BCE Assignment ME 19062 PDF

BUSINESS COMMUNICATION AND ETHICS ASSIGNMENT Name: Asad Javed
WEEK # 13 Roll no.: ME-19062

INSTRUCTOR: UROOJ YAHYA Section: B
20 POINTS
1. Write an unsolicited job application letter for the post of Manager at

Unilever. Use AIDA approach and follow the full block format of
letter writing.
Asad Javed
3F 11/13 Nazimabad no. 3
Karachi.
26th July, 2021
Mr. Usman Khan

Manager, Marketing Department
Unilever Pakistan.
Respected Sir,
I am writing to express my interest for a place at the Unilever’s Future Leaders

Programme in the finance department. I was informed about the programme by
your Marketing manager, Ms. Sophie Rude, whom I had the pleasure of talking to
few days ago. I felt immediately compelled to apply. I am very familiar with the
company’s reputation for supplying high quality consultation services to the hotel
and special event industry. I see this opportunity within Unilever as an excellent
foundation to involve myself with such a prestigious company and render my
services to international marketplace.
I have a 7 years’ experience in this field. Previously I had been associated with Shan
foods in promotions and sales department and dealt with international and national
clients. Further I have served in finance department of BYCO Fuels and managed
multi-million dollars accounts. Also my research papers regarding psychology of
sales and finance management have been published in international journals. I see
no better option than Unilever which has become an international giant with more
than 400 brands worldwide, it combines the best of local knowledge and global
expertise to offer its clients bespoke solutions no matter their location.
Furthermore, after the company presentation at Islamabad I had the opportunity to
learn more about Unilever’s culture, which I believe is really conducive to one’s
personal and professional growth. For a professional, such a professional and helpful
culture combined with the career progression possibilities and agile working
environment has set Unilever apart from its competitors as the place to be.
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20 POINTS
Throughout my college and job career I have acquired valuable skills such as
analyzing problems, articulating my opinions and succeeding in an extremely
competitive environment. I also have a minor in sales psychology. Furthermore, as a
professional I have endeavored to add as much value to my work as possible. I fully
understand how important it is to have a great team dynamics in today’s multi-
disciplinary business environment. Moreover, my last experience in has especially
fostered my ability to work in teams under time constraints and to handle
responsibility. Finally, I want to highlight my strong attention to detail and my
enthusiasm towards anything I am responsible for or involved in.
For all these reasons mentioned above, I consider this programme in Unilever to be
an ideal beginning to my professional career and I would be particularly interested in
acquiring the position of Finance manager. I am attaching a copy of my resume for
further details. You can reach me at 0331-2950528 and ajmirza652143@gmail.com
Thank you for your time and interest and I look forward to hearing from you.
Sincerely,
Asad Javed.
2. Being the CEO of Unilever, write a letter refusing the job applicant
above. Use indirect approach and block format of letter writing.
Asad Javed
3F 11/13 Nazimabad no. 3
Karachi.
26th July, 2021
Dear Mr. Asad,
Thank you for applying for the position of Finance manager. We really appreciate
you considering our company and sending in your resume.
20 POINTS
You clearly have great education and work experience. But the position you have
applied for requires 12 years of work experience so it will not be possible for us to
consider you for it. We will be keeping your resume on file if you wish to apply for
some other position. We would like to wish you more success and good luck in your
job search and future endeavors.
Regards
HR Department
Unilever Pakistan.
3. Write an inter-office memo announcing the release of arrears to your

employees.
AHK Steels Pvt. Lmt.

Memorandum
To: Human Resource Department.

From: Administration Department.
Date: 26th July, 2021.
Subject: Release of arrears to employees.
With regard to CEO’s recent meeting, it is announced that staff Human Resource
Department will be receiving arrears in August 2021 of 6 months’ paycheques.
The remaining arrears which have been held due to COVID-19 situation will also be
released by the end of this year. I really would like to appreciate all employees of
Human Resource Department for understanding the company’s financial situation
and cooperating during these difficult times.
Congratulations to all and I hope that you will continue to do your best for the
company as you have over the years.
20 POINTS
Asad Javed
Administration Department
4. Set agenda for a meeting of organizing Committee on the upcoming

Women Conference at NED University.
Meeting Notice
Organizing Committee
Date: 26th July, 2021
It is notified that all members of Organizing committee are required to meet in main
auditorium on 27th July, 2021 (Tuesday) at 2:00 pm regarding the Women
Conference at NED University in association with HEC which is going to be held on
Saturday 31st July, 2021.
Asad Javed
Chairman Organizing Committee
Agenda:
 Lining up guests.
 Making sure that SOPs are followed.
 Distribution of bags to participants and guests.
 Setting up students committee for welcoming guests and photography.
 Suggestion to line up chief guests.
 Arrangements for media coverage.
 Availability of refreshments for participants, guests and media personals.
 Making sure availability of parking space for guests and participants.
5. Write a termination letter to an employee guilty of corruption.
Asad Javed
Management Department
Unilever Pakistan
26th July, 2021
20 POINTS
Abdullah Aziz
B-15 Sector 11-C,
North Karachi
23rd July, 2021
Subject: Termination Letter.
Dear Mr. Abdullah,
On behalf of Unilever Pakistan, I am writing this to inform you that you are being
terminated from all current and upcoming contracts. The reason behind this
breaking of bond is none other than the case of corruption by your team being put
into light. The decision has been mutually made by the members of the Board of
Directors. You are thereby requested to collect your belongings from the reception
and hand in your car’s keys and papers.
You are going to receive a court notice in order to open investigation regarding your
case. Since it is a fraud case, so your payments have been seized and no payments
will be made until your case is cleared. I hope that you will cooperate with us in this
situation. You can reach our legal department for further details.
I wish you best of luck for the case and your future endeavors.
Sincerely
Asad Javed
Management Department.
6. USING BUFFERS: As a customer service supervisor for a telephone

company, you’re in charge of responding to customers’ requests for
refunds. You have received an email from the customer who has
wrongly been charged for a long-distance call that he never made.
Draft a short buffer (two sentences at least), sympathizing with the
20 POINTS
customers’ plight but preparing him for the bad news.
From: ufoneservice@gmail.com
To: owais420@gmail.com
Dear Owais,
Subject: Response to Overbilling complaint.
Hope that this email finds you well. We are sending this with regard to the complaint
you made regarding overbilling in the month of June.
We have reviewed your complaint and it appears that it was a glitch at our side but
the real cause of the glitch is yet to be known. We are afraid that we will not be able
to refund as the erronous bill has already been fed in our system.
As soon as we get to the cause of the glitch we will adjust your overbilling in your
future bills. Until then you have our sympathies and we assure you of best quality
service in the future.
Regards
Customer Service.
7. Selecting the Approach: Select approach you would use (direct or

indirect) for the following negative messages. Also, draft buffer for
the ones with indirect approach.
I. An e-mail message to your boss informing her that one of your key clients is
taking its business to a different accounting firm.
Ans: [Direct Approach]
II. An e-mail message to a customer informing her that one of the books she
ordered over the Internet is temporarily out of stock.
Ans: [Indirect Approach] We are afraid that the XYZ book in your order can not be
shipped since is not currently in the stock. We will be sending it to you as soon as we
have it in our stock with free shipment. Sorry for the inconvenience.
III. An instant message to a customer explaining that the DVD recorder he ordered
20 POINTS
for his new computer is on back order and that, as a consequence, the shipping
of the entire order will be delayed.
IV. A blog post to all employees notifying them that the company parking lot will be
repaved during the first week of June and that the company will provide a
shuttle service from a remote parking lot during that period.
V. A letter from a travel agent to a customer stating that the airline will not refund
her money for the flight she missed but that her tickets are valid for one year.
Ans: [Indirect Approach] I am sorry to hear that you missed your flight, indeed the
traffic situation in the city is getting worsened by day. Although I am afraid that I will
not be able to refund you the money as your tickets are valid for one year.
VI. A form letter from a U.S. airline to a customer explaining that the company
cannot extend the expiration date of the customer’s frequent-flyer miles even
though the customer was living overseas for the past three years and unable to
use the miles during that time.
VII. A letter from an insurance company to a policyholder denying a claim for

reimbursement for a special medical procedure that is not covered under the
terms of the customer’s policy.
Ans: [Indirect Approach] We are sorry to hear about the medical situation in your
family. We are afraid that your policy only covers educational expenditures and does
not include special medical expenses.
VIII. A letter from an electronics store stating that the customer will not be
reimbursed for a malfunctioning cell phone still under warranty (the terms of
the warranty do not cover damages to phones that were accidentally dropped
from a moving car).
Ans: [Indirect Approach] We appreciate you buying our brand’s cell phone but we
are afraid that your claim for reimbursement cannot be entertained as terms of
warranty do not cover damages to accidentally dropped phones from a moving car.
IX. An announcement to the repairs department listing parts that are on back order
20 POINTS
and will be three weeks late.
THE END
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BUSINESS COMMUNICATION AND ETHICS ASSIGNMENT Name: Asad Javed

WEEK # 13 Roll no.: ME-19062

1. Write an unsolicited job application letter for the post of Manager at

Mr. Usman Khan

I am writing to express my interest for a place at the Unilever’s Future Leaders

Dear Mr. Asad,

3. Write an inter-office memo announcing the release of arrears to your

AHK Steels Pvt. Lmt.

To: Human Resource Department.

Subject: Release of arrears to employees.

4. Set agenda for a meeting of organizing Committee on the upcoming

Date: 26th July, 2021

5. Write a termination letter to an employee guilty of corruption.

Subject: Termination Letter.

Dear Mr. Abdullah,

6. USING BUFFERS: As a customer service supervisor for a telephone

customers’ plight but preparing him for the bad news.

Subject: Response to Overbilling complaint.

7. Selecting the Approach: Select approach you would use (direct or

Ans: [Direct Approach]

Ans: [Direct Approach]

Ans: [Direct Approach]

Ans: [Direct Approach]

VII. A letter from an insurance company to a policyholder denying a claim for

and will be three weeks late.

Ans: [Direct Approach]

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and will be three weeks late.