ENT300

FUNDAMENTALS OF ENTRPRENEURSHIP

PREPARED BY:
MUHAIMI NOORDIN KBA1184C 2020956711
AMEER FARIS KBA1184C 2020990349
ASYRAF YUSOFF KBA1184C 2020950389
HADZIM KHALID KBA1184C 2020990347
DANIEL HAIKAL KBA1184C 2020955691
IQHBAL AMIN KBA1184C 2020950499

PREPARED BY:
ZAIRUNNAIM BIN HAJI WAHAB
 Content Page
1.0 INTRODUCTION
1.1 Introduction of Business
1.2 Purpose of Business Plan
1.3 Business Background
1.4 Partner Background
1.4.1 General Manager
1.4.2 Administration Manager
1.4.3 Marketing Manager 3-14
1.4.4 Operation Manager
1.4.5 Administration Clerk
1.4.6 Financial Manager
1.5 Business Location
1.5.1 Factor Influencing Choice of
Location
1.5.2 Office Location

2.0 Organizational Plan

2.1 Introduction to the Organization
2.1.1 Vision
2.1.2 Mission
2.1.3 Logo & Description
2.2 Organizational Structure
2.3 Administrative Manpower
Planning 14-23
2.4 Schedule Task and
Responsibility
2.5 Schedule of Remuneration
2.6 Compensation and Benefits
2.7 List of Office Furniture &
Fittings
2.8 List of Office Equipment
2.9 Administrative of Budget

3.0 Introduction to Marketing

3.1 Marketing Objectives
3.2 Introduction to Product or
Service
3.3 Market Area & Business
Location
3.4 Information Collection & Data
of Customer 24-34
3.5 Market Segmentation
3.6 Target Market
3.7 Market Size
3.8 Competitors
3.9 Market Share
3.10 Sales Forecast
3.11 Marketing Strategy
3.12 List of Furniture & Fittings
 3.13 List of Office Equipment
3.14 Marketing Budget
4.0 Process Chart
4.1 Operation Layout
4.2 Production
4.3 Machine & Equipment Planning
4.4 List of Supplies 35-48
4.5 Business and Operation Hour
4.6 License, Permit, & Regulation
4.7 Operation Overhead
4.8 Operation Budget
4.9 Implementation Schedule
5.0 Financial Performance
6.0 Appendices 51-52
CHAPTER 1: INTRODUCTION
1.1 Introduction of The Business
Name of the business
Nature of business
Industry profile
Business location
Date of commencement
Factors in selecting the proposed
Business
Future prospects of the business
: CIREBON SPORTS & GYM CENTRE
: Sport Equipment & Gym
: Cirebon consist of 5 founder and will be
launch in 2023. Cirebon is basically a sport
Centre which produces variety of sport
equipment and consist gym.
: Bukit Bintang, Kuala Lumpur
:2023
: i) We want to ease people to get any sport
equipment in one place.
ii) We want to ease people to get any sport
equipment in one place.
: a) We want to open new branch in other city
around next 10 to 15 years.
b) We want to provide other sport facilities such
as badminton court, futsal court, and ping pong.
1.2 Purpose of Business Plan

1. It enabled the entrepreneur to objectively, critically, and practically assess the

proposed business venture. The business plan can illustrate the entrepreneur the
business's potential and serve as a guideline for business management.

2. A business plan's purpose is to persuade interested parties of the project's investment

potential. The business plan contains information about the company's operations,
administration, marketing, and financial situation. As a result, potential investors can
acquire a holistic understanding of the company's operations.

3. The business plan helps the entrepreneur with project financial management. This is
due to the fact that the entrepreneur has revealed all of the costs associated with
running the firm. As a result, he or she may manage the budget for business financing.
1.3 Business Background

Name of the Business : CIREBON SPORT CENTRE & GYM

Business address : Bukit Bintang, Kuala Lumpur

Correspondence address : Bukit Bintang, Kuala Lumpur

Website address : https://cirebonsport.com

E-mail address : cirebonsport@gmail.com

Telephone number : 011-7393858

Fax number :-

Form of business : Sole proprietorship

Main activity : Produce Sport Equipment

Date of commencement : 2023

Date of registration : End Year of 2021

Registration number : In progress

Name of bank : Public Bank

Bank account number : 0800673368794

1.4 Partners Background
1.4.1 General Manager

Name : Muhammad Asyraf bin Mohd Yusoff

Identity Card Number : 010523-02-0959
Permanent Address : No. 60 Kampung Kemboja Mukim Jerlun 06150 Alor
Setar Kedah
Correspondence Address : No. 60 Kampung Kemboja Mukim Jerlun 06150 Alor
Setar Kedah
Email Address : ma4191876@gmail.com
Telephone Number : 0174092425
Date of Birth : 23 May 2001
Age : 20
Marital Status : Single
Academic qualification : Diploma in Office Management and Technology
(Expected Graduated in 2022)
Course attended : Business & Management
Skills :
Experience :
Capital contribution :
1.4.2 Administration Manager

Name : Muhammad Muhaimi Bin Noordin

Identity Card Number : 010331-08-1183
Permanent Address : No. 14A Kampung Lembah 33700 Padang
Rengas,Perak
Correspondence Address : No. 14A Kampung Lembah 33700 Padang
Rengas,Perak
Email Address : muhaimi424@gmail.com
Telephone Number : 013-4613697
Date of Birth : 31 March 2001
Age : 20
Marital Status : Single
Academic qualification : Diploma in Office Management and Technology
(Expected Graduated in 2022)
Course attended : Business & Management
Skills :
Experience :
Capital contribution :
1.4.3 Marketing Manager

Name : Muhammad Daniel Haikal bin Ridhuan

Identity Card Number : 0102201-01-1815
Permanent Address : No. 34, Lorong Pauh Jaya 4/6, Taman Pauh Jaya 4/6,
13700 Perai, Pulau Pinang.
Correspondence Address : No. 34, Lorong Pauh Jaya 4/6, Taman Pauh Jaya 4/6,
13700 Perai, Pulau Pinang.
Email Address : danielhaikal288@gmail.com
Telephone Number : 018-9015289
Date of Birth : 20 February 2001
Age : 20
Marital Status : Single
Academic qualification : Diploma in Office Management and Technology
(Expected Graduated in 2022)
Course attended : Business & Management
Skills :
Experience :
Capital contribution :
1.4.4 Operation Manager

Name : Muhammad Ameer Faris bin Yahya

Identity Card Number : 001025080495
Permanent Address : No. 130RBK Perlop 3, Lasah, 31100 Sungai Siput U
Perak
Correspondence Address : No. 130RBK Perlop 3, Lasah, 31100 Sungai Siput U
Perak
Email Address : ameerfaris@gmail.com
Telephone Number : 016-7801045
Date of Birth : 25 October 2001
Age : 20
Marital Status : Single
Academic qualification : Diploma in Office Management and Technology
(Expected Graduated in 2022)
Course attended : Business & Management
Skills :
Experience :
Capital contribution :
1.4.5 Administration Clerk

Name : Muhammad Iqhbal Amin bin Shamsuddin

Identity Card Number : 011016-08-0513
Permanent Address : No. 26 Jalan Delima 3 Taman Gerbang Johan Delima
Lahat Perak
Correspondence Address : No. 26 Jalan Delima 3 Taman Gerbang Johan Delima
Lahat Perak
Email Address : iqhbalamin79@gmail.com
Telephone Number : 011-37064288
Date of Birth : 16 October 2001
Age : 20
Marital Status : Single
Academic qualification : Diploma in Office Management and Technology
(Expected Graduated in 2022)
Course attended : Business & Management
Skills :
Experience :
Capital contribution :
1.4.6 Financial Manager

Name : Muhammad Hadzim bin Ahmad Khalid

Identity Card Number : 011019-06-0251
Permanent Address : No 1, Klebang Prima 15, Medan Klebang Prima,
31200, Chemor, Perak
Correspondence Address : No 1, Klebang Prima 15, Medan Klebang Prima,
31200, Chemor, Perak
Email Address : Hadzimkhalid45@gmail.com
Telephone Number : 017-4434966
Date of Birth : 19 October 2001
Age : 20
Marital Status : Single
Academic qualification : Diploma in Office Management and Technology
(Expected Graduated in 2022)
Course attended : Business & Management
Skills :
Experience :
Capital contribution :
1.5 Business Location
1.5.1 Factors influencing Choice of Business Location
Such information should include:
a) Price of premise/cost of rental per month
The main factor why we choose this location is the price is affordable.
With the size of building, the cost is around RM 15 billion. It is really
affordable where the area is at Kuala Lumpur. So, with the price it can cut
some our costs.

b) Distance from the source of equipment

The distance from our building from our supplier is not really far. Our
building is at Bukit Bintang which is many suppliers at that area. So, we
don’t need to worry about the source of equipment.

c) Transportation facilities
In Kuala Lumpur, there are a lot of public transportation that can other
people’s use to go anywhere such as LRT, Rapid KL, grab, and anything
else. It will gain entertain for peoples to come to our city. This will
increase visitors and also can have higher chance to get customers.

d) Distance from customers

In Bukit Bintang, there are a lot of luxury residential areas such as The
Forum Condominium, The Robertson Residents Bukit Bintang and also
have many else. People who are have a career always find a way to do an
exercise or workout. So, with the distance it will increase our demand in
that area.

e) Basic amenities (electrical, water, telephone and internet facilities).

A lot of facilities and amenities have been provided such as electricity,
water, telephone, and also internet facilities. Almost all people using a
gadget that is need to use an internet connection. So, that will make our
service more effective and efficient.
1.5.2 Office Location
Such information should include:
f) Physical location of the project:
Our office location is between Sunway Pyramid and Dorsett Grand Subang Hotel. So,
because that two popular places in that area, people will easily access to our location.
h) Building
Property type: Center
Structure: 6-stories building
Condition: In progress
Size: Land area = 470146 square feet, Built up = 144 meter
Cost of building: RM 1.6 billion

This is visual of our building

2.0 Organizational Plan

2.1.1 VISION

Become a leading multichannel retailer of athletic goods. On the global market, we really want
to be highly successful, efficient, and competitive.

2.1.2 MISSION

To grow a successful business by providing and ideal choice of high-quality items for sports
also inside and outdoor activities, with the highest level of service, and in response to our
customer evolving needs. Contribute to the nation health improvement by instilling values of
a healthy lifestyle, sports, and inside and outside activities, also improving the quality of life
of our customer. FESC also want to dominate the sporting goods landscape by engaging deeper
and creating strong ties over 20 million sport lovers of Malaysia.

2.1.3 OBJECTIVES

Cirebon Sport Centre (CSC) objectives is competitive pricing to sell its products across its
retail outlets and through its online portal. FESC also low pricing goes in line with the aim
that it seeks to target customer who are looking for value for money while purchasing the
product. This company objectives also want to be top 10 in the world in 10 years later and try
to compete with big company such a Nike and Adidas. Our Sport Centre also want to keep
Malaysian fit and active by making affordable for all and also provide gym in our place.

2.1.4 LOGO AND DESCPRITION

Cirebon Sports and Gym Centre logo represent that our company is multi-place which means
not only customer can buy sports equipment but there is also a sports venue for those who
wanted to play at FESC court. Other than that, that symbol means our Sport Centre welcoming
customers regardless of gender, so anyone that interested in buying and also want to learn how
to use gym equipment should come to Cirebon Sport & Gym Centre.
 2.2 Organizational Structure
Organizational Chart ( Cirebon Sport Centre & Gym )

General Manager
(Muhammad Asyraf bin Mohd
Yusoff)

Administration Operation Financial Manager

Marketing Manager Manager
Manager (Muhammad
(Muhammad Daniel (Muhammad
(Muhammad Muhaimi Hadzim bin Ahmad
Haikal bin Ridhuan) Ameer Faris Bin
Bin Noordin) Khalid)
Yahya)

Administration Clerk
(Muhammad Iqhbal
Amin bin
Shamsuddin)
2.3 ADMINISTRATIVE MANPOWER PLANNING

Table 1: Position and number of personnel

Position Number Of Personnel

General Manager 1
Administration Manager 1
Marketing Manager 1
Production Manager 1
Financial Manager 1
Administration Clerk 1
Total 6
2.4 SCHEDULE OF TASKS AND RESPONSIBILITIES
Table 2: Schedule of Tasks and Responsibilities
POSITION
General Manager
Administration Manager
Marketing Manager
Operation Manager
Financial Manager
Administration Clerk
TASK AND RESPONSIBILITIES
1. To plan, implement and control the overall
management of the business
2. To plan and monitor the strategic progress
of the business
1. Supervising operation of administrative
department and staff member.
2. Hiring, training and evaluating employees
and take action correcting if necessary.
1. Gather of market research and decide and
control the quantity and quality of
production.
2. Prepare advertisement and promotion of
company
1. Planning and organizing production
schedules.
2. Determining quality control standard. 3.
Estimating, negotiating and agreeing budgets
and timescale with clients and manager.
1. Monitoring account, preparing activity
report, and financial forecast.
2. Investigate the ways to improve
profitability and analyze market for business
opportunity.
Handling guest and support the task from
manager
 2.5 SCHEDULE OF REMUNERATION

Table 3: Schedule of Remuneration

POSITION No. Monthly EPF SOCSO Total
Salary Contribution Contribution

(RM) (RM) (RM) (RM)

General Manager 1 4,020 523 69.05 4,612.05
Administration Manager 1 3,900 507 69.05 4,476.05
Marketing Manager 1 3,820 497 67.35 4,384.35
Operation Manager 1 3,720 484 65.65 4,269.65
Financial Manager 1 3,520 458 62.15 4,040.15
Administrative Clerk 1 3,280 427 56.85 3,763.85
TOTAL 6 22,260 2896 390.10 25,546.10
2.6 Compensation and benefits

BIL COMPENSATION AND BENEFITS DETAILS

1 Salary Minimum Salary:RM1800 per month
EPF
SOCS
2 Maternity Leave, Paternity Leave Maternity leave: 300 days during working
period
Paternity leave: 10 days during working period

3 Bonus 15% of Salary for Eid Celebration

4 Annual Leave
5 Working Days
25% of Salary for every End Year
Less than 2 years: 8 days leave per year
2-5 years: 12 days per year
More than 5 years: 16 days per year
Working days: 30 days per month
Working hour: 8 hours
(Business hour: 24 hours) (office hour: 8am-
5pm),

6 Others: 1.1 National Day (1 day)

1. Public Holidays
2. Wage Increment
1.2 The Yang di-Pertuan Agong’s birthday (1
day)
1.3 The State Ruler’s birthday (1 day)
1.4 Labor Day (1 day)
1.5 Malaysia day (1 day)

Wage increment More than 3 years: 4% every

6 months
 2.7 LIST OF OFFICE FURNITURE AND FITTINGS

Table 4: List of Office Furniture and Fittings

Item Quantity Price/per unit Total Cost

(RM) (RM)

Office furniture and 5 sets 2,000 10,000

fittings

File cabinet 4 units 800 3,200

Air conditioner 7 unit 1,500 10,500

Total 23,700

2.8 LIST OF OFFICE EQUIPMENT

Table 5: List of Office Equipment
Item Quantity Price/per unit Total Cost

(RM) (RM)

Computer 6 sets 2000 12,000

Fax Machine 1 unit 1582 1,582

Total 13,582
 2.9 ADMINISTRATIVE BUDGET
Fixed
Assets Monthly Other Total
Expenses Expenses Expenses
Particulars (RM) (RM) (RM) (RM)
Fixed Assets
Land & Building 1,600,000,000 1,600,000,000
Office Furniture and fittings (refer
table) 23,700 23,700
Office Equipment (refer table) 13,582 13,582
Premises Renovation 15,000 15,000
Vehicle (office use only) 50,000 50,000
Working Capital
Remuneration (refer table) 25,546.10 25,546.10
Utilities 5,126,985.60 5,126,985.60
Premises Rental 15,568 15,568
Travelling expenses 10,000 10,000
Office supplies 5,000 5,000
Stationaries 700 700
Other Expenditure
Course attended 20,000 20,000
Medical allowances 2,500 2,500
Pre-Operations
Deposit (rent, utilities, etc.) 15,000 15,000
Business Registration & Licenses 150,000 150,000
Insurance & Road Tax for Motor
Vehicle 4,490 4,490
Other Pre-Operations Expenditure 10,674 10,674
Total 1,600,102,282 5,183,799.70 202,664 1,605,488,746
Chapter 6 Marketing Plan

3.0 Introduction to marketing

3.1 Marketing Objectives

1. Make the most creative marketing to entertain more people to interest with sport.

2. Make the training to all staff to make sure all services that their given are the best.

3. We want to make the people who are get our services will repeat again.

4. We will develop our brand loyalty.

Market Diversification:

Our service is new service that we offer sport facilities such as gymnasium, and sell some

sports equipment. Other than that, we also provide free WIFI to people who are using our

gym facilities. Our building is near to shopping mall. So, people can easily access that

shopping mall after or before get our services. We will market our product at Bukit Bintang

which is near to Sunway Pyramid. Moreover, our building also near to hotel which is other

people who are come and stay at that hotel also can easily get our services.
3.2 Introduction to product or service

Our main services are providing sport equipment. We provide 2 level of building that consist

with all sport equipment such as sport shoes, jersey, football boot, ball, racket badminton, and

other sport tools. For the underground floor, we provide parking that use touch n go and also

debit card. For branded sport equipment that consist at their such as Nike, Adidas, Puma, and

others. Other than that, we also provide a gymnasium at level 3. People who use that gym

also can access free WIFI because we provide it for them.

The proposed product/service : Sport Centre and Gymnasium

Brand
Selling price
Product /Service features
Product/Service benefits
Product/Service uniqueness
List of product or service
: Cirebon Sport Centre and Gymnasium
: For gymnasium RM20/per person
For other sport equipment based on product
: Sell sport equipment and provide gym facility
: All access of sport equipment
: We are not only selling the sport equipment;
we also provide gym facility for people to work
out and exercise.
: Sport shoes
Football boot
Jersey
All sport equipment
Gymnasium
Product Level:

1. Actual Product (consumer benefit): the service provided can satisfy the customer’s needs

by sell sport equipment and gym.

2. Product (product experience): the equipment provided and gym can ease the customers to

shopping and workout at the same place.

3. Extended Product (product related service): We also provide toilet and surau at our place.

3.3 Market Area and Business Location

We will market our product at Bukit Bintang, Kuala Lumpur which is near to Sunway

Pyramid.

3.4 Information Collection and Data of Customers

The information collection and data of customers that we conducted is through an online

questionnaire and distributed to a random 85 people. The information gathered are gender,

age, interest about sport, involvement in sport, and frequency of spending time for sport.

Variables Descriptive Frequency Percent (%)

Gender Male 54 63.5%

Female 32 37.6%

Age Below 18 5 5.9%

19-30 81 95.3%
 Above 30 3 3.5%

Interest About Sport Yes 71 83.5%

No 5 5.9%

Not Sure 12 14.1%

Involvement in Any Yes 68 80%

Sport
No 19 22.4%

Frequency of Everyday 25 29.4%

Spending Time for

Once a Week 21 24.7%
Sport
Once in a Month 15 17.6%

Few days in a Week 30 35.3%

None 5 5.9%

3.5 Market Segmentation

 1. Geography (district, state, country, climate) :

The place we’ve chosen to start our business is Bukit Bintang, Kuala Lumpur. We
choose Bukit Bintang because it is near to the iconic landmark which is Sunway
Pyramid. Furthermore, Bukit Bintang is a tourist point for shopping because of
the location that is near to many attractions. So, people can easily reach our sport center.
In addition, it is also near to the housing area which is Setia Eco Ardence. So, the
community nearby can enjoy the product and services at our sport center.
2. Psychographic (status, preferences, hobbies, loyalty to product) :

Our sport shop is near to the local residence which is Setia Eco Ardence. Based on our
study, the residence’s lifestyle is hectic and busy. Usually, residence with busy lifestyle need
some time to urge themselves with some sports to release their stress from a busy day. They
need a fresh and energetic environment to start doing sports. So, our gym center can release
their stress by providing a great services and environment to the residence. By using our
facilities at the gymnasium, they are going to enjoy it so much. Furthermore, near our
gymnasium also have the residence that love doing sports at gymnasium. This can give a
great opportunity to them to do and enjoy sport during their leisure time at our gymnasium.

3.6 Target Market

We determined our target market through the online questionnaires and the market
segmentation that we had done. The information from the online questionnaire that we had
conduct to a random 100 people. The information’s gathered are gender, age, interest about
sport, sport that the respondent involved, frequency of spending time for sport.
Our main target market is the residence around Bukit Bintang, Kuala Lumpur. We
would like to provide sports facilities to them because currently there is no sports facilities in
that area. Therefore, the residences can play sports despite having a busy lifestyle. Moreover,
they need a new environment to release their stress so, Cirebon Sport Centre and Gymnasium
is the perfect spot for it.
3.7 Market Size
Table 3.1 Market Size
Market Segment Population Target Market (%) Target market
Geographic/ 300,000 70 210,000
Psychographic
 Table 3.2 Market Size in RM
Market Segment Target Market Potential Purchase Total Potential

Purchase Monthly

(RM) (RM)

Geographic/ 210,000 240.03/week (240.03x4) x210,000

Psychographic =201,652,200

TOTAL 201,652,200

Market size per year = RM 2,419,502,400

3.8 Competitor

3.8.1 Strength – Weakness Analysis of Competitors

Table 3.3 Competitor’s Strengths & Weaknesses

Competitor Strengths Weaknesses

F&D Sport Center Established business This sport center only

because it is already
operated for a long time.
Ali Ikhsan Sport Center It is located in highly
demanded area.
Pro Street Sport Center It has more equipment
provided because they are
specializing the sport and
have professional trainer for
their customer.
Cirebon Sport Centre and Most of the sport facilities
are provided in the sport
Gymnasium center and easy to access
since it is located at iconic
landmark which is
provides badminton court
and cafeteria.
It does not provide various
sport facilities.
It has more equipment
provided because they are
specializing the sport and
have professional trainer for
their customer.
This sport center is new in
market and does not have
existing customer.
3.8.2 Analysis of Cirebon Sport Centre and Gymnasium Opportunities & Threats

Table 3.4 Cirebon Sport Centre and Gymnasium Opportunities & Threats
Opportunities Threats

Our sport center provides various type of
the sport facilities.
Our sport center is located at the strategic
place where people can easily reach our
sport center.
We are new in the market that we don’t
have existing customer. So, we need to do
more marketing to attract them
We need to spend more on expenditure than
gaining profit due to our marketing
activities.

3.9 Market Share

3.9.1 Market share before entry of Cirebon Sport Centre and Gymnasium

Table 3.5 Market share before entrance

Competitors Market Share Market Share Yearly

(%) (RM)

F&D Sport Center 50 1,209,751,200

Ali Ikhsan Sport Center 30 725,850,720

Pro Street Sport Center 20 483,900,480

TOTAL 100 2,419,502,400

3.9.2 Market share after entry of Cirebon Sport Centre and Gymnasium

Table 3.6 Market share after entrance

Competitors Market Loss of Market New Market Market Share

Share Share Share Yearly

(%) (%) (%) (RM)

F&D Sport 50 5 45 1,088,776,080

Center
Ali Ikhsan 30 3 27 653,265,648
 Sport Center
Pro Street 20 2 18 435,510,432
Sport Center
Cirebon Sport - - 10 241,950,240
Centre and
Gymnasium
TOTAL 100 10 100 2,419,502,400

3.10 Sales Forecast

Table 3.7 Sales forecast for three consecutive years
SALES
PROJECTION/FORECAST
Year Month Sales Collection
(RM)
2023 3 141,137,640 (70%)
2023 4 Puasa 120,975,120(60%)
2023 5 Raya 141,137,640 (70%)
2023 6 161,300,160 (80%)
2023 7 Raya Haji 181,462,680(90%)
2023 8 Merdeka 221,787,720(110%)
2023 9 Malaysia Day 221,787,720(110%)
2023 10 181,462,680(90%)
2023 11 181,462,680(90%)
2023 12 Year End Sale 282,275,280(140%)
2024 1 New Year Sale 302,437,800(150%)
2024 2 Chinese Lunar 282,275,280(140%)

2023 Total Year 1 2,419,502,400

2024 Total Year 2 (increase 2%) 2,467,892,448
2025 Total Year 3 (Increase 3%) 2,541,929,221

Table 3.8 Cash Collection for Sales

Cash Collection for Sales
In the month of sale 100%
TOTAL 100%
3.11 Marketing Strategy

3.11.1 Product or service strategy

• Our service is different from other because we provide a lot of facilities under

one roof. We are considered as a unique sport center because other sport center usually

has a specialize sport activity. Other than that, we also provide a good quality service

for our customer by serving the best of us.

3.11.2 Price Strategy

• For our price strategy we use competitor-based pricing which means we

compared our price with other similar businesses. This is because we want our price to

be comparable with the market price.

3.11.3 Distribution Strategy

• We serve our customer directly. This is because we want to maintain our high-

quality services. We also provide personal training to our employees so that they will

give a first-class service to our customer.

3.11.4 Promotion Strategy

• Advertising is one of our promotion strategies which we rented a billboard,

spread posters and banner. This method is used to attract more customer from many

cities and make sure our business is known by other. Other than that, we also use media

social as our promotion strategy. This is one of the easiest methods to reach the

customer. By using the latest technology, we can spread our business effectively. For

example, we use Instagram, Facebook, and Website.

3.12 List of Furniture and Fittings Table

3.12 Table of Furniture and Fitting

Item Quantity Price/Unit (RM) Total Cost (RM)

Office Chair 13 210 2,730

Office Desk 6 420 2.520
Meeting Table 1 384 384
Office File Cabinet 7 299 2,094
Air Conditioner 8 1999 15.992
Lamp 60 29 1.740
TOTAL 25,460

3.13 List of Office Equipment

Table 3.13 List of Office Equipment

Item Quantity Price/Unit (RM) Total Cost (RM)

Computer 6 1,779 10,674

Fax Machine 1 1.781 1,781
Photostat Machine 1 1,750 1,750
Printer 1 469 469
TOTAL 17,019
3.14 Marketing Budget

Particulars Fixed Monthly Other Total

Assets Expenses Expenses
Expenses
(RM) (RM) (RM) (RM)

Fixed Assets
Office Furniture and Fittings 25,640 25,640
(Refer Table)
Office Equipment 17,019 17,019
(Refer Table)

Working Capital
Billboard 4,250 4,250

Travelling Expenses 300 300

Office Supplies 500 500

Stationaries 500 500

Other Expenditure
Banner 200 200

Poster 150 150

Pre-operation
Booking Fee 500 500
(Banner & Poster)
Total 42,479 5,550 850 49,059
CHAPTER 4: OPERATIONAL PLAN

4.0 OPERATION PLAN

The operation plan is one of the most important factors to consider in a business. Like other
companies, our target is to ensure that our products/services are the best in quality and able to
satisfy our customers’ needs and wants. Hence, a systematic operational plan is formed so that
our business runs smoothly and achieves its objectives.

4.1 OBJECTIVES
The objectives of our operational plan are as follows:
• To ensure the business operation system runs smoothly to maintain the quality of the products
and services to customers.
• To optimize customer satisfaction and fulfill their expectations towards our ability to provide
high-quality products and timely services.
• To achieve consistency and stability in our products and services.
• To ensure the quality of our products/services meets the established standards.
• To ensure our business is profitable and successful.

4.2 OPERATIONAL PROCESS

4.2.1 Activity chart

• Before the entrepreneur can produce an output either in the form of a product or service, he
will have to undertake process planning.
• This planning will involve identifying the step-by-step processes from beginning to end to
make the product or to provide the services.
• Entrepreneur must identify all activities involved in the manufacture of the product
• These activities will be arranged in sequence from beginning to end
4.2.2 Process Chart
Activity chart

Clients fill in the form for a new member card

(If already a member)

Show member card

Get information from the client

Weighing the apparels

Key-in the information

Give the temporary receipt to a client

Put a copy of the receipt into the client’s apparel bag

Transfer the apparels basket

Check and diagnose the apparels

If damage
Call the client

Transfer to the washing department

Transfer to the dryer machine

Transfer to the fold section Transfer to the iron section

Special perfume spraying

Put into a plastic

Put the copy of the receipt into the plastic

Put it on the rack

Deliver the client’s apparel

Keep the copy of the receipt for the report and evidence
4.2.3 Flow Chart
4.3 OPERATIONS LAYOUT

UNDERGROUND FLOOR

GROUND FLOOR
 GYM FLOOR

4.4 PRODUCTION PLANNING

The business will determine how much output to produce for a certain period oftime such as
in a day, a week or a month.

4.4.1 Calculation for output per day

Average sales / month : RM 201,620.200

Price / unit : RM 240.03

No. of Output / month : RM 201,625,200 / RM 240.03

= 840,000 units / month

Working days : 30 days/4 weeks

No. of Output / day : 840,000 units / 30 days

= 28, 000 units / day

4.4.2 Position and number of personnel

Position No. of personnel

Trainer 5
Staff 10
Total 15

4.4.3 Schedule of Task and Responsibilities

Position Task and Responsibilities
Trainer I. Instructing and motivating clients
II. Identify the clients’ fitness level and
health
Staff 1. Take care of sports equipment at the
sports centre
2. Managing sports equipment stocks

4.4.4 Schedule of Remuneration

POSITION NO. MONTHLY EPF SOCSO TOTAL
SALARY CONTRIBUTION CONTRIBUTION (RM)
(RM) (RM) (RM)
Trainer 5 RM 12,500 RM 1625 RM 214.25 RM
14,339.25
Staff 10 RM 7,500 RM 975 RM 126.75 RM 8601.75
TOTAL 15 RM 20,000 RM 2600 RM 341 RM 22,941
4.5 MATERIAL PLANNING
MATERIALS QUANTITY SPAREPART TOTAL PRICE TOTAL
MATERIAL (RM) PRICE
REQUIREMENT
Cable Crossover 50 kg 10kg 60kg 5825 RM 5825
Machine
Squat Rack / 50kg 10kg 60kg 7500 RM 7500
Half Rack
Power Tower 100kg 10kg 110kg 10,000 RM 10,000

TOTAL RM 23,325

4.5.1 FUNCTION OF MATERIAL

Cable Crossover Machine

• A cable crossover machine mainly targets the pectoralis major muscles, which are
found in the lower region of your chest, as well as the shoulder and back muscles.

Squat Rack / Half Rack

• The workouts you can do with a half rack depends on the accessories included. You
can perform squats, lunges, bench and bar presses, pull-ups, lat pulldowns, rows (with
a pulley system and weight stack), and dips, as well as some abdominal workouts. That
means you can target the muscles of the core as well as the upper and lower body.

Power Tower
• Depending on what's included, a power tower allows you to work all of the major
muscle groups. Primarily, you'll be able to focus on the core and upper body.
4.6 MACHINE AND EQUIPMENT PLANNING
Item Quantity Price per unit Total cost (RM)
Treadmill 10 2,188.00 21,880
Upright Bike 8 1,688.00 13,504
Eliptical 6 359.00 2,154
Rower 4 707.00 2,828
Stepper 2 2,288.00 4,576
Workpout press 2 2,568.00 5,136
Yoga mat 8 16.00 128
Flat weight bench 6 221.00 1,326
TOTAL 51,532
4.6.1 List of Suppliers

LISTS OF FUNCTION OF SUPPLIERS ADDRESS

MACHINES MACHINE
Treadmills A cardio machine on which
you can walk, jog or run
Upright Exercise purpose which
resembling bicycle
Elliptical Exercise machine use to
simulate Stair climbing,
walking or running Supply Gym
Equipment N0.38, Jalan Bayu
Tinggi 1b/ks6, Bandar
Bukit Tinggi 2, 41200
Klang, Selangor
Rower Exercise that resembling
rowing
Stepper Exercise machine to
enhance foot muscle
Workout Press Exercise for workout
purpose
Yoga Mat Used to prevent hand and
feet slipping during practice
Flat Weight Used for weight training
Bench
4.7 BUSINESS AND OPERATION HOUR

4.7.1 Business Hour

Day Time
Monday - Saturday 8.00 a.m. - 9.00 p.m.
Sunday Close

4.7.2 Operation Hour

Day Time
Monday - Saturday 8.00 a.m. – 7.00 p.m.
Sunday Close

4.8 LICENSE, PERMITS AND REGULATIONS

• General Licenses

General licenses are licenses that are required and shall be applicable once the
investor has decided to start a business in Malaysia.

List of General licenses, which may be applicable to any business, include:

• Company Registration
• Company and Employees Income Tax Registration
• Employees Provident Fund • Social Security Organization
• Human Resources Development Fund
• Business Premise Licenses and Signboard Licenses

Businesses in Malaysia are required to apply for business premise licenses and
signboard licenses from the respective State Authorities. The requirements for the application
may vary according to each local authority. In general, the following documents are required
for Business Premises License and Signboard License application. However, the list of
documents for the application may vary according to each local state authority.:-

For Company

(i) Certificate of Incorporation (Form 9/ Notice Section 17) – 1 copy;

(ii) Return of Particulars of Directors, Managers and Secretaries (Form 49 / Notice
Section 58) – 1 copy;
(iii) Photos of your business premise (front and interior of premise);
(iv) Any one Director’s NRIC / Passport as stated in Form 49 / Notice Section 58 –
1 copy;
(v) Sample of signboard indicating design and color (if applicable);
(vi) Photos showing location of signboard (if applicable).

For Limited Liability Partnership (LLP)

(i) Certificate of Registration – 1 copy;

(ii) e-SSM Business Profile – 1 copy;
(iii) Photos of your business premise (front and interior of premise);
(iv) Any one Partner’s NRIC / Passport as stated in Business Profile – 1 copy;
(v) Sample of signboard indicating design and color (if applicable);
(vi) (Photos showing location of signboard (if applicable).

For Enterprise (Sole-proprietor / Partnership)

(i) Certificate of Registration of Business (Form D) – 1 copy;

(ii) e-SSM Business Profile – 1 copy;
(iii) Photos of your business premise (front and interior of premise);
(vii) Copy of any Business owner/Partner’s NRIC as stated in Form 49 – 1 copy;
(viii) Sample of signboard indicating design and color (if applicable);
 (ix) Photos showing location of signboard (if applicable).

• Activity- Specific Licenses

Activity-Specific licenses are licenses that regulate particular activity and could be
applicable to one or more Industries or Sectors. This category of license requires investor to
comply with sets of specific guidelines designed to protect the interest of the citizen,
employment, safety of workers, environment and general public.
Examples of Activity Specific Licenses are:

• Certificate of Fitness for Certified Machinery

• Approval for Expatriate Post
• Approval to install/resite/alter Air Pollution Control Equipment (bag filter and chimney)
• Building Plan Approval
• Sales Tax License The above information is a general guide towards making the initial steps,
decision and planning for the intended business by potential investors and business owners.

4.9 OPERATIONS OVERHEAD

No. Overheads Cost (RM)

1. Repairs and maintenance 8000
2. Utilities 10000
TOTAL 18000

4.10 OPERATION BUDGET

Item Fixed Assets Monthly Other Expenses

Expenses (RM) Expenses (RM) (RM)
Machinery and 55272
equipment
Vehicles -
Remuneration -
Raw Materials -
 Utilities 10000
Other expenditure:
Road tax
Insurance -
Repairs & 1000
maintenance
TOTAL RM 66272

4.11 IMPLEMENTATION SCHEDULE

• Gantt chart
Activities Deadlines Duration
Incorporation of business Nov-Dec 2021 2
Application for permits & Nov 2021-Feb 2023 4
license
Searching of premise Feb-April 2023 3
Renovation of premise May 2021-n Sept 2022 17
Procurement of machine and Oct-Dec 2021 3
raw material
Recruitment of labors Jan 2023 1
Installation of machine Feb-March 2023 2
5.0 Financial Manager
Based on Excel
6.0 Appendices