WUS 101-CORE ENTREPRENEURSHIP

SEMESTER 1 2021/2022

BUSINESS PLAN: GADGET ESSENTIAL

PREPARED BY: GROUP 96

GROUP MEMBERS:
NAME MATRIC NO. IC NUMBER
CHIN MAN THENG 157457 011004-08-1172
SEAAN MANUEL PILLAY 156031 000115-14-0637
NUR NISA ALYA BINTI 158670 020625-07-0358
MOHAMAD AZIDIN
MOHD DZAIHAZRUN 156793 010518-12-0509
IRFAN BIN DZAINAL
SANJAY A/L 157650 011203-01-1871
SHARAVANAN

PROVIDED FOR:
Dr. Yu Kok Hwa
WUS 101 LECTURER

DATE:
30 JUNE 2022
LETTER OF SUBMISSION

Chin Man Theng,

Blok SH3,
Desasiswa Lembaran,
Kampus Kejuruteraan,
Universiti Sains Malaysia,
14300 Nibong Tebal,
Pulau Pinang.

Dr. Yu Kok Hwa

WUS 101 – Core Entrepreneurship Lecturer
Centre of Co-curriculum Programme
Universiti Sains Malaysia. 30 June 2022

Sir,
SUBMISSION OF WUS 101: BUSINESS PLAN FOR GROUP 96
Following the preceding, I, Chin Man Theng, matric number 157457, and identification card
number 011004-08-1172, have including my group business plan for your evaluation.
2. With this, I enclose the attachment and ‘soft copy’ for your reference. If there are any
issues with our report, please get in touch with me via email,
chinmantheng@student.usm.my or phone number: 011-35916163.
Many thanks for your time.

Sincerely,

Man Theng
______________
CHIN MAN THENG
Student of Electronic Engineering,
Universiti Sains Malaysia
 Table of Contents
NO CONTENT PAGE
1.0 Introduction 4
2.0 Purpose 4
3.0 Background of Business 5
4.0 Background of Owners 6-10
5.0 Background of the Proposed Project 11-12
6.0 Marketing Planning 13-20
7.0 Human Organization 21-24
8.0 Operation Plan 25-28
9.0 Financial Plan 29-35
10.0 Project Implementation Schedule 36
11.0 Summary 37
12.0 Exhibits 38
1.0 Introduction
Gadget Essential is a business that sells electronic gadgets, such as mobile gadgets and
computer accessories. This is a partnership-owned company which was established since 1
April 2022. In terms of financial, the source of this company’s capital is mainly from each
partner and loans from bank. Since each of us has invested the same capital in this
business, each partner holds an equal share. The name of our company comes from vision
to create a better competitive market which provide gadget accessories with high quality and
fair prices. Our company provides various kinds of gadget accessories which are mainly
user-friendly. The objective of our company is to provide the best gadget accessories to
customers and help customer to analysis the gadget accessories with good quality in market
which in turn help in create a better environment for the gadget market.

2.0 Purpose
The purpose of this business plan is to highlight business planning covering the aspect of
Marketing, Management, Operation, and Finance. The purpose of this establishment of this
company is to:

• Carry out an effective and thorough studies and planning of the business before
commencing the business
• Manage business capital and expenses so that the amount does not exceed the financial
limit of the company
• Be a guideline for managing the business so that the business activities can run
smoothly
• Examine all possible future risks so that the possibility of business failure can be reduced
to the minimum level
• Assess the market conditions and competitors in the business area
3.0 Background of Business
Business Name : Gadget Essential
Business Address : Gadget Essential, 9, Persiaran Komersial 5, Komersial
Waterfront, 31100 Sungai Siput, Perak
Mailing Address : Gadget Essential, 9, Persiaran Komersial 5, Komersial
Waterfront, 31100 Sungai Siput, Perak
Phone Number : 011-35916163
Company Form : Partnership
Main Activity : Provide gadget accessories to customers
Business Starting Date : 1 January 2023
Date of Registration : 15 October 2022
Registration Number : PG590891-L
Initial Capital : RM 300,000.00
Bank Name : Maybank
Account Type : Current Account
Company Account Number : 0561 5984 5635
4.0 Background of the Owners

4.1 Partner 1
Full Name : Chin Man Theng
Identification Card Number : 011004-08-1172
Date of Birth : 04/10/2001
Age : 21
Gender : Female
Permanent Address : 70, Persiaran Lintang Makmur 4, Taman
Lintang Makmur, 31100 Sungai Siput (U),
Perak.
Phone Number : 011-35916163
Marital Status : Single
Entrepreneurship Related Courses Attended: Core Entrepreneurship WUS 101 by USM
Skills/Competency : MS Office, Communication Skills, High
Adaptability, Responsible
Working Experience : Part-Time Tuition Teacher for Mathematics,
Malay, English, Chinese, Part-Time Working in
Restaurant, Customer Service Staff
Current Work : Undergraduate
4.2 Partner 2
Full Name : Seaan Manuel Pillay
Identification Card Number : 000115-14-0637
Date of Birth : 15/01/2000
Age : 22
Gender : Male
Permanent Address : 11, Jalan Bangau 1, Bandar Puchong Jaya.
Phone Number : 016-9173723
Marital Status : Single
Entrepreneurship Related Courses Attended: Core Entrepreneurship WUS 101 by USM
Skills/Competency : Public speaking
Working Experience : Intern at AGV Environment Sdn Bhd.
Current Work : Undergraduate
4.3 Partner 3
Full Name : Nur Nisa Alya Binti Mohamad Azidin
Identification Card Number : 020625-07-0358
Date of Birth : 25/06/2002
Age : 20
Gender : Female
Permanent Address : No.14, Lorong Bentara 17, Taman Bertam
Perdana, 13200, Kepala Batas, Pulau Pinang
Phone Number : 011-55005338
Marital Status : Single
Entrepreneurship Related Courses Attended: Core Entrepreneurship WUS 101 by USM
Skills/Competency : Teamwork
Working Experience :-
Current Work : Undergraduate
4.4 Partner 4
Full Name : Mohd Dzaihazrun Irfan Bin Dzainal
Identification Card Number : 010518-12-0509
Date of Birth : 18/05/2001
Age : 21
Gender : Male
Permanent Address : A6, Blok A, Jalan Sibuga, Taman Wira, 90000
Sandakan, Sabah
Phone Number : 014-9611959
Marital Status : Single
Entrepreneurship Related Courses Attended: Core Entrepreneurship WUS 101 by USM
Skills/Competency : Integrity
Working Experience : Factory Operator
Current Work : Undergraduate
4.5 Partner 5
Full Name : Sanjay A/L Sharavanan
Identification Card Number : 011203-01-1871
Date of Birth : 03/12/2001
Age : 21
Gender : Male
Permanent Address : 45, Jalan Bina 3, Bina Park, Bandar Seri Alam,
81750 Masai, Johor
Phone Number : 019-5583312
Marital Status : Single
Entrepreneurship Related Courses Attended: Core Entrepreneurship WUS 101 by USM
Skills/Competency : Quick learner
Working Experience :-
Current Work : Undergraduate
5.0 Background of The Proposed Project
5.1 Site/Location
Address of the Business: 9, Persiaran Komersial 5, Komersial Waterfront, 31100 Sungai
Siput (U), Perak
The location is selected because:

• Strategic location because it is adjacent to residential area, retail shops and restaurant
• Have basic facilities such as parking lots, electricity, and water
• Have clear cell phone signal reception
• Cheap and reasonable rent
• An area that requires gadget accessories store
Location Map:

Tt Cake
Gadget
Essential
&
Pastry

House
Wakaka Pasaraya
Kan
Bubble OKN Tan
House Tea Store Sdn Bhd Cafe

TF Value Mart
5.2 Building Floor Plan

5.3 Basic Facilities

1. Toilet
2. Display Racks
3. Air Conditioner
4. Wi-Fi Service
5. Coffee Station
6. Counter
6.0 Marketing Planning
6.1 Market Analysis
Gadget Essential considered existing competitors in this market. This business has a high
potential to develop due to the lack of competition among good gadget dealers. Furthermore,
this business can be established in this area because it is near the residential area which
can encourage an increase in sales result.

6.2 Market Forms

6.2.1 Business Activities and Services

• Selling gadget accessories such as mobile gadgets and computer accessories.

• Consultant services for electronic gadgets
• Updating new and best electronic gadgets in shop
6.2.2 Business Potential

• Based on monitoring around Sungai Siput (U), this business has great potential to grow
at most because there is no gadget shop selling a combination of mobile phone, laptop,
and other gadget accessories in Sungai Siput (U).
• The location of the store is surrounded by residential areas which makes it a very
strategic area to attract more customers.
6.3 List of Products/Packages
Products/services Price per unit Strength/benefits
(RM)
Smart Watch 100.00 Include 12 activity modes, has waterproof
and long-lasting battery life.
VR Devices 1500.00 Most advanced all-in-one VR system.
Headphone 140.00 Fast charging and can last for long time.
Power Bank 130.00 Support wired and wireless charging
simultaneously.
Selfie Stick 60.00 Wireless connection with 360-degree
rotation adjustment.
Phone case 25.00 Offer impact protection and shock
adsorption function
Tablet case 60.00 Increase a sliding cover on the back of
case to protect cameras, resist against
scratches.
Cable 40.00 Special tangle-free design, and woven
nylon braid sleeve jacket for long term,
rugged durability.
Mobile Phone 2000.00 Long-lasting battery life.
Tablet 1600.00 Enables more clear and vivid images
effects.
Keyboard 60.00 Light in weight.
Mouse 45.00 90% noise reduction compared to classic
mice.
Webcam 100.00 Provides all-in-one live streaming solution
for high-quality broadcasts.
Printer 200.00 High quality printing time.
Laptop 4000.00 Smoother wireless experience
Car Music 30.00 Bluetooth handsfree speaker
Receiver
In Car Charger 30.00 Fast charging
6.4 Customer
Who is the target market?

• Residents
• Primary and high school students
• University students
• Officers

6.5 Market Size

An estimated 50,000 residents are living in Sungai Siput (U). We are projected to have 40%
which is 2,000 residents to come to our store and buy the products we sold.

6.6 Competition
Competitor name & Estimated Market Strength Weakness
address Size
TF Value Mart 2,000 to 2,500 Sells a variety of Lack of goods which
residents goods such as is more specific to
No. 1 Persiaran grocery, vegetables, gadget accessories
Komersial 1 watch and lens. such as laptops,
Komersial selfie sticks and VR
Waterfront, 31100 devices.
Sungai Siput, Perak
Darul Ridzuan
MR.DIY 2,000 to 2,500 Has many branch Only sells small
residents stores throughout gadget accessories
NO. 58,59,60 (GRD Malaysia such as power bank,
& 1ST FLOOR), earphone, and
TAMAN KOMERSIL cable.
WATERFRONT, Jln
Lintang, PEKAN,
31100 Sungai Siput,
Perak
6.7 Preparation of Sales Forecast
(A) Smart Watch
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 30 20 25 27 26 29 24 22 24 28 27 30 312
Unit Price (RM) 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Sales (RM) 3,000.00 2,000.00 2,500.00 2,700.00 2,600.00 2,900.00 2,400.00 2,200.00 2,400.00 2,800.00 2,700.00 3,000.00 31,200.00

(B) VR Devices
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 2 4 5 3 4 2 1 6 9 1 2 3 42
Unit Price (RM) 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00
Sales (RM) 3,000.00 6,000.00 7,500.00 4,500.00 6,000.00 3,000.00 1,500.00 9,000.00 13,500.00 1,500.00 3,000.00 4,500.00 63,000.00

(C) Headphone
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 25 24 23 25 20 26 27 30 31 21 22 20 294
Unit Price (RM) 140.00 140.00 140.00 140.00 140.00 140.00 140.00 140.00 140.00 140.00 140.00 140.00 140.00
Sales (RM) 3,500.00 3,360.00 3,220.00 3,500.00 2,800.00 3,640.00 3,780.00 4,200.00 4,340.00 2,940.00 3,080.00 2,800.00 41,160.00

(D) Power Bank

Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 30 25 26 28 29 27 24 22 21 20 20 29 301
Unit Price (RM) 130.00 130.00 130.00 130.00 130.00 130.00 130.00 130.00 130.00 130.00 130.00 130.00 130.00
Sales (RM) 3,900.00 3,250.00 3,380.00 3,640.00 3,770.00 3,510.00 3,120.00 2,860.00 2,730.00 2,600.00 2,600.00 3,770.00 39,130.00

(E) Selfie Stick

Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 20 30 40 50 60 50 50 60 25 35 40 20 480
Unit Price (RM) 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00
Sales (RM) 1,200.00 1,800.00 2,400.00 3,000.00 3,600.00 3,000.00 3,000.00 3,600.00 1,500.00 2,100.00 2,400.00 1,200.00 28,800.00

(F) Phone Case

Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 60 70 65 80 90 50 55 68 88 50 90 55 821
Unit Price (RM) 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00
Sales (RM) 1,500.00 1,750.00 1,625.00 2,000.00 2,250.00 1,250.00 1,375.00 1,700.00 2,200.00 1,250.00 2,250.00 1,375.00 20,525.00

(G) Tablet Case

Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 50 40 54 48 45 55 49 44 52 58 53 54 602
Unit Price (RM) 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00
Sales (RM) 3,000.00 2,400.00 3,240.00 2,880.00 2,700.00 3,300.00 2,940.00 2,640.00 3,120.00 3,480.00 3,180.00 3,240.00 36,120.00

(H) Cable
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 50 40 60 65 70 55 54 68 54 55 52 48 671
Unit Price (RM) 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00
Sales (RM) 2,000.00 1,600.00 2,400.00 2,600.00 2,800.00 2,200.00 2,160.00 2,720.00 2,160.00 2,200.00 2,080.00 1,920.00 26,840.00

(I) Mobile Phone

Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 1 2 4 5 3 7 9 2 10 2 3 8 56
Unit Price (RM) 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00
Sales (RM) 2,000.00 4,000.00 8,000.00 10,000.00 6,000.00 14,000.00 18,000.00 4,000.00 20,000.00 4,000.00 6,000.00 16,000.00 112,000.00

(J) Tablet
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 1 2 1 2 1 3 2 1 1 5 3 2 24
Unit Price (RM) 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00
Sales (RM) 1,600.00 3,200.00 1,600.00 3,200.00 1,600.00 4,800.00 3,200.00 1,600.00 1,600.00 8,000.00 4,800.00 3,200.00 38,400.00
(K) Keyboard
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 40 50 44 30 21 20 40 30 22 20 19 50 386
Unit Price (RM) 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00
Sales (RM) 2,400.00 3,000.00 2,640.00 1,800.00 1,260.00 1,200.00 2,400.00 1,800.00 1,320.00 1,200.00 1,140.00 3,000.00 23,160.00

(L) Mouse
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 50 60 70 75 80 60 59 74 70 60 55 48 761
Unit Price (RM) 45.00 45.00 45.00 45.00 45.00 45.00 45.00 45.00 45.00 45.00 45.00 45.00 45.00
Sales (RM) 2,250.00 2,700.00 3,150.00 3,375.00 3,600.00 2,700.00 2,655.00 3,330.00 3,150.00 2,700.00 2,475.00 2,160.00 34,245.00

(M) Webcam
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 20 15 10 16 18 19 11 17 25 9 15 25 200
Unit Price (RM) 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Sales (RM) 2,000.00 1,500.00 1,000.00 1,600.00 1,800.00 1,900.00 1,100.00 1,700.00 2,500.00 900.00 1,500.00 2,500.00 20,000.00

(N) Printer
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 5 10 15 8 6 17 19 3 25 18 26 30 182
Unit Price (RM) 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00
Sales (RM) 1,000.00 2,000.00 3,000.00 1,600.00 1,200.00 3,400.00 3,800.00 600.00 5,000.00 3,600.00 5,200.00 6,000.00 36,400.00

(O) Laptop
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 2 4 5 1 1 2 3 1 1 1 4 6 31
Unit Price (RM) 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00
Sales (RM) 8,000.00 16,000.00 20,000.00 4,000.00 4,000.00 8,000.00 12,000.00 4,000.00 4,000.00 4,000.00 16,000.00 24,000.00 124,000.00

(P) Car Music Receiver

Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 5 2 3 4 5 5 8 10 15 15 10 9 91
Unit Price (RM) 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00
Sales (RM) 150.00 60.00 90.00 120.00 150.00 150.00 240.00 300.00 450.00 450.00 300.00 270.00 2,730.00

(Q) In Car Charger

Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit 5 2 3 4 5 5 8 10 15 15 10 20 102
Unit Price (RM) 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00
Sales (RM) 150.00 60.00 90.00 120.00 150.00 150.00 240.00 300.00 450.00 450.00 300.00 600.00 3,060.00
 Total Sales Forecast for All Products
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total (RM)
A 3,000.00 2,000.00 2,500.00 2,700.00 2,600.00 2,900.00 2,400.00 2,200.00 2,400.00 2,800.00 2,700.00 3,000.00 31,200.00
B 3,000.00 6,000.00 7,500.00 4,500.00 6,000.00 3,000.00 1,500.00 9,000.00 13,500.00 1,500.00 3,000.00 4,500.00 63,000.00
C 3,500.00 3,360.00 3,220.00 3,500.00 2,800.00 3,640.00 3,780.00 4,200.00 4,340.00 2,940.00 3,080.00 2,800.00 41,160.00
D 3,900.00 3,250.00 3,380.00 3,640.00 3,770.00 3,510.00 3,120.00 2,860.00 2,730.00 2,600.00 2,600.00 3,770.00 39,130.00
E 1,200.00 1,800.00 2,400.00 3,000.00 3,600.00 3,000.00 3,000.00 3,600.00 1,500.00 2,100.00 2,400.00 1,200.00 28,800.00
F 1,500.00 1,750.00 1,625.00 2,000.00 2,250.00 1,250.00 1,375.00 1,700.00 2,200.00 1,250.00 2,250.00 1,375.00 20,525.00
G 3,000.00 2,400.00 3,240.00 2,880.00 2,700.00 3,300.00 2,940.00 2,640.00 3,120.00 3,480.00 3,180.00 3,240.00 36,120.00
H 2,000.00 1,600.00 2,400.00 2,600.00 2,800.00 2,200.00 2,160.00 2,720.00 2,160.00 2,200.00 2,080.00 1,920.00 26,840.00
I 2,000.00 4,000.00 8,000.00 10,000.00 6,000.00 14,000.00 18,000.00 4,000.00 20,000.00 4,000.00 6,000.00 16,000.00 112,000.00
J 1,600.00 3,200.00 1,600.00 3,200.00 1,600.00 4,800.00 3,200.00 1,600.00 1,600.00 8,000.00 4,800.00 3,200.00 38,400.00
K 2,400.00 3,000.00 2,640.00 1,800.00 1,260.00 1,200.00 2,400.00 1,800.00 1,320.00 1,200.00 1,140.00 3,000.00 23,160.00
L 2,250.00 2,700.00 3,150.00 3,375.00 3,600.00 2,700.00 2,655.00 3,330.00 3,150.00 2,700.00 2,475.00 2,160.00 34,245.00
M 2,000.00 1,500.00 1,000.00 1,600.00 1,800.00 1,900.00 1,100.00 1,700.00 2,500.00 900.00 1,500.00 2,500.00 20,000.00
N 1,000.00 2,000.00 3,000.00 1,600.00 1,200.00 3,400.00 3,800.00 600.00 5,000.00 3,600.00 5,200.00 6,000.00 36,400.00
O 8,000.00 16,000.00 20,000.00 4,000.00 4,000.00 8,000.00 12,000.00 4,000.00 4,000.00 4,000.00 16,000.00 24,000.00 124,000.00
P 150.00 60.00 90.00 120.00 150.00 150.00 240.00 300.00 450.00 450.00 300.00 270.00 2,730.00
Q 150.00 60.00 90.00 120.00 150.00 150.00 240.00 300.00 450.00 450.00 300.00 600.00 3,060.00
Total
40,650.00 54,680.00 65,835.00 50,635.00 46,280.00 59,100.00 63,910.00 46,550.00 70,420.00 44,170.00 59,005.00 79,535.00 680,770.00
(RM)
6.8 Assumption of Income/Sales
The assumption of monthly income is as follows:
1st Month : RM 40,650.00
2nd Month : RM 54,680.00
3rd Month : RM 65,835.00
4th Month : RM 50,635.00
5th Month : RM 46,280.00
6th Month : RM 59,100.00
7th Month : RM 63,910.00
8th Month : RM 46,550.00
9th Month : RM 70,420.00
10th Month : RM 44,170.00
11th Month : RM 59,005.00
12th Month : RM 79,535.00
The assumption of yearly income for the first year is RM 680,770.00.
6.9 Marketing Strategy
Our company will use the 4 Ps of Marketing: Product, Promotion, Distribution, and Price.
Product/Services
Our store is different from others store because our store offers various of brand for
customer to choose from. The item is arranged neatly so that it easier the customer to find
the item that they need. This will allow them to pick what they are comfortable the most. We
also provide customers with high quality item and to ensure our customer’s satisfaction,
each of the product will be given a guarantee for 6 months. If the product that have been
purchased are broken, the customer can ask for a new item. In addition, all customers will
be warmly welcomed to our store, and we will provide excellent service.

Promotion
Posters will be posted on notice boards in the nearest mall or notice board available
and flyers will be distributed in selected locations two weeks before our store starts do
business. This can increase public awareness of our store. The distribution of the flyer will
continue until the second week of business and different flyers will be issued to attract more
customers. Not only that, but we are also mainly active in various of social media platforms
which is Instagram, Facebook and Twitter. This is so that we can properly promote our store
since nowadays lots of people use social media and it is a waste if we do not use it properly.
We also will create our store website to make it easier for people to buy and obtain further
information on our product. We will update the latest products and promotions available on the
website from time to time.

Distribution/Place
The location of our store is near the residential area, which can attract a huge total of
customer. Furthermore, the area that we want to establish our gadget store are still have no
store with gadget related. This can lessen the competition. Besides, we not only focused in
our store, we also provide online method for customer who are not in the nearest area.
Customers can come to our store to get the item that they want or if they prefer online they
can get it on our online website which the packaging will be very secure to avoid it being
broken during the package being delivered to their new owner.

Price
When it comes to pricing, customers are concerned about how it is so over price
despite the quality being low. In addition to the selling price, discounts, payment options, and
any price matching services available to customers, the price that we offer is affordable
compared to the other store. It comes with a guaranteed excellent quality which can be return
and get a new one if it’s not in a good condition. Not only that, but we are also giving students
price for student since gadget nowadays are being used by all sorts of age especially students.
Therefore, the price offered are affordable for them to bought it.
7.0 Human Organization
7.1 Organisational Objectives and Strategies
a. Organization Mission:

• To provide customers with quality gadgets that suit their daily needs
• To provide customers with efficient and friendly customer service.
• To become a well-established company with renowned reputation.
b. Organization Goals:

• To expand customer demographic as much as possible.

• To expand product list and improve the quality of brands.
• To expand operating size by including more employees.

7.2 Short Term Strategy

• Market and promote the business as much as possible through:
o Social Media
o Word of Mouth

7.3 Long Term Strategy

• Expand operations by including more employees and creating an Official Store
Website.

7.4 Organization Structure/ Organizational Chart

Managing Director:
Seaan Manuel
Pillay

Operations Manager: Finance Manager: Human Resource

Marketing Manager:
Nur Nisa Alya Binti Mohd Dzaihazrun Irfan Manager:
Sanjay A/L Sharavanan
Mohamad Azidin Bin Dzainal Chin Man Theng
7.5 Functions and Responsibilities
Managing
Director
• Overseeing the company's business operations, financial
performance, investments, and ventures.
• Developing and executing business strategies to achieve
short-long term goals.
• Supervising, guiding and delegating managers from all
departments.
• Supervise problem resolutions.

Operations
Manager • Ensure all operations are carried out in an appropriate, cost-
effective way.
• Purchasing products and planning inventory.
• Recruit, train and supervise staff.

Finance Manager
• Producing financial reports related to sales, profits,
budgets, account payables, account receivables, expenses
etc.
• Developing long-term business plans based in financial
reports.
• Ensure that accounting policies and regulations are
followed.

Human Resource
Manager • Manage recruiting, interviewing, hiring, and onboarding.
• Ensure compliance with local, state, and federal regulations.
• Create compensation strategy based on market research and
pay surveys.
• Investigate employee issues and conflicts then brings them to
resolution.

Marketing
Manager • Implement and supervises all marketing strategies for the
company.
• Ensure the company is communicating effectively to attract
prospective customers.
• Produces creative and innovative marketing strategies that
can improve the business.
7.6 List of Management Personnel
Position Q Education Salary Per Sources of
Month Employees
Managing Director 1 Degree 2000 Company
(Bsc)
Operations Manager 1 Degree 2000 Company
(Bsc)
Finance Manager 1 Degree 2000 Company
(Bsc)
Human Resource 1 Degree 2000 Company
Manager (Bsc)
Marketing Manager 1 Degree 2000 Company
(Bsc)

7.7 Full List of Position Details Needed by the Company

Position Minimum Experience/Competency Job scope and
Qualification Responsibility
Managing Degree (Bsc) - Excellent leadership and • Overseeing the
Director organizational skills company's business
- Prior Experience in operations, financial
Leadership Positions performance,
-Analytical, critical thinking investments, and
and problem-solving skills. ventures.
• Developing and
executing business
strategies to achieve
short-long term goals.
• Supervising, guiding
and delegating
managers from all
departments.
• Supervise problem
resolutions.

Operations Degree (Bsc) -Excellent organizational skills. • Ensure all operations

Manager -Excellent communication are carried out in an
skills appropriate, cost-
-Efficient at time management. effective way.
• Purchasing products
and planning inventory.
• Recruit, train and
supervise staff.

Finance Degree (Bsc) -Well versed in financial • Producing financial

Manager literacy with an analytical reports related to
mind. sales, profits, budgets,
-Able to utilize software carry account payables,
out financial responsibilities. account receivables,
-Meticulous work ethic. expenses etc.
-Good communication skills.
-Excellent time management.
 • Developing long-term
business plans based
in financial reports.
• Ensure that accounting
policies and
regulations are
followed.

Human Degree (Bsc) -Excellent Organizational • Manage recruiting,

Resource skills. interviewing, hiring,
Manager -Excellent Communication and onboarding.
skills. • Ensure compliance
-Proficiency in Microsoft with local, state, and
Office. federal regulations.
• Create compensation
strategy based on
market research and
pay surveys.
• Investigate employee
issues and conflicts
then brings them to
resolution.

Marketing Degree (Bsc) -Great understanding of • Implement and

Manager traditional and emerging supervises all
market channels. marketing strategies for
-Excellent Communication the company.
skills • Ensure the company is
-Motivated and passionate. communicating
-Creative and Innovative. effectively to attract
prospective customers.
• Produces creative and
innovative marketing
strategies that can
improve the business.

Store High School -Excellent Communication • Manage orders and

Manager Cert. Skills purchases via online
-Well-mannered and physical stores.
-Punctual • Liaises with delivery
partner for product
delivery process.
8.0 Operation Plan
8.1 List of Manufactured Products and Services
Type Quantity Per Day Quantity Per Week Quantity Per Month Quantity Per Year
Smart Watch 1 3 26 312
VR Devices 1 1 4 42
Headphone 1 7 25 294
Power Bank 1 7 26 301
Selfie Stick 2 10 40 480
Phone Case 3 18 69 821
Tablet Case 2 13 51 602
Cable 2 14 56 671
Mobile Phone 1 1 5 56
Tablet 1 1 2 24
Keyboard 2 9 33 386
Mouse 3 16 64 761
Webcam 1 5 17 200
Printer 1 4 16 182
Laptop 1 1 3 31
Car Music Receiver 1 2 8 91
In Car Charger 1 3 9 102
8.2 Production Process Flow Chart

Smart Watch

VR Devices

Headphone

Power Bank

Selfie Stick

Phone Case

Tablet Case

ENTRANCE Cable Cashier Counter

Mobile Phone

Tablet

Keyboard

Mouse

Webcam

Printer

Laptop

Car Music Receiver

In Car Charger
8.3 Production capacity per day/week/year
Type Price Per Unit (RM) Quantity Per Day Quantity Per Week Quantity Per Month Quantity Per Year Total Sales (RM)
Smart Watch 100.00 1 3 26 312 31,200.00
VR Devices 1,500.00 1 1 4 42 63,000.00
Headphone 140.00 1 7 25 294 41,160.00
Power Bank 130.00 1 7 26 301 39,130.00
Selfie Stick 60.00 2 10 40 480 28,800.00
Phone case 25.00 3 18 69 821 20,525.00
Tablet case 60.00 2 13 51 602 36,120.00
Cable 40.00 2 14 56 671 26,840.00
Mobile Phone 2,000.00 1 1 5 56 112,000.00
Tablet 1,600.00 1 1 2 24 38,400.00
Keyboard 60.00 2 9 33 386 23,160.00
Mouse 45.00 3 16 64 761 34,245.00
Webcam 100.00 1 5 17 200 20,000.00
Printer 200.00 1 4 16 182 36,400.00
Laptop 4,000.00 1 1 3 31 124,000.00
Car Music Receiver 30.00 1 2 8 91 2,730.00
In Car Charger 30.00 1 3 9 102 3,060.00
TOTAL - 25 115 454 5356 680,770.00

8.4 List of Raw Materials per day/week/year

Type Price Per Unit (RM) Quantity Per Day Quantity Per Week Quantity Per Year Total (RM)
Receipt Paper (32roll/box) 50.00 0 0 2 100.00
Printer Ink 468.00 0 0 2 936.00
Smart Watch 30.00 1 3 312 9,360.00
VR Devices 450.00 1 1 42 18,900.00
Headphone 40.00 1 7 294 11,760.00
Power Bank 40.00 1 7 301 12,040.00
Selfie Stick 20.00 2 10 480 9,600.00
Phone Case 8.00 3 18 821 6,568.00
Tablet Case 20.00 2 13 602 12,040.00
Cable 10.00 2 14 671 6,710.00
Mobile Phone 600.00 1 1 56 33,600.00
Tablet 480.00 1 1 24 11,520.00
Keyboard 20.00 2 9 386 7,720.00
Mouse 10.00 3 16 761 7,610.00
Webcam 20.00 1 5 200 4,000.00
Printer 60.00 1 4 182 10,920.00
Laptop 1,200.00 1 1 31 37,200.00
Car Music Receiver 8.00 1 2 91 728.00
In Car Charger 8.00 1 3 102 816.00
TOTAL - 25 115 5360 202,128.00

8.5 List of Machinery and Equipment

Type Price Per Unit (RM) Quantity TOTAL
Receipt Printer 370.00 2 740.00
Air Conditioner 1,500.00 2 3,000.00
Computer 3,000.00 3 9,000.00
Telephone 70.00 2 140.00
CCTV (1 set) 2,600.00 1 2,600.00
Cashier Machine 780.00 2 1,560.00
TOTAL - 10 17,040.00
8.6 List of Office Furniture
Type Price Per Unit (RM) Quantity TOTAL
Display Racks 150.00 7 1,050.00
Tables 70.00 7 490.00
Counter Desk 2,400.00 1 2,400.00
Chair 240.00 6 1,440.00
TOTAL - 21 5,380.00

8.7 List of Direct Employees and Labour

Employee/Labour Expenses (RM) Quantity Total Expenses (RM)

Shop Worker 2,000.00 5 10,000.00

Shop Manager 2,300.00 1 2,300.00
Cleaner 1,700.00 1 1,700.00
TOTAL Administrative
- 7 14,000.00
Expenses
9.0 Financial Plan
9.1 Project Cost
No. Items Quantity Price Per Unit Total (RM)
(RM)
1 INITIAL EXPENSES
- Business Registration 1 60.00
- Shop Rent Deposit 1 800.00
860.00
2 FIXED ASSET
- Receipt Printer 2 740.00
- Air Conditioner 2 3000.00
- Computer 3 9000.00
- Telephone 2 140.00
- CCTV (1 set) 1 2600.00
- Cashier Machine 2 1560.00
- Display Racks 7 1050.00
- Tables 7 490.00
- Counter Desk 1 2400.00
- Chair 6 1440.00
22420.00
3 WORKING CAPITAL
BUYING SUPPLY:
- Raw Materials/ Purchase 5360 202128.00
of Supplies
202128.00
4 OTHER EXPENDITURE
- Electricity 1 350.00
- Water 1 30.00
- Wi-Fi Services 1 129.00
- Rental 1 800.00
1309.00
PROJECT
IMPLEMENTATION COST 226717.00
TOTAL (RM)
9.2 Source of Funds
Type Amount (RM)
OWN CAPITAL
CASH
- Chin Man Theng 58000.00
- Seaan Manuel Pillay 58000.00
- Nur Nisa Alya Binti Mohamad Azidin 58000.00
- Mohd Dzaihazrun Irfan Bin Dzainal 58000.00
- Sanjay A/L Sharavanan 58000.00
BANK LOAN 10000.00
TOTAL 300000.00

9.3 Loan
Purpose of loan:
- To purchase fixed assets and initial expenses.
- To purchase raw materials and initial expenses.
- To support our store’s expenditures.

9.4 Schedule of Loan Repayment

Total Loan (PRINCIPAL) : RM 10,000.00
Interest/Charge Rate : 8%
Duration of Loan : 5 years
Calculation Method : Monthly payment
𝑟𝑎𝑡𝑒
INTEREST/year : 𝑃𝑅𝐼𝑁𝐶𝐼𝑃𝐴𝐿 × 𝐼𝑛𝑡𝑒𝑟𝑒𝑠𝑡 𝑦𝑒𝑎𝑟

= 𝑅𝑀 10,000.00 × 8%
= 𝑅𝑀 800.00

YEAR PAY PRINCIPAL PAY INTEREST TOTAL PAYMENT LOAN

(RM) (RM) (RM) BALANCE
(RM)
1 2,000.00 800.00 2,800.00 8,000.00
2 2,000.00 800.00 2,800.00 6,000.00
3 2,000.00 800.00 2,800.00 4,000.00
4 2,000.00 800.00 2,800.00 2,000.00
5 2,000.00 800.00 2,800.00 0
TOTAL 10,000.00 4,000.00 14,000.00
9.5 Asset Depreciation Schedule
Type of Asset : Machinery and Equipment
Price/Value of Asset : RM 17,040.00
Life Span of Asset : 5 years
Scrap Value : RM 0.00
Calculation Method : Equal Proportion

Year Yearly Depreciation Accumulated Book Value (RM)

(RM) Depreciation (RM)
1 3,408.00 3,408.00 13,632.00
2 3,408.00 6,816.00 10,224.00
3 3,408.00 10,224.00 6,816.00
4 3,408.00 13,632.00 3,408.00
5 3,408.00 17,040.00 0

𝑃𝑟𝑖𝑐𝑒 𝑜𝑓 𝐴𝑠𝑠𝑒𝑡
𝑌𝑒𝑎𝑟𝑙𝑦 𝐷𝑒𝑝𝑟𝑒𝑐𝑖𝑎𝑡𝑖𝑜𝑛 =
𝐿𝑖𝑓𝑒 𝑆𝑝𝑎𝑛
𝑅𝑀 17,040.00
=
5

= 𝑅𝑀 3,408.00

Type of Asset : Office Furniture

Price/Value of Asset : RM 5,380.00
Life Span of Asset : 5 years
Scrap Value : RM 0.00
Calculation Method : Equal Proportion
Year Yearly Depreciation Accumulated Book Value (RM)
(RM) Depreciation (RM)
1 1,076.00 1,076.00 4,304.00
2 1,076.00 2,152.00 3,228.00
3 1,076.00 3,228.00 2,152.00
4 1,076.00 4,304.00 1,076.00
5 1,076.00 5,380.00 0

𝑃𝑟𝑖𝑐𝑒 𝑜𝑓 𝐴𝑠𝑠𝑒𝑡
𝑌𝑒𝑎𝑟𝑙𝑦 𝐷𝑒𝑝𝑟𝑒𝑐𝑖𝑎𝑡𝑖𝑜𝑛 =
𝐿𝑖𝑓𝑒 𝑆𝑝𝑎𝑛
𝑅𝑀 5,380.00
= 5

= 𝑅𝑀 1,076.00
9.6 CASH FLOW FOR ONE YEAR (12 MONTHS) OPERATION
ESTIMATED CASH FLOW FOR THE FIRST YEAR OPERATION
Item/Month Pre 1 2 3 4 5 6 7 8 9 10 11 12 TOTAL

CASH INFLOW
Beginning Month Balance - 74,392.00 99,449.66 138,537.32 188,779.98 223,822.64 254,510.30 298,017.96 346,335.62 377,293.28 432,120.94 460,698.60 504,111.26
Capital Invested 290,000.00 - - - - - - - - - - - - 290,000.00
Sales (Cash) - 40,650.00 54,680.00 65,835.00 50,635.00 46,280.00 59,100.00 63,910.00 46,550.00 70,420.00 44,170.00 59,005.00 79,535.00 680,770.00
Loan 10,000.00 - - - - - - - - - - - - 10,000.00
TOTAL CASH INFLOW 300,000.00 40,650.00 54,680.00 65,835.00 50,635.00 46,280.00 59,100.00 63,910.00 46,550.00 70,420.00 44,170.00 59,005.00 79,535.00 980,770.00

CASH OUTFLOW
A. Organisation Expenses
1. Company Registration 60.00 - - - - - - - - - - - - 60.00
2. Shop Deposit 800.00 - - - - - - - - - - - - 800.00
TOTAL 860.00
B. Operational Expenses
1. Purchase 202,128.00 - - - - - - - - - - - - 202,128.00
2. Salary - 14,000.00 14,000.00 14,000.00 14,000.00 14,000.00 14,000.00 14,000.00 14,000.00 14,000.00 14,000.00 14,000.00 14,000.00 168,000.00
3. Rental - 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 9,600.00
4. Electric and Water - 380.00 380.00 380.00 380.00 380.00 380.00 380.00 380.00 380.00 380.00 380.00 380.00 4,560.00
5. Telephone - 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 600.00
6. Internet Network - 129.00 129.00 129.00 129.00 129.00 129.00 129.00 129.00 129.00 129.00 129.00 129.00 1,548.00
TOTAL 386,436.00
C. Marketing Expenses
1. Advertising/Marketing 200.00 - - - - - - - - - - - - 200.00
TOTAL 200.00
D. Buying Fixed Asset
1. Machinery and Equipment 17,040.00 - - - - - - - - - - - - 17,040.00
2. Office Furniture 5,380.00 - - - - - - - - - - - - 5,380.00
TOTAL 22,420.00

E. Loan Repayment - 166.67 166.67 166.67 166.67 166.67 166.67 166.67 166.67 166.67 166.67 166.67 166.63 2,000.00
F. Finance: Interest Expenses - 66.67 66.67 66.67 66.67 66.67 66.67 66.67 66.67 66.67 66.67 66.67 66.63 800.00

TOTAL CASH OUTFLOW 225,608.00 15,592.34 15,592.34 15,592.34 15,592.34 15,592.34 15,592.34 15,592.34 15,592.34 15,592.34 15,592.34 15,592.34 15,592.26 412,716.00
SURPLUS/DEFICIT 74,392.00 25,057.66 39,087.66 50,242.66 35,042.66 30,687.66 43,507.66 48,317.66 30,957.66 54,827.66 28,577.66 43,412.66 63,942.74 568,054.00

END OF THE MONTH BALANCE 74,392.00 99,449.66 138,537.32 188,779.98 223,822.64 254,510.30 298,017.96 346,335.62 377,293.28 432,120.94 460,698.60 504,111.26 568,054.00
9.7 Profit and Proforma
Gadget Essential
Proforma Profit & Loss for the period of operation from 1 JANUARY 2023 to 31
DECEMBER 2023
RM RM
CASH SALE 680,770.00
LESS: Operation Cost B. Operational Expenses -386,436.00

GROSS PROFIT 294,334.00

LESS OTHER COSTS A. Organisation Expenses 860.00

C. Marketing Expenses 200.00
F. Finance: Loan Interest 800.00

Depreciation of Machinery and Equipment 3,408.00

Depreciation of Office Furniture 1,076.00

TOTAL COSTS - 6,344.00

Profit Before Taxes 287,990.00

LESS: Tax （17%） - 48,958.30

NET PROFIT 239,031.70

9.8 Proforma Balance Sheet
Gadget Essential
Proforma Balance Sheet for the year ENDING 31 DECEMBER 2023
ASSET: RM RM RM
Fixed Asset Machinery Equipment 17,040.00
Depreciation of Machinery and Equipment - 3,408.00 13,632.00
Office Furniture 5,380.00
Depreciation of Office Furniture - 1,076.00 4,304.00
TOTAL NET FIXED ASSET 17,936.00

Current Asset Cash 568,054.00

Inventory/Stock 0
TOTAL CURRENT ASSETS 568,054.00

TOTAL ASSET 585,990.00

EQUITY Owners' Fund 290,000.00

Accumulate Profit 287,990.00
TOTAL EQUITY 577,990.00

LIABILITY
Long Term Liability Loan 8,000.00
TOTAL LIABILITY 8,000.00

TOTAL EQUITY AND LIABILITY 585,990.00

9.9 Financial Analysis and Breakeven Point
9.9.1 Profit Margin (MU)

This means every ringgit of sales will contribute 42 cents of profit.

9.9.2 Return on Investment (ROI)

How much is the return on investment made?

It means the project or business has a return of 96% of total investment cost.

9.9.3 Breakeven Point (TPM)

When will the returns be able to repay the investment?

Meaning within 4 months, the income from the project has been sufficient to repay the
project cost.
10.0 Project Implementation Schedule

Progress Month Note

1. Business April – June 2022 - Each member is given their own role
planning

2. Find a location June – July 2022 - Discussing which location is suitable

3. Modifications July – August 2022 - Making an improvement

4. Loan August – October

applications 2022 -

5. Find a supplier October – - Make a survey of the supplier to get the

November 2022 best price and excellent quality

6. Progress November – - More improvement needs to be made to

monitoring December 2022 avoid big mistakes

7. Starting 1 Jan 2023 - Opening our store for the first time
business
11.0 Summary
To make sure the business planning that have been planned work smoothly, all the
group members cooperation is needed since it need detailed research on every aspect such
as the location business, the supplier, loan, and others. Each member is given their own role
in doing the research and it will be discussed together for a better suggestion or the
improvement that can be made to avoid big mistakes.
The most important thing to consider is the location that are suitable to open a gadget
store. It will reduce competition if there are less gadget store in that area. In addition, the
store's location should be strategic for example, it is close to residential areas, which makes
it easier to draw in huge numbers of clients. Careful planning needs to be done in starting a
business especially in promoting our own store and the product that are available in the store.
This is because our store is still new, and it need to be introduced to the community to develop
it. If it is not promoted properly, a high possibility that our store has no customer can happen.
Therefore, detailed research needed.
Furthermore, good organization and leadership will ensure the business to run
smoothly and effectively. This situation will help the business activity move actively without
experiencing any problems or carried out in an orderly manner according to a plan that have
been done.
In conclusion, with the spirit that have been shown by our members, we believe Gadget
Essentials will be a success gadget store in the next 5 years and can be compared with other
famous electronic stores such as Machines and Urban Republic
12.0 Exhibits
LOGO OF GADGET ESSENTIAL