How to do

Personal
Branding
1
Who am I

Dr. Amancio Bouza

Intrapreneur , Social Selling & Social Media Expert

Let’s connect:
https://ch.linkedin.com/in/amanciobouza

Follow me:
https://twitter.com/AmancioBouza
 “Branding is what
people say about you
when you are not in
the room.”
- Jeff Bezos, founder and CEO
of Amazon.com

3
Why
Personal Branding?
4
 Personal Branding to
• create Awareness
• build Trust
• create Reputation
• influence Perception
5
When do people get their
1 impression of YOU?
st

When you meet 1st time?

6
 You make 1st impression

before
you even meet!
7
Zero-Moment-of-Truth

8
How to start with a
Personal Brand?
9
What’s your
1st reaction?
Be honest!
What’s your
2nd reaction
after you read
about Alana?
So, which one is more awesome?
Optimize for 5
seconds
3 Things:
• Avatar
• Story
• Mantra
3 Secrets of a good
Avatar
Focus on face
Go asymetric
Eyes near 3rds
How to tell your
Story
What‘s his story?
„I empower people“

Tell your story with the background image

„API Design you‘ll love“

Tell your story with the background image

How to find your
Mantra
3 to 5 words
Ipt Innovation Process
Technology – Famous for
Integration
Personal Brand: Social Media to build Trust, Perception, Reputation
How to rock
Social Media
Pick a neutral
name!
Get a Vanity URL
Get out of the
comfortable
bottom-left
quadrant!!!

Choose Green,
Orange, or
Blue
1. Share valuable content
2. Interact and be active
3. Automate
4. Do, measure, learn
5th Element be yourself, everbody else is already taken
How to share
Valuable Content
Build a Stream of
Valuable Content!
How to find valuable content
Alltop.com
LinkedIn Pulse
TED videos
Paper.li
Klout
Pinterest
Colleagues
Reshare Your Pals‘ Post
If they don‘t provide valuable content,
you follow the wrong people
Perfect Your Posts
Using Images =
2x more
engagements
Source: https://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
E.g., use CANVA
Select social media type
Create your image
Learn how to design images
Free Sources of great professional images

http://www.verveuk.eu/graphic-design-news/27-superb-sites-with-royalty-free-stock-images-for-commercial-
use/?utm_content=buffera8d52&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

http://dustn.tv/find-free-images/
How to
Interact
Be Thankful and
Follow-Up
E.g., use Commun.it to thank your fans and follow up
How to
React to Comments
Use @mentions not
#hashtags
Fight? Go three rounds
1. Commenter comments
2. You respond
3. Comenter responds to respond

Stop here, end of fight

Stay Positive and Nice
If you can‘t stay positive, agree on
disagreeing
How to
Automate
E.g., use IFTTT (If-This-Then-That)
IFTTT
Automatize
interaction
with people
http://www.ifttt.com
Create a recipe to collect people talking about a #HotTopic
Click THIS to configure the trigger
You’ll be triggered by Twitter
Select “New tweet from search” as trigger type
Enter the topic for which you want to build the list
Click THAT to configure the action after the trigger
You want to do an action with Twitter
Select “add user to list” as action
Set the list name
Set recipe title and check notifications for testing
Your IFTTT workflow is created and activated
Eventually, the list is created and people are collected
Use an
Editorial Calendar
When to post on
Facebook,
Twitter,
LinkedIn
When to post on
Pinterest,
Tumbler,
Google+
E.g., use Buffer
Buffer
Plan your
activities

Reshare old
post

Analytics
http://www.buffer.com
Content: Manage your content queue
Schedule: Post at the right times
Analytics: Identify valuable content and repost them
Always Reshare
Valuable Content
Pass the Reshare Test
Reshare is the ultimate compliment,
because people‘s reputation is at stake
when they share your content
How to
Measure
E.g., use Klout
KLOUT
How to
measure
your
influence

http://www.klout.com

World Rankings:
http://ranking.influencer.
world/
Settings – Connect your networks to measure your influence
Measure – Monitor your influence and impact
Meaning of
KLOUT Score
http://ranking.influencer.world/

50 55 60
Activist Influencer Leader
Avoid the Following
Mistakes
 Share whatever
you would also put
into your CV
If you can‘t say
something nice,
don‘t say anything
at all
Don‘t tell people
what to share
Don‘t buy followers
Don‘t ask people to
follow you
Don‘t ask people to
reshare your posts
Don‘t announce your
unfollows
Don‘t ask why people
unfollowed you
Don‘t promote
(too often)
Don‘t call yourself
guru or an expert
If you wouldn‘t say it
in public, don‘t say it
on the net
Social Media
Netiquette
Stay nice
Be authentic
Keep it simple
Answer all questions
Share knowledge, don‘t sell
Always name sources and references
Stay relevant to your target audience
Only post useful or rather valuable content
Personal things can be shared, e.g., reading tips
Interested in
starting with
your personal
brand?

Your CHOICE!
Good Read:
The Art of Social Media –
Power Tips for Power Users

by
@GuyKawasaki
@PegFitzpatrick
Let’s connect and exchange ideas

Dr. Amancio Bouza

Intrapreneur , Social Selling & Social Media Expert

Let’s connect:
https://ch.linkedin.com/in/amanciobouza

Follow me:
https://twitter.com/AmancioBouza