CIVIL ENGINEERING DEPARTMENT

DPB2012 - ENTREPRENUERSHIP

BUSINESS PLAN
ANGUSTIFOLIA GADGETS SDN.BHD.
Prepared for:-

MADAM NUR RAFIDAH BINTI MOHAMED

Prepared by:-
STUDENT NAME MATRIC NO
SITI NURHASLINDA BT ZAKARIA 06DKA15F1043
NOOR HANISAH BT AMINUDDIN 06DKA15F1063
FARAH AMIRA BT MOHD RAZALI 06DKA15F1041
NUR CAHAYA BT KAMARODZAMAN 06DKA15F1044
NOR SYAZWANA BT SULAIMAN 06DKA15F1032
FATIN NABILAH BT NADZRI 06DKA15F1048
 TABLE OF CONTENT
BIL CONTENT PAGE
1. Table Of Content 1
2. Executive Summary 2
3. Introduction 4
4. Purpose Of Preparing A Business Plan 5
5. Company Background 6
6. Owner Background 7
7. Business Scope 10
8. Organizational Plan 11
9. Administration Strategy 13
10. Marketing Plan 14
11. Operational Plan 15
12. Financial Plan 16
13. Project Implementation Schedule 18
14. Conclusion & Justification 19
15. Supporting Document
16. Appendix 20
17. References 21

1
 EXECUTIVE SUMMARY
OBJECTIVES

 Company growth
 Become established as the leading distributor of cellular phones and wireless
communications services
 Increase number of retail outlets
 Maintain a direct cost of sales of 45% or less, and gross margin of 55% or greater.
 Maintain operating expenses to equal or less than that of plan.

MISSION

Angustifolia gadget’s mission is to offer its customers the highest quality of gadgets and
accessories products. Its owner focuses on personalized service to his customers by offering
convenience and rapid service. Additionally,Angustifolia gadget’s  has the technological
expertise to assist customers in picking the product and service that best meets their  needs.
Finally, our staff will have strong vendor relationships with the product suppliers and will be
able to meet customers' demand for the newest innovation in gadgets and accessories. We
believe it is important to remain an active member of the community, and to impact people's
lives in more ways than deriving a profit from them. We propose to host community events
that bring out the best in people.

VISION

 To produce our own product and international market value

2
SWOT Analysis

Strength:
 Reasonable prices
 a new model
 easy to find the shop
 Repair the broken gadgets
Weaknesses:
 Economies problem
 Starting cost of modal
 Hard to get the new products from supplies
Opportunities:
 Job opportunities for many unemployed
 Services of gadget
Treats:
 Repair of any gadgets problem
 Give a gift of any gadjets that they were buy
KEY TO SUCCESS
 Convenience
 Customer Attention
 Reasonable Price
 Quality of services

3
 INTRODUCTION

People’s Choice Angustifolia gadget is a retail shop that will be located in teluk kemang, Port
Dickson . We have been able to lease a facility that is big enough to fit into the design of the
retail shop that we intend launching and the facility is located in a corner piece directly
opposite the largest residential estate in Port Dickson .
Our retail shop will retail a wide range of durable goods and non – durable goods at
affordable prices from different brands. We retail goods in repair a gadgets, sell a new
accessories and gadget.
We are aware that there are several large and small retail outlets all around Port Dickson ,
which is why we spent time and resources about a new gadget, so as to offer much more than
our competitors will be offering. We have sell service options for our customers, and our
outlet is well secured with the cash and credit card.
Much more than selling the goods and products of top brands in the manufacturing
industryWe know that our customers are the reason why we are in business, and that is why
we will go the extra mile to get them satisfied when they visit our retail shop and also to
become our loyal customers.
People’s Choice angustifolia gadget will ensure that all our customers are given first class
treatment whenever they visit our shop. We will ensure that we get our customers involved in
the selection of brands that will be on our racks and also when make some business decisions.
We are aware of the trend in the retail industry and we are not only going to operate a system
where our customers would have to come to our shop to make purchase or whatever they
want but we will also operate an online store and our customers can order goods online and
they will get it delivered to their houses.

4
 PURPOSE OF PREPARING A BUSINESS PLAN
The main purpose of the plan is needed is to provide evidence or information relating
to a business to be carried out and implemented. Moreover, with the availability of a detailed
business plan, this will convince the parties that collaborate with us, including the creditor
that is a financial institution and the supplier of the gadget and accessories that the business to
be carried out can be developed.

With research on the price and products, the company can provide plans that are supposed to
face competition in the market. In addition, the business plan will also be used as a tool to
promote products produced by an organisation. In addition, the business plan will also help
business owners determine the effectiveness of the business carried out by him.

5
 BUSINESS AND COMPANY BACKGROUND

Name of Company : Angustifolia Gadget Sdn. Bhd.

Km 14, JalanPantai, 71050 Port Dickson, Negeri
Business Address :
Sembilan
Km 14, JalanPantai, 71050 Port Dickson, Negeri
Mailing Address :
Sembilan
0182251057
Telephone Number :
0183123189
Form of Business : Partnership
Main Activities : Selling gadget and accessories
Date of Commencement : 18th January 2017
Date of Registration : 30th November 2016
Registration Number : PD100500890
Name of Bank : CIMB Bank, MAYBANK
Type of Account : Current Account
Back Account Number : 1536738902765387

Our company is a partnership consisting of 2 persons sharing. We not only is partner

to the company but also the individuals who served in the Administration and marketing.
Terms of the partnership will be agreed by us is subject to the Partnership Act 1967.

COMPANY LOGO AND TAGLINE

G
ADGET IS OUR LOVE
6
 OWNER BACKGROUND
Name of the Partners : Siti Nurhaslinda Bt Zakaria
Identity Card Number : 970429 - 10 - 5794
Address : No 3B Jalan Indah 1 Kg Sri Indah B, 47000 Sungai
Buloh, Selangor
Telephone Number : 0182251057
Date of Birth : 29 April 1997
Age : 20
Marital Status : Single
Academic Qualification : Diploma in Civil Engineering
Position : Manager of Angustifolia Gadget Sdn. Bhd.

Name of the Partners : Noor Hanisah Bt Aminuddin

Identity Card Number : 970408 – 10 – 5808
Address : Lot 2966 Kg Sri Gambut Batu 6, Jalan KebunSeksyen
32, 40460, Shah Alam Selangor
Telephone Number : 0183123189
Date of Birth : 08 April 1997
Age : 20
Marital Status : Single
Academic Qualification : Diploma in Civil Engineering
Position : Marketing of Angustifolia Gadget Sdn. Bhd.

7
Name of the Partners : Farah Amira Bt Mohd Razali
Identity Card Number : 971112-04-5572
Address : Batu 24 ½ Kampung Ramuan China Kechil, 78100
Lubok China, Melaka
Telephone Number : 01112515150
Date of Birth : 12 November 1997
Age : 20
Marital Status : Single
Academic Qualification : Diploma in Civil Engineering
Position : Accountancy of Angustifolia Gadget Sdn. Bhd.

Name of the Partners : Nur Cahaya Bt Kamarodzaman

Identity Card Number : 970417-59-5140
Address : No 52 Blok 4 (F) Palong 13 73430 Gemas Negeri
Sembilan
Telephone Number : 01126546713
Date of Birth : 17 April 1997
Age : 20
Marital Status : Single
Academic Qualification : Diploma in Civil Engineering
Position : Sales executive of Angustifolia Gadget Sdn. Bhd.

8
Name of the Partners : Nor Syazwana Bt Sulaiman
Identity Card Number : 970619-08-5720
Address : 509 Jalan Berlian, Felda Trolak Timur,
35600, Sungkai, Perak.
Telephone Number : 01133816812
Date of Birth : 19 Jun 1997
Age : 20
Marital Status : Single
Academic Qualification : Diploma in Civil Engineering
Position : Sales executive of Angustifolia Gadget Sdn. Bhd.

Name of the Partners : Fatin Nabilah Bt Nadzri

Identity Card Number : 970727-01-7100
Address : No 12, Jalan TMJ 25, Taman Tanjung Minyak Jaya,
Melaka ,75250
Telephone Number : 017-2710746
Date of Birth : 27 july 1997
Age : 20
Marital Status : Single
Academic Qualification : Diploma in Civil Engineering
Position : Human resource of Angustifolia Gadget Sdn. Bhd.

9
 BUSINESS SCOPE
Main Services

The main service is sell a gadget that are sent to the store. The following are examples
of products :

 Casing
 Charger phone
 Usb
 Other more gadgets needed

Business Potential

Based on the analysis and market research that has made this business has the
potential big enough to thrive.

Due to the country's economy growing positively contributes to the potential

development of this coffee drink requests. Standard of living has increased, it will improve
the purchasing power of the people. This will further increase the demand of gadget and
accessories.

Furthermore, the entrepreneur to provide quality products that will attract customers
to visit a network of retail entrepreneur. Although there will be have competition, but the
entrepreneur are confident the product will be an option to customers tastes provided by the
entrepreneur.

Thus, the entrepreneur felt very confident that this business will grow rapidly and extensively
in 5 years. The business network business will be able to gain one year period only when
operating

10
 ORGANIZATION PLAN
Organisational structure set up by the Angustifoliagadget include the overall aspects
of management as a business as a whole, the organizational structure is as follows;

ORGANIZATION CHART

SITI NURHASLINDA BT
ZAKARIA
(MANAGER OF
ANGUSTIFOLIAGADGET)

NOOR HANISAH BT
AMINUDDIN
(MARKETING OF
ANGUSTIFOLIAGANDGET)

NOR SYAZWANA NUR CAHAYA BT FATIN NABILAH FARAH AMIRA BT

BT SULAIMAN KAMARODZAMAN BT NADZRI RAZALI
(SALES (SALES (HUMAN (ACCOUNTANCY)
EXECUTIVE) EXECUTIVE) RESOURCES)

11
The Functions and Responsibilities

 Angustifoliahas been compiling the following functions and responsibilities

for the management to make the proper service operators.
 Good in reparing services

Manager

Manage the company, do a business plan timetable for employer and manage
the employer

Marketing Manager

Marketing Manager shall ensure how to improve the sell, conduct the business
and responsibility of sell and customer

12
 ADMINISTRATION STRATEGY
Strategy planning

 Competitive advantage – Seeking to identify sources of competitive

advantage.
 Adding value – Looking at ways to add more value.
 Mass or niche market – Which is the best route.
 Cost based strategies – Focus on reducing costs to compete and grow.
 Market based strategies – Focus on satisfying consumer needs as the means to
growth.

13
 MARKETING STRATEGY
1. Loyalty card

 Very common for retailing

 This cards are similar to credit cards that identifies the holder as a part
of user in loyalty program.
 They usually have codes, chips or proximity cards to be scanned.
2. Guerilla marketing

 Used for small businesses with small budgets

 It is based on creative and calling for the attention of clients in
memorable way.
 Actions stand out as being unconventional.
3. Clothing

 Another one considered as one of the most popular ways to reach and
engage clients.
 Companies or brands design their own clothes or put their logo on
them.
4. Mailing

 Direct marketing strategy that chases conversions and measurable

result.
 It consists on contacting people via email, sending them special offers
link to landing pages designed to generate sales or new contacts.
5. Coupons

 Another direct marketing strategy looking for conversions.

 This is one of the most influentional tools.
 It also allows to measure result
6. Promotional gadgets

 The increments the opportunity to see the name or logo of company

daily.
 They are useful so people user them constantly.
 It also helps position of a brand or company on top of mind of clients.

14
 OPERATIONAL PLAN

 Cellular telephones have revolutionized the communications arena, redefining how

we perceive voice communications. Traditionally, cellular phones remained out of the
hands of most consumers due to their high cost. As a result, cell phone carriers have
invested time and resources into finding ways to give the systems higher capacity and
thus lower cost. Cell systems are benefiting from this research and starting to develop
into large-scale consumer products.

KEYS TO SUCCESS
Our company keys to success will include:
 Provide excellent customers service
 Grow and maintain a referral network of customer
 Respond rapidly to customer problems with product or plan

OBJECTIVES
 The company plans to focus on the following target markets that will provide us with
a greatest market penetration: the specialty business users, the general business users,
and the personal users. We intend to offer products and service packages that are
priced appropriately for each segment and will offer the services the best suit each
segment’s needs.

BUSINESS OBJECTIVE
 company growth
 become established as the leading distributor of cellular phones and wireless
communications services
 increase number of retail outlets

15
 FINANCIAL PLAN
Starting-out Needs
 Inventory
 Furniture and Fixtures
 Vehicle
 Prepaid Expenses
 Training Costs for Employees
 Stock Payable
 Equipment
 Renovations
 Working Capital
Operating budgets (Example: rental, advertising, electrical expenses) need to be counted in
producing the working capital.
It is assumed that the owner's private resources will be sufficient to finance any monthly
cash-flow shortage. However, it would be advisable to establish a bank relationship as soon
as possible. Sales could very well increase at a much sharper rate than assumed in these
conservative projections. Sharper sales will result in a greater need for funds in support of
inventory and receivables. An over-draft line of credit with the bank will be an excellent
cushion to fall back on.
This is considered a very good time to start a new business. The economy is beginning its
trek up, and consumer spending is up. The Commerce Department reported, "Consumers had
increased their spending, the largest advance in nine months."
A shorter learning curve will be brought to the business by the owner due to his extensive
background and in-depth market knowledge. He has a clear understanding of the need to
manage costs and forecast future needs so that the business is not "broadsided" by the
unexpected.
One other component on which the financial plan is based is wise purchases. Finding the
right product, at the right price will enable the business to meet planned margins and maintain
inventory at an attractive level with a high turn rate.
Summary of Financial
Needs If you are applying for a loan, your lenders and investors will analyze the needs of
your business. They will distinguish among the three types of capital to be used as follows:
Working capital -- Used to meet fluctuating needs that are to be repaid through cash during
the business's next full operating cycle, generally one year.
Growth capital -- Used to meet needs that are to be repaid with profits over a period of a few
years. If you seek growth capital, you will be expected to show how the capital will be used
to increase your profits enough to be able to repay the loan within several years (usually not
more than seven).
16
Equity capital -- Used to meet permanent needs. If you seek equity capital, it must be raised
from investors who will take the risk in return for some combination of dividend returns,
capital gains or a specific share of the business. Keeping the above in mind, you must now
prepare a summary of financial needs. This document is an outline telling why you are
applying for a loan and how much you need.

17
 PROJECT IMPLEMENTATION SCHEDULE

 We segmented our market by using a total-market approach because all the buyers
have similar needs.
 Focus on youngsters because they are the largest group of people that is using these
technologies.
 Customize and choose to sell the products that are based on customer preferences and
updated to trend.

18
 CONCLUSION
 Angustifolia Gadget Sdn.Bhd offer to sell different kind of product at a time. When
customers are in our oulet she or he never feels he or she in the shopping because of
unique environment. This concept is totally new. By proactively purchasing quality
and safe current’s products, customers are able to protect against loss and damage.
Our strategy will be like as the wal-mart. Always low price, but also add quality. We
will use several forms of communication for marketing.

19
 APPENDIX
PLAN OF THE SHOP

20
 REFFERENCES
 https://prezi.com/wlhug2r7oise/business-plan-awesome-gadgets-accessories-and-
resources-a/
 http://www.profitableventure.com/retail-store-business-plan/
 http://www.entrepreneur.dk/DTU%20kandidat%20s-2012/Documents/Green
%20Gadgets%20business%20plan%20sample.pdf
 http://www.bplans.com/cell_phones_retailer_business_plan/appendix_fc.php

21