleaning service

Business address: Southbay Plaza Level 2, Batu Maung 11900 Bayan Lepas, Pulau
Pinang

Date of commencement: Register on 30 November 2020 and start on 1 January 2021

Factor in selecting the proposed business:

1. To make work easier for someone who is busy working.

2. There are many people who will use this service in Malaysia.

3. There are not many company cleaning services in Penang.

Prospects of the business in the future:

1. We want to open up a new branch in another city in the next 10 years. Our prospects for
this business is to open up a new branch so that many people can access our business even
though they are in different states.

2. We intend to start our own business in the future with the money we make from the profits.

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1.1.1 PURPOSE OF BUSINESS PLAN

To start a business, we need to have an education in business. We need to know the flow
while running that business and properly plan about it so that our business will go well.

1) It allowed the entrepreneur to view and evaluate the proposed business venture in an
objective, critical and practical manner. The business plan can show the entrepreneur
the potential of the business and it can be a guideline for business management.

2) The function of a business plan is to convince relevant parties of the investment

potential of the project. The business plan provides information related to the
operation, administration, marketing and financial condition of the business. Therefore,
potential investors can get an overall view of the business conducted.

3) The business plan helps the entrepreneur in terms of financial management of the
project. This is because the entrepreneur has stated all the costs of operating the
business. Therefore, he or she can manage the budget finance of the business.

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1.1.2 BUSINESS BACKGROUND

Name of company
Just Clean Enterprise

Business and office address Southbay Plaza Level 2, Batu Maung

11900 Bayan Lepas, Pulau Pinang

Correspondence address Southbay Plaza Level 2, Batu Maung

11900 Bayan Lepas, Pulau Pinang

Website address
www.justclean.com.my

Telephone number
019-5541930

Fax number
04-5587788

Form of business
Company

Main activity
House cleaning

Date of commencement Registered on 30 November 2020 and

start on 1 January 2021

Date of registration
30 November 2020

Registration number
QA954840-M

Name of bank
Maybank (Malayan Banking Berhad)

Back account number

562302007588

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1.2. PARTNERSHIP BACKGROUND
1.2.1 GENERAL MANAGER & ADMIN MANAGER

NAME NOR YUSRINA YUHANIS BINTI ASRI

DATE OF BIRTH 16 JUNE 2001

AGE 20

MARITAL STATUS SINGLE

KAMPUNG SURAU BATOR, JELAWAT,

PERMANENT ADDRESS 16070 BACHOK, KELANTAN

CORRESPONDENCE ADDRESS yusrinajunyu@gmail.com

TELEPHONE NUMBER 011-11469431

ACADEMIC QUALIFICATION DIPLOMA IN PHYSIOTHERAPY

EXCELLENT IN COMMUNICATE IN
SKILLS PERSON AND OVER THE PHONE, GOOD
IN ORGANIZATIONAL SKILLS AND TIME
MANAGEMENT.
WORKSING AS ADMINISTRATION STAFF
EXPERIENCE FOR 1 YEAR IN C&O COMPANY.

GENERAL MANAGER AND ADMIN

CURRENT OCCUPATION MANAGER IN JUST CLEAN

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1.2.2 MARKETING MANAGER

NAME KHADIJAH SAFIYYAH BINTI BAHARUDIN

DATE OF BIRTH 15 FEBRUARY 2001

AGE 20

MARITAL STATUS SINGLE

NO.43, JALAN TIUNG, 6/1E, SEKSYEN 6,

PERMANENT ADDRESS 40000, SHAH ALAM, SELANGOR

CORRESPONDENCE ADDRESS safiyyahbaharudin@gmail.com

TELEPHONE NUMBER 011-58952832

ACADEMIC QUALIFICATION DIPLOMA IN PHYSIOTHERAPY

ABLE TO STRATEGICALLY DESIGN AND

SKILLS ANALYSE TRENDS AS WELL AS HAVING
COMMERCIAL AWARENESS ON THE
EFFECTS OF DESIGNING & MARKETING
1 YEAR OF WORKING AS A MARKETING
EXPERIENCE MANAGER FOR IKEA DAMANSARA
BRANCH

CURRENT OCCUPATION MARKETING MANAGER IN JUST CLEAN

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1.2.3 OPERATION MANAGER

NAME NURALIA ANASTASIA BINTI ABDUL AZIZ

DATE OF BIRTH 20 APRIL 2001

AGE 20

MARITAL STATUS SINGLE

25, JALAN ELEKTRON U16/34 DENAI

PERMANENT ADDRESS ALAM 40160, SHAH ALAM, SELANGOR

CORRESPONDENCE ADDRESS liatasia20@gmail.com

TELEPHONE NUMBER 019-6823032

ACADEMIC QUALIFICATION DIPLOMA IN PHYSIOTHERAPY

ABILITY TO COMMUNICATE WELL WITH

SKILLS OTHERS

MCDONALD’S WAITER AT FAMOUS FAST

EXPERIENCE FOOD RESTAURANT BRANCH IN SHAH
ALAM

CURRENT OCCUPATION OPERATION MANAGER IN JUST CLEAN

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1.2.4 FINANCIAL MANAGER

NAME NURUL AFIFI BINTI SAHAH

DATE OF BIRTH 18 MARCH 2000

AGE 21

MARITAL STATUS SINGLE

5-20-29 TAMAN BENDERA LINTANG

PERMANENT ADDRESS RELAU 1, RELAU 11900 BAYAN LEPAS,
PULAU PINANG

CORRESPONDENCE ADDRESS fifisahah00@gmail.com

TELEPHONE NUMBER 017-5082485

ACADEMIC QUALIFICATION DIPLOMA IN PHYSIOTHERAPY

GOOD CAPABILITY OF ACCOUNTING

SKILLS AND EXCELLENT IN FINANCIAL

2 YEARS WORKING AS FINANCIAL

EXPERIENCE MANAGER IN KNOWLES MALAYSIA

CURRENT OCCUPATION FINANCIAL MANAGER IN JUST CLEAN

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1.3 BUSINESS LOCATION

The location of the business gives significant impact in the business. We choose the location
based on a few aspects that has been consider which are the infrastructure, huge population
and the environment surrounding.

1.3.1 Influencing choice of business location

Our business is located in the middle of the city center in Penang. This location is also located
in a good and strategic area because many people stay there and close to many facilities. The
location chosen is constrained by a variety of factors including strategic location and suitability
for business activities.

1.3.2 Advantages of the location are:

 Easy to get raw materials
At this area, we can easily get the supplier for our product because our business
location near with the market that supply our raw material.
 A lot of houses at that area
There are a lot of houses at that area so we think many people will use our service to
clean their house.
 In the middle of city center in Penang
We chose at that area because it is in the middle of the city center so people can easily
find our company.

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ADMINISTRATION

MANAGER PLAN

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2.0 ADMINISTRATION PLAN

2.1 INTRODUCTION TO ORGANIZATION

2.1.1 JUST CLEAN VISION

 TO BECOME ONE OF TOP MOST DEMANDED CLEAN SERVICES IN MALAYSIA

2.1.2 JUST CLEAN MISSION

 TO MULTIPLY THE COMPANY BRANCH IN MALAYSIA

2.1.3 JUST CLEAN OBJECTIVE

 JUST CLEAN OBJECTIVE IS TO GIVE THE BEST SERVICES WHERE THE

HOUSE IS IN TOP CONDITION AFTER CLEANING

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2.1.4 BUSINESS LOGO AND DESCRIPTION

Our business’s tagline indicating

that we are targeting household
that does not have time to clean
their house so we will be the one
to clean it for them

Items of cleaning
pictures as a logo for
our cleaning services

Our Company Name

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2.2 ORGANIZATION CHART

GENERAL
MANAGER /
ADMINISTARTION
MANAGER
NOR YUSRINA YUHANIS BINTI ASRI

OPERATION MARKETING FINANCIAL

MANAGER MANAGER MANAGER
NURALIA KHADIJAH SAFIYYAH NURUL AFIFI BT.
ANASTASIA BINTI BINTI BAHARUDIN SAHAH
ABDUL AZIZ

OPERATION
STAFF

OPERATION
STAFF

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2.3 MANPOWER PLANNING

NO POSITION NUMBER OF STAFF

1 ADMINISTRATION DEPARTMENT 1

2 MARKETING DEPARTMENT 1

3 OPERATION DEPARTMENT 1

4 FINANCIAL DEPARTMENT 1

5 OPERATION STAFF 2

6 DRIVER 1

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2.4 ADMINISTRATION SCHEDULE OF TASK AND RESPONSIBILITIES

POSITION TASK AND RESPONSIBILITIES

 Works as a leader
GENERAL MANAGER
 Keep watch on business daily
operation
 Hiring employees
 Minimize the expenses and budgets
 Assuring the office is well-stocked
ADMINISTRATION MANAGER
with necessary supplies and
equipment are operates properly
 Monitoring administration
department and staff daily operation
 Ensuring that informations are
flowing smoothly in the company
 Develop organization
 Do research about the market
MARKETING MANAGER
trends, competitors and market size
for the marketing plans
 Develops effective marketing plans
for the services within the
department budget.
 Developing marketing plans for
media platforms
 Creates promotional materials,
website content, ads, and other
marketing tasks

 Purchase the material

OPERATIONAL MANAGER
 Planning the stock
 Monitoring facility efficiency
 Ensure the operating hours

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  Manage financial plan of the
FINANCIAL MANAGER
company
 Assess the costs, pricing and sales
outcome.
 Prepare financial records, plans,
and business activity reports
 Carrying out duties as a cleaners
OPERATION STAFF
 Making sure the cleaning tools are
sufficient
 Reporting any damage for the
cleaning machines
 Ensure to transport the staffs safely
DRIVER
 Make sure the vehicles have
sufficient gas before moving
 Arrange for vehicles repair when
needed

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2.5 SCHEDULE OF REMUNERATIONS

No. Position No. of Salary/month EPF SOCSO Total

Staff (RM) (RM) (RM)
(RM)
Required

1. Administration 1 3,100 406.00 3,506.00

Manager

2. Marketing 1 2,800 367.00 49.85 3,216.85

Manager

3. Operational 1 2,800 367.00 49.85 3,216.85

Manager

4. Financial 1 2,800 367.00 49.85 3,216.85

Manager

5. Operation Staff 2 1,350 177.00 23.65 3,101.30

6. Driver 1 1,500 198.00 27.15 1,725.15

TOTAL 17,983

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2.6 COMPENSATION AND BENEFITS

COMPENSATIONS AND BENEFITS DETAILS

Salary, EPF and SOCSO Working days is 24 days per month

Working hour is 12 hours
EPF is 11% and SOCSO is 1.75%
Minimum salary is RM 1,350 per month
Maternity leave and Paternity leave Maternity leave : 60 days
Paternity leave : 14 days
Annual leave 1-2 years : 8 days leave per year
2-5 years : 12 days per year
More than 5 years : 16 days per year
Sick leave Less than 2 years : 14 days paid sick leave
2-5 years : 18 days paid sick leave
More than 5 years : 22 days paid sick leave
Bonus Bonus are given on the end of the year by
10% raise from the salary

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2.7 LIST OF OFFICE FURNITURE AND FITTINGS

TYPE QUANTITY PRICE PER UNIT TOTAL

(RM) (RM)

Office tables 10 100 1,000

Office chairs 20 67.50 1,350

Air conditioner 2 1,300 2,600

Cupboard 2 200 400

Wifi 1 150 150

TOTAL 5,500

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2.8 LIST OF OFFICE EQUIPMENT

TYPE QUANTITY PRICE PER UNIT TOTAL

(RM) (RM)

Computers 2 1,500 3,000

Telephone 2 100 200

Printers 1 300 300

TOTAL 3,500

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2.9 ADMINISTRATION BUDGET

PARTICULARS FIXED ASSETS MONTHLY OTHER TOTAL

(RM) EXPENSES EXPENSES (RM)
(RM) (RM)

FIXED ASSETS
Office furniture 5,500 - - 5,500
& fittings
Office 3,500 - - 3,500
equipments

Computers 3,500 - - 3,500

WORKING CAPITAL
Salaries - 17,983 - 17,983
Rent - 1,350 - 1,350
Utilities
Office - 500 - 500
maintenance
Internet - 200 - 200
expenses

Other - - 250 250

expenditure
PRE-OPERATION
Other - - 200 250
expenditure

Deposit - - 2,700 2,700

Business - - 1,000 1,000
registration &
license

TOTAL RM 36,733

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 MARKETING

MANAGER PLAN

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3.0 MARKETING PLAN

3.1 INTRODUCTION TO MARKETING

Marketing is the action of promoting business to sell service or products and includes market
research and advertising. Marketing refers to activities a company undertakes to promote the
buying or selling of a product or service. Marketing includes advertising, selling, and delivering
products to consumers or other businesses. Some marketing is done by affiliates on behalf of
a company.

Marketing is done as it allows businesses a platform to promote their services and products.
Apart from that, marketing allows businesses to establish and maintain work relationships
between the company and their consumers. By strategic usage of marketing, consumers
become aware of the products or services that are provided and are educated, engaged, and
intrigued by its qualities.

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3.2 MARKETING OBJECTIVES

 To expand the business and build more branches across Malaysia.

 To increase the number of customers by 40% each year.
 To provide good cleaning services that fit the customers’ needs.
 To increase sales by 10% by next year.
 Broaden the spectrum of the variety of spaces that the company cleans exp: from
households to office spaces and larger buildings.
 Apply strategic marketing and use the right ethics for marketing activities.

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3.3 MARKET DIVERSIFICATION

 The service that is provided is residential cleaning services that includes specific
services such as dusting, vacuuming, mopping, toilet cleaning and even thorough
cleaning for tight and dark areas which are difficult to reach such as window area.

 The reason why we have decided to enter this market is because cleaning services
will forever be needed and caters to many segments of the population especially for
those who are unable to keep and organize their homes.

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3.4 PRODUCT/SERVICE DESCRIPTION
Our service specializes in residential cleaning which serves to clean and rid of dirt, rubbish, or
any inconvenience due to uncleanliness. The basic service package includes dusting,
vacuuming, mopping, toilet cleaning and even thorough cleaning which is usually done in the
time range of 3 hours but if the house is bigger than the average house and requires extra
time to thoroughly clean the house as stated of the services provided then there will be a slight
charge of pricing following the extra hours taken.

1 The proposed service Cleaning Services

2 Brand JUST CLEAN

3 Basic Pricing RM 150.00

Provide cleaning services for households

4 Service Features

5 Service Benefits Affordable premium cleaning service

Premium residential cleaning services are

6 Service Distinctiveness
7 List of Services Provided
8 Service Level
9 Service (service experience)
10 Extended Service
provided along with customer guarantee if
service is unsatisfactory
- Dusting
- Vacuuming
- Mopping
- Toilet Cleaning
- Kitchen Cleaning
- Thorough cleaning of window area and
other concealed areas
Cleaning services can lift cleaning
burdens for those with time restrictions
and constraints
Comfortable premium cleaning service is
provided and the transportation is included
in the basic pricing
Extended services like polishing home
appliances and devices are provided

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3.4.1 MARKET SEGMENT

Market segmentation is the process of dividing a market of potential customers into groups,
or segments, based on different characteristics. The segments created are composed of
consumers who will respond similarly to marketing strategies and who share traits such as
similar interests, needs or locations. It is to ensure the business can divide their customers
into groups to make it easy to market their product.

 Geographic segmentation
 Psychographic segmentation

a) Geographic Segmentation

Geographic segmentation is when a business divides its market on the basis of geography.
You can geographically segment a market by area, such as cities, counties, regions and
international regions. You can also break a market down into rural, sub-urban and urban
areas. By using this segmentation, we can know the products that the customer needs at a
certain place. For example, a winter coat is really needed in places that have cold weather.

b) Psychographic Segmentation

Psychographic segmentation has been used in marketing research as a form of market

segmentation which divides consumers into sub-groups based on shared psychological
characteristics, including sub-conscious or conscious beliefs, motivations and priorities to
explain and predict consumer behaviour. Developed in the 1970 s, it applies behavioural and
social sciences to explore to understand consumers’ decision-making processes, consumer
attitudes, values, personalities, lifestyles, and communication preferences.

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MARKET SEGMENT SEGMENT POPULATION

YOUNG SINGLES 317,528

484,648
FAMILLIES

OTHERS 33,424

TOTAL 835,600

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3.5 TARGET MARKET
A target market refers to a group of potential customers to whom a company wants to sell its
products and services. This group also includes specific customers to whom a company
directs its marketing efforts. A target market is one part of the total market for a good or service.
Consumers who make up a target market share similar characteristics including buying
geography, buying power, demographics, and incomes. Identifying the target market is an
essential step for any company in the development of a marketing plan. Not knowing who the
target market is could cost a lot of money and time for a company.

MARKET SEGMENT TARGET TARGET MARKET

SEGMENT POPULATION MARKET (% )

YOUNG SINGLES 317,528 38 19,052

FAMILLIES 484,648 58 29,079

OTHERS 33,424 4 2,005

TOTAL 835,600 100 50,136

Others
4%

Young Single
38%

Families
58%

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 3.6 MARKET TREND AND MARKET SIZE
A market trend is anything that alters the market where your company operates. This could
be something as far-reaching as artificial intelligence technology, as fickle as consumer
preferences, or as industry-specific as new regulations.

The market trend for cleaning services in Penang.

3.6.1 Market Size

MARKET SEGMENT POPULATION TARGET MARKET TARGET MARKET

(%)

317,528 38 19,052
Young Single

484,648 58 29,079
Families

33,424 4 2,005
Others

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3.6.2 Calculation of Market Size

Potential Total Potential

Market Segment Target Market Purchase Purchase
(RM) Monthly (RM)

Geographic/Psychog 50,136 900/week 180,489,600

raphic

Total 180,489,600

*Market size per year = RM 501,360

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3.7 COMPETITORS

Cleaning services are abundant in Malaysia especially in a densely populated city like Penang.
For an industry that is evergreen like cleaning businesses, it has become a safe choice
amongst new business owners as they are able to survive and cut back their losses even in
this economy.

COMPETITOR STTENGTHS WEAKNESS

The Bibik – Maid Cleaning Good service for an Webpage lacks information
Service affordable price on the cleaning services
provided

PN Hourly Maid Cleaning Business hours are open Quite on the expensive side
Service every day of the week and and lacks information on the
operates 24 hours cleaning services provided

CleaNeat Cleaning Services Has plently positives Webpage lacks information

(M) Sdn. Bhd reviews about the services on the cleaning services
provided provided

Shurra Cleaning and Maid Clear on the services Webpage lacks information
Services provided and goes by the on the company
hourly rate

Mermaid Cleaning Services An international cleaning Quite on the expensive side

company and is provides for residential cleaning
many types of services services

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 OPPORTUNITIES THREATS

Our cleaning services provides full cleaning We are still new in this industry and have
at an affordable price many competent competitors

Due to specific space cleaning services such The service provided are the same as the
as residential, we can give our best and other companies and is restricted to
concentrate on a certain type residential cleaning

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3.8 MARKET SHARE

Market share is the percent of total sales in an industry generated by a particular company.
Market share is calculated by taking the company's sales over the period and dividing it by the
total sales of the industry over the same period. This metric is used to give a general idea of
the size of a company in relation to its market and its competitors.

3.8.1 Market Share before entry of Just Clean:

COMPETITOR MARKET SHARE (%) MARKET SHARE/YEARLY

(RM)

The Bibik – Maid Cleaning 20 1,002,720

Service

PN Hourly Maid Cleaning 15 752,040

Service

CleaNeat Cleaning Services 25 1,253,400

(M) Sdn. Bhd

Shurra Cleaning and Maid 10 501,360

Services

Mermaid Cleaning Services 30 1,504,080

TOTAL 100 5,013,600

36 | P a g e
3.8.2 Market Share after entry Just Clean:

COMPETITORS MARKET MARKET LOSS MARKET TOTAL

SHARE (%) SHARE AFTER MARKET
BEFORE ENTRANCE SHARE (RM)
ENTRANCE (%) (%)

The Bibik – Maid 20 5 15 752,040

Cleaning Service

15 0 15 752,040
PN Hourly Maid
Cleaning Service

CleaNeat
Cleaning 25 5 20 1,002,720
Services (M)
Sdn. Bhd

Shurra Cleaning 10 0 10 501,360

and Maid
Services

Mermaid 30 0 30 1,504,080

Cleaning
Services

Just Clean 0 0 10 501,360

TOTAL 100 10 100 5,013,600

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Market Share before entry of Just Clean

20%
30%

15%

10%

25%

The Bibik-Maid Cleaning Service PN Hourly Maid Cleaning Service

CleaNeat Cleaning Services (M) Sdn. Bhd Shurra Cleaning & Maid Services
Mermaid Cleaning Services

Market Share after entry of Just Clean

10%
20%

30%
15%

10% 25%

The Bibik-Maid Cleaning Service PN Hourly Maid Cleaning Service

CleaNeat Cleaning Services (M) Sdn. Bhd Shurra Cleaning & Maid Services
Mermaid Cleaning Services Just Clean Enterprise

38 | P a g e
3.9 SALES FORECAST
A sales forecast is an estimate of the quantity of goods and services you can realistically sell
over the forecast period, the cost of the goods and services, and the estimated profit. Sales
Forecasting is the process of estimating what your business’s sales are going to be in the
future. A sales forecast period can be monthly, quarterly, half-annually, or annually. Sale
forecasting is an integral part of business management. Without a solid idea of what your
future sales are going to be, you can’t manage your inventory or your cash flow or plan for
growth. The purpose of sales forecasting is to provide information that you can use to make
intelligent business decisions.

Target market is 483,600 for married and employed couples.

835,600x 3% x 2 years
= 50,136 (TOTAL TARGET MARKET)

50,136 x RM 200 (average service pricing of cleaning services in Penang)

= RM 10,027,200 (MARKET SIZE)

RM 10,027,200 x 5% = RM 501,360 (per year)

Basic pricing of service is RM 150.

RM 501,360 / RM 150 = 3,342 service unit per year

Monthly service production = 3,342 / 12 months = 279 service units per month
Daily production = 279 / 24 working days (6 days, 4 weeks) = 12 service units per day

BOM to produce one service per day is RM 21.

The cost of raw materials in the production budget is

3,342 services x RM 21 = RM 70,182

The safety stock is 5%

3,342 x 5% x RM 21 = RM 3,509

So, the total cost of raw materials including the safety stock in the production budget
should be
RM 70,182 + RM 3,509 = RM 73,691

39 | P a g e
3.10 MARKETING STRATEGY

A marketing strategy refers to a business's overall game plan for reaching prospective
consumers and turning them into customers of their products or services. A marketing strategy
contains the company’s value proposition, key brand messaging, data on target customer
demographics, and other high-level elements. A thorough marketing strategy covers "the four
Ps" of marketing: product, price, place, and promotion.

 Product strategy
 Price strategy
 Place strategy
 Promotion strategy

Product Strategy

Our service differs from other cleaning companies as with each service unit we provide
premium cleaning service. Apart from being a newly established company, we offer
professional cleaning services from experts who has experience in the industry. Our company
prioritizes the customers comfort and needs as its main goals therefore our company holds
trustworthiness in account and ensures accidents during the span of our cleaning service will
be fully compensated however it is unlikely as our employees do not only have experience but
also have impeccable reputation in this industry.

Price Strategy

For pricing, we have standardized a basic range that will cover the whole cleaning process so
that it guarantees a satisfactory feedback from our customers. The pricing was fairly decided
after taking the cost of products, maintenance of the cleaning appliances, labour force and
many others into account. For our price strategy we use competitor-based pricing which
means we compare our price with other cleaning services in the area. This is done so that our
pricing range of service is comparable with the market price.

40 | P a g e
Place Strategy

Our service is customer oriented and seeks to provide the customers with the best cleaning
service experience. Before we allow our employees to work, we ensure that they are all fully
vaccinated and have no underlying medical condition as well as we test their ethics and
credibility. All this training applies not only to the staff that are cleaning the houses but also for
the managers of the company as they are required to take interest of matters outside the
company as well. This is all carried out so that our customers are provided with the best
customer experience possible.

Promotion Strategy

Promotional activities such as tv advertisements, putting up signboards, banners and

distribution of flyers and business cards. The tv advisements will portray just how detailed we
are towards our service, and this will help promote our business as trustworthy, dependable,
and efficient. Putting up signboards and banners in strategic locations will raise awareness
about our business to the public and help contribute to the increased number of customers we
get. For distribution of flyers and business cards on the other hand, is done to garner interest
from the public especially those who are closer to the office location or hotspots like malls and
service centres. The usage of social platforms like Facebook, Instagram, Twitter and company
website helps to spread word about the company to promote its brand and services.

41 | P a g e
BUSINESS LOGO:

SIGNBOARD:

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BANNER:

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BUSINESS CARD

44 | P a g e
3.11 MARKETING BUDGET

MARKETING BUDGET
Particulars F. Assets Monthly Exp. Others Total

Company Van 25,000 25,000

Signboards 3,500 3,500

Banner 1,500 1,500

Working Capital

Promotion & 1,250 1,250

Advertisement
Promotions 500 500

Petrol & Van Services 1,700 1,700

Other Expenditure

Other Expenditure 100

Pre-Operations

Deposits (rent, utilities, 0 0

etc.)
Business Registration & 0 0
Licences
Insurance & Road Tax for 1,500 1,500
Motor Vehicles
Other Expenditure 350 350

TOTAL 30,000 3,450 1,950 35,300

45 | P a g e
 OPERATIONS

MANAGER PLAN

46 | P a g e
4.0 OPERATIONS PLAN

Every business needs an effective plan to make sure everything will be carried out smoothly
thus, a very constructive and practical operation management is obligated. An operation plan
prepare a thorough and greater view about how an organization will give rise to their business
in aims to pull off the respective goals targeted from the start. It is very important as it works
in detailing the tasks for each team or member of the departments which must be completed
to meet the company’s benchmark as well as a key step to achieve an efficient business
operation. A proper plan about a service render by a business will aids in increasing the desire
sales and customer’s satisfaction. This has shown to approved that a top of the range
operational plan is mortally crucial in notch up a nearly flawless service provided by a
company.

4.1 Operation Objectives

A few operation objectives that have been highlighted such as: -

- To ensure 95% of services will achieve customer’s needs and expectations.

- To optimize the workflow of services given by every employee to accomplish a 100%
output target per day.
- To keep a good rating and feedbacks by 85% and above from customers.
- To scale down the mistakes done by employee when giving services from time-to-time
maximally.
- To guarantee a 95% of the operation performance offers from each employee which
established a convenient and productive service.
- To increase the number of services provided per day by 50% through replenishment
of employees in the second year.
- To reduce ½ of the monthly expenditures of raw materials every month by formulating
own cleaning chemicals in the 3rd year.

47 | P a g e
4.2 Process Planning

- Flow Chart for the Cleaning Service Activity

Customers made a booking via website, social media, or phone call. Then, we will
check the availability for the slot and confirm with the clients.

On the working days, employees will gather and double-checked all equipment and
material needed for cleaning services on the respective day.

Leave to customer’s place. Greet and informed the customer which cleaning services
that will be done as soon as arrived.

Cleaning processes begin at the living room and kitchen area. Start by swiping dust
from the ceiling and fans using microfiber cloth and cobweb. Wipe all the furniture and
clean the dust off from curtains and wall. Next, start vacuuming the floor and carpet,
also using a dust mites’ vacuum to clean the sofa.

Moving on to the kitchen area and dusting off the kitchen counter, kitchenware’s, and
the cabinets. Brush off any moulds or oils stains around the sinks and stoves. Clean
the refrigerator and rearrange items. Collect out all the rubbish and start swipe off the
floor. Make sure all the dust has been vacuumed and dust off from the floor to further
with mopping.

Then, clean the toilet by brushing off all the floor, walls, sinks, toilet bowl and all other
dirt. Rinse off and dry off with the 3-speed floor blower. Add deodorizer to make it smell
fresh. Gather the equipment, throw out all rubbish and get ready to serve the next
services.

48 | P a g e
4.3 Operations Layout

2. KITCHEN 1. LIVING ROOM

KKKITCHEN

3.BATHROOM

Figure 1 Layout of house cleaning services according to numbers from 1. Living Room, 2. Kitchen and 3. Bathroom

LIVING BEDROOM BEDROOM

ROOM

BEDROOM

TOILET

KITCHEN

Figure 2 Layout average of each house area in Pulau Pinang

49 | P a g e
 KITCHEN

TOILET
LIVING ROOM

Figure 3 3-Dimensional Plan of house in Pulau Pinang

Based on the operation layout shown in the diagram, the average houses area around Pulau
Pinang are 1500 square feet big which include a living room, a kitchen, a main bathroom and
three bedrooms approximately. Therefore, for a basic cleaning services which requires 2 hours
of working on the living room, kitchen and main bathroom will allow our employee works in a
very orderly manner and easily. To avoid any kind of problem such as complain of missing
valuable items from the customer, our workers are required to place a portable security
camera before they begin with the cleaning processes thus, in case of any issue come up in
the future, we already have the footage as proof.

50 | P a g e
4.4 Capacity Planning

Based on the sales forecasting, average sales forecast per month is,

=RM 501,360 / 12 months,

= RM 41,780

Number of Output per month will be,

= Average sales forecast per month / Selling price per service

= RM 41,780 / RM150

= 279 services

Number of Output per day will be,

= Number of Output per month / Total working days per month

= 279 services / 24 days

= 12 services

Number of Output per employee will be,

= Number of Output per day / Total employees

= 12 services / 6 workers

= 2 services

Based on the calculation of the capacity planning above, every employee needs to complete
2 services per day therefore, the target sales can be achieved.

51 | P a g e
4.5 Material Planning

4.5.1 Bills of Materials

This is the list of disposable and one-off used items required for Just Clean cleaning services
which has been add up all the prices for 12 number of services done per day. The safety
product of each item will be 5% from the exact quantity of cleaning materials needed, to avoid
any lack of materials before the next supplies in the following months.

Table 1. Bills of Materials

No. Items Quantity Price per Unit Price per Total Price
(RM) Service (RM) (RM)
1. Heavy Industrial 10L 45.00 4.50 54.00
Floor Cleaner
2. Multi-Purpose 10L 32.00 3.20 38.40
Floor Cleaner
3. Disinfectant 10L 33.00 3.30 39.60
Deodorizer
4. Toilet Bowl 10L 28.00 2.80 33.60
Cleaner
5. Scouring Pad 3pcs 3.00 6.00 72.00

6. Disposable Face 50pcs 12.00 0.24 2.88

Mask
7. Disposable 50pcs 20.00 0.40 4.80
Rubber Glove
8. Disposable 50pcs 10.00 0.20 2.40
Plastic Apron
9. Disposable
Plastic Shoes 50pcs 8.00 0.16 1.92
Cover

TOTAL 249.60

Supplier: Efficient Hygiene Sdn Bhd.

Phone: +603 6275 7471 / +6036277 8471
Email: info@ieffcient.com.my
Address: Lot 153, Jalan Sri Ehsan 7, Taman Sri Ehsan Kepong, 51200 Kuala Lumpur.

52 | P a g e
4.5.2 Materials Requirement Schedule

Table 2. Cleaning Items and Employee’s Uniform

No. Items Quantity Price per Unit Total Price (RM)

(RM)

Cleaning Items
1. Janitor Cart Trolley 6 193.00 1,158.00
2. Single Wringer Bucket 6 76.00 456.00
3. Triangle Broom 6 7.00 42.00
4. Floor Brush 6 9.00 54.00
5. Drain Brush 6 8.00 48.00
6. Cobweb 6 9.00 54.00
7. Floor Water Scraper 6 19.00 114.00
8. Window Scraper 6 10.00 60.00
9. Mop 6 10.00 60.00
10. Toilet Brush 6 5.00 30.00
11. Extension Pole 6 9.00 54.00
12. Microfiber Cloth 40 1.00 40.00
13. Heavy Duty Extension Wire 6 180.00 720.00
Plug

Uniform
14. Employee’s Uniform 21 45.00 945.00
TOTAL 3,835.00

Cleaning Items’ Supplier: Efficient Hygiene Sdn Bhd.

Phone: +603 6275 7471 / +6036277 8471
Email: info@ieffcient.com.my
Address: Lot 153, Jalan Sri Ehsan 7, Taman Sri Ehsan Kepong, 51200 Kuala Lumpur.

Uniform’s Supplier: Lightbulb Apparel T-shirt Printing & Manufacturing

Phone: +6012 315 5567
Address:4, Jalan SS 4c/5, SS 4, 47301 Petaling Jaya, Selangor.

53 | P a g e
4.6 Machines and Equipment Planning

The machinery purchased after considering a few essential elements such as the reputation
of suppliers whether they can be trusted and received good rating and feedback from other
purchaser, the reasonable price offers, quality of the machines, the cost of maintenance that
should be taken out to keep it in a good condition, either it is user or technology friendly which
makes it easy to be use when doing services and last but not least, the machines must be
registered under SIRIM to approve the safety of it.

Table 3. Machinery

No. Items Quantity Price per Unit (RM) Total Cost (RM)
1. Wet & Dry Vacuum 6 1480.00 8,880.00
Cleaner
2. High Pressure Cleaner 3 651.00 1,953.00
3. Floor Scrubber Machine 3 1650.00 4,950.00
4. 3 Speed Floor Blower 6 482.00 2,893.00
5. Dust Mites Vacuum 6 137.00 822.00
Cleaner
6. Portable Security Camera 12 60.00 720.00
TOTAL 20,218

No. of Machine Required

= (Planned Rate of Production per day / Machine Productive Time per day) x

Standard production Time per unit

= (12 services per day / 8 hours) x 2 hours per services

= 3 machines required

Suppliers: Efficient Hygiene Sdn Bhd.

Phone: +603 6275 7471 / +6036277 8471
Email: info@ieffcient.com.my
Address: Lot 153, Jalan Sri Ehsan 7, Taman Sri Ehsan Kepong, 51200 Kuala Lumpur.

54 | P a g e
4.7 Manpower planning

Number of workers required

= (Planned Rate of Production per day / Worker Productive Time per day) x

Worker Standard Production Time per unit

= (12 services per day / 8 hours) x 2 hours per services

= 3 direct labors required

Another operational plan which is fundamental in order to make the business run smoothly
throughout recruiting of new employees. On that account, we decided to hire two more
operation staff to join Just Clean cleaning services hence, 12 targets services per day can be
achieved with 2 services done per employee. We also hired a licensed van driver which
requires to sending off all employees to the respective customers’ place for carry out services
every day.

4.7.1 Employee Training

Just Clean Enterprise will train every new employee recruited should exhibit a “willing and able
attitude” in completing every services. They will be given a training beforehand to make sure
the duty is doable therefore a good outcome will be given from each and every employee. All
employees are required to read and understanding all policies and procedures before signing
the contract stated by the company. New employee also does not need any experience in this
work field because we believed that it can be gain by exposure to this working condition.
Instead, we are looking forward for a person who has a good attitude and shows a principled
working ethic which are more likely to contribute in high-level of services performance.

55 | P a g e
4.7.2 Uniforms

Employees are required to wear a uniform displaying the company name and logo when giving
services. This will further enhance Just Clean cleaning services’ professional appearance to
the customers and other potential clients in the future. We have decided to design a black T-
shirt with the company’s name in the front while our tagline and logo at the back. It is a short-
sleeve T-shirt with a cotton material which can allows the employee to feel comfortable while
doing services as it requires much energy and makes us sweat a lot. A black color has been
choosing to show a professionalism plus, to avoid from looking so dirty and dull after doing
work and a bright shade is used for the designs. Every employee will get 3 pieces of uniforms
for them to wear every working day.

Figure 4. Front design of employee’s uniform T-shirt

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.

Figure 5. Back design of employee’s uniform T-shirt

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4.8 Overheads Requirement

The running cost required in advanced include deposits for machines that want to be
purchased, cleaning items and also employee’s uniforms.

Table 4. Overheads Requirement

No. Items Total (RM)

1. Machines deposits 1,000.00
2. Cleaning Items 2,890.00
3. Employee’s Uniforms 945.00
TOTAL 4,835

4.9 Business and Operation Hours

Just Clean cleaning services has 24 working days in total per month and work 8 hours per day
every day from 9.00 a.m. until 6.00 p.m. While we are operating from 8 a.m. to 8.00 p.m. for
12 hours to settle every office works which need to be done. Monday is an exception as it is a
rest day.

Business Hour

Day Time
Tuesday-Sunday 9.00 a.m. – 6.00 p.m.
Monday Close

Operation Hour

Day Time
Tuesday-Sunday 8.00 a.m. – 8.00 p.m.
Monday Close

58 | P a g e
4.10 Operation Budget

OPERATIONS EXPENDITURE

Fixed Assets RM
Machine 20,218

Working Capital
Raw Materials and Packaging 5,990
Carriage Inward & Duty
Machine’s Maintenance 1,050

Other Expenditure
Other Expenditure

Pre-Operations
Deposit (rent, utilities, etc.) 1,000
Business Registration & Licenses
Insurances & Road Tax for Motor Vehicle
Other Expenditure (Cleaning Items & Employee’s Uniforms) 3,835

TOTAL 32,456

4.11 Implementation Schedule

Table 5. Implementation Schedule

No. Activities Deadlines Durations

1. Incorporation of cleaning service business Jan-Mar 2020 3 months
2. Applications for permits and license Mar-June 2020 4 months
3. Searching for business premise Apr-June 2020 3 months
4. Procurement of machines and raw materials Apr-May 2020 2 months
5. Recruitment of labor Jul-Aug 2020 2 months

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 FINANCIAL

MANAGER PLAN

60 | P a g e
5.0 FINANCIAL PLAN
5.1 FINANCIAL OBJECTIVE

Every company requires its own financial plan. In general, a financial plan is utilised as a
budget, a plan for spending and saving future earnings. This budget plan divides funds
between short-term and long-term objectives. All financial data obtained from the operation
budgets is incorporated into the financial plan. Budgets for marketing, production, or
operations, as well as administrative costs are among the examples. The operating budget's
financial data is generally translated or converted into a financial budget. The three primary
financial statements, such as the balance sheet, income statement and cash flow
statement are all included in a company's plan. Without a financial plan, a cash flow statement
would be unclear, putting future projects in trouble because there would be no evidence of
where the money is coming from or going to. To avoid profit loss, this ensures that all
contributors are aware of where their money is going and for what reason. In summary, the
financial report which serves as the company's backbone will assist in keeping track of
incoming and outgoing funds for future planning initiatives such as growing the company's
global reach or providing new services under rentals and utilities.

In one's business, an important financial plan is required and essential because it serves as
a guide such as:

1. The references for the past and current cash flow.

2. Trace the incoming and outgoing of the cash flow in the business.
3. Act as a road map to determine the next short-term and long-term goals for the
company.
4. A good financial report will attract investors to invest in the business.
5. Creating and keeping emergency savings to be used in the future.
6. It enables contributors to forecast their earnings for the following period.
7. To maximize profit by increasing sales.
8. Make effective choices when seeking appropriate financial money to enhance the
business.
9. Make good share owner planning and attempt to accomplish in order to grasp the
future market.

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5.2 PROJECT IMPLEMENTATION COST

The phase of project implementation is when the vision and plans become a reality. After
reviewing, deciding, visioning, planning, applying for money and determining a project's
financial resources, this is the logical conclusion. One aspect of project execution is technical
implementation.

JUST CLEAN ENTERPRISE

PROJECT IMPLEMENTATION COST

Requirements Cost
Fixed Assets
Office Furniture RM5,500
Computers RM3,500
Office Equipments RM3,500
Company van RM25,000
Signboards RM3,500
Banner RM1,500
Machinery RM20,218

Working Capital 1 months

Administrative RM20,533
Marketing RM3,450
Operations RM7,040
Pre-Operations & Other Expenditure RM10,935
Contingencies 10% RM10,468

TOTAL RM115,144

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5.3 SOURCE OF FINANCE

Equity, debt, debentures, retained earnings, term loans, working capital loans, letter of credit,
venture funding and other types of financing are available to businesses. These money are
used in a variety of situations. They are categorised by time period, ownership and control and
generation source.

JUST CLEAN ENTERPRISE

SOURCES OF FINANCE
Loan Hire-Purchase Own Contribution
Cash Existing F. Assets

RM5,500
RM3,500
RM3,500

RM25,000

RM3,500

RM1,500

RM20,218

RM20,533

RM3,450

RM7,040

RM10,935

RM10,468

RM40,751 RM25,000 RM49,393

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5.4 ADMINISTRATIVE, MARKETING & OPERATIONS BUDGET

5.4.1 ADMINISTRATIVE BUDGET

ADMINISTRATIVE BUDGET
Particulars F. Assets Monthly Exp. Others Total

Land & Building 0 0

Office Furniture 5,500 5,500

Computers 3,500 3,500

Office Equipment 3,500 3,500

Working Capital

Salaries 17,983 17,983

Rent 1,350 1,350

Utilities 500 500

Office Maintenance 500 500

Internet Expenses 200 200

Other Expenditure

Other Expenditure 250

Pre-Operations

Deposits (rent, utilities, 2,700 2,700

etc.)
Business Registration & 1,000 1,000
Licences
Insurance & Road Tax 0 0
for Motor Vehicles
Other Expenditure 200 200

TOTAL 12,500 20,533 4,150 36,933

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5.4.2 MARKETING BUDGET

MARKETING BUDGET
Particulars F. Assets Monthly Exp. Others Total

Company Van 25,000 25,000

Signboards 3,500 3,500

Banner 1,500 1,500

0 0

Working Capital

Promotion & 1,250 1,250

Advertisement
Promotions 500 500

Petrol & Van Services 1,700 1,700

0 0

0 0

Other Expenditure

Other Expenditure 100

Pre-Operations

Deposits (rent, utilities, 0 0

etc.)
Business Registration & 0 0
Licences
Insurance & Road Tax 1,500 1,500
for Motor Vehicles
Other Expenditure 350 350

TOTAL 30,000 3,450 1,950 35,300

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5.4.3 OPERATIONS BUDGET

OPERATIONS BUDGET
Particulars F. Assets Monthly Exp. Others Total

Machinery 20,218 20,218

0 0 0

0 0 0

0 0 0

Working Capital

Raw Materials & 5,990 5,990

Packaging
Carriage Inward & Duty 0 0

Salaries, EPF & SOCSO 0 0

Machine’s Maintenance 1,050 1,050

0 0 0

Other Expenditure

Other Expenditure 0

Pre-Operations

Deposits (rent, utilities, 1,000 1,000

etc.)
Business Registration & 0 0
Licences
Insurance & Road Tax 0 0
for Motor Vehicles
Other Expenditure 3,835 3,835
(Cleaning Items &
Employee’s Uniform
TOTAL 20,218 7,040 4,835 32,093

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5.5 LOAN AMORTIZATION

LOAN REPAYMENT SCHEDULE

Amount 40,751

Interest 5%
Rate
Duration 5
(yrs)
Method Baki Tahunan

Year Principal Interest Total Payment Principal Balance

0 0 40,751

1 8,150.2 2,037.55 10,187.75 32,600.8

2 8,150.2 1,630.04 9,780.24 24,450.6

3 8,150.2 1,222.53 9,372.73 16,300.4

4 8,150.2 815.02 8,965.22 8,150.2

5 8,150.2 407.51 8,557.71 0

6 0 0 0 0

7 0 0 0 0

8 0 0 0 0

9 0 0 0 0

10 0 0 0 0

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5.6 HIRE PURCHASE REPAYMENT SCHEDULE

HIRE-PURCHASE REPAYMENT SCHEDULE

Amount 25,000

Interest 5%
Rate
Duration 5
(yrs)
Year Principal Interest Total Payment Principal Balance

0 0 25,000

1 5,000 1,250 6,250 20,000

2 5,000 1,250 6,250 15,000

3 5,000 1,250 6,250 10,000

4 5,000 1,250 6,250 5,000

5 5,000 1,250 6,250 0

6 0 0 0 0

7 0 0 0 0

8 0 0 0 0

9 0 0 0 0

10 0 0 0 0

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5.7 NON-CURRENT ASSETS DEPRECIATION SCHEDULE

Fixed Office Furniture

Assets
Cost 5,500

Method Straight Line

Economic 5
Life (yrs)

Year Annual Accumulated Depreciation Book Value

Depreciation
0 5,500

1 1,100 1,100 4,400

2 1,100 2,200 3,300

3 1,100 3,300 2,200

4 1,100 4,400 1,100

5 1,100 5,500 0

6 0 0 0

7 0 0 0

8 0 0 0

9 0 0 0

10 0 0 0

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Fixed Computers
Assets
Cost 3,500

Method Straight Line

Economic 5
Life (yrs)

Year Annual Accumulated Depreciation Book Value

Depreciation
0 0 3,500

1 700 700 2,800

2 700 1,400 2,100

3 700 2,100 1,400

4 700 2,800 700

5 700 3,500 0

6 0 0 0

7 0 0 0

8 0 0 0

9 0 0 0

10 0 0 0

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Fixed Office
Assets Equipment
Cost 3,500

Method Straight Line

Economic 5
Life (yrs)

Year Annual Accumulated Depreciation Book Value

Depreciation
0 0 3,500

1 700 700 2,800

2 700 1,400 2,100

3 700 2,100 1,400

4 700 2,800 700

5 700 3,500 0

6 0 0 0

7 0 0 0

8 0 0 0

9 0 0 0

10 0 0 0

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Fixed Company Van
Assets
Cost 25,000

Method Straight Line

Economic 5
Life (yrs)

Year Annual Accumulated Depreciation Book Value

Depreciation
0 0 25,000

1 5,000 5,000 20,000

2 5,000 10,000 15,000

3 5,000 15,000 10,000

4 5,000 20,000 5,000

5 5,000 25,000 0

6 0 0 0

7 0 0 0

8 0 0 0

9 0 0 0

10 0 0 0

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Fixed Signboards
Assets
Cost 3,500

Method Straight Line

Economic 5
Life (yrs)

Year Annual Accumulated Depreciation Book Value

Depreciation
0 0 3,500

1 700 700 2,800

2 700 1,400 2,100

3 700 2,100 1,400

4 700 2,800 700

5 700 3,500 0

6 0 0 0

7 0 0 0

8 0 0 0

9 0 0 0

10 0 0 0

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Fixed Banner
Assets
Cost 1,500

Method Straight Line

Economic 5
Life (yrs)

Year Annual Accumulated Depreciation Book Value

Depreciation
0 0 1,500

1 300 300 1,200

2 300 600 900

3 300 900 600

4 300 1,200 300

5 300 1,500 0

6 0 0 0

7 0 0 0

8 0 0 0

9 0 0 0

10 0 0 0

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Fixed Machinery
Assets
Cost 20,218

Method Straight Line

Economic 5
Life (yrs)

Year Annual Accumulated Depreciation Book Value

Depreciation
0 0 20,218

1 4,043.6 4,043.6 16,174.4

2 4,043.6 8,087.2 12,130.8

3 4,043.6 12,130.8 8,087.2

4 4,043.6 16,174.4 4,043.6

5 4,043.6 20,218 0

6 0 0 0

7 0 0 0

8 0 0 0

9 0 0 0

10 0 0 0

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 6.0 BUSINESS MODEL CANVAS

KEY ACTIVITIES KEY RESOURCE CHANNELS

ADMINISTRATION FOR LOCATION (OFFICE SOCIAL MEDIA PLATFORMS

BOOKING CLEANING SITE) LIKE TWITTER, INSTAGRAM &
SERVICES FACEBOOK
SOCIAL MEDIA SITES &
HR MANAGEMENT WEB PAGE COMPANY WEBPAGE

OPERATIONS TO ADMINISTRATION & PROMOTIONAL FLYERS

OVERSEE & MAINTAIN MARKETING OFFICES
COMPANY BUSINESS CARD
SERVICE QUALITY
OPERATIONAL &
CLEANING SERVICES FINANCIAL OFFICES SOCIAL NETWORKS WITH
PARTNERS & CUSTOMERS
MARKETING TO
KEY PARTNERSHIPS SIGNBOARDS
PROMOTE & CREATE
AWARENESS ABOUT  MARKETING AGENCIES ADVERTISMENTS ON TV
SERVICES PROVIDED CHANNELS & RADIO
PRODUCERS OF STATIONS
SOCIAL NETWORKS, CLEANING PRODUCTS
PLATFORM
MANAGEMENT MANUFACTERERS OF
CLEANING MACHINES
FINANCE TO MANAGE
COMPANY’S FINANCIALS OWNERS OF BUILDING
(OFFICE SITE)
VALUE PROPOSITIONS CUSTOMERS RELATIONSHIP

GREAT SERVICE FOR AFFORDABLE DISCOUNT PRICES FOR LOYAL

PRICES
SAFE & TRUSTWORTHY SERVICES
RESPONSIBLE EMPLOYEES
CUSTOMERS
PROMOTIONAL POSTS
PERSONALIZED SERVICES FITTED TO
THE CUSTOMERS’ NEEDS
MEMBERSHIP DISCOUNTS

CUSTOMERS SEGMENT COST STRUCTURE REVENUE STREAMS

MESSY HOUSEHOLDS PRODUCTION COST MEMBERSHIP FEES

DISORGANIZED MARKETING & ADVERTISING FEES

FAMILIES PROMOTIONAL COST
RENTING & LEASING FEES
SINGLE PEOPLE THAT TRANSPORATION COST
CLEANING SERVICES
ARE UNABLE TO CLEAN
UP AFTER THEMSELVES SALARIES & LABOUR
COST
PEOPLE WHO DO NOT
HAVE ENOUGH TIME

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7.0 CONCLUSION

Cleaning service is a type of hidden sector that may pay off lucratively for those who are in it
as all they need to do is building up an impressive strategy in order to be the one that stands
out from the competition and develop a successful marketing approach for the business.
Through a structured intervention, an effective team can be built but we must bear in mind that
management is committed to providing resources and support for a potent team building
initially and later in the future, thus all employees are suitably empowered for decision making.

Just Clean cleaning service is nonetheless a newbie in this industry and is believed there are
a lot more to learn throughout all the years that we stand here whether it is a success or failure
which will be faced anytime in business field. Despite that, all members initiate with outrageous
skills each and every of them that should be blended in by a prosperous leadership so that
desired productivity will soon results with increased customer’s gratification, slowly construct
their trust in our services and may grow hand in hand productivity with employees who are
enthusiastic and committed to a positive end outcome.

This is convinced to be one of the cornerstone hallmarks of success in almost all thriving
company out there that rightly concludes a group processes become exceedingly powerful
when the leader and members are considered as interdependent to function outstandingly. It
is very exciting to see the things that are coming in the future as for a high degree of excellent
development from our company.

Last but not least, this is going to be a highly fruitful project especially after taking every
downfall that has been withstand by everyone which we learned and will keep on learning
along the line, as long as we keep on comprehend all mistakes and errors that has been made.

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REFERENCES

 https://www.propertyguru.com.my/commercial-property/southbay-city-for-rent-
by-alex-ong-32964235
 https://www.investopedia.com/terms/m/marketing.asp
 https://www.investopedia.com/terms/t/target-market.asp
 https://www.demandjump.com/blog/types-of-market-trends-an-industry-
trends-analysis
 https://www.investopedia.com/terms/m/marketshare.asp
 https://www.thebalancesmb.com/sales-forecasting-2948317
 https://www.investopedia.com/terms/m/marketing-strategy.asp

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APPENDICES

PARTNERSHIP AGREEMENT

This Partnership Agreement is made on “1 January 2021” between KHADIJAH SAFIYYAH

BINTI BAHARUDIN, NURALIA ANASTASIA BINTI ABDUL AZIZ, NURUL AFIFI BINTI SAHAH
and NOR YUSRINA YUHANIS BINTI ASRI

1. Name and Business

The parties hereby form a partnership under the name of “Just Clean Enterprise” to
provide house cleaning service. The location of the business shall be at “Southbay
Plaza Level 2, Batu Maung, 11900 Bayan Lepas, Pulau Pinang.

2. Term

The partnership shall begin on “1January 2021”, and shall continue until every partners
agreed to terminate this partnership agreement.

3. Capital

The capital of the partnership shall be contributed in cash by the partners as follows:

o A separate capital account shall be maintained for each partner.

o Neither partner shall withdraw any part of their capital account.
o Upon the demand of either partner, the capital accounts of the partners shall be
maintained at all times in the proportions in which the partners share in the profits
and losses of the partnership.The capital contribution to the partnership is stated
as follows:

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 Name Position Capital Percentage
Contribution Contribution
(RM) (%)
NOR YUSRINA YUHANIS Manager / RM12,348.25 25%
BINTI ASRI Administration
Manager
KHADIJAH SAFIYYAH Marketing RM12,348.25 25%
BINTI BAHARUDIN Manager
NURALIA ANASTASIA Operation RM12,348.25 25%
BINTI ABDUL AZIZ Manager
NURUL AFIFI BINTI Financial Manager RM12,348.25 25%
SAHAH
TOTAL RM 49,393.00 100%

4. Profit and Loss

The net profit of the partnership shall be divided equally between the partners and the
net losses shall be borne equally by them. A separate income account shall be
maintained for each partner. Partnership profits and losses shall be charged or credited
to the separate income account of each partner. If a partner has no credit balance in
their income account, losses shall be charged to their capital account.

5. Salaries and Withdrawals

Partners shall receive any salary for services rendered to the partnership. Each partner
may, from time to time, withdraw the credit balance in their income account.

6. Interest

No interest shall be paid on the initial contributions to the capital of the partnership or on
any subsequent contributions of capital.

7. Management Duties and Restrictions

The partners shall have equal rights in the management of the partnership business,
and each partner shall devote their entire time to the conduct of the business. Without

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 the consent of the other partner neither partner shall on behalf of the partnership borrow
or lend money, or make, deliver, or accept any commercial paper, or execute any
mortgage, security agreement, bond, or lease, or purchase or contract to purchase, or
sell or contract to sell any property for or of the partnership other than the type of property
bought and sold in the regular course of its business.

8. Banking

All funds of the partnership shall be deposited in its name in such checking account or
accounts as shall be designated by the partners. All withdrawals therefrom are to be
made upon checks signed by either partner.

9. Books

The partnership books shall be maintained at the principal office of the partnership, and
each partner shall at all times have access to the books. The books shall be kept on a
fiscal year basis, and shall be closed and balanced at the end of each fiscal year. An
audit shall be made as of the closing date.

10. Voluntary Termination

The partnership may be dissolved at any time by agreement of the partners, in which
event the partners shall proceed with reasonable promptness to liquidate the business
of the partnership.

11. Death

Upon the death of either partner, the surviving partner shall have the right either to
purchase the interest of the decedent in the partnership or to terminate and liquidate the
partnership business.

12. Arbitration

Any controversy or claim arising out of or relating to this Agreement, or the breach
hereof, shall be settled by arbitration in accordance with the rules. In witness whereof
the parties have signed this Agreement.

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Executed this on 25 December of 2020 in “Bayan Lepas, Pulau Pinang”, each partner agreed
and signed this agreement to show their commitment to this partnership.

__________________________
(MARKETING MANAGER)
KHADIJAH SAFIYYAH BINTI BAHARUDIN
010215-02-0850

_________________________
(OPERATIONS MANAGER)
NURALIA ANASTASIA BINTI ABDUL AZIZ
010420-06-0480

________________________
(ADMINISTRATION MANAGER)
NOR YUSRINA YUHANIS BINTI ASRI
010616-03-0902

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 _________________________
(FINANCIAL MANAGER)
NURUL AFIFI BINTI SAHAH
000318-07-0202

Witnessed by:

____________________________
PUAN SHAIRA ISMAIL
IC NO

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ADMIN. PLAN (ADDITIONAL INFO TO ADD UP)

COMPENSATION AND BENEFITS

 Employment Act 1955
 Employment law in Malaysia is generally governed by the Employment Act 1955
(“Employment Act”). The Employment Act sets out certain minimum benefits that are
afforded to applicable employees. For applicable employees – any clause in an
employment contract that purports to offer less favourable benefits than those set out
in the Employment Act, shall be void and replaced with the minimum benefits in the
Employment Act.
 The protection under the Employment Act only applies to these categories of
employees:
 Employees whose monthly salary does not exceed RM2,000
 Employees who are engaged in manual labour, regardless of salary
 Employees engaged in the operation or maintenance of mechanically propelled vehicle
 Employees who supervise or oversees other employees engaged in manual labour
 Employees engaged in any capacity on a vessel (subject to certain other conditions)

1). Rest day

Every employee shall be allowed in each week a rest day of one whole day as
may be determined from time to time by the employer.

2). Holidays

Every employee shall be entitled to a paid holiday at his ordinary rate of pay on
ten gazetted public holidays in any one calendar year, four of which shall be--

(a) the National Day;

(b) the Birthday of the Yang di-Pertuan Agong;

(c) the Birthday of the Ruler or the Yang di-Pertua Negeri, as the case may be, of
the State in which the employee wholly or mainly works under his contract of
service, or the Federal Territory Day, if the employee wholly or mainly works

84 | P a g e
 in the Federal Territory; and
(d) the Workers' Day:

Provided that if any of the said ten gazetted public holidays falls on a rest day
the working day following immediately thereafter shall be a paid holiday in
substitution therefor

3). Annual leave

An employee shall be entitled to paid annual leave of--

(a) eight days for every twelve months of continuous service with the same
employer if he has been employed by that employer for a period of less than
two years;
(b) twelve days for every twelve months of continuous service with the same
employer if he has been employed by that employer for a period of two years
or more but less than five years; and
(c) sixteen days for every twelve months of continuous service with the same
employer if he has been employed by that employer for a period of five years
or more, and if he has not completed twelve months of continuous service with
the same employer during the year in which his contract of service terminates,
his entitlement to paid annual leave shall be in direct proportion to the number
of completed months of service:

4). Sick leave

An employee shall, after examination at the expense of the employer --

(a) by a registered medical practitioner duly appointed by the employer; or
(b) if no such medical practitioner is appointed or, if having regard to the nature or
circumstances of the illness, the services of the medical practitioner so
appointed are not obtainable within a reasonable time or distance, by any other
registered medical practitioner or by a medical officer,
be entitled to paid sick leave, --
(aa) where no hospitalisation is necessary, --
(i) of fourteen days in the aggregate in each calendar year if the employee has
been employed for less than two years;
(ii) of eighteen days in the aggregate in each calendar year if the employee has
been employed for two years or more but less than five years;

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 (iii) of twenty-two days in the aggregate in each calendar year if the employee has
been employed for five years or more; or
(bb) of sixty days in the aggregate in each calendar year if hospitalisation is
necessary, as may be certified by such registered medical practitioner or
medical officer:
Provided that the total number of days of paid sick leave in a calendar year which
an employee is entitled to under this section shall be sixty days in the
aggregate;
An employee shall also be entitled to paid sick leave under paragraphs (aa) and
(bb) of subsection (1) after examination by a dental surgeon as defined in the
Dental Act 1971:

5). Maternity leave

Every female employee shall be entitled to maternity leave for a period of not
less than sixty consecutive days.

A female employee shall not be entitled to any maternity allowance if at the

time of her confinement she has five or more surviving children.

6). Overtime

For any overtime work carried out in excess of the normal hours of work, the
employee shall be paid at a rate not less than one and half times his hourly rate
of pay irrespective of the basis on which his rate of pay is fixed. In this section
"overtime" means the number of hours of work carried out in excess of the
normal hours of work per day. Provided that if any work is carried out after the
spread over period of ten hours, the whole period beginning from the time that
the said spread over period ends up to the time that the employee ceases work
for the day shall be deemed to be overtime.

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Any other terms and conditions are:-

1). Paternity Leave

Male employees are eligible to 2 working days leave for the birth of their own
child up to 5 surviving child.

2). Marriage Leave

Employees are entitled for 5 days leave for first legal marriage per employment.

3). Compassionate Leave

Every employee is entitled for 3 consecutive working days on the death of their
immediate family member.

4). Bonus

The bonus will be granted to employees at a rate of 30 % of the monthly salaries

depends on the company’s performance.

5). The Annual Increment

Employees will be paid with an annual increment based on the individual

performance at a rate of 5% to 30% per annum. Those who fail to achieve the
performance standard will not be granted with an annual increment.

 Social Security Organization (SOCSO)

The main function of SOCSO is to provide social security protection to employees and
their dependants through the Employment Injury Scheme and the Invalidity Scheme.
The Employment Injury Scheme provides protection to employees against
occupational injuries including occupational diseases and commuting accidents. The
Invalidity Scheme provides 24-hour protection to employees against invalidity or death
due to any cause outside working hours and not related to employment. Both schemes
provide cash benefits to employees and their dependants in the event of unforeseen
incidents, in addition to providing medical treatment, physical rehabilitation or
vocational training. SOCSO also conducts implements accident prevention activities
through occupational safety and health awareness programmes among employees
and employers. The rate of contribution is 1.25% per month from the insured salary

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 option. Monthly contribution is subject to the ceiling of the insured wage of RM4,000.00
per month.

 Employer Provident Fund (EPF)

As an employer, the responsibilities include paying EPF contributions in respect of
any person engaged to work under a Contract of Service or Apprenticeship. Subject
to the provisions of section 52, every employee and every employer of a person who
is an employee within the meaning of this Act shall be liable to pay monthly
contributions on the amount of wages at the rate respectively set out in the Third
Schedule (Section 43(1), EPF Act 1991

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