FACULTY OF BUSINESS AND MANAGEMENT

BACHELOR OF BUSINESS ADMINISTRATION (INVESTMENT MANAGEMENT) (HONS)

SEMESTER MARCH - AUGUST 2023

PRINCIPLES OF ENTREPRENEURSHIP (ENT530)

BUSINESS PLAN REPORT

BUSINESS: UNCLE ZAM COFFEE

GROUP: JBA251 4D

PREPARED FOR: DR AHMAD SYAHMI AHMAD FADZIL

PREPARED BY:

NO. STUDENT NAME STUDENT ID

1. ABID ALIM BIN MOHD ANGSHARRUDDIN 2022793823

2. MUHAMAD AZAMUDDIN BIN AB AZIZ 2022786107

3. MUHAMMAD ADEEB BIN MOHD RODZI 2022971545

4. MUHAMMAD FARIS BIN AZMAN 2022977979

5. WAN MOHAMED ILHAM BIN WAN ROSHDAN 2022949545

ACKNOWLEDGEMENT

First and foremost, we would want to thank Allah, the Almighty, for giving us the will and
motivation to finish this endeavour. The creation of this report is the responsibility of the Uncle
Zam Coffee representative Wan Mohamed Ilham gratefully thanks the writing and production
efforts of the entire Uncle Zam Coffee team, highlighting the work of Abid Alim, Azamuddin,
Adeeb and Faris. Our lecturer, Dr. Ahmad Syahmi bin Ahmad Fadzil, deserves a lot of praise for
inspiring and guiding us throughout the direction and assistance he gave us, which actually
improved the growth and effectiveness of our assignment.

The Chief Marketing Officer's (CMO) and Chief Financial Officer's (CFO) who are Faris and Abid
Alim provided assistance in creating the marketing plan and financial plan. The Chief
Administrative Officer (CAO), Azamuddin, and Chief Operational Officer (COO), Adeeb,
provided many insightful remarks on planning at various phases of preparation are much
valued.

Lastly, we would want to express our heartfelt gratitude and special thanks to everyone who has
directly or indirectly assisted us in writing this project, particularly our classmates. We also want
to thank our beloved family, who have always been supportive and understanding of our
circumstances while we worked to complete this task through online distance learning. May
Allah SWT bless our lives forever in this world and Hereafter.
TABLE OF CONTENT
EXECUTIVE SUMMARY

In Bukit Jelutong, Shah Alam, there aren't many places where people may get affordable,
high-quality coffee. All of the coffee and espresso products offered by Uncle Zam Coffee are
prepared from premium coffee beans. Uncle Zam Coffee caters to each and every one of its
customers by providing specially brewed coffee and espresso products that are tailored to their
preferences. On June 12, 2022, Uncle Zam Coffee, the company that has given Bukit Jelutong
its most renowned flavour, was founded. Uncle Zam Coffee is a new, keen rival in the coffee
market for Bukit Jelutong. It offers coffee with a variety of syrups and toppings that can make
consumers happy even while they are being reprimanded by their boss. Due to Malaysia's
tropical environment, which means it is hot and humid all year round, and the slower but
continuous demand for hot coffee products, we are confident that our iced coffee is the finest
option.

A capable crew is in charge of the Uncle Zam Coffee business. Chief Executive Officer (CEO),
Chief Financial Officer (CFO), Chief Marketing Officer (CMO), Chief Operating Officer (COO),
and Chief Administrative Officer (CAO) are the roles that these managements represent. In
order to pay for startup expenses and provide a steady revenue for the first few months of
operation, these officers will donate money from their personal accounts. Uncle Zam Coffee
projects the following sales for the three years of the plan. By the end of the fourth month of
business, Uncle Zam Coffee should achieve financial parity. The first two months are expected
to see minimal profits, but the third month is expected to see a slight uptick. Everyone wants to
live at the top of the mountain, but Andy Rooney claims that happiness and growth happen
while you are climbing it. Uncle Zam Coffee believes that with all of our effort and perseverance,
we can succeed and be a formidable rival to Starbucks.
1.0 INTRODUCTION

1.1 BUSINESS DESCRIPTION

The coffee shop industry is an aspect of the hospitality industry that serves coffee-based
beverages, snacks, and other related products in a retail setting. Customers can rest, socialize,
work, or enjoy a cup of coffee in coffee cafes. Thus, the idea behind the the formation of our
business is driven

Figure 1.0 Uncle Zam Coffee Logo

The figure 1 shows our company logo. Our company’s name is Uncle Zam Coffee. The name
“Uncle Zam” is referring to the certain elderly-aged men who are the grandfather of the general
manager that are experts in making coffee. We emphasize the word “Uncle Zam” because we
owe credits to him for his secret generational coffee recipe. We firmly believe that our product is
limited and made with great quality. Since many customers came to our coffee shop out of
curiosity about our products, first impressions were crucial to the business since they helped us
improve our sales. So, in order to give the good impression and attract customers to know our
company, we designed our logo and we keep it as simple as we can and link it to the name of
our business which is Uncle Zam Coffee.

1.1 VISION AND MISSION

 VISION

Our vision is to create a community of coffee lovers, inspiring meaningful connections and
enriching moments through exceptional coffee experiences.

Table 1.0 Vision of the company

MISSION

At Uncle Zam Coffee, our mission is to craft and deliver the finest quality coffee products,
enriching lives and creating memorable experiences for coffee lovers. We are committed to
the pursuit of excellence in every aspect of our business, from sourcing and roasting to
brewing and serving.

Table 1.1 Mission of the company

1.2 COMPANY BACKGROUND

Name of the company Uncle Zam Coffee Sdn Bhd

Name of the shop Uncle Zam Coffee

Business Address 2A Persiaran Tebar Layar, Bukit Jelutong,

Shah Alam, Selangor

Website www.UncleZamCoffee.com
Email UncleZamCoffee@gmail.com

Telephone Number 0182180326

Form of Business Private Limited Companny

Main Activity Cafe

Date of Commencement 1 January 2022

Date of Registration 20 November 2021

Registration Number In Progress

Name of Bank Maybank

Account Bank Number 162357448292

Table 1.2.1 Description of company background

1.3 PARTNER DESCRIPTION

 GENERAL MANAGER

NAME Wan Mohamed Ilham Bin Wan Roshdan

IDENTITY CARD NUMBER 010612-10-0897

PERMANENT ADDRESS No. 48 Jalan Ss5c/1 Kelana Jaya 47301

Petaling Jaya

CORRESPONDENCE ADDRESS No. 48 Jalan Ss5c/1 Kelana Jaya 47301

Petaling Jaya

EMAIL ilhamwanroshdan@gmail.com

TELEPHONE NUMBER 018-2180326

DATE OF BIRTH 12th June 2001

MARITAL STATUS Single

ACADEMIC QUALIFICATION Diploma In Investment Analysis at UiTM

Dungun, Terengganu (2019-2022)

SKILLS ● · Multi-tasking
● · Good leadership skills
● · Excellent communication skills

EXPERIENCE Barista at Starbucks

 FINANCIAL MANAGER

NAME Abid Alim bin Mohd Angsharuddin

IDENTITY CARD NUMBER 010516-01-1069

PERMANENT ADDRESS No 161 Jalan Tenang, Kampung Paya

Merah, 85300 Labis, Johor

CORRESPONDENCE ADDRESS No 161 Jalan Tenang, Kampung Paya

Merah, 85300 Labis, Johor

EMAIL abedelon@gmail.com

TELEPHONE NUMBER 017-7447573

DATE OF BIRTH 16 May 2001

MARITAL STATUS Single

ACADEMIC QUALIFICATION Diploma In Business Studies at UiTM

Raub, Pahang (2019-2022)

SKILLS · Good at analyzing data

· Able to multi-task

EXPERIENCE Cashier at Petronas petrol station

 MARKETING MANAGER

NAME Muhammad Faris bin Azman

IDENTITY CARD NUMBER 010205-08-013

PERMANENT ADDRESS No. 63F Kampung Bandariang, 33320

Gerik, Perak

CORRESPONDENCE ADDRESS No. 63F Kampung Bandariang, 33320

Gerik, Perak

EMAIL farisazman@gmail.com

TELEPHONE NUMBER 016-7665689

DATE OF BIRTH 5 February 2001

MARITAL STATUS Single

ACADEMIC QUALIFICATION Diploma In Investment Analysis at UiTM

Segamat, Johor (2019-2022)

SKILLS · Great editing skills

· High level of confidence

· Good at communicating with clients

EXPERIENCE Sushi King kitchen crew

 OPERATING MANAGER

NAME MUHAMMAD ADEEB BIN MOHD RODZI

IDENTITY CARD NUMBER 001222140303

PERMANENT ADDRESS U02, Jln P11B, Presint 11, Putrajaya 62300

W. Perseketuan

CORRESPONDENCE ADDRESS U02, Jln P11B, Presint 11, Putrajaya 62300

W. Perseketuan

EMAIL Adeebrodzi0@gmail.com

TELEPHONE NUMBER 018-3757464

DATE OF BIRTH 22 December 2000

MARITAL STATUS Single

ACADEMIC QUALIFICATION Diploma In Investment Analysis at UiTM

Dungun, Terenganu (2019-2022)

SKILLS · Problem-solving skills

· Strategic planning skills

EXPERIENCE Tealive Assistant Manager

 ADMINISTRATIVE MANAGER

NAME MUHAMMAD AZAMUDDIN BIN AB AZIZ

IDENTITY CARD NUMBER 010606101375

PERMANENT ADDRESS No. 7 Jln SRA Tali Air 7 Sungai Leman,

45400 Sekinchan Selangor

CORRESPONDENCE ADDRESS No. 7 Jln SRA Tali Air 7 Sungai Leman,

45400 Sekinchan Selangor

EMAIL azamuddinabaziz@gmail.com

TELEPHONE NUMBER 019-3939327

DATE OF BIRTH 6 June 2001

MARITAL STATUS Single

ACADEMIC QUALIFICATION Diploma In Business Studies at UiTM

Raub, Pahang (2019-2022)

SKILLS · Good at analysing data

· Communicate well with customers or

clients

EXPERIENCE Receptionist at Sunway Putra Mall

2.0 ENVIRONMENTAL INDUSTRY ANALYSIS

2.1 NATURE INDUSTRY

As a coffee shop business, our company can be considered in the food and beverages
industry as we produce and sell our own drinks to the customers. With the aim to satisfy our
customer’s taste and experience towards coffee drinks, we are working to make sure that every
cup of coffee is made with full attention and care. To do that, we will make sure that our
traditional recipes are suitable for every customer with the recommendation of suitable toppings
according to our beloved customer preference. In terms of the relationship with our customers,
we are eager to serve them with top-notch service and exceed our expectations hence, leaving
a lasting positive impression. To do that, we will focus on our daily practices and effective
communication to retain our positive relationship with our customers. We also would like to
serve our customers with a comfortable space for them to interact while enjoying their coffee.
To create a high-quality and delightful coffee for our customers, we use a high-grade of quality
ingredients from a trusted supplier. While delivering our end products, we will make sure every
cent from their pocket is worth it with the wonderful presentation and luscious taste.

We hope that, from all the hard work, we will regain and maintain loyal customers that will bring
the majority of our revenue. We also hope that in terms of taste wise, every cup of our coffee
product will have the same consistency and will either maintain or improve the taste in the
future. This is because we will keep our traditional recipe at the same time making a
development according to the current trend and lifestyle. So, we are expecting our products to
be in customers' hearts by accompanying their daily life either from morning, afternoon, evening
and even night as coffee can be enjoyed at every moment. We also intend to grow our branch in
the future, so that we can conquer the market at the same time give society a wonderful
experience of coffee. Last but not least, from the consistently positive reviews and
acknowledgement from our customers we hope that our company will sustain for a long time
and bring an impactful advantage towards this industry.
2.2 INDUSTRY STATISTICS

Figure 2.2.1 Total coffee consumption in Malaysia from 2013-2022

The coffee industry in Malaysia has grown over the past 50 years. With many outlets offering
various types of coffee products, The figure above shows Malaysian total coffee consumption
starting from 2013 until 2022. From the figure, we can see an uptrend in coffee consumption
among Malaysians especially from 2019 until the year 2022. It clearly indicates that the demand
for the coffee industry in Malaysia is growing rapidly due to the changes in Malaysian lifestyle. In
general, the consumption of coffee in Malaysia can be divided into two categories, instant coffee
and roast coffee. There are also some coffee products that are made in Malaysia, such as
OldTown White Coffee, and Aik Cheong. In terms of projected revenue, the Malaysian coffee
industry also reported a positive projected revenue until the year 2028 with a revenue of USD
258.78 million. Meanwhile, in terms of coffee production, Malaysia contributed 4241 metric tons
of coffee or about 0.04% of the total world production in 2020, ranked 47th globally for that year.
Malaysia's coffee industry also heavily relies on the import of coffee beans from countries such
as Vietnam (37.7%), Indonesia (32.1%), Colombia (9.2%), Brazil (7.6%) and others (13.1%). In
fact, our nation imports 97% of coffee to meet domestic needs with only 3% of local production.
2.3 ENVIRONMENTAL, BUSINESS AND DEMOGRAPHIC TRENDS

When it comes to coffee, it can be considered as a lifestyle, especially in recent years.

Specifically in Malaysia, there is a drastic increase in the number of modern coffee shops such
as Zus Coffee, Coffee Beans, He & She Coffee, Richiamo Cafe and so on. It consists of local or
global franchises that see Malaysia as a suitable place to venture coffee business.
When it comes to history, there is a strong background of coffee in the food and beverage
industry. It can be seen in the traditional coffee shop that is commonly known as Kopitiam.
However, at that time, the majority of coffee lovers came from the older people that usually
enjoy coffee in their neighborhood kopitiam shop usually in the morning.

Urbanization of lifestyle has changed the demographic of coffee lovers and coffee shops. During
the 1990 - 2010 era, most coffee drinkers were of the old generation. But right now, the younger
generation starting from age 18 years old also become huge fans of coffee. It is because
drinking coffee in the morning or at night has become a necessity for Malaysians, before they go
to work or when meeting people. In their view, coffee not only can help boost our energy for our
busy life but also as an indicator of a fancy lifestyle. They did not care to spend as much as RM
20 and above just for a cup of coffee. Kopitiam also has modernized in terms of its product and
its premise such as OldTown White Coffee and Pak Hailam Kopitiam. It shows that drinking
coffee has become a habit among the younger and adult generation, especially those who work.
Subsequently, it increases the demand and supply of coffee drinks in the market, growing the
industry to a new level.
2.4 ECONOMIC CULTURAL AND GOVERNMENTAL INFLUENCES

Coffee is one of the things that have been passed down from generation to generation. In
Malaysia. It all started during the British colonization era when Chinese immigrants moved to
Malaya to bring together their coffee culture to this land. There is also a tradition among the
Chinese that dipped doughnuts and biscuits into a cup of coffee for breakfast. Later, after the
independence, many hawkers started to sell coffee widely known as Kopitiam. Coffee culture
conjures up images of cappuccinos, lattes, and even cold brews. Malaysian coffee culture, on
the other hand, incorporates a wide variety of primitive brewing techniques. Traditional
Malaysian coffee, referred to as 'kopi' in Malay, is made by pouring boiling water through
grounds held in a traditional cloth filter. It's usually served hot or iced, with or without condensed
milk or a lot of sugar. Before World War II, locals would sip their morning coffee while gossiping
at marble-topped tables in shophouses with ceiling fans. Since then coffee has been a
Malaysian favorite drink, especially during the morning. There are also some traditional coffees
that are famous among Malaysians such as Ipoh white coffee, and Kopi Tarik and Kopi-o,
basically hot black coffee with sugar.

The growth of the coffee industry in Malaysia is also reflected by the government's initiative to
expand this sector. It started with the government incentive to grow our own Malaysian Coffee
Beans. According to the Agriculture and Food Industries Ministry, the production of Coffee in
2020 increased to 4241 tonnes compared to 3559 in 2019. Under the 12th Malaysia Plan, the
government has allocated RM4.5 million for Coffee to build the infrastructure and post-handling
facilities. To boost the industry, The Malaysian Agricultural Research and Development Institute
has also had to do many kinds of research that related to the development of new coffee
varieties and improved the harvesting speed. The first clone of Liberica coffee was successfully
made in 1992 called MKL1 followed by other clones in the following years. The harvesting
period of the coffee is also shortened ranging from 19 to 24 months. To make up for the surplus
in production and the different grades of quality of coffee beans, the government imported
coffee beans from other countries to meet domestic needs.
2.5 KEY SUCCESS FACTORS IN INDUSTRY

We are positive that we can become a big player in this industry. At Uncle Zam Coffee we
believe that the consistency of taste together with the top-notch service will become our main
pillar to succeed in this industry. Together with the uniqueness of the taste that comes from the
traditional recipe and high quality of ingredients, it will make our coffee superior to others. Even
though our product starts at RM 12 to RM 20, we will make sure that every sip of coffee is worth
every penny spent on it. In terms of management, we will ensure every decision made reflects
the company's vision, mission and ethics so that every action displays our positive image and
reputation. We will make sure that every member of the organization gives 100% of effort
towards the company's success.

To maximize our profit, we will make sure that our marketing strategies are effective and able to
reach our potential target customers at the same time making customers aware of our brand
and product. To do that we will utilize social media platforms which are Instagram and TikTok by
providing the finest contest that is suitable for our target market. This effort will make sure that
our target sales can be achieved and establish a brand presence in the market. On the other
hand, to support our social media marketing, we also will make sure traditional marketing such
as banners, billboards and flyers are attractive so that they can become a powerful tool to
persuade our target market to come and try our products. Last but not least, we also believe
that to make sure our business can sustain for a long period, we need to give back contribution
towards the community so that our relationship with them can be tightened in the future in order
for us to gain continuous support in the business.

3.0 DESCRIPTION VENTURE

Uncle Zam’s Coffee is a business that sell variety of coffee as the main product which is suitable
with the name Uncle Zam’s coffee to satisfied the taste of the customer, Uncle Zam Coffee sell
many types of coffee like Americano, Cappuccino, Latte, Mocha, Cold Brew, Macchiato. Each
one has its own unique characteristics and taste. With a deep commitment to quality,
customization, and a legacy recipe handed down from generation to generation, Uncle Zam
Coffee is primed to captivate the market and deliver unparalleled coffee experiences. By using
the premium coffee bean and premium milk combined with Uncle Zam’s method, it makes the
coffee more unique in its own ways without damaging the way the coffee tastes. More and more
people are looking for high-quality and personalized coffee experiences. Uncle Zam Coffee saw
this opportunity a long time ago and tapped into this growing market by offering exceptional
coffee options with premium ingredients.

Every coffee at Uncle Zam Coffee is sold at the same price which is RM 12.00 per each cup.
With this price, Uncle Zam Coffee believes it is affordable and cheaper than most competitors.
Customers can also add on syrup or toppings with an additional of RM 3.00 with a price of RM
15.00 per cup. Besides that, add on both syrup and topping with additional RM 8.00 with a total
price of RM 20.00. SInce customers love to personalize their coffee, Uncle Zam can embrace
this trend by offering customizable options, such as different toppings and flavored syrups. This
level of customization will give customers the freedom to create their own unique coffee
creations and keep them coming back for more. By using the premium coffee bean with the
Uncle Zam recipe, it makes the taste balanced and the most important thing is that the coffee
will not leave the after taste in the customer's mouth and throat will spoil the taste of food and
drink afterwards. So, customers don’t need to worry about that.

3.1 PROBLEMS

So what is the problem that Uncle Zam Coffee’s product solves? Uncle Zam Coffee's products
solve several problems faced by coffee lovers.

3.1.1 AFFORDABLE PRICES COMPARED TO COMPETITORS

Firstly, by offering competitive prices like other competitors, Uncle Zam Coffee provides
customers with an affordable option without compromising on taste or quality. Who said a good
coffee needs to be expensive right?

3.1.2 MAINTAINING CONSISTENT COFFEE QUALITY

Secondly, Uncle Zam Coffee solves the issue of inconsistent coffee quality by maintaining high
standards and delivering a consistent and coffee experience with every cup. With the recipe
handed down by generations, every cup will taste the same.

3.1.3 CREATING MEMORABLE COFFEE EXPERIENCE

Third, Uncle Zam Coffee solves the problem , Uncle Zam Coffee solves the lack of memorable
coffee experiences, Uncle Zam Coffee will focus on creating exceptional and enjoyable
moments for customers. Uncle Zam Coffee knows some of the coffee lovers can't find the coffee
taste that suits their taste, so Uncle Zam Coffee has the solutions.

3.2 VALUE PROPOSITION

Besides that, Uncle Zam Coffee's value proposition is based on the economic benefits of solving
customer problems and meeting their needs. The company offers unique coffee taste
experiences derived from a handed-down recipe, ensuring customers enjoy flavors that can only
be found at Uncle Zam Coffee. Additionally, Uncle Zam Coffee provides affordable pricing that is
cheaper than most competitors, allowing customers to savor exceptional coffee without breaking
the bank. The company's commitment to quality and craftsmanship ensures a consistent and
exceptional coffee experience with every visit. Furthermore, all coffee options are offered at the
same price, giving customers the freedom to choose based on their preferences rather than
cost.

Uncle Zam Coffee has conducted extensive market research, which indicates a strong and
demonstrable customer demand for specialty coffee experiences. The survey results highlight
the high percentage of Malaysian respondents who regularly drink coffee, and the increasing
coffee consumption trend further validates the demand for unique and personalized coffee
offerings. Also analyzing the feedback from the customer from other coffee cafes that a little as
much give an idea for what to do and what not to do.
4.0 MARKETING ANALYSIS AND COMPETITION

Marketing is about satisfying people by giving them what they want. It involves planning and
actions to sell products and ideas. A good marketing strategy helps businesses achieve their
goals without wasting resources.

At Uncle Zam Coffee, our marketing team focuses on making customers happy and earning
money. We understand that understanding customer needs is important. If we don't, we might
offer products people don't like, which hurts sales and growth. That's why we take pride in
offering unique things like healthier ingredients instead of sugar. These differences set us apart
and attract customers.

We work hard to understand what customers like. We study their behavior and preferences.
This helps us make products and services they will like. We also listen to their feedback to
improve and keep customers happy. We also promote our brand through social media and
partnerships with popular people. We want people to know about Daddy Coffee and why it's
special.

In conclusion, marketing is important for our business. We focus on making customers happy
and understanding their needs. This helps us achieve our goals and make Daddy Coffee
successful.
4.1 SETTING MARKET OBJECTIVES

For the market objective, Uncle Zam Coffee has defined several market objectives to guide the
growth and success in the competitive coffee industry. All the objectives are designed to
enhance the Uncle zam coffee brand, engage customers, and drive business expansion.

First, Uncle Zam Coffee aims to increase the market share by capturing a significant portion of
the target market in the Bukit Jelutong area. The objective is to become a prominent player and
gain a larger customer base.

Next, as for the new brand in that area, the company strives to enhance brand awareness
among the target market. By increasing brand recognition and establishing a strong brand
identity, Uncle Zam Coffee aims to be known for the coffee quality, customization options, and
memorable coffee experiences.

Expansion is also a key objective for Uncle Zam Coffee. The company plans to explore new
locations beyond Bukit Jelutong, allowing for wider market reach and attracting a broader
customer base.
4.2 PRODUCT DESCRIPTION
At Uncle Zam Coffee, there are plenty of coffee options available and you can choose to add
syrup or toppings. Whether you're a fan of classic black coffee or enjoy experimenting with
different flavors, we've got you covered.

Our menu includes the following coffee types:

: A strong and bold coffee drink made by diluting espresso

shots with hot water. It provides the intensity of espresso
with a distinct flavor.

Americano
: A classic Italian coffee consisting of equal parts espresso,
steamed milk, and milk foam. It offers a creamy and
smooth texture with a rich espresso flavor.

Cappuccino
: It is made with a shot of espresso and steamed milk,
topped with a layer of froth. The ratio of coffee to milk
creates a balanced and smooth flavor.

Latte
 : Indulge in the perfect blend of chocolate and coffee with
our mocha. It combines espresso shots with chocolate
powder, steamed milk, and a dollop of whipped cream.

Mocha
: It is made by steeping coarsely ground coffee beans in
cold water for an extended period, resulting in a smooth
and subtly sweet flavor profile.

Cold Brew
: It features a shot of espresso "marked" with a small
amount of foamed milk. This creates a bold espresso taste
with a touch of sweetness from the milk.

Macchiato

All the coffee above can be customized whether customers want to put a syrup or topping or
want to put both syrup and topping. Above coffees are sold at the same price.

Product list:

● Any coffee above: RM 12.00

● Any coffee above plus Syrup or topping: RM 15.00
● Any coffee above plus syrup and topping: RM 20.00
4.3 TARGET MARKET
We've narrowed down our target market after much deliberation and planning. That isn't to say
that we should exclusively focus on this set of people and disregard others who aren't in our
target market, because the others are our secondary market and could potentially generate
revenue for our company. Uncle Zam Coffee is located at Radia Bukit Jelutong Commercial,
Bukit Jelutong, Shah Alam, Selangor. Thus, our main targeted customers are the citizens of
Bukit jelutong. With the estimation of 10% from 44,000 citizens residing at the Bukit Jelutong,
we are expecting 4.400 from the 44,000 citizens will be our customers. We want to emphasize
affordable coffee with a unique twist. Our market has been categorized based on three factors
which are demographic, geographic and psychographic.

4.3.1 DEMOGRAPHIC

Specifically, our primary target group is office employees in Bukit jelutong. We want to
emphasize affordable coffee with a unique twist because coffee and office employees are
closely intertwined. We're also certain that our coffee matches the preferences of office
employees who desire a distinct and unforgettable flavor and scent. An employee who drinks
our coffee will experience a true taste of freshness, which will enable them to be more
productive at work.

4.3.2 GEOGRAPHIC

We're going after the people in Bukit jelutong. As we all know, Bukit Jelutong is the place for
elite people, where coffee is both a trend and a need for them. With our price we confidently
said that it is really affordable for Bukit Jelutong residents . not to forget, bukit jelutong also near
the big city like petaling jaya, subang jaya and shah alam, so if people near bukit jelutong came
to our café, this will make it easier and faster to present our brand to the general public. To put it
another way, our store's location in Bukit Jelutong is extremely beneficial to our company's
profitability and public exposure.

4.3.3 PSYCHOGRAPHIC

Coffee has become more than just a drink for people living in cities. Social media plays a big
role in spreading coffee trends. Specialty drinks and topping coffee became popular because of
social media. People love sharing pictures of beautiful and colorful coffee, like those with fancy
latte art. At our coffee shop, we focus on making our drinks look amazing and picture-worthy.
We want to attract coffee lovers who enjoy the visual appeal of their drinks and want to share
them on social media.

With the affordable price, high-quality and consistent coffee plus with the recipe that is handed
down generation to generation, we believe our coffee will give a memorable and enjoyable
experience for the customers.
4.4 MARKET SIZE AND TARGET SHARE ANALYSIS

COFFEE

Average Market Price = Total competitors price / No. of competitors

= RM 12.95 (One serambi) + RM 9 (Richiamo) + RM 8 (Kopi Mesin)
= RM 9.98

COFFEE WITH SYRUP OR TOPPING

Average Market Price = Total competitors price / No. of competitors

= RM 14.15 (One serambi) + RM 12 (Richiamo) + RM 9.5 (Kopi
Mesin)
= RM 11.88

COFFEE WITH SYRUP AND TOPPING

Average Market Price = = Total competitors price / No. of competitors

= RM 16 (One serambi) + RM 15 (Richiamo) + RM 12.5 (Kopi Mesin)
= RM 14.5

Total average market price : (RM 9.98 + RM 11.88 + RM 14.5) / 3 = RM 12.12

Market Size = Customer Consume x Population x Average Market Price x No. of

Buying/Year
= 10% x 44,000 x RM 12.12 x 12 / year
= RM 639936 / year
4.4.1 MARKET SHARE
Business Player BEFORE AFTER
Percentage of Market share Percentage of Market share
market share market share
One serambi 45% 287971.2 42% 268773.12
Richiamo 30% 191980.8 27% 172782.72
Kopi Mesin 25% 159984 21% 134386.56
Uncle Zam coffee 0% 0 10% 63993.6
100% 639936 100% 639936
4.5 ASSESSING COMPETITORS

Competitors Strength Weaknesses

ONE SERAMBI CAFE • Various types of • High calorie

coffee and dishes ingredients
• Well-known brand in • Overrated coffee
Bukit Jelutong and taste
get 1,428 review on
google

RICHIAMO • Variety types of

coffee •
• Affordable price • Some products taste
High level coffee brewing bad
technology

KOPI MESIN CAFE • Variety types of • Product packaging

coffee not
• Good quality of attractive
coffee
4.6 FORECASTING SALES

Total population in bukit jelutong : 44,000 people

Estimate target customer per month : 10% x 44,000 = 4,400 people

We have 3 type of product so 4,400 divided by 3 = 1,466.67 equal to 1,466 people

Month product units price Sale (RM)

Coffee 1466 12 17592

JANUARY Coffee with syrup or topping 1466 15 21990
Coffee with syrup and topping 1466 20 29320
Coffee 1466 12 17592
FEBRUARY Coffee with syrup or topping 1466 15 21990
Coffee with syrup and topping 1466 20 29320
Coffee 1466 12 17592
MARCH Coffee with syrup or topping 1466 15 21990
Coffee with syrup and topping 1466 20 29320
Coffee 1466 12 17592
APRIL Coffee with syrup or topping 1466 15 21990
Coffee with syrup and topping 1466 20 29320
Coffee 1466 12 17592
MAY Coffee with syrup or topping 1466 15 21990
Coffee with syrup and topping 1466 20 29320
Coffee 1466 12 17592
JUNE Coffee with syrup or topping 1466 15 21990
Coffee with syrup and topping 1466 20 29320
Coffee 1466 12 17592
JULY Coffee with syrup or topping 1466 15 21990
Coffee with syrup and topping 1466 20 29320
Coffee 1466 12 17592
AUGUST Coffee with syrup or topping 1466 15 21990
Coffee with syrup and topping 1466 20 29320
 Coffee 1466 12 17592
SEPTEMBER Coffee with syrup or topping 1466 15 21990
Coffee with syrup and topping 1466 20 29320
Coffee 1466 12 17592
OCTOBER Coffee with syrup or topping 1466 15 21990
Coffee with syrup and topping 1466 20 29320
Coffee 1466 12 17592
NOVEMBER Coffee with syrup or topping 1466 15 21990
Coffee with syrup and topping 1466 20 29320
Coffee 1466 12 17592
DECEMBER Coffee with syrup or topping 1466 15 21990
Coffee with syrup and topping 1466 20 29320

Total forecasted sale

826824
4.7 MARKETING STRATEGY
The marketing strategy used by our company is a technique that enables us focus on our
business plan in order to meet our marketing objective. It includes details about the target
market as well as the needs and preferences of the consumers. The four components of
marketing, referred to as the 4Ps, are product, price, location, and promotion. This feature
helped customers in obtaining what they required.

4.7.1 Product

We sell a wide variety of coffees and customers can add toppings or syrups to give the coffee a
better taste. As we know coffee is one of the favorite drinks of the people of Malaysia even more
so in urban areas such as Selangor. We also have our own recipe that is passed down
generation by generation. That is our pride for anyone who wants to feel memorable coffee
experiences when drinking coffee.

4.7.2 Brand

A name, word, sign, symbol, or design that describes and sets one product apart from others is
known as a brand. Our product has its own brand in the eyes of the consumers. such that our
customers can pronounce, recall, and quickly recognise our goods. In addition, the brand of our
goods has the power to make or ruin it. In addition, a brand might copyright-protect our goods.
The moniker given to our coffee shop operation is Uncle Zam Coffee.

4.7.3 Quality

In order to convince clients to buy our goods, quality is important. As a consequence, we use
premium raw material, especially coffee beans, to guarantee that the customer is always
delighted with our product. The method for producing the coffee is likewise quite strict and
well-done. We check the goods for quality even before we deliver it to our customer.

4.7.4 Design

Design plays an important role in getting people to buy our coffee since they are more prone to
snap photographs of whatever they consume these days, especially food. Other toppings, or
syrup are added suitably on top of the coffee that we made to improve its look. The way coffee
appears can affect how people experience it. A customer is more likely to buy our coffee if the
design is unique.
4.7.5 Packaging

Packaging is also important to ensure that customers are drawn to it and that it is both
long-lasting and appropriate for usage in order to ensure the customer's satisfaction with the
product. Depending on the type of coffee, our product's packaging has a of colors that define
the coffee. We choose plastic cups because they are strong, enable us to ensure the greatest
degree of sanitary standards, and are portable.

4.7.6 Labeling

In order to help clients, labeling is an important aspect to take into account. The label is printed
on our coffee cup. Because it offers actual information about our coffee, this labeling is simple to
read and understand.

4.8 PRICE

Our company offered customers coffee at a reasonable price with high-quality ingredients. The
price is suitable with the taste and the experience that customers get.

4.8.1 Affordable Price

This strategy implies that the pricing is set by factoring in a profit margin on top of the cost of the
goods. Our product's cost per unit is around RM1, and our company made a markup of 100
percent of the goods. As a result, the pricing that our company offered to establish the price of
our cake is approximately RM10 per cup of coffee. In industries with significant fixed costs and
near-zero marginal costs, cost-based pricing is inappropriate.

4.9 LOCATION
Our shop is located at 2A Persiaran Tebar Layar, Bukit Jelutong, Shah Alam, Selangor. The site
is close to the source, which makes restocking raw materials easier. We are also located in the
middle of the city of Kuala Lumpur which is the main spot for tourists. This makes us easily able
to get customers due to so many people visiting this place every day. Furthermore, we can
simply obtain labor supply here.

4.10 DISTRIBUTION STRATEGIES

It's critical to have a distribution strategy in place to ensure that our product arrives in good
condition for our clients. When the buyer places an order, we make the product in our shop and
sell it. Only when the quality control process has been completed can we pass over our coffee
to the consumer.

Manufacturer ——————————————> Customer

4.10.1 PROMOTION
The advertising plan for our business is a means of attracting clients. We employed promotion
together with product, pricing, and location methods to accomplish our marketing goals. To carry
out our marketing strategy, we rely on advertising as one of our ways of promoting products to
consumers..

4.10.2 ADVERTISING
Our company's advertising strategy, which includes business cards, pamphlets, websites, and
billboards, is utilized to increase, sustain, and assist in the sale of our goods. This medium
allows people to obtain information.

4.10.3 PAMPHLETS
The best technique to promote our firm and goods is through pamphlets or brochures. People
can learn more about our firm and product by reading the booklets. The details regarding the
product, our business contact information, and the location of our plant are all included in our
brochure.

4.10.4 SIGNBOARD
We designed a signboard so that customers could learn more about our business and find out
where our company's headquarters are.

4.10.5 WEBSITE
To promote our product to customers, we developed our own website,
UncleZamCoffee.com.my. We include related information about our product on the website. This
website also includes information about company news and menu available.
4.10.6 BILLBOARD
Billboards enable our businesses to reach a wide range of customers with a single marketing
strategy. Rather than wasting time and money identifying and researching narrow target
customers, a billboard allows you to reach a huge portion of the general population.

4.10.7 BUSINESS CARD

Each partner will have his or her own set of business cards. Our business cards will be
distributed to our customers as well as visitors to our cafe. People will become aware of our
company's existence and product through these methods. As a result, the visitor can share
information about our product with others.

4.11 ORGANIZATION CHART FOR MARKETING DEPARTMENT

Chief Marketing Officer

Promotional Personnel

Figure 6.10: Organizational Chart (Head of Department)

4.12 MANPOWER PLANNING

Position No of personnel

Chief Marketing Officer 1

Promotional Personnel 1
 Table 6.11: List of Marketing Personnel

4.13 SCHEDULE OF TASK AND RESPONSIBILITIES

Position Task and Responsibilities

Chief Marketing Officer

• Establishing a target market plan and
attempting to meet the target are
Chief Marketing Officer
responsibilities.
• To run a promotion in order to
introduce our company and its
operations
• Responsibilities include encouraging

and increasing product sales in a

systematic manner.
 Responsible for reporting on the
Marketing Department's performance
to the Chief Executive Officer.

Promotional Personnel  Getting the word out to our

customers about our product.

 The person in charge of keeping the

email and website up to date.

 Working with clients, company

leaders and advertising agencies,
plan and develop advertising and
promotional content to enhance
product or service sales.

Table 6.12: Task and Responsibilities of Marketing Department

4.14 PREPARING MARKETING BUDGET

Item Fixed Monthly Expense (RM) Other Expenses

Assets

Fixed Assets

Signboard 1,500 - -

LED board 3,000

Working capital

Salary, EPF, SOCSO

Sales promotion - 3,500 -

Website 1,000

Pamphlets 3,000

Other expenses
Advertising 1,000

Signboard license 200

Others - - 1,000

TOTAL 4,500 7,500 2,200

5.0 OPERATIONAL AND PRODUCTION PLAN

5.1 PRODUCTION AND BUSINESS PROCESS

5.1.1 PRODUCTION PROCESS

Figure 5.1.1 Production process for Uncle Zam Coffee

5.1.2 BUSINESS ACTIVITY

Figure 5.1.2 Business activity for Uncle Zam Coffee

5.2 OPERATIONAL LAYOUT

Figure 5.2.1 Uncle Zam Coffee Floor Plan

Uncle Zam Coffee makes coffee taste better with a healthy and aesthetic environment. We give
different types of spaces to customers to drink their coffee. We want our customers to feel
comfortable and relax while having their morning coffee or even lunch and dinner.

Figure 5.2.2 Main Room

 Figure 5.2.3 3D View of Main Room

The first thing customers will see when they enter our coffee shop is our delicious menu and
smell the aroma of brewed coffee beans at the counter. Customers can go straight to the
counter to order and wait at their table. They can also choose which table they prefer because
we provide different types of table and seats for our customers based on their activity, such as
doing work, meeting friends, or just being alone to drink our special coffee. We also provide
sinks for customers and staff to promote proper hand hygiene, which is essential for preventing
the transmission of germs.
 Figure 5.2.4 Storage Room Floor Plan

Figure 5.2.5 3D view of Storage Room

The storage room is used to store and manage inventory, including coffee beans, tea leaves,
syrups, milk, sugar, cups, lids, napkins, and other supplies needed for daily operations. It helps
ensure that there is an adequate stock of all necessary items. Coffee beans and other
perishable items need to be stored properly to maintain their freshness. The storage room
enables proper rotation of stock, ensuring that older items are used first, minimizing waste, and
maintaining the quality of the products served to customers.

It can also be the supplies backup. For instance, the storage room serves as a backup for
supplies during busy periods or unexpected increases in demand. It allows for easy access to
extra stock, ensuring that the coffee shop can continue serving customers without interruptions.

The storage room also allows for proper organization and arrangement of supplies. It helps
keep the main service area clutter-free and provides a designated space for storing bulk items,
cleaning supplies, and equipment that are not immediately needed. To conclude, the storage
room plays a crucial role in ensuring smooth operations, maintaining inventory, and optimizing
space management in a coffee shop.
 Figure 5.2.6 Floor Plan of Office Room

Figure 5.2.7 3D view of Office Room

The office room serves as a dedicated space for administrative tasks and management
functions. It also serves as a space for coffee shop owners and managers to brainstorm ideas,
develop business strategies, and plan for future growth. It allows for creative thinking, research,
and analysis of market trends, customer feedback, and competition.

The office room provides administrative task such as a private space for staff members to
perform administrative duties such as bookkeeping, payroll management, inventory tracking,
and record-keeping. It is where paperwork, invoices, receipts, and other essential documents
are organized and managed.

We ensure the office room is suitable for employee management where employee-related tasks
are typically handled, including recruitment, training, performance evaluations, and maintaining
personnel records. It provides a space for managers to discuss employee matters, address
concerns, and ensure smooth operation of the workforce. The design of the room is to serves as
a hub for administrative tasks, communication, planning, and decision-making, helping to
ensure the smooth operation and management of Uncle Zam’s Coffee.
 Figure 5.2.8 Floor Plan of toilet

Figure 5.2.9 3D view of toilet

The toilet is a personal comfort place which provides customers and staff with a private area to
attend to their bodily needs comfortably. It ensures that our customers have a convenient and
accessible place to use when nature calls. Maintaining proper sanitation and hygiene is crucial
in a food-service establishment like our coffee shop. The toilet facilitates the disposal of bodily
waste in a controlled and sanitary manner, reducing the risk of contamination and the spread of
germs. Alongside the toilet, we provide handwashing facilities, such as sinks with running water.
This promotes proper hand hygiene, which is essential for preventing the transmission of germs.

Uncle Zam’s Coffee has dedicated staff responsible for cleaning and maintaining the toilet
facilities. Regular cleaning and restocking of toilet paper, soap, and other supplies ensure that
the toilets remain clean, well-maintained, and functional for our beloved customers.
5.3 Production Planning

Average Sales Forecast Per Month RM 68,948.00

Price per Unit RM 15.67

Number of outputs per month 4400 units

Number of operation days per month 26 days

Number of outputs per day 170 units

Estimate % safety stock per month 4400 units x 10% = 440 units

Actual number of outputs per day + safety 4400 + 440 = 4840 units
stock

Table 1: Uncle Zam Coffee’s Production Planning

5.4 MATERIAL PLANNING

LIST OF MACHINE AND EQUIPMENT

MACHINE QUANTITY PRICE PER UNIT TOTAL COST (RM)

Coffee Grinder 1 3700 3700

Espresso Machine 1 2300 2300

Chiller 1 1099 1099

Freezer 1 879 879

Shelves 1 205 205

Security System 1 2799 2799

POS System 1 2300 2300

TOTAL RM13,282.00
FURNITURE AND FITTINGS

ITEM QUANTITY PRICE PER UNIT TOTAL COST (RM)

Round table 3 179 537

Round table’s chairs 8 27.8 222.4

Wall table 1 165 165

Table 105cm 2 159 318

Plastic chair 4 38.8 155.2

Sofa 2-seater 2 250 500

Bar stool 5 99 495

10 person table 3 399 1196

Chair 76cm 30 89 2670

Conference table 1 564 564

Conference chair 6 220 1320

Sofa 6 seater 1 275 275

Small table 1 34 34

Aircond 5.0 HP 4 5099 20396

Aircond 2.0 HP 3 2750 8750

TOTAL RM 37,098.00
 Table 2: Uncle Zam Coffee’s Furniture and Fittings

PACKAGING MATERIALS

ITEM QUANTITY PRICE PER UNIT TOTAL (RM)

(RM)

Paper cup 4500 0.52 2340

Coffee straw 4500 0.04 180

Company logo on 4500 0.20 900

cup

TOTAL RM 3,420.00

Table 3: Uncle Zam Coffee’s Packaging Materials

Raw Material

Item Quantity Price (RM) Total Price (RM)

Coffee Beans / kg 100 50 5000

Creamer / kg 50 30 1500

Fresh Milk / litre 50 12 600

Coco Powder / kg 50 33 1650

Syrups / 700ml 30 70 2100

Topping / litre 30 70 2100

TOTAL 12950
5.5 Manpower Planning

Production output per day 170 units

Production time needed per day 12 hours

Standard production time per unit 5 minutes

Table 4: No. of barista in the production process

No of worker required

(Planned rate of production per day/worker productive per day) x worker standard
production time/unit

Production 170 units

Working Hour 12 hours
Production time per product 0.0824 hour
No of worker required = 170 units/ 12 hours x 0.0824

=1.17 @ 1 barista

List of operation personnel

Position No. of personnel

Operation Manager (Cashier) 1
Barista 1
5.6 Location Plan

Location is one of the most important things to start a business. Therefore, Uncle Zam Coffee is
located in the center of town near the Tengku Ampuan Jemaah Royal Mosque and opposite the
Guthrie Golf Academy Pitch and Putt Course. We choose this place because it is strategic and
busy most of the time.

Besides that, this place is also a commercial place where people always come to buy
necessities. It is an opportunity for Uncle Zam Coffee to promote our coffee to the people of
Bukit Jelutong and grow our business by making Uncle Zam Coffee viral and known to the
corners of the world.

Uncle Zam Coffee is also located close to the residential area, which is only a five-minute drive
from the nearest residential area. Residents can save time and do not have to drive far to go to
Uncle Zam Coffee for breakfast. There are many residential areas in the middle of Bukit
Jelutong, and there is a population of 44,000 in Bukit Jelutong which is our target market.

Lastly, we can also attract the attention of workers in the area. For instance, when they have
just come to work, they can stop by Uncle Zam Coffee to have a morning coffee or during the
lunch time when they are taking a break and come to Uncle Zam Coffee to enjoy the delicious
aroma of coffee.

The map shows where Uncle Zam Coffee placed

5.7 Business and Operation Hours

Business hours = 14 hours per day

Operating hours = 12 hours per day
Working days = 6 days per week

Day Business Hours Operating Hours

Monday 8:00 a.m - 10:00 p.m 8:00 a.m - 10:00 p.m

Tuesday 8:00 a.m - 10:00 p.m 8:00 a.m - 10:00 p.m

Wednesday 8:00 a.m - 10:00 p.m 8:00 a.m - 10:00 p.m

Thursday 8:00 a.m - 10:00 p.m 8:00 a.m - 10:00 p.m

Friday 8:00 a.m - 10:00 p.m 8:00 a.m - 10:00 p.m

Saturday 8:00 a.m - 10:00 p.m 8:00 a.m - 10:00 p.m

5.8 License, Permits, and Regulation

Business licenses, permits, and regulations in Malaysia are of significant importance for several
reasons. Firstly, Uncle Zam Coffee obtains the necessary licenses and permits to ensures that
the business operates within the legal framework established by the government. This helps
them to avoid penalties, fines, and legal complications that may arise from non-compliance.
Moreover, licenses and permits act as a seal of credibility and trust for customers,
demonstrating that Uncle Zam’s business meets certain quality standards and adheres to
regulations. This is to enhance customer confidence and attract more clients.

Additionally, Malaysia’s regulations are designed to protect public health, safety, and the
environment, ensuring that the business operates in a manner that is safe and ethical,
safeguarding the interests of the community. By complying with regulations, Uncle Zam Coffee
contribute to fair competition by maintaining a level playing field and preventing unfair
advantages or practices that could harm other businesses or consumers.

Furthermore, having the necessary licenses and permits may grant Uncle Zam Coffee access to
government programs, incentives, and support that are available exclusively to compliant
businesses, providing valuable assistance and resources. These licenses and permits also
instill confidence in potential investors, as they show that the business operates in a legitimate
and regulated manner.

Moreover, adhering to employment and labor regulations ensures that our employees are
protected and their rights are respected, fostering a positive work environment, employee
loyalty, and productivity. Lastly, registering intellectual property rights safeguards of Uncle Zam
Coffee unique business assets, such as trademarks, copyrights, and patents, preventing
unauthorized use and providing legal recourse in case of infringement.

To conclude, compliance with business licenses, permits, and regulations in Malaysia is crucial
for legal adherence, consumer trust, public interest protection, fair competition, access to
government support, investor confidence, employee protection, and intellectual property
protection, ultimately contributing to the successful and sustainable operation of Uncle Zam
Coffee business.
5.9 OPERATION BUDGET

Items Fixed Asset Working Capital Other Expenses

(RM) (RM) (RM)

Fixed Assets:

Machinery & Equipment 13,282

Furniture & Fittings 37,098

Working capital:

Raw Materials 12,950

Carriage Inwards & Duty 1,000

Other expenditure:

Packaging material 3,420

Operating Budget (RM) 50,380 13,950 3,420

Total Operating Budget RM 67,750.00

(RM)
6.0 ORGANIZATIONAL PLAN
6.1 ORGANIZATIONAL CHART

FIGURE 6.0 Organizational Chart

6.2 MANPOWER PLANNING

Position Number of Staff

General Manager 1

Administrative Manager 1

Marketing Manager 1

Operational Manager 1

Financial Manager 1

Barista 1

Total 6
6.3 SCHEDULE OF TASKS AND RESPONSIBILITIES

Position Responsibilities

General Manager ● Planning the goals, strategies and policies of the

company. Applying the plan so that the company
can run efficiently.
● Coordinating each department so that they move
towards the company goals.

Administrative Manager ● Planning and coordinating administrative

procedures and systems
● Monitoring and projecting staff needs

Marketing Manager ● Understanding the market and making a plan to

promote the company and its products
● Implementing and monitoring the marketing
strategies so that they followed the trend.

Operational Manager ● Supervising business operations so that the

business runs smoothly.
● Planning and implementing the action necessary to
overcome problems that possibly occur in the
future.

Financial Manager ● Managing and supervising company financial

accounts in order to maintain the company's
positive cash flow.
● Planning company budgeting and assisting in
financial-related decisions

Barista ● Assist in the general daily operation from

production and maintaining the sanitation of
premises.
● Greeting, assisting and making customer order by
maintaining a good relationship with them
6.4 SCHEDULE OF REMUNERATION

Position No Monthly EPF SESSS Socso Eis Amount

of salary
staff

General 1 2500 325 30.6 2855.6

Manager

Admin. 1 2000 260 24.4 2284.4

manager

Marketing 1 2000 260 24.4 2284.4

Manager

Operational 1 2000 260 24.4 2284.4

Manager

Financial 1 2000 260 24.4 2284.4

Manager

Worker 1 1500 195 25.35 2.90 1723.25

Total 6 12000 1560 128.2 25.35 2.90 13716.45

6.5 OVERHEAD REQUIREMENT

NO ITEMS COST/MONTH (RM)

1. Rental 6000

2. Utilities 4500

3. Others: deposit rental and business registration and 1000

licenses

Total 11,500
6.6 ADMINISTRATIVE BUDGET

MONTHLY PRE-OPERATIONS TOTAL

EXPENSES (RM) (RM)
(RM)

Rental 6000 6000

Utilities 4500 4500

Salaries, EPF & 13716 13716

SOCSO

Deposit (Rent, 18000 18000

Utilities, etc)

Business registration 1000 1000

& licenses

Other Expenditure: 50000 50000

Renovation cost

Total 24216 69000 93216

7.0 FINANCIAL PLAN
8.0 MILESTONE

The project milestones for Uncle Zam Coffee consist of a calendar that lists the due dates or
benchmarks for tasks that are essential to the operation of the company.

ACTIVITIES DEADLINES

Search of Business Premise 15 April 2022

Meeting with other managers 10 May 2022

Business Registration 12 June 2022

Incorporation of venture 18 July 2022

Completion of design and development 1 August 2022

Completion of prototypes 15 September 2022

Obtaining of sales representative 18 October 2022

Signing of distributors and dealers 24 October 2022

Ordering of materials in production quantities 20 June 2023

Starting of production or operations 28 July 2023

Receipt of first orders 28 July 2023

Delivery of 28 July 2023

MARKET SIZE

Total Population of in Shah Alam = 648,000

https://shahalam.city.com.my/

Bukit jelutong population = 44,000

https://www.wikiwand.com/en/Bukit_Jelutong

Estimation target per month: 10% x 44,000 = 4400 people

Average price= (12+15+20)/3

=15.67

Market size estimation= 4400 x 15.67

= RM 68,948 per month

Total Market size per year=

= 68948 x 12
= 827,376

OUTPUT PER DAY FOR COFFEE

Average Sales forecast per month= 68,948

Price per unit= 15.67
Number of Output per month= 4400
If number of working days per month is 26 days
Amount of output per day is= 4400/26
= 169.23 @ RM 2651.83
=170 cups

MACHINE AND EQUIPMENT PLANNING

1 Day = 170 cups
1 day=1/170 x 14 hours/day
1 unit/cup = 0.0824 hour/4.94 minutes
Machine production time per day
Operation hours (setting up time + down time)
= 14.5 hours (15 minutes + 15 minutes)
= 14 hours a day

NO OF MACHINE REQUIRED
= planned rate of production per day/machine productive time per day x standard production
time
170 unit/14 hours x 0.0824 hours
= 1 unit of machine

MANPOWER PLANNING
Planned rate of production per day
=170 units per day

Worker Productive Time per day

Working hour per day - rest time
= 14 hours - 2 hours
= 12 hours

No of worker requirement
= (Planned rate of production per day/worker productive per day)
x worker standard production time/unit
= 170 units/ 12 hours x 0.0824
= 1.17 = 1 worker
MARKETING MANAGER
Description venture
Tambah ah kalau boleh tambah
opportunity:
- statistic , during the survey, 60.83 percent of malaysian respondents stated they drink
coffee regularly.
- statistic, coffee consumption has been increasing from 635 thousand 60kg coffee bags
in 2020 to 800 thousand 60kg coffee bags in 2021 and 2022
- demand for coffee increased
-

briefly describe the general nature of uncle zam coffee company. from this section the investor
must be convinced of the potential success of the business.

● provide the detail of each product or service (primary use, benefit, unique features)
- coffee types: americano, cappuccino, latte, mocha, cold brew, macchiato
- primary use: personalized cup of coffee
- benefit : customers to customize their coffee with various toppings, syrups, and
alternative milk choices
unique features;
- handed-down recipe
- customization options
- quality and craftsmanship

● what problem will uncle zam coffee company’s product or service solve?
- price cheaper than other competitor
- solve the inconsistent coffee quality
- solve lack of memorable coffee experiences by create memorable and enjoyable coffee
experiences for customers

● what is the value proposition? (economic benefit of solving the problem)

- Unique coffee taste only at uncle zam coffee
- Recipe hand down generation to generation
- Cheaper than other competitors
- All coffee came with the same price
-
● demonstrable customer demand
- conducted extensive market research
SCHEDULE OF REMUNERATION

Position No of Monthly EPF Sesss Socso Eis Amount

staff salary

GM Ilham 1 2500 325 30.6 2855.6

Admin 1 2000 260 24.4 2284.4

manager
Azam

Marketing 1 2000 260 24.4 2284.4

Manager
Faris

Operational 1 2000 260 24.4 2284.4

Manager
Adeeb

Financial 1 2000 260 24.4 2284.4

Manager
Abid

Worker 1 1500 195 25.35 2.90 1723.25

Total 6 12000 1560 128.2 25.35 2.90 13716.45

LIST OF MACHINE AND EQUIPMENT

MACHINE QUANTITY PRICE PER UNIT TOTAL COST (RM)

Coffee Grinder 1 3700 3700

Espresso Machine 1 2300 2300

Chiller 1 1099 1099

Freezer 1 879 879

Shelves 1 205 205

Security System 1 2799 2799

POS System 1 2300 2300

TOTAL RM13282

FURNITURE

ITEM QUANTITY PRICE PER UNIT TOTAL COST (RM)

Round table 3 179 537

Round table’s chairs 8 27.8 222.4

Wall table 1 165 165

Table 105cm 2 159 318

Plastic chair 4 38.8 155.2

Sofa 2 seater 2 250 500

Bar stool 5 99 495

10 person table 3 399 1196

Chair 76cm 30 89 2670

Conference table 1 564 564

Conference chair 6 220 1320

Sofa 6 seater 1 275 275

Small table 1 34 34
Aircond 5.0 HP 4 5099 20396

Aircond 2.0 HP 3 2750 8750

TOTAL 37098
Layout
CONCLUSION

In conclusion, we are grateful for the chance to finish our business plan. The business plan for
Uncle Zam Coffee offers an in-depth and planned strategy to attain achievement and profitability
in the coffee sector. We have created a plan that maximizes growth potential and offers
long-term sustainability through extensive market analysis, a focus on high quality of coffee,
effective operations and customer memorable experience. Being a part of this company has
been tremendously beneficial for all of us as we have all encountered many new things. We are
confident that our company will carry on expanding profitably in the future.

We will set ourselves apart from competitors and build loyal customers through our dedication to
obtaining high premium ingredients and coffee beans and our primary focus on offering
outstanding customer service. We also offer an affordable price without compromising on taste
or quality from our competitors to attract the customer. we also solve the issue of inconsistent
coffee quality by maintaining high standards and delivering a consistent and coffee experience
with every cup. In addiction we had make a tremendous of strategy such as marketing strategy
that includes a strong social media engagement, Bukit Jelutong community and a effective
affordable coffee that will help us to reach our target audience and give them a memorable
experience.

Last but not least, the business plan for Uncle Zam Coffee has present a clear vision and
mission for success. The aim of our company is able to make a sizable profit despite having
many rivals. We can fight head-to-head with our rivals if all employees work together well. Last
but not least, we will take on wholehearted responsibility and involvement; there is no hesitation
that we will successfully accomplish our goals. On top of that, we are urged to accept any risks
that may come up, directly or indirectly, to increase the success of our business in the future.