An

Industrial Visit Report

on

AUSTIN ENGINEERING COMPANY LIMITED

PREPARED BY
Mr. Jadav Rohit H.

Academic Year
2015-2016

Guided BY
Mr. Nashir Y. Patta
 PREFACE

It is crucial requirement to have the knowledge of business

management in all respect for B.B.A. Student. After getting industrial
training in respect of all area of Marketing, Finance, Production, and other
relevant aspect we can acquire knowledge about business management for
this I take training in “AUSTIN ENGINEERING CO. LTD.” Which is set up in
Patla, Ta. Bhesan, Dist. Junagadh – 362030

We all know that practical knowledge is very important we can

comprehended all type of aspects of business on the basis of theory, we get
trained on how to do but without practical knowledge we can not arrive at
the satisfying outcome.

I have presented this report all information I have studied during

my training period I am very happy to present my report.
 ACKNOWLEDGEMENT

I am student of S.Y.B.B.A. in N.R.Vekariya college of technology &

B.Ed I would like to express out deepest gratitude to all those who made
this report possible. Firstly, I would like to thanks our college staff to
effectively directing me in our project preparation activities.

I would like to thank company and training given me permission to

collect information regarding practical training I would like to thank our
parents, friends and those persons who willingly helped me,
Thanking You…

Place : - Junagadh Yours faithfully

Date : -
(Rajan Bharatbhai Solanki)

S.Y.B.B.A
Roll NO. 080
 DECLARATION

I am Second year student of BBA College managed by patel kelavani

Mandal junagadh. My name is rajan bharatbhai solanki Roll No. 80 I have
undergone for industrial training for 10 days in “AUSTIN ENGINEERING
CO.LTD.” situated at JUNAGADH I have prepared my training report
independently . This is my original work and I assure you that I haven’t
copied or duplicate the same in case of any discrepancy I shall be fatly
responsibility and abide with the decision of college and or university in this
regard

Date –
Place – Junagadh
 INDEX

Sr.no Particular Page no.

01. General information 05
02. Production Management 14
03. Human Resource Management 17
04. Marketing Management 22
05.
06. Conclusion 57
07. Biblo graphy 58

GENERAL INFORMATION
INDEX

Sr.No Particular
 01 Introduction 07

02 Name & Address of Company 08

03 Forms of Organization 09

04 Size of Business Unit 10

05 History & Development of the unit 11

06 Promoters Body 12

1. INTRODUCTION

As per syllabus there is an industrial training for students of

B.B.A. so, I have taken training in “AUSTIN ENGINEERING CO. LTD.”
Established at Patla. The main purpose of the training is to observe the
various management task and collect the information.

‘AUSTIN ENGINEERING CO. LTD.’ is public limited company. It is

industry of production of all the types of bearings. It is biggest company of
producing bearings not only in Gujarat but also in India.

It is established in 1973. it is most successful unit in Gujarat as

well as in India. The company has got certificate ISO:9001 / IATF 16949 /
ISO 14001 / OHSAS 18001 the company has good domestic market as well
as international market so, its progress is very good. The company’s
financial position is very sound.

2. NAME & ADDRESS OF COMPANY

Name : Austin Engineering Company Ltd.

Registered office : Austin Engineering Co. Ltd.

 Name : Austin Engineering Company Ltd.
Address : Village Patla, Dist:Junagadh,
Tal:Bhesan, Via Ranpur (Sorath)
Post office Hadmatiya – 362 030

Phone Numbers : (02873) 252223, 252224

(02873) 252267, 252268

Fax Numbers : (91-285) 2661505

E-Mail address : info@aec.com

Junagadh office : AUSTIN ENGINEERING CO. LTD.

101 GIDC Estate
Vadal Road,
Junagadh – 362 003

3. FORMS OF ORGANIZATION

There are mainly four forms of organization classified on the basis of

ownership.
 Sole Proprietorship
 Partnership
 Co – operative Society
 Joint Stock company

The ‘AUSTIN ENGINEERING CO. LTD.’ is public limited company

“Public limited company is that which is made by minimum seven and

maximum unlimited members and there is no restriction on transfer of
share and public issue and necessary to go trading certificate” Company Atc
– 1956

Features of Public Limited Co.

 Limited Lianitity
 Easy Transfer of Share
 Registration
 Legal Entity
 Minimum Three Director

4. SIZE OF BUSINESS UNIT

Size of the unit can be determined on the basis of financial investment

and number of employee size of business unit can be classified in 3
categories as under.
  Large scale unit.
 Medium scale unit.
 Small scale unit.

If a firms investment is more than 3 crore than the firm can be said as
large scale organization.

The investment of ‘AUSTIN ENGINEERING CO. LTD. ‘ is more than

crore. Moreover we can apply special feature of large scale organization as
use of man power, electronics, equipment & machinery thus, we can say that
‘AUSTIN ENGINEERING CO. LTD.’ is a large scale organization

5 . HISTORY AND DEVELOPMENT OF UNIT

The history of “Austin Engineering co.

Ltd." Was started and established in the year of 1973. It was
Started as a partnership firm. At that time its name was “ACCURATE
ENGINEERING COMPANY ”.

In that days there was a great need of some automatic industry in

the field of bearing so, partners decided to convert it into private company
and in the year 1978 it converted in private company and the name of the
company and was ‘ AUSTIN ENGINEERING COMPANY LIMITED ’ The
company at that time was located at G.I.D.C. in JUNAGADH.

The growth & development of company would be increasing and in the

year 1985 company was converted into ‘ Public Limited ’ and in 1994 the
company purchased the ‘ Trade Mark ’.

In the year 1994 the company started second unit, which is located at ‘
PATLA ’ 25 Km . for from junagadh.

When Company Started in 1973 it was producing only 40 to 50

varieties of bearing but today it was producing 2000 to 2500 varieties of
bearings and the product of company is 4500 types / Sizes.

6. PROMOTERS BODY

* Board of Directors :-
→ Mr . N.C.Vadgama – chairman and executive director
→ Mr . S.M.Thanki – Managing Director
→ Mr . R.R.Bambhania – Joint Managing Director
→ Mr . J.R.Bhogayta – Executive Director
→ Mr . S.V.Vaishnav – Non - Executive Director
→ Mr . B.R.Sureja – Non - Executive Director
→ Mr . P.B.Nakum – Non - Executive Director

Auditors :-
Dhirubhai Dand & co.
Chartered Accountants
Gokul chamber,
Junagadh - 362001

* Cost Auditors

Bankers
Bank of Baroda

Registered office & works

Village Patla, - Ta. Bhesan
Dist. Junagadh – 362030

Production Management
1. PRODUCTION PROCESS

Production process is very important factor affecting the success of

any industry the production process of “Austin engineering co. ltd” is as
under
(1). Raw Material
Raw material is an important and needed factor for production of any
item in this company in order to produce bearings raw materials are steel
wire, steel ball, CRCA sheet, races, rollers etc.

(2). Turning the races & rollers

This is 2nd stage of production proper bearing item the raw material to
finished product in this stage, trained workers turn the races & rollers in
required size.

(3). Heat Treatment

In 3rd stage all races and rollers are given heat through electric furnish
at 845⁰C to 855⁰C.

(4) Grinding of Races & Rollers

After heat treatment the part of rollers & races are refined inner &
outer part of races & rollers are given through the grinding machine.

(5) Lapping Turning and Finishing

In this stage races and rollers are checked and defective pieces are
trapped then after super finishing will be done that part.

(6) Assembling
There is separate department for making of bearings all kinds of
bearing are managed and measure its size, quality and shape then after all
the bearings are assembled.

(7) Cleaning, Oiling & packing

After the expert inspect all the bearing, when they are assembled if
they are suitable for dispatch then sending for oiling and then sending it for
cleaning purpose.

(8). Storage and Dispatch

The finished goods are kept in storage and from there, are dispatch in
the market under the name ‘AEC’ bearings.

2. PRODUCT RANGE

The company is producing at least 4500 different types sizes of bearing

some of them are as follows

(1). Needle Roller Bearing

(2). Cylindrical Roller Bearing
(3). Spherical Roller Bearing
(4). Tapper Roller Bearing
(5). Ball Bearing
(6). Trust Ball Bearing
(7). Bearing Components.

Production Capacity & Company

Production Capacity of ‘Austin Engineering Co. Ltd.’

Installed Capacity
3500 Pieces per day

Utilized Capacity
3500 Pieces per day

Human Resource Management

1. ORGANIZATION STRUCTURE & CHART

In industry the employees are played major role and the group of
employees employed in industry is known as organization there are main 5
types of organization
(1). Line organization
(2). Line & staff organization
(3). Matrix organization
(4). Functional organization
(5). Committee organization

‘Austin Engineering Co.Ltd.’ has adopted line & staff organization in

this organization a special staff is appointed to help the line manager here
authority is flow from top to bottom level.

2. TIME KEEPING SYSTEM

Time keeping system is maintained to punctually of employee in unit

time keeping system is nothing but keeping the record of entrance and exist
of workers
 ‘Austin Engineering Co.Ltd.’ is large scale industry so the time keeping
system is based on card systems time keeping officer notes the coming time
& going time of employees company’s time keeping system is as follows.

No. Shift Time Hours

1 1st Shift 6:00 am To 2:00 pm 8

2 2nd Shift 2:00 pm To 10.00 pm 8

3 General Shift 8:00 am To 4:30 pm 8

Recess Time

Sr.No. Shift Time

1 Lunch Time 12:00 am To 12:30 pm

2 Dinner Time 6:00 pm To 6:30 pm

3 Refreshment Time 3:00 am To 3:30 pm

3. NUMBER OF EMPLOYEES &

SERVICE OFFERED TO THEM

In each & every organization the workers are soul of the organization
No one enterprise can run without manpower thus the employee’s
satisfaction toward job is most vital

In ‘Austin Engineering Co.Ltd.’ no of employees are 750 company

provide different facility to all the employees following are certain benefits
by ‘Austin Engineering Co.Ltd.’ to its employees

(1). Provident fund facility

Company provide provident fund facility at 12 % to all the employees

(2). Bonus
The company paid bonus to all the employees at 20 %

(3). Leaves
Company gives leave for 30 days in a year and also give extra 5 days
medical leaves

(4). Allowances
Company provide lots of allowances mainly following allowances are
provide by company

 Dearness Allowance
 House Rent Allowance
 Washing Allowance
  Medical Allowance
 Tea Allowance

(5). Other Facility

 2 Pair uniform in a year
 Free Bus services
 Attendance Bonus
 Training at out side for specific employees

4. CONTRIBUTION OF THE UNIT TO THE INDUSTY

In the company some contribution is done like towards society industry

nation etc the details of this describe as under.
Contribution towards Society
‘Austin engineering co.Ltd.’ provides employment opportunities and
the companies provide education to the children of employees the company
also involved in relation to employment to near by workers

Contribution toward Nation

‘Austin Engineering Co.Ltd.’ is engaged in intonation business the
company export its 20 % to 25 % of total product and earn valuable foreign
exchange.

Contribution Toward Industry

‘Austin Engineering Co.Ltd.’ produces all types of bearings the

contribution of company to the industry is 15 % to 20 % the company is one
of leading company in bearing industry

Marketing management
CHANNEL OF DISTRIBUTION
INDEX

Sr. Particulars Page

No No.
 1 Introduction

2 Concept and features

3 Types of company’s marketing channel

4 Functions of marketing channel

5 Decision on marketing channel

6 Factors affecting channel decision

7 Performance of company’s marketing channel

8 Observation regarding channel of distribution

9 Salient features of company’s channel of

distribution

1. INTRODUCTION

Channel of distribution is also known as marketing channel it consist of

a middlemen marketing channel has a crucial role in today’s marketing due
to centralize production and decentralize market marketing channel
provide no of services to produces channel can contribute to company’s
operational efficiency as well as customer satisfaction middleman consist of
wholesalers, retailers agents etc.

We can define formally the distribution channel as the set of inter

dependent marketing institutions participating in the marketing activities
involved in the movement of the flow of goods or services from ultimate
consumer.

2. CONCEPT AND FEATURES

According to Philip kotler

“A use of intermediaries like whole sellers retails agent etc between
production’s & consumer for the purpose of a facilitating availability of
goods & services is known as distribution channel”

“The link medium or bridge are to estrime primary producer to

ultimate consumer is known as marketing channel”

From the above discussion following are main features of marketing

channel

 Nature of customer
 Geographic concentration
 Type of product
 Goal of company
 Easy availability of product
 Intermediate between producer & consumer
 Growth of business unit

3. TYPES OF COMPANY’S MARKETING CHANNEL

Marketing channel can be characterized to the member of channel

level each institution acts to bring the products and its title to the point of
consumption constitute a channel level. Following are main two types of
channel.
  Direct Channel
 Indirect Channel

Direct channel
In this channel there is no middleman the produces under takes all the
marketing functions following are the deferent types of direct channel.

 By salesman
 Cyber marketing
 Distribution by showroom and outlets
 Distribution from factory gate
 Network marketing

‘Austin Engineering Co.Ltd.’ uses direct channel because its consumer are
industrial consumer for this purpose the company sell its products as per
following flow.

Producer --------- Company’s consumer outlet

Indirect channel
 Indirect channel of distribution is very popular for the durable and
consumer items in this channel of distribution is needed to get services by
no of middlemen there are no of middlemen like wholesaler, retailer, agents
etc…….what type of middlemen are require is depends in nature of products
and facility available to supplied.

 Followings are the different types of indirect channel

 One level channel

 Two level channel
 Three level channel
 Multi level channel

‘Austin Engineering Co.Ltd.’ also uses indirect channel in this channel

company uses mostly one level channel sometime company also uses is the
chart describe the channel of company

Producer -------------- Dealer -------------- Retailer

Consumer Consumer
 4. FUNCTIONS OF MARKETING CHANNEL

A marketing channel of unit performs the works of moving goods from

producers to consumers it reduce the time, place and possession gape
through a marketing channel so, a person has no of key functions channel of
distribution is the best understood as alliance of various marketing
institution performance are the main function of marketing channel.

(1). Research work

 (2). Promotion
(3). Contact
(4). Matching
(5). Negotiating
(6). Physical Distribution
(7). Financing
(8). Risk taking.

A distribution channel performs the work of moving goods from

produces to consumer besides the following function to be considered by
effective distribution channel.

(1). Research work

The various channel members are source of primary data they
collect necessary information for research purpose that is useful for an
effective distribution channel.
(2). Promotion
By performing effective communication they promote the
produce and put up in market and increase awareness about product

(3). Contact
Channel members also seeking the consumers from the market
established contact thorough various methods.

(4). Matching
Hopping & fitting of the product as per buyer’s requirement and
match the product with market by using effective channel.

(5). Negotiations
They attempt to reach final agreement on product and other
terms of offer

(6). Physical Distribution

 In this function includes transportation, storage, communication
etc.

(7). Financing
They also the take the risk involved in the conversion of product
tattle to ultimate consumers

(8). Risk Taking

They also take the risk thorough out the procedure of channel of
distribution.

‘Austin Engineering Co.Ltd.’ performs all above function very

effectively consumer’s point of view as per the consumer need the company
performs various functions.
 5. DECISION ON MARKETING CHANNEL

The best channel decision is one that works best in the company in
changing of distribution producer always have to struggle with what is ideal
what is available

In ‘Austin Engineering Co.Ltd.’ all decision about marketing channel

along with head of channel of distribution department

6. FACTORS AFFECTING CHANNEL DECISION

A channel decision is one of the important decision in marketing

regarding to consumer satisfaction manager should analisys relevant factors
by deciding the best channel for product.

In ‘Austin Engineering Co.Ltd’ there are some factors affecting

selection of channel following are the main factors which can be related
with various group
(1). Product related factors
It is the prime factor in channel selection these factors are more
relevant channel decision marketing channel must be fit in nature of
product, product related factors include.

 Technical Aspect
 Size of Product
 Divisibility of product
 Unit price of product
 Legal Aspect

In ‘Austin Engineering Co.Ltd.’ company these factors are less affect

because of company’s advance planning about this matter

(2). Company Related Factors.

Company’s total situation have direct impact on choice of marketing
channel these factors include.

 Desirable control
 Company’s financial position
  Company’s marketing mix.

In ‘‘Austin Engineering Co.Ltd.’ these factors have less impact on

channel decision and these factors are take in to consideration white
channel adopted.

(3). Market Related Factors.

All marketing decision are aimed at consumer satisfaction marketing
channel should be selected according to customer expectation this factors
include.

 Size of market
 Geographic concentration
 Current market trend
 In ‘Austin Engineering Co.Ltd.’ these factors are avoid by taking
appropriate step for this company appoint delivery in different state wise

(4). Middleman Related Factors

A middleman consist of wholesalers, retailers, agent etc. these factors
like attitude of middlemen, credit verthiness, terms & conditions.

In ‘Austin Engineering Co.Ltd.’ there are only dealers therefore these

factors are not prime important.

(5). Competition Related Factors

A current and anticipated competition affect company’s decision about
channel these factors like intercity of company competitive market position.

In ‘Austin Engineering Co.Ltd.’ the competitors like LKE, NBC, NORMA,

FAG, HMT, etc…producing same product but the company has good relation
with all these competitors so this factors are not affect channel decision.
 7. PERFORMANCE OF COMPANY’S MARKETING CHANNEL

The performance of company’s marketing channel is crucial decision in

relation to sales, consumer satisfaction and competitiveness.

In ‘Austin Engineering Co.Ltd.’ the performance in relation to sales and

consumer satisfaction are as under.

Performance Related to sales

(1). Title Flow
 The actual transfer of owner ship from organization to other person

Supplier ---- Manufacturing ---- Dealer

Consumer

(2). Payment Flow

Buyers payment of their bills to the sellers through bank and other
mode.

Customer / Dealer --------- Bank

Manufacturer

(3). Information Flow

 Information is collect by potential customer, supplier, dealer etc.

Supplier -------- Bank --------- Customers

Manufacturer

Performance Related to consumer satisfaction

In ‘Austin Engineering Co. Ltd.’ Middlemen offer a number of services

to consumer for that purpose proper information is provide related to
product following are main services offered by company to customers.

 Credit Facility
 Better selection of product
 Educating & communication about product
 8. OBSERVATION REGARDING
CHANNEL OF DISTRIBUTION

Now a days marketing channel plays a crucial role for producer as well
as consumer they provide number of services to marketing and consumer
their postion are seens insensible in today’s marketing.

‘Austin Engineering Co.Ltd.’ performs all the activity very effectively

and efficiently during the training I observe many plus points of company
which make company very popular the company also provide number of
services to producers as well as consumers like transporting information
like ordering financing, credit facility, better selection etc.

9. SALIENT FEATURES OF COMPANY’S

CHANNEL OF DISTRIBUTION

‘Austin Engineering Co.Ltd.’ has most essential channel of distribution

and also there is effective direct channel is most useful in this company the
main salient futures of company’s channel of distribution are as follows.

 Motivation & evaluation of middlemen

 Appointment of qualified staff for taking decision about channel
 Suitable marketing channel for product
 Effective marketing research
 Appropriate relationship between selling price and cost of marketing
channel

PHYSICAL DISTRIBUTION
INDEX

Sr. Particular Page no.

No.

1 Introduction & meaning

2 Components of physical distribution

3 Company’s physical distribution objective

4 Decision on physical distribution

 5 Details of company’s physical distribution

6 Organization structure of physical

distribution

1. INTRODUCTION & MEANING

Consumer attraction and satisfaction is highly influenced by the seller’s

physical distribution capacities and decision physical distribution means
planning implementing and controlling goods from produces to consumer’s

Definition
According to Philip kotler, “Physical distribution involve planning
implementing and controlling the physical flow of materials and final goods
from points of production to points of use to meet customer needs as a
profit.
Features of physical distribution

(1). Meaning (4). Costs (7). Flexibility

(2). Parties (5). Utility creation
(3). Activities (6). Role

2. COMPONENTS OF PHYSICAL DISTRIBUTION

Any organization has objective of minimizing the physical distribution

cost as may companies have started this task physical distribution reduces
degree of damage or west physical distribution system consist of a number
of components for effective physical distribution of product the marketing
needs to co-ordinate a various components consist of

 Material Management
 Order Processing
 Inventory Control
  Transportation
 Storage & Warehousing
 Logistic co-ordination

In ‘Austin Engineering Co.Ltd.’ all above components are consider white

decision is taken about physical distribution

3. COMPANY’S PHYSICAL DISTRIBUTION OBJECTIVES

The main object of any organization is to reduce distribution cost. The

main objective of ‘Austin Engineering Co.Ltd.’ are as follow

(1). To Ensure consumer convenient

Main object of physical distribution is to improve of the consumer
convenient the demand of the bearings of ‘Austin Engineering Co. Ltd.’ Has
national demand as well as international demand.

(2). To Reduce distribution cost.

The ‘Austin Engineering Co.Ltd.’ has get up physical distribution of
material handling cost at tight time for the least cost.

(3). To Achieve rapid turnover of stock

The company’s is producing their product according to order given by
customer the turnover of company always increase so, we can say that the
turnover of ‘Austin Engineering Co. Ltd.’ Is rapid

(4). To Reduce degree of damage or west.

The company’s main object of physical distribution is to reduce west &
maximum use of inventory so increase productivity by reducing damage is
sale aim of company.

(5). To Increase competitiveness

The modern market is competitive market many producer sell same
product the aim of ‘Austin Engineering Co. Ltd.’ Is to stand in market with
good prestige.

The effective use of physical distribution may enable company to

strengthen as market position by providing more customer satisfaction the
main aim of ‘Austin Engineering Co. Ltd.’ Is to support the dealers and
ultimate customers.

4. DECISION ON PHYSICAL DISTIBUTION

In ‘Austin Engineering Co. Ltd.’ All decisions are taken at top level the
marketing manager taken decision about physical distribution and also
appoint physical distribution manager who undertake all activity related to
distribution of material goods.

The crucial decisions about physical distribution are taken by both

marketing manager and physical distribution manager the physical
distribution manager has authority to take decision marketing manager
guide him for performing all functions and also work distribution manager
also work under the marketing manager.
 5. DETAILS OF COMPANY’S PHYSICAL DISTRIBUTION

This include detail study of ‘Austin Engineering Co. Ltd.’ All functions
which are perform in company are describe as under.

(1). Order processing

Physical distribution with customer order in this organization the
order department prepare multi copy invoice and distribution them to
various department in such process the company provide better service to
customer due to higher demand of bearing the order company according to
the order company send goods to same big order.
The main key issue of order processing of company are as follows.

Recording order
Receiving order
Filling order
Executing order
Credit & collection

Beside this order processing include received date order no. item
quality price schedule etc.
(2). Storage & Warehousing
The storage means holding the stocks of goods for relatively longer
period of time & goods are not immediately in demand warehousing
performs many of the usual function of storage keeping warehouse creates
time utility and stabilities of prices over a period of time

‘Austin Engineering Co. Ltd.’ Product the bearing which are already
higher demanded by customer the cost of material and mostly the goods to
be after the production.

The important key issue of warehousing are describe as under.

Type of product
Time to store product
Location
Working capital requirement
Ownership
Risk
(3). Transportation
Transportation is essential and done of the most important component
of physical distribution transportation means shifting of goods from one
place to another.

Five major form of transportation are as follow

 Railway
 Water (Stemmer)
 Pipeline
 Road
 Air

White selecting particular form, the product should analysis same

factor like speed, safety, cost, marketing needs to be concerned with their
company.

The main issue of transportation are as under which are consider in

‘Austin Engineering Co. Ltd.’
  Mode of transportation
 Costs & availability
 Suitability & creditability
 Relations
 Legal provision & restrictions

(4). Inventory control

Inventory control is the physical stock of time that a business of
production keeping in hand for efficient running of affair of its production
inventory consist of raw materials components

Inventory decisions are also crucial in nature it includes how much

quality is to be kept as Inventory when to order and how much order should
we place the company need to balance order processing cost and Inventory
carrying cost there are mainly two method of Inventory

 Economical order quality

 ABC analysis
 ‘Austin Engineering Co. Ltd.’ Consider above both type of method white
taking the decision the company would be sold out in market of bearing
with consideration of past experience fair cost the demand bearing means
running size higher profitable and also the cost which raw material
stored higher bearing relating to the steels in present situation and past
experience day to the price is increase mostly the company prefer to keep
3 monthly inventory

(5). Material Handling

Material handling may be defined as the art and science of marking,
packing and starting articles in any firms it means physical movement of
raw materials from one operating to next movement of finishing product
form store though packing to be dispatch for efficient equipment can reduce
cots as well as the time require for handling

In connection to ‘Austin Engineering Co. Ltd.’ Matrial handling process

is easy and chaper regarding to unit but this process is not much important
for other product of goods.

6 . ORGANIZATION STURUCTURE OF
PHYSICAL DISTRIBUTION

In ‘Austin Engineering Co. Ltd.’ Marketing manager handle the physical

distribution department marketing manager appointment physical
distribution manager and under him different officers are work like ware
housing officer transportation officer inventory control officer order &
dispatch officer and under this offer required staff should work.

In company physical distribution organization is clear and simple there

is no conflicts among staff all members work cooperation very the
organization chart of company is as under
 ORGANIZATION CHART

Marketing Manager

Physical Distribution Manager

Warehousing Transportation Inventory Order &

Officer Officer Control officer Dispatch
Officer
Staff Staff Staff Staff

In company all the decision about physical distribution are taken by

Mr. J.Krishnan who is the marketing manager & also by Mr. M.K.Pillai who is
the assistant marketing manager in company
 CONCLUSION

At the end of this report, I would like to conclude about this firm as
follow.

After industrial training of ‘Austin Engineering Co. Ltd.’ I feel the

by face observation of working in marketing department in company
we can get valuable information this kind of knowledge we can get by
theoretical study training to my project report about channel of
distribution the company adopt suitable channel for the product

Company is not giving more important to intermediaries they are

totally neglecting retailer company gives to much allowances, discount
allowance etc.

During my training I have observed that ‘Austin Engineering Co.

Ltd.’ Is well progressive unit in the field of bearing.
 BIBLIO GRAPHY

For the preparation of this report I have taken the information from
following book.

Sr. No. Name of Book

1. The book of Production management

2. The book of Human Resource management

3. The book of Marketing management :

4. The book of Finanace management