Business Plan Group 10

AFT 1013/Fundamental of Entrepreneurship Semester 1 2021/2022
AFT 1013
FUNDAMENTAL OF
ENTREPRENEURSHIP
SEMESTER 1
SESI 2021/2022
BUSINESS PLAN
LECTURE/TUTORIAL GROUP : L4
COMPANY NAME : GRANT’S WISH
NAME OF LECTURER : DR. MOHD SAFWAN BIN GHAZALI
DATE OF SUBMISSION : 09/01/2022
VIDEO PRESENTATION : https://youtu.be/LQvOZlTkXbM
Group Group Members Matric No.

No.
10 NOR ATHIRAH BINTI MOHD NOOR A21A2722
SITI NADHIRAH BINTI ZOLKIPLI A21A3088
NURUL ARISYA ARMILA BINTI MOHD SHARIPUDIN A21A2962
NUR AIN FARIHAH BINTI OTHMAN A21A2761
NUR ‘ALIA ATIQAH BINTI AZAM A21A2749
NORAIN FATIHAH BINTI MOHD ZAKI A21A2739
1.0 INTRODUCTION
Because its business revolved around the sale of surprise gift boxes, the company was given the
name GRANTS'WISH. Facebook, Instagram, and WhatsApp are used to run the business. The company
was incorporated on November 14, 2021, and it was registered on November 10, the same year. The
company is based in Kelantan's Pengkalan Chepa. Six students are in charge of the company.
GRANTS'WISH is a company that sells surprise gift boxes that are well worth the money. The Nike brand
is the main product of this company. One cotton t-shirt, one hat, and snacks such as snacks and chocolate
make up the filling of this surprise gift box we sell. There are three sets in this gift surprise box. The first
set is a two-piece set consisting of a t-shirt and a hat. A t-shirt is included in the second set, and a hat is
included in the third set. Customers can choose between white and black for the shirt and hat. This
surprise gift box was created to make it easier for customers looking for a suitable gift for a variety of
people, particularly men. This is due to the fact that the majority of surprise gift boxes sold contain female-
oriented items such as chocolates, scarves, and hair rubber. This appears to be aimed solely at female
customers.
1.1 Product
Set combo (t-shirt & cap)
Set B (t-shirt only)
Set C (cap only)

PURPOSE OF BUSINESS PLAN
The purpose of this business entrepreneurship plan is a module that is the first step before start business.
This business plan is very important to Grants ’Wish business as it can help us strengthen our business.
The purpose of making this business plan is:
i. Our vision is to be a dynamic and competitive business organization through strong team
alliances and having a team spirit in online business. Our mission is to provide T-shirts and hats
as well as quality, branded, fast, and flexible services to achieve one hundred percent
consumer satisfaction.
ii. The business objective is conduct activities that involve the sale and purchase of Nike brand T-
shirts and hats between sellers and buyers to meet the needs and desires of consumers and
involve the exchange of values to make a profit through promotion on social media.
iii. Determine the unique method of offering goods and services that is to offer a free gift wish card
and sticker for every purchase.
iv. Identify target customers by gender, age and social class.
v. As a plan for to set marketing goals in terms of product appearance, material costs and
shipping costs, sales targets and promotional methods.
vi. To analyze the strengths and weaknesses of the business and review the strategies of
competitors in order to make improvements to our product and service offerings.
3.0 BUSINESS BACKGROUND
GRANTS’ WISH is our business name which is had been decided together. GRANT’S WISH is a word
that means a desire or hope for something to happen. We decided to choose this name because we hope
that our business can fulfil the all wishes of our customers in the future as what in our wishes. Our business
was selling shirt and cap in textile and apparel industry. This business has a total of 6 members.
NAME OF BUSINESS GRANTS’ WISH

BUSINESS ADDRESS KARUNG BERKUNCI 36, PENGKALAN CHEPA, 16100 KOTA BHARU,
KELANTAN
CORESSPONDENCE ADDRESS a21a2722@siswa.umk.edu.my

TELEPHONE NUMBER 01116276599
FORM OF BUSINESS PARTNERSHIP ENTERPRISE
MAIN ACTIVITIES MANUFACTURING SHIRT AND CAP
DATE OF COMMENCEMENT 14th NOVEMBER 2021
DATE OF REGISTRATION 10th NOVEMBER 2021
REGISTRATION NUMBER 01439/2021
NAME OF BANK BANK ISLAM
BANK ACCOUNT NUMBER 13035020861829
EQUITY CONTRIBUTION
NO. SOURCES SHARE (RM) PERCENTAGE (%)
1 GENERAL MANAGER 65.00 16.67%
2 MARKETING MANAGER 65.00 16.67%
3 OPERATION MANAGER 65.00 16.67%
4 ADMINISTRATION MANAGER 65.00 106.67%
5 FINANCIAL MANAGER 65.00 16.67%
6 PRODUCTION MANAGER 65.00 16.67%
TOTAL 390.00 100%
ONLINE BUSINESS PAGE
NO BUSINESS PAGE LINK

1 FACEBOOK http://facebook.com/grantswishh/
2 INSTAGRAM https://instagram.com/grants_wish?utm_medium=copy_link
3 TIKTOK https://vt.tiktok.com/ZSeHg44L5/
COMPANY LOGO AND MOTTO
MOTTO : FREE RIGHT DECISION WITH YOUR PURCHASE!
Pink : Soft and elegant

Because pink symbolizes
gentleness in serving customers.
G’ W : Grant’s Wish
Hope for something to happen.
Black : Power
Product Logo
Because black giving warmth and
affection.
Women : Independent women.

4.0 PARTNER BACKGROUND
NAME OF PARTNER 1 / GENERAL MANAGER
NAME NOR ATHIRAH BINTI MOHD NOOR
ID NUMBER 011002-11-0320
ADDRESS 156, PEKAN RENEK, 22020, JERTEH, BESUT, TERENGGANU
PHONE NUMBER 011-11474320
DATE OF BIRTH 2th OCTOBER 2001
AGE 21
GENDER FEMALE
STATUS SINGLE
EDUCATIONAL BACKGROUND DEGREE IN ENTREPRENEURSHIP AND BUSINESS
COURSE ATTENDED ENTREPRENEUR COURSE
SKILLS • ABLE TO SPEAK ENGLISH AND MALAY

• LEADERSHIP SKILL
PREVIOUS EXPERIENCE GOOD AT MANAGING BUSINESS
PRESENT OCCUPATION GENERAL MANAGER
EMAIL ADDRESS misherah12345@gmail.com

NAME OF PARTNER 2 / MARKETING MANAGER
NAME SITI NADHIRAH BINTI ZOLKIPLI
ID NUMBER 011204-07-0486
ADDRESS SB 2204 UNIT 2, PERMATANG BERANGAN B, 13300 TASEK GELUGOR,

PULAU PINANG
DATE OF BIRTH 4th DECEMBER 2001
AGE 21
GENDER FEMALE
STATUS SINGLE

• COMMUNICATION SKILL
PREVIOUS EXPERIENCE GOOD AT GENERATE CUSTOMERS INTEREST
PRESENT OCCUPATION MARKETING MANAGER
EMAIL ADDRESS sitinadhirah968@gmail.com

NAME OF PARTNER 3 / OPERATION MANAGER
NAME NURUL ARISYA ARMILA BINTI MOHD SHARIPUDIN
ID NUMBER 010601-11-0192
ADDRESS LOT 925 KG AIR TAWAR, KAMPONG RAJA, 22200, BESUT,

TERENGGANU
DATE OF BIRTH 1th JUNE 2001
AGE 21
GENDER FEMALE
STATUS SINGLE
EDUCATIONAL BACKGROUND ENTREPRENEURSHIP AND BUSINESS

• COMPUTER SKILL
PREVIOUS EXPERIENCE HELP FRIENDS BUSINESS
PRESENT OCCUPATION PRODUCTION MANAGER
EMAIL ADDRESS mimiarisya01@gmail.com

NAME OF PARTNER 4 / PRODUCTION MANAGER
NAME NORAIN FATIHAH BINTI MOHD ZAKI
ID NUMBER 011018-11-0384
ADDRESS 1A, KAMPUNG PAYANG KAYU, 21700 KUALA BERANG, HULU

TERENGGANU, TERENGGANU
DATE OF BIRTH 18Th OCTOBER 2001
AGE 21
GENDER FEMALE
STATUS SINGLE

PREVIOUS EXPERIENCE HELP FAMILY BUSINESS
PRESENT OCCUPATION OPERATION MANAGER
EMAIL ADDRESS norainfatihah1810@gmail.com

NAME OF PARTNER 5 / ADMINISTRATION MANAGER
NAME NUR AIN FARIHAH BINTI OTHMAN
ID NUMBER 010430-02-0474
ADDRESS NO 95, KAMPUNG BALAI, BELAKANG SK HAJI ISMAIL, 06600, KUALA

KEDAH
PHONE NUMBER SINGLE
DATE OF BIRTH 30th APRIL 2001
AGE 21
GENDER FEMALE
STATUS SINGLE

PREVIOUS EXPERIENCE RUNNING A BUSINESS
PRESENT OCCUPATION ADMINISTRATION MANAGER
EMAIL ADDRESS ainfarihah46@gmail.com

NAME OF PARTNER 6 / FINANCIAL MANAGER
NAME NUR ‘ALIA ATIQAH BINTI AZAM
ID NUMBER 011210-01-1292
ADDRESS BALAI KEDIAMAN DAN PEJABAT PENGHULU MUKIM KERANDANG,

22000 JERTEH, TERENGGANU
DATE OF BIRTH 18th DECEMBER 2001
AGE 21
GENDER FEMALE
STATUS SINGLE
EDUCATIONAL BACKGROUND ENTREPRENEURSHIP AND BUSINESS

• COMPUTER SKILL
PREVIOUS EXPERIENCE GOOD AT MANAGING FINANCES
PRESENT OCCUPATION FINANCIAL MANAGER
EMAIL ADDRESS alia.atiqah.2001@gmail.com

5.0 Administration Plan
5.1 Introduction
An administration plan is a written document that outlines the steps involved in starting
and growing a company. This plan depicts a high-level overview of the planning and purpose of
a future activity or business operation. The vision, mission, and objectives are all included in this
administration plan. This administration plan is designed to help entrepreneurs determine the
direction of their company in order to achieve organizational objectives.
I. Vision:
Our vision is to be the best company in producing high quality types of clothing in the
textile and apparel industry as well as provide customer satisfaction in Malaysia.
ii. Mission:
Our mission is to be a surprise gift box supplier that makes a difference to customers
across Malaysia and to be a company that has a good relationship with our customers and
suppliers. The products and services offered by our company continue to remain with the best
quality and service. We will always follow the wishes of customers so that customers have
confidence in our company and in turn become regular customers in our company. That is the
goal we want to achieve.
iii. Objective:
Our goals may be broken down into two categories: short-term goals and long-term goals.
Short-term objectives:
• Strengthening delivery services to customers.
• Increased product sales and company profits from before.
• Grow this business by having more employees working under it.

Long-term objectives:
• Expand the sales empire of surprise gift box products through online.
• Reduction in terms of resource production due to efficient and controlled use.
• Grow this business by having more employees working under it.
iv. Location of the business (location plan)
Our business company is located in Pengkalan Chepa, Kelantan. GRANTS 'WISH's

company address is KARUNG BERKUNCI 36, PENGKALAN CHEPA, 16100 KOTA BHARU,
KELANTAN. Our company is located in an urban area and is within Universiti Malaysia Kelantan
(UMK). With an area full of public infrastructure, our business has an advantage in conducting
business operations. We can buy resources easily and do deliveries quickly. Not far from our
company place there is an supermarket Pantai Timur for us to buy the goods we need and there
is also a j&t center to make deliveries of goods to be delivered to customers.
V. Type of building, available infrastructure, cost.
GRANTS 'WISH Company uses a retail-office building to carry out all business activities
such as financial management, resource distribution, completing product packaging and others.
In the GRANTS 'WISH Company area there is also infrastructure provided. The infrastructure
around our company is a convenience store, a souvenir shop for us to buy items such as canvas
bags and pieces of decorative gift paper. Apart from that, there is also an Supermarket Pantai
Timur close to our company building area where we buy snacks, and not far from the Supermarket
Pantai Timur there is a J&T Express office to deliver surprise gift boxes ordered by customers.
The cost to rent the building in the amount of RM 200 and above that we have to spend to provide
a place to do business operations and create this company.
5.2 Organization Chart
GENERAL MANAGER
MARKETING MANAGER OPERATION MANAGER ADMINISTRATION MANAGER
FINANCIAL MANAGER PRODUCTION MANAGER

5.3 List of administrative personnel (position and no. required)
POSITION NUMBER
GENERAL MANAGER 1
ADMINISTRATION MANAGER 1
FINANCIAL MANAGER 1
OPERATION MANAGER 1
MARKETING MANAGER 1
PRODUCTION MANAGER 1
TOTAL 6
5.4 Schedule of task and responsibilities
POSITION SCOPE TASK AND RESPONSIBILITIES
i. Ensure the smooth operation of the company by supervising

GENERAL MANAGER
other personnel.
ii. Responsibilities are to maintain business profitability.
iii. Manage resources prior to financial institutions regarding their
own capital and debt.
iv. Responsible for decision making within the company.
v. Consult with vendors and create systems for efficient office
workflows.
i. Make a letter asking for permission to start a business.
ADMINISTRATION MANAGER
ii. Plan steps to start a business by including location, time,
products, and distribution of tasks.
iii. Ensuring to provide an efficient and effective administrative
system as well as impacting effective reforms.
iv. To plan, administer, control and coordinate the domestic office.

v. Ensure the section is always sensitive and responsive to current
wants and needs.
i. Coordination of share issuance to investors, stock repurchase
FINANCIAL MANAGER
programmes, and dividend payment to shareholders.
ii. Coordinate financial goals and strategies with the organization as
a whole.
iii. Preparation of Monthly and Annual Budget Reports
iv. Manage expenses and financial planning as well as financial-
related tasks.
v. Determine the amount of capital allocated by the company.
i. Coordinate the issuance of shares to investors, stock repurchase
OPERATION MANAGER
programs and the payment of dividend income to shareholders.
ii. Coordinate financial goals and strategies with the organization as
a whole.
iii. Preparation of monthly and annual budget reports
iv. Manage expenses and financial planning as well as financial-
related tasks.
v. Determine the amount of capital allocated by the company.
i. Generate creative marketing tactics and activities to help in the
MARKETING MANAGER
growth of their businesses
ii. Assess the company’s strengths, weaknesses and audience, set
marketing goals, and identify strategies to achieve those goals.
iii. Develop and assess success measures at the end of the
marketing cycle.
iv. Planning media purchases and placing entry orders, maintaining
company social media sites and planning special events.
i. The marketing manager also coordinates the development of
proposals.
i. Maintain team sizes in line with production needs, and use
PRODUCTION MANAGER
overtime to get through peak periods or rush deliveries.
ii. Responsible for coordinating operations at the manufacturing
plant.
iii. Recruiting, training and managing teams of operators, production

assistants, supervisors and inspectors.
iv. Plan a production schedule to fulfill customer orders according to
the delivery date agreed by the sales team.
v. Balancing quality, cost and production efficiency while meeting
customer delivery schedules.
5.6 List of office equipment and supplies
Type No of Units Cost Per Unit (RM) Total (RM)
Stationeries
i. Stapler 3 84.00
ii. Pens 10 9.00 170.84
iii. Scissors 3 11.04
iv. A4 Paper 2 27.80
Furniture
i. Swivel 11 1,749
chair
ii. Desk 7 3,745 5794.00
iii. Round 1 300.00
table
Office Equipment
i. Printer 1 579.00 3147.00

ii. Telephone 6 2,568.00
Product source
i. Nike t-shirt 15 259.74

ii. Cap Nike 15 239.98
iii. Chocolate 7 30.25
iv. Ribbon 4 9.78
v. Super ring 2 8.20
dan lolipop 611.49
vi. Canvas 12 7.80
bag
vii. Big box 15 11.19
viii. Small box 15 40.95
ix. Greetings 30 3.60
cards
5.7 Office Layout Plan
Office Layout
5.8 Administrative Budget

Requirement Fixed assets (RM) Monthly Other Payment Total (RM)
expenditure (RM) (RM)
Fixed Asset
Office furniture & 5,794.00 5,749.00
equipment 3,147.00 3,147.00
Working Capital
Salaries, 1,200.00 1,200.00
stationery & 170.84 170.84
utilities 150.00 150.00
Other Payment
Pre-payment
Registration, 1000.00 1000.00
license &
overhead cost 2250.00 2250.00
Total 8941.00 1520.84 3250.00 13,711.84

MARKETING
1.0 INTRODUCTION
Marketing is defined as the process of introducing a product or service to consumers that has the potential to benefit
the business. Aspects of marketing include advertising, public relations, promotion and sales. The marketing
conducted by the business needs to be able to meet market demand by making sales value products, determining
prices, communicating, and exchanging value propositions to consumers, customers, partners and the public. In a
company, the main purpose of marketing is to maximize profits by making sales strategy.
1.1 PRODUCT DESCRIPTION
Type of business Produces gifts based on Nike brand T-shirts and hats
Name of company Grants’ Wish
Name of product / Brand name Nike
Colour - Black
- White
Size - T-shirt size (S, M, L)
- Cap size (56cm up to 60cm)
Targets customer - University students
- Teenagers
Raw materials - T-shirt (cotton)
- Cap (canvas)
Feature Latest trend fashion
Design and packaging Use a box and fill it with chocolate and free wish card
and sticker
Price / unit - T-shirt (RM15)
- Cap (RM10)
- Combo set (RM28)
1.2 TARGET MARKET
The target market is a segment of potential customers who are likely to buy a product or service from a business.
Target markets can be classified according to geographic, demographic, and psychographic segmentation. The
target market is difficult to determine without doing research first. After selecting a product or service for sale,
businesses need to look at competitors and find out who their target market is. Businesses need to do research
before determining the target market. Businesses also need to review analytics data to find out the age, target
demographics, geography, etc. That are appropriate for the tastes of the products and services offered.
1.2.1 Geographic
We have chosen University Malaysia Kelantan for our business location based on several aspects which have been
considered i.e. infrastructure facilities, and transportation system Furthermore, its location is strategic as our
premises are close to the target customers. Our premises are easy to find as it is located near the hostel block. In
addition, the location of our premises has a special site for doing business with many facilities and easy to find
customers. We also conduct COD near the Pengkalan Chepa area and use courier delivery services to deliver
goods to distant locations.
1.2.2 Psychographic
Our products are suitable for teenagers. Since the prices offered are cheap, teenagers from the lower and middle
classes are more likely to buy quality and cheap gifts. In addition, the clothing fashion we offer follows the latest
trends. Our products are very suitable for customers who like modern clothing styles. In fact, our products are
packaged in beautiful boxes and are perfect for customers who want to find gifts for their loved ones.
1.2.3 Demographic
The main target market of our business is young people, especially university students and teenagers. Usually they
tend to buy gifts of clothes that are simple, wearable for a long period of time and stylish suitable for both men and
women. This Grants’ Wish provides a complete gift, so customers don’t have to waste time preparing a gift and
thinking of finding the desired gift to give to someone. This Grants' Wish is not only for those on high incomes but
also for people from middle class and lower class income. This is because the price of our clothing -based gifts is
very much in line with the interests of the young and affordable by the public with different income levels. So we try
to take this opportunity to introduce Grants’ Wish to those looking for a complete gift to meet their needs with several
options of colours, sizes and types of items.
1.3 MARKET SIZE
Market size is the number of purchases that have the potential to grow the business and bring profit to the company.
We have identify our target market in University Malaysia Kelantan, Pengkalan Chepa , Kelantan and Besut,
Terengganu.
Target Market Number of People Sales Per Month (RM)

University Malaysia Kelantan 3,217 342.85
Pengkalan Chepa, Kelantan 6,768 60.23
Besut, Terengganu 118,058 38.60
Total 128,043 441.68
6.4 COMPETITION
There are many competitors offering the same product or service in the same market. Competitor companies have
similar target markets. Therefore, we do our best to produce products that have their own uniqueness by adding
value to the product to give it a difference from the products of competing companies. With the variations we bring
to the product will appeal to customers.
Competitors Surprise Box by Nady.Co Tmart@GiftBox Grants’ Wish

Strength - Have beautiful - Has a wide - Has a free wish
jewelry selection of card and sticker
brands and for every combo
colours set purchase
- Have free
chocolates and
snacks
Weakness - Use a simple - The price is too - Sell on one
box expensive brand only
- Cannot select - Very simple - Colour selection
item colour packaging. only black and
white
Opportunity - Able to attract - Can attract - Able to attract
customers with customers who customers who
stylish and like a simple are looking for
luxurious tastes style cheap and
affordable gifts
Threat -The product is too the product is too -Items not many options
expensive. expensive
6.5 MARKET SHARE
Market share is the percentage of the total existing market in terms of product and service offerings by other
companies. The market share is also the division of the market between companies conducting the same business
activities. Market share is measured by dividing the total sales by other companies in the existing market. Total
sales by other companies can be compared by looking at the strengths and weaknesses of the business. The
following table describes the market share distribution before and after our company enters the market.
6.6 MARKETING STRATEGIES
1.6.1 PRODUCT STRATEGIES
We use a product approach in terms of branding, size, colour, quality and packaging. in terms of branding, we
decided to brand our products as Grants ’Wish. The name Grants ’Wish was chosen because in line with the
products offered in the form of ready -wrapped gifts for customers looking for a gift for someone. in terms of size,
we offer Nike T-shirts in sizes S, M and L that detail the size of the chest, body length and sleeve length, while for
the hat size is a free size that can be worn for all sizes. in terms of colour, we offer a black and white selection of
Nike brand T-shirts and hats. the material for the T-shirt is made of cotton which is very comfortable and not hot
suitable for the weather in Malaysia, while for the hat material is made of canvas which makes the hat durable and
quality. in terms of packaging, we use beautiful boxes to attract customers and user-friendly where users can reuse
and not easily damaged and decorated with snacks, chocolates, wish cards and stickers for those who want to add.
We also ensure that the Grants' Wish packaging is packed properly in order to prevent the packaging from breaking
during the transportation process and ensure that our packages arrive in good condition to the customer.
1.6.2 Promotion strategies
Promotional strategies are important to introduce our products to customers. This is for ensuring all customers
know of the existence of the Grants’ Wish business. Advertising helps us to let them know that we offer a complete
gift based on Nike T-shirts and hats that are of high quality and the price offered is cheap and affordable.
Furthermore, our business is a new business, so advertising is important to introduce the Grants’ Wish business.
To ensure that our products are known in the market, we need to plan some systematic strategies namely:
a) Advertising
We use social media as a platform to conduct advertising activities. Our purpose in choosing a social
media platform is because we can promote Grants’ Wish for free without paying any charges. This can
save costs and is free to advertise in its own way. Among the social media platforms we use are WhatsApp,
Instagram, Facebook and Tik Tok.
1.6.3 Pricing Strategies
As an entrepreneur, the best way to reach the target market is to form a pricing strategy. This ensures that
customers can buy at affordable prices, and most importantly we can capitalize on profits. The prices offered are
cheap, affordable and affordable suitable for all income levels. The price we offer is a Nike T-shirt priced at RM15,
a Nike hat priced at RM10, while a combo set is RM28. The specialty of our product is that every purchase of a
combo set the buyer will get a wish card and sticker for free. In addition, buyers can add additional items such as
snacks and chocolates at a price of 60 to 65 cents. Shipping costs are also considered. We use delivery service to
deliver our products to customers. The delivery cost charged is RM8 for peninsular Malaysia and RM12 for Borneo
Malaysia.
1.6.4 DISTRIBUTION STRATEGIES
Distribution strategies are important to keep our packages in good condition when it reaches the customer. We use
a delivery service that brings their packages to their homes. Customers don’t have to bother to waste time going to
the store to find well-stocked gift items. Customers simply wait at their residence or other location based on their
address until the delivery service has arrived to deliver the parcel to them. In addition, we also use a Cash on
Delivery (COD) distribution strategy. We will send packages to customers in the University Malaysia Kelantan,
Kelantan and Besut, Terengganu. After the buyer gets the package, the buyer will pay for our product along with
the shipping charge.
1.8 MARKETING BUDGET
A market budget is a plan that describes the financial allocation used by a business. Market budgets are usually
determined quarterly or annually. Market budgeting involves listing fixed costs and variable costs. With a budget,
businesses can provide a clear picture of expenses and income and influence business decisions.
PARTICULARS FIXED ASSETS MONTHLY (RM) OTHERS TOTAL (RM)

FIXED ASSETS
Box 40.95 40.95
Appreciation 600 600
Stickers
WORKING
CAPITAL
Vehicles 400 400
Internet 120 120
TOTAL 640.95 520 11160.95
1.9 ONLINE MARKETING STRATEGI
Online digital marketing is a marketing technique in several ways that uses digital media for customers easily and
quickly. Digital marketing is a network of efforts to disseminate, deliver, and introduce a product and service to
achieve a specific purpose by using digital equipment and technology that is in line with modern development and
provide convenience to customers. We use online marketing strategies because they are easier to operate, free to
promote in their own way, easy to attract customers and most importantly cost effective. We use social media
namely Facebook, Instagram, Tik Tok and WhatsApps to inform our products to customers. The purpose of our
choosing to use social media as digital marketing is that society today has social media. This gives us the
opportunity to introduce Grants’ Wish to the community with a wider reach and ease of access.
7.0 OPERATION PLAN

7.1 Operations Process
All the stock of goods we buy reaches campus
The T-shirts is placed in a box.

T-Shirts
Chocolates are placed once with the item as a

free gift to customers.
Do a process of wrapping the goods and then paste with sticker that
says Grant’s Wish.
The process of shipping goods to JNT.
Parcels are ready to be delivered to the adress of the

respective buyer.
7.2 Material Requirement Planning
NO Item Quantity Price per set Total Amount

(RM) (RM)
1 Black Nike hat 14 8.80 123.20
2 White Nike hat 12 8.80 105.60
3 Black Nike T-Shirt 14 9.90 138.60
4 White Nike T-Shirt 12 9.90 118.8
5 Big gift box 15 2.73 40.95
6 Small gift box 14 0.76 10.64
7 Wish card 30 0.12 3.60
8 Chocolate 45 0.40 17.80
Coodies(supering) 27 0.30 8.20
9 Sticker 15 0.15 2.25
10 Ribbon 4 1.70 6.80
TOTAL 576.44
7.3 Operation Layout Plan
We use our campus as a stockpiling point that we book for our customers. We chose this place
because it was easy for us to receive the next stock to be able to run our sales project.
7.4 Location
Address: Karung Berkunci 36, Kampus Kota Pengkalan Chepa, 16100 Kota Bharu, Kelantan.
We have chosen that location as the main location for us to receive the items we order in the online
purchase that is in the Shopee app. When the goods reach our campus, we will distribute and segregate
in advance for each of our customers’ orders according to their respective requests. After that, we will
send their order via JNT post and will be charged postage according to the weight of the item. Not only
that, we also provided cod delivery to areas close to our campus and they are charged cod according to
the distance from our place. Therefore, we are ready and willing to accept purchases from any of our
customers throughout Malaysia including Sabah and Sarawak because it is our duty and responsibility in
implementing this business project.
7.5 Manpower planning
Table 1: Manpower plan
Number of Salary Per Day

Designation Employee (RM)
General Manager 1 80
Administration Manager 1 80
Marketing Manager 1 80
Operation Manager 1 80
Financial Manager 1 80
Production Manager 1 80
TOTAL 6 480
7.6 Machinery and equipment planning
Table 1: Machinery & equipment panning
No Particular Quantity Price/ Unit Total Price

(RM) (RM)
1 Laptop 1 2800.00 2800.00
2 Telephone 1 850.00 850.00
3 Big gift box 15 2.73 40.95
4 Small gift box 14 0.76 10.64
5 Printer 1 250.00 250.00
3915.59
8.0 FINANCIAL
Financial management is a decision-making process concerned with planning, acquiring and utilizing
funds. It can be used as a statement to check and evaluate and organization is performance that is
crucial to its development, growth and survival. The financial manager is the man or woman that is
responsibility to in charge with the financial management.
The financial plan is the step in the preparation of business plan. It is the most crucial aspects of the
business plan and involves determining the total project cost, choice of sources of financing and
preparation on financial projection in terms of pro forma statements, which include cash flow, income
statement and balance sheet. In addition, the financial plan should be supported by depreciation
schedules for every fixed cost owned as well as amortization schedules for loan and hire purchase
repayments. The financial plan is prepared after all budgets pertaining to marketing, operation and
administration (knows as operating budgets) is completed.
8.1 PROJECT IMPLEMENTATION COST AND SOURCES OF FUND

8.2 HIRE-PURCHASE REPAYMENT SCHEDULE
8.3 CASH FLOW PRO FORMA (3 YEARS)

8.4 PROFIT AND LOSS PRO FORMA (3 YEARS)

8.5 BALANCE SHEET PRO FORMA (3 YEARS)

CONCLUSIONS
To become a successful entrepreneur, an individual must first develop and sharpen his or her
entrepreneurial talents. Furthermore, in order to be a successful entrepreneur, an individual must possess
the necessary personal attributes. Full of determination, not afraid to take risks, high degree of confidence,
seeks learning, recognizes failure is part of the game, extremely adaptive, good understanding of money
management, expert in networking, capacity to sell and promote are some examples of entrepreneur
attributes. In truth, there are a variety of entrepreneur characteristics that might help someone become a
successful entrepreneur. Furthermore, in order to become a great entrepreneur, these types of
entrepreneur attributes must be acquired, followed, and used by each individual.
APPENDICES
VIDEO PRESENTATION : https://youtu.be/LQvOZlTkXbM

Business Plan Group 10

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AFT 1013/Fundamental of Entrepreneurship Semester 1 2021/2022

Group Group Members Matric No.

Set combo (t-shirt & cap)

Set B (t-shirt only)

Set C (cap only)

PURPOSE OF BUSINESS PLAN

The purpose of making this business plan is:

3.0 BUSINESS BACKGROUND

NAME OF BUSINESS GRANTS’ WISH

CORESSPONDENCE ADDRESS a21a2722@siswa.umk.edu.my

NO. SOURCES SHARE (RM) PERCENTAGE (%)

1 GENERAL MANAGER 65.00 16.67%

2 MARKETING MANAGER 65.00 16.67%

3 OPERATION MANAGER 65.00 16.67%

4 ADMINISTRATION MANAGER 65.00 106.67%

5 FINANCIAL MANAGER 65.00 16.67%

6 PRODUCTION MANAGER 65.00 16.67%

TOTAL 390.00 100%

ONLINE BUSINESS PAGE

NO BUSINESS PAGE LINK

COMPANY LOGO AND MOTTO

MOTTO : FREE RIGHT DECISION WITH YOUR PURCHASE!

Pink : Soft and elegant

Women : Independent women.

4.0 PARTNER BACKGROUND

NAME OF PARTNER 1 / GENERAL MANAGER

NAME NOR ATHIRAH BINTI MOHD NOOR

ADDRESS 156, PEKAN RENEK, 22020, JERTEH, BESUT, TERENGGANU

PHONE NUMBER 011-11474320

DATE OF BIRTH 2th OCTOBER 2001

EDUCATIONAL BACKGROUND DEGREE IN ENTREPRENEURSHIP AND BUSINESS

COURSE ATTENDED ENTREPRENEUR COURSE

SKILLS • ABLE TO SPEAK ENGLISH AND MALAY

PRESENT OCCUPATION GENERAL MANAGER

EMAIL ADDRESS misherah12345@gmail.com

NAME OF PARTNER 2 / MARKETING MANAGER

NAME SITI NADHIRAH BINTI ZOLKIPLI

ADDRESS SB 2204 UNIT 2, PERMATANG BERANGAN B, 13300 TASEK GELUGOR,

DATE OF BIRTH 4th DECEMBER 2001

EDUCATIONAL BACKGROUND DEGREE IN ENTREPRENEURSHIP AND BUSINESS

COURSE ATTENDED ENTREPRENEUR COURSE

SKILLS • ABLE TO SPEAK ENGLISH AND MALAY

PRESENT OCCUPATION MARKETING MANAGER

EMAIL ADDRESS sitinadhirah968@gmail.com

NAME OF PARTNER 3 / OPERATION MANAGER

NAME NURUL ARISYA ARMILA BINTI MOHD SHARIPUDIN

ADDRESS LOT 925 KG AIR TAWAR, KAMPONG RAJA, 22200, BESUT,

DATE OF BIRTH 1th JUNE 2001

EDUCATIONAL BACKGROUND ENTREPRENEURSHIP AND BUSINESS

COURSE ATTENDED ENTREPRENEUR COURSE

SKILLS • ABLE TO SPEAK ENGLISH AND MALAY

PRESENT OCCUPATION PRODUCTION MANAGER

EMAIL ADDRESS mimiarisya01@gmail.com

NAME OF PARTNER 4 / PRODUCTION MANAGER

NAME NORAIN FATIHAH BINTI MOHD ZAKI

ADDRESS 1A, KAMPUNG PAYANG KAYU, 21700 KUALA BERANG, HULU

DATE OF BIRTH 18Th OCTOBER 2001

EDUCATIONAL BACKGROUND DEGREE IN ENTREPRENEURSHIP AND BUSINESS

COURSE ATTENDED ENTREPRENEUR COURSE

SKILLS • ABLE TO SPEAK ENGLISH AND MALAY

PRESENT OCCUPATION OPERATION MANAGER

EMAIL ADDRESS norainfatihah1810@gmail.com

NAME OF PARTNER 5 / ADMINISTRATION MANAGER