Does international business lead to cultural imperialism?

Imperialism: is a system in which a country rules other countries sometimes having

used force to obtain power over them.

Reasons:
 International business influences globalization and globalization influences
culture.
 U.S.A imposes its technical, political, military and economic supremacy on
developing countries. People are stuck such as: CNN, MTV and DISNEY
CHANNEL.
 Another point, as nations involves themselves in international business for
development, the exchanges are not only limited to products or services, but
there are exchanges of culture too.
 Business organizations are focusing more than before on understanding culture
of their consumer nations.
 A company generally needs to make modifications when entering into a culture
which is not parallel with its own.
 SO globalization works in both ways: it tends to disperse a culture in two
directions and when the consequences is about food is too much.
 CONCLUSION: MODERN CULTURAL IMPERIALISM IS SUPPORTED
BY THE REVOLUTIONARY TECHNOLOGICAL ADVANCES, WORKING
FROM A CONTROL BASED STRATEGY. FIRST, THE CONTROL OF
TECHNOLOGICAL HARDWARE AND KNOW – HOW (PATENTS LAWS,
ECONOMIC BARRIERS) AND ALSO THE CONTROL OF
COMMUNICATIONS OF SOFTWARE AND CONTENTS IN THE FORM
OF MASS MEDIA (COMPUTERS PROGRAMS, MOVIES, TELEVISON
AND MUSIC).